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UID:50703-1790157300-1790161200@worldxo.org
SUMMARY:How We Feel: How to Design Experiences For Emotions (early)
DESCRIPTION:How can experience designers deliberately shape how people feel – rather than simply hope for an emotional response?\nEvery experience works through the senses. \nWhat people see\, hear\, touch and move through affects not only what they notice\, but how they feel\, what they remember and how they respond. \nIn this WXO Campfire\, Josh Horowitz\, Co-Founder and CCO of PRESENT Studios\, will explore how experience designers can work more deliberately with emotion. \nBlending neuroaesthetic principles with full-stack experience design\, Josh will examine how sensory input\, space\, narrative and technology can influence physiological and emotional responses – and how these elements can be designed as part of one connected experience. \nThe aim is practical: to give experience professionals clearer ways to think about emotion as a design material\, rather than something that happens by accident. \nJosh will introduce frameworks and approaches that can help creators understand the relationship between emotion\, cognition and sensation\, design more intentionally across the full experience journey\, and begin measuring whether an experience is creating the impact it intended. \nWhat you’ll leave with\n\nA clearer understanding of the main emotional design levers – and how emotion\, cognition and sensation interact within an experience\nThe Recursive Experience Design framework – a way to think about how different elements of an experience influence and reinforce one another\nA practical approach to impact measurement – helping you consider how to assess emotional and experiential outcomes\nA stronger framework for thinking about how space\, story\, sensory design and technology work together\nQuestions and principles you can apply to your own projects when designing for emotional impact\n\nWho should attend?\n\nCultural institution and museum professionals designing visitor experiences\nLocation-based entertainment operators and creators\nBrand experience and experiential marketing directors\nExperience designers working across physical\, digital and immersive environments\nCreative directors and strategists interested in emotional response and audience behaviour\nAnyone looking for a more structured way to design and measure how an experience makes people feel\n\nAbout Josh Horowitz\nJosh Horowitz is an award-winning creative\, designer and academic exploring the intersection of art\, technology and human experience. \nAs Co-Founder and CCO of PRESENT Studios\, he leads experience architecture projects that combine neuroscience\, storytelling and emerging technology. \nPreviously\, Josh founded Fake Love\, which was acquired by The New York Times\, and served as Chief Creative Officer at Deeplocal\, part of WPP. His work has received recognition including Cannes Lions Grand Prix\, Clio and Fast Company Innovation Awards. \nJosh is also a Professor of Practice at Carnegie Mellon University’s School of Design\, where he teaches designers to create intelligent\, emotionally resonant experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/how-we-feel-designing-experiences-for-emotion-early/
LOCATION:Zoom
CATEGORIES:IRL Campfires
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Josh-Horowitz.png
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DTSTART;TZID=Europe/London:20260618T180000
DTEND;TZID=Europe/London:20260618T210000
DTSTAMP:20260615T140246Z
CREATED:20260522T144307Z
LAST-MODIFIED:20260615T140246Z
UID:48978-1781805600-1781816400@worldxo.org
SUMMARY:Functional Experiences: The Multi-Billion-Dollar Opportunity for the Experience Economy
DESCRIPTION:What if the most powerful experiences don’t just entertain us but change how we feel\, think\, and act?\n​Join WXO and Pixel Artworks for a special IRL Campfire exploring Functional Experiences: an emerging shift in the Experience Economy where immersive design\, technology\, sound\, space\, and storytelling are used not just for spectacle\, but for lasting human impact. \n​Hosted at the The Lighthouse\, this intimate industry gathering will bring together experience professionals to explore how brands and creators can design experiences that outlast the moment – from spatial audio and sensory environments to transformative\, wellbeing-led and behaviour-shifting encounters. \n​Expect a thought-provoking discussion\, examples from the cutting edge of experiential design\, and plenty of time to connect with the WXO community inside Pixel Artworks’ immersive studio. \n​Read more about the ‘The Unstoppable Rise Of Brain-Boosting “Functional Experiences‘. \n​Speakers:\n\n​James Wallman\, Founder\, WXO\n​Miranda Pincott\, Managing Partner\, Pixel Artworks\n​Tom Middleton\, Founder\, Senzomi\n\nWant to come along?\nIt’s free to attend. Head to https://luma.com/n1yf0zv4 to RSVP \nPriority access to WXO members. \n \n  \n—————– \nDetails: \n\nWhen: Thursday\, June 18\, 2026 | 18:00-21:00 BST\nWhere: Address will be sent out once your registration is approved.
URL:https://worldxo.org/event/functional-experiences-irl-campfire/
CATEGORIES:WXO Campfire,IRL Campfires
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/IRL-Campfire-1.png
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