Welcome to the Art, Science, and Business of Experience...
...where the world's experience pioneers connect, collaborate and share trends & tools for staging better experiences.
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Latest News & Content
From Friday 3 March at 12pm GMT, we will be opening our Summit programming to submissions from both WXO Members and non-members.
Forgetting ourselves in an immersive experience means we must “come back” to ourselves at the end, begging the question: who were we when we were in-world? Playmaker Jessica Creane explores what happens when you are the main character.
Andrew Scoville, Director of neuroscience-inspired experience Theater Of The Mind, on how to blend science, space and story to create an experience that resonates emotionally.
Steampunk spectacle. Forest bedrooms. Overnight immersive theatre. These are the most Extraordinary Experiences opening around the globe this March.
Experience expert Kevin Dulle explores the vital role that the setting of the experience – and the environment it creates – plays in the enjoyment of the experience
Ralph Barker, New Business and Marketing Manager at The Current Collective, on how to prove to clients that when it comes to marketing "immersive" isn't just a buzzword, but a targeted way to reach customers and differentiate their brand.
Austin Baker, an associate of the Experience Design department at the University of Indianapolis, on how he created an immersive, narrative puzzle adventure that doubled as an educational tool.
Weird, uncomfortable, and thought-provoking stuff in the immersive pioneers' latest audio interactive experience.