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DTSTART;TZID=Europe/London:20220914T095500
DTEND;TZID=Europe/London:20220914T112500
DTSTAMP:20260410T155726
CREATED:20220902T134321Z
LAST-MODIFIED:20220902T134321Z
UID:20703-1663149300-1663154700@worldxo.org
SUMMARY:Campfire 74: X Thinking With Michael Lai
DESCRIPTION:We’re living in the era of experience\, where commodities compete for the attention of consumers in a ruthless retail landscape\, and brands survive and succeed based on the experiences they create. \nYet too few companies embrace these values at a strategic level.So Michael T Lai\, co-author of one of China’s best-selling books on the Experience Economy\, X Thinking\, has created a crystal-clear roadmap for any business that wants to leverage experience to deliver a better brand\, better customer relationships\, and better shareholder returns. \nJoin Lai for the return of the WXO Campfires\, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands\, and how it has enabled eXperience innovation in China. \n\nExpect: \n\nEngaging personal stories that make you think – like when Lai’s grandma let him try her cigarettes!\nModels that are easy to understand – including the Experience Masterplan\, the X Thinking Relationship Model and X Thinking Maturity Model.\nCase studies that bring it all to life – such as how Xiao Guan Tea turned transactions into memorable moments.\n\nIn anticipation\, think about these 3 questions: \n\nWho is the most valuable customer for your brand? What makes them the most valuable customer?\nWhat value do you provide this customer? Is it functional\, emotional\, or even meaningful?\nHow can this customer perceive this value from your brand – that which sets you apart from your competitors?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-74-mike-lai/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-74-75-Mike-Lai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220914T175500
DTEND;TZID=Europe/London:20220914T192500
DTSTAMP:20260410T155726
CREATED:20220902T134622Z
LAST-MODIFIED:20220902T134623Z
UID:20707-1663178100-1663183500@worldxo.org
SUMMARY:Campfire 75: X Thinking With Michael Lai
DESCRIPTION:We’re living in the era of experience\, where commodities compete for the attention of consumers in a ruthless retail landscape\, and brands survive and succeed based on the experiences they create. \nYet too few companies embrace these values at a strategic level.So Michael T Lai\, co-author of one of China’s best-selling books on the Experience Economy\, X Thinking\, has created a crystal-clear roadmap for any business that wants to leverage experience to deliver a better brand\, better customer relationships\, and better shareholder returns. \nJoin Lai for the return of the WXO Campfires\, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands\, and how it has enabled eXperience innovation in China. \n\nExpect: \n\nEngaging personal stories that make you think – like when Lai’s grandma let him try her cigarettes!\nModels that are easy to understand – including the Experience Masterplan\, the X Thinking Relationship Model and X Thinking Maturity Model.\nCase studies that bring it all to life – such as how Xiao Guan Tea turned transactions into memorable moments.\n\nIn anticipation\, think about these 3 questions: \n\nWho is the most valuable customer for your brand? What makes them the most valuable customer?\nWhat value do you provide this customer? Is it functional\, emotional\, or even meaningful?\nHow can this customer perceive this value from your brand – that which sets you apart from your competitors?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-75-mike-lai/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-74-75-Mike-Lai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220921T095500
DTEND;TZID=Europe/London:20220921T112500
DTSTAMP:20260410T155726
CREATED:20220907T142954Z
LAST-MODIFIED:20220907T142954Z
UID:20859-1663754100-1663759500@worldxo.org
SUMMARY:Campfire 76: Field Data From The Front Lines
DESCRIPTION:When it comes to measuring the impact of our experiences\, we’re often limited to the qualitative data that comes from asking people what they thought.But this approach has its limitations. Firstly\, people lie! And secondly\, our conscious answers don’t always reflect our unconscious emotional state.We believe that having quantitative data that tells a compelling story about our experiences is one of the key things that will help people take the Experience Economy seriously. It’s why we invited neuroscientist Paul Zak – who’ll be hosting a new Campfire on 28 September – to share his groundbreaking system for measuring immersion.And it’s why we’re delighted to announce performer and director Leah Ableson as our Firestarter for 21 September\, with another bold approach to capturing feedback. \nAbleson has worked as a performer and director in the immersive theatre space for nearly a decade\, leading audiences through highly intimate experiential performances like Bottom of the Ocean and Whisperlodge. She’ll draw on this experience and her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask. We’ll also explore how effective knowledge shares between performers and creative teams can up the efficacy of your playtesting. \nIn anticipation\, think about these 3 questions: \n\nHow can we better facilitate conversations between the “front end” and “back end” members of a creative team?\nIn what ways in the past have you\, as an audience member/consumer\, provided feedback via your behaviour to a performer of an experience?\nWhat questions about an experience can an audience member answer that the creator of the experience can’t?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-76-leah-ableson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-76-77.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220921T175500
DTEND;TZID=Europe/London:20220921T192500
DTSTAMP:20260410T155726
CREATED:20220907T143550Z
LAST-MODIFIED:20220907T144620Z
UID:20874-1663782900-1663788300@worldxo.org
SUMMARY:Campfire 77: Field Data From The Front Lines
DESCRIPTION:When it comes to measuring the impact of our experiences\, we’re often limited to the qualitative data that comes from asking people what they thought.But this approach has its limitations. Firstly\, people lie! And secondly\, our conscious answers don’t always reflect our unconscious emotional state.We believe that having quantitative data that tells a compelling story about our experiences is one of the key things that will help people take the Experience Economy seriously. It’s why we invited neuroscientist Paul Zak – who’ll be hosting a new Campfire on 28 September – to share his groundbreaking system for measuring immersion.And it’s why we’re delighted to announce performer and director Leah Ableson as our Firestarter for 21 September\, with another bold approach to capturing feedback. \nAbleson has worked as a performer and director in the immersive theatre space for nearly a decade\, leading audiences through highly intimate experiential performances like Bottom of the Ocean and Whisperlodge. She’ll draw on this experience and her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask. We’ll also explore how effective knowledge shares between performers and creative teams can up the efficacy of your playtesting. \nIn anticipation\, think about these 3 questions: \n\nHow can we better facilitate conversations between the “front end” and “back end” members of a creative team?\nIn what ways in the past have you\, as an audience member/consumer\, provided feedback via your behaviour to a performer of an experience?\nWhat questions about an experience can an audience member answer that the creator of the experience can’t?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-77-leah-ableson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-76-77.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220928T095500
DTEND;TZID=Europe/London:20220928T112500
DTSTAMP:20260410T155726
CREATED:20220907T143951Z
LAST-MODIFIED:20220909T132736Z
UID:20879-1664358900-1664364300@worldxo.org
SUMMARY:Campfire 78: The Science Of The Extraordinary And Customer Happiness
DESCRIPTION:What if we told you there was a formula for creating extraordinary experiences?\n\nNeuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences\, based on his measurement of 50\,000 brains.\n\nAs he launches his new book\, Immersion: The Science of the Extraordinary and Source of Happiness\, Zak will share how: \n\nThere’s a scientific formula to consistently create extraordinary experiences.\nThe data shows that those who use this formula increase the impact of experiences tenfold.\nYou can guess if your experience will be extraordinary – or you can apply his insights to ensure it is.\n\nIn the words of experience impresario and WXO Co-Founder Joe Pine: \n“Staging engaging experiences has long been an art\, but in the great Paul Zak’s capable hands\, you will learn how to apply science to the task\, tremendously enhancing your ability to create extraordinary experiences for your customers\, your employees\, and even yourself.” \n\nIn anticipation\, think about these 3 questions: \n\nWhat is the neurologic basis for extraordinary experiences?\n\nWhat design principles increase the likelihood of the extraordinary occurring?\n\nWhy do people crave repetition of the extraordinary\, and how does this affect their happiness?
URL:https://worldxo.org/event/campfire-78-paul-zak/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-78-79.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220928T175500
DTEND;TZID=Europe/London:20220928T192500
DTSTAMP:20260410T155726
CREATED:20220907T144543Z
LAST-MODIFIED:20220909T132751Z
UID:20881-1664387700-1664393100@worldxo.org
SUMMARY:Campfire 79: The Science Of The Extraordinary And Customer Happiness
DESCRIPTION:What if we told you there was a formula for creating extraordinary experiences?\n\nNeuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences\, based on his measurement of 50\,000 brains.\n\nAs he launches his new book\, Immersion: The Science of the Extraordinary and Source of Happiness\, Zak will share how: \n\nThere’s a scientific formula to consistently create extraordinary experiences.\nThe data shows that those who use this formula increase the impact of experiences tenfold.\nYou can guess if your experience will be extraordinary – or you can apply his insights to ensure it is.\n\nIn the words of experience impresario and WXO Co-Founder Joe Pine: \n“Staging engaging experiences has long been an art\, but in the great Paul Zak’s capable hands\, you will learn how to apply science to the task\, tremendously enhancing your ability to create extraordinary experiences for your customers\, your employees\, and even yourself.” \n\nIn anticipation\, think about these 3 questions: \n\nWhat is the neurologic basis for extraordinary experiences?\n\nWhat design principles increase the likelihood of the extraordinary occurring?\n\nWhy do people crave repetition of the extraordinary\, and how does this affect their happiness?
URL:https://worldxo.org/event/campfire-79-paul-zak/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-78-79.jpg
END:VEVENT
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