The WXO Covid Innovation awards
- To recognize the amazing ingenuity, innovation, creativity and resilience in the Experience Economy since the pandemic began
- To celebrate the people - the experience designers, creators, and stagers - who've been through this crazy, coronavirus-riddled, car-crash of a year
- To blow the whistle, bang the drum, tickle the tambourine and do whatever we can to keep experiences top of people's minds so that they spend a larger share of their wallets in the Experience Economy in 2021
- To identify the experience innovations that point the way to safer, more successful, more memorable experiences in 2021 - during the lockdowns and also after, once the world opens up properly again
- The winners, those nominated and those shortlisted will receive official WXO Covid Innovation Award logos to display on any marketing material
- The WXO will host a glittering, media circus of a night to annouce the winners of the CIAs. That will either be in person - we have some startling venues in mind. Or it'll be online - because, of course, we have a covid-secure back up plan 🙂
Who’s eligible?
The WXO Covid Innovation Awards are open to all – organizations that deliver experiences, experiences, and people involved in delivering experiences – in 2020 and 2021.
What are the Categories?
- Experience Brand Of The Year
- For the stand out experience brand of the year, despite coronavirus.
- Digital Pivot Of The Year
- For the real life experience that switched to digital.
- At Home Experience Of The Year
- Well, we've been stuck here, haven't we? Who figured out a way to keep us entertained, immersed, excited while we were home.
- Future Of Experience Innovation Award
- For the brand which has been most supportive of the Experience Economy in general, or a specific experience sector, or an experience firm.
- Hybrid Physical-Digital Experience Of The Year
- For the experience that made the best use of digital and real life to create an impressive, immersive, engaging experience.
- Experience Leader Of The Year
- For the Experience Economy CEO, Managing Director who went above and beyond the call of duty for their staff.
- Experience Friend Of The Year
- For the innovation made this year due to covid is most likely to change the future of experiences.
- Socially Distanced Solution Of The Year
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For the creator of the most elegant, seamless way to keep us safe.
- Safe Socialising Solution Of The Year
- Who thought hand gel would be such a thing? Did anyone figure this out in a way that wasn't just squirting alcohol gel in our hands?
- Random Act Of Kindness Of The Year
- Do you know of an experience organization or person who did something amazing and make the world of coronavirus a less unpleasant place?
- Employee Experience Of The Year
- Let's recognize the employers who figured out how to keep productivity and morale up these these trying times.
- F*ck They Didn't Do That Did They - The Bad Call Of The Year
- For an experience that really made a hash of things.
- Note: we believe in psychological safety and that mistakes and failure are a great teacher. Yes, we're having fun here, but we also believe that if we celebrate mistakes, it'll increase the appetite for risk. And taking creative risks will lead to better experiences.
Who can Propose? What's the Process?
- You can: anyone and everyone can propose a person, an organization or an experience to the long list.
- You can propose an experience you’ve been to, one you've heard about, or even your own for the long list.
- The team at the WXO will consider the long list and present a short list of entrants for the experts in the WXO's Founding Circle to judge.
- All applications will be treated in the strictest confidence.
- Not all award categories will have shortlisted candidates.
Who are the Judges?
Entries will be judged by a panel of impartial judges of experience experts in the WXO Founding Circle.
Judges will disclose in judging any specific category if there is any conflict of interest.
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