Daniel Hettwer | WXO

Daniel Hettwer

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Daniel Hettwer
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EXPLORER FOUNDING MEMBER SINCE AUG '22

Impact + entertainment = impactainment. Behavioral science and immersive entertainment for positive impact.

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Impact + entertainment = impactainment. Behavioral science and immersive entertainment for positive impact.

Passionate about consumer psychology and its application for the betterment of the world. After years in sustainability finance my focus today is on building immersive attractions that create world positive impact.

At Hidden Worlds Entertainment, we assembled a top team, from world class entertainment professionals to conservation leaders and neuroscientists, to bring this Imapctainment vision to reality.

It is Hidden World’s vision to scale and provide impactainment to consumers via permanent locations and touring shows. We admire current immersive art shows for their success, but we believe that such commercial success and scale must be combined with a message that goes beyond mere entertainment. Moreso, we will prove that entertainment can lead to scientifically proven behavior change. 500 million people visit theme parks annually, imagine we could reach each one with an impact generating experience. We could truly change the world.