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DTSTART;TZID=Europe/London:20260311T095500
DTEND;TZID=Europe/London:20260311T113000
DTSTAMP:20260415T045350
CREATED:20260226T145837Z
LAST-MODIFIED:20260302T085836Z
UID:48183-1773222900-1773228600@worldxo.org
SUMMARY:Inside Shiva Immersive: How the First Immersive Show on Indian Mythology Came to Life
DESCRIPTION:What makes an experience linger in memory long after the lights fade? \n  \nAt this WXO Campfire\, we unpack SHIVA – a 20\,000 sq ft multisensory\, 360-degree immersive environment that blends projection architecture\, spatial sound\, atmospheric effects and VR into a spiritually charged narrative journey.More than spectacle\, it was designed as scalable cultural infrastructure – commercially operational\, modular and export-ready. \n  \nThis session explores how myth\, technology and audience psychology converge to create strong emotional impact\, and why the future of immersive storytelling lies not in scale alone\, but in what stays with you once you step outside the door. \n  \nAnd above all\, this is a story of collaboration\, belief\, and courage – of how conviction and faith can transcend international boundaries\, unite diverse minds\, and bring people together to create something that may not be culturally central to both\, yet profoundly meaningful to one. \n  \nWhat you’ll learn: \n\nHow to design immersive experiences that create lasting emotional residue\nHow to merge cultural depth with cutting-edge technology seamlessly\nHow to structure scalable\, commercially viable immersive IP\nPractical frameworks to elevate your own large-format experience design\n\n\nWho should attend: \n\nImmersive creators & experience designers\nFestival programmers & venue operators\nBrand leaders building large-format experiential IP\nProducers seeking location-based entertainment projects\nCultural and Heritage Enthusiasts\nProduction Partners for Global Expansion\nAnyone shaping experiences that aim to move people\, not just impress them\n\n  \nAbout Samit Garg: \nSamit Garg is the Managing Director & Co-Founder of E-Factor Experiences Ltd\, a global experiential firm known for crafting transformative\, large-scale environments. \nA pioneer in organizing India’s luxury events sector\, he has helped shape it into a structured creative industry.He is the creator of distinctive IPs including Shiva Immersive\, The Bridal Retreat\, ICWF (International Congress For Wedding Futures)\, and I AM GAME\, each reimagining culture\, celebration\, and sport through immersive design. \nAs President of EEMA and a member of the World Experience Organization\, Samit champions sustainable heritage tourism and living cultural ecosystems that transform static spaces into dynamic experiential marketplaces. \n  \nAbout Ludovica Arci: \nLudovica Arci is the Co-Founder of SARAVÁ Immersive Content Studio\, an award-winning creative and production studio developing cinematic heritage immersive exhibitions and large-scale cultural experiences presented internationally. \nWith a career at the forefront of global experiences\, she has led landmark projects for Milan Design Week\, Fashion Week\, Art Basel\, NFT Paris\, Asia Now\, and the 36th America’s Cup\, where she directed Branding and Experiential Marketing. \nShe previously led the Strategy & Experiential division for the leading Luxury agency Karla Otto and collaborates with CEOs and Creative Directors of leading global brands including Bottega Veneta\, Moncler\, BMW\, Maserati\, Sky\, Belmond\, shaping culture-defining experiences at the intersection of storytelling\, technology\, and cultural events. \n  \n\n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/inside-shiva-immersive/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/02/Samit-Ludovica-Early-2.png
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DTSTART;TZID=Europe/London:20260311T175500
DTEND;TZID=Europe/London:20260311T193000
DTSTAMP:20260415T045350
CREATED:20260309T141042Z
LAST-MODIFIED:20260309T141042Z
UID:48331-1773251700-1773257400@worldxo.org
SUMMARY:Designing Anticipation: The Hidden Half of Experience Design
DESCRIPTION:Most experience designers focus on what happens during the experience itself. But neuroscience and tourism research suggest that the emotional journey actually begins long before arrival. \nIn this Campfire\, Joseph Franklyn McElroy (Galileo Tech Media) will explore how anticipation shapes memory\, meaning\, and loyalty – and how experience creators can intentionally design the before phase of an experience. \nDrawing from research on Memorable Tourism Experiences (MTEs)\, destination marketing frameworks\, and real-world experiments from my hospitality and tourism work\, he will look at how storytelling\, sensory cues\, and digital discovery influence how guests imagine an experience before it happens. \nJospeh will also discuss how emerging AI-enabled operational systems — what he’s been experimenting with as a Sovereign Operational System — can help organizations listen to anticipation signals and adapt experiences in more responsive ways\, while keeping the human story at the center. \nParticipants will leave with practical ideas for designing pre-arrival touchpoints that deepen engagement\, strengthen loyalty\, and make experiences more memorable. \n\n——– \nAbout Joseph Franklyn McElroy: \nJoseph is a hospitality innovator\, marketer\, and storyteller whose career bridges data\, tech\, psychology\, and art. As founder of Galileo Tech Media and owner of the Meadowlark Motel in the Great Smoky Mountains\, he studies how anticipation shapes memorable experiences and deepens brand loyalty. \nJoseph’s “Experience Architecture” framework combines SEO strategy\, behavioral insight\, and narrative design to help organizations craft journeys people revisit\, re-buy\, and retell. He speaks on how marketing\, done consciously\, can make memory itself the ultimate ROI. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/designing-anticipation-the-hidden-half-of-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/Joseph-Franklyn-McElroy.png
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