Pigalle Tavakkoli | WXO

Pigalle Tavakkoli

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FOUNDING MEMBER SINCE DEC '21

Providing courses and bespoke training in Experience Design, based on 15 years production expertise and teaching at leading universities.

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Providing courses and bespoke training in Experience Design, based on 15 years production expertise and teaching at leading universities.

Pigalle has 15 years expertise producing transformative experiences for cultural, scientific, corporate and festival clients, across the UK, Europe and Russia. She specialises in a cross-disciplinary approach combining the arts with science, and develops immersive storyworlds across live and digital platforms. Clients have included the V&A, Barbican Centre, Science Museum, Wellcome Collection, The Garage Museum of Contemporary Culture (Moscow),  Levi's, Benetton, Arm & Hammer, Marmite.

Passionate in supporting creative thinkers to design meaningful experiences, since 2012 she co-developed and ran the UK's first short course in Experience Design at the University of the Arts. She has now founded the School of Experience Design providing consultancy, courses and bespoke training for organisations such as Guardian, Unilever, L'Oréal, Pukka Herbs.

She also writes articles and contributes quotes for publications such as Experience Design Magazine, Business Forward AUC, Vogue, and participates as a speaker, debate panellist, and keynote for events such as London Design Week, Affordable Art Fair, Goethe University (Frankfurt, Germany), Foundation for Science and Technology (Granada, Spain).