BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//WXO - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:WXO
X-ORIGINAL-URL:https://worldxo.org
X-WR-CALDESC:Events for WXO
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T095500
DTEND;TZID=Europe/London:20260520T113000
DTSTAMP:20260530T113034
CREATED:20260512T122030Z
LAST-MODIFIED:20260512T123130Z
UID:48668-1779270900-1779276600@worldxo.org
SUMMARY:Using Audience Insight for Impact: A Barbican Immersive Case Study (Early)
DESCRIPTION:What if you could use audience insight to make better creative decisions\, and see the results in visitor numbers\, ticket sales\, and funding? \nThis session draws on frameworks and research methods from Barbican Immersive\, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions. \nWhat you’ll learn: \n\nIdeas for how to use audience insight to create better experiences.\nConfidence that insight delivers results: visitor numbers\, ticket revenue\, audience reach\, funding and touring income.\nInspiration from seeing your work through the audiences eyes.\n\nAbout Sonia Joao: \nSonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products\, brands\, content and experiences. Her clients come from Media & Entertainment\, FMCG\, Arts & Culture and range from Paramount and General Mills\, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy\, to content and production development\, to advertising and comms. \nIn this Campfire\, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years\, delivering research to inform audience strategy\, brand positioning\, comms\, and show development. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/using-audience-insight-for-impact-a-barbican-immersive-case-study-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/SONIA-JOAO-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T175500
DTEND;TZID=Europe/London:20260520T193000
DTSTAMP:20260530T113034
CREATED:20260512T122530Z
LAST-MODIFIED:20260512T123135Z
UID:48677-1779299700-1779305400@worldxo.org
SUMMARY:Using Audience Insight for Impact: A Barbican Immersive Case Study (Late)
DESCRIPTION:What if you could use audience insight to make better creative decisions\, and see the results in visitor numbers\, ticket sales\, and funding? \nThis session draws on frameworks and research methods from Barbican Immersive\, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions. \nWhat you’ll learn: \n\nIdeas for how to use audience insight to create better experiences.\nConfidence that insight delivers results: visitor numbers\, ticket revenue\, audience reach\, funding and touring income.\nInspiration from seeing your work through the audiences eyes.\n\nAbout Sonia Joao: \nSonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products\, brands\, content and experiences. Her clients come from Media & Entertainment\, FMCG\, Arts & Culture and range from Paramount and General Mills\, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy\, to content and production development\, to advertising and comms. \nIn this Campfire\, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years\, delivering research to inform audience strategy\, brand positioning\, comms\, and show development. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/using-audience-insight-for-impact-a-barbican-immersive-case-study-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/SONIA-JOAO-late.png
END:VEVENT
END:VCALENDAR