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DTSTART;TZID=Europe/London:20250903T175500
DTEND;TZID=Europe/London:20250903T193000
DTSTAMP:20260408T050553
CREATED:20250911T215237Z
LAST-MODIFIED:20250912T121905Z
UID:45521-1756922100-1756927800@worldxo.org
SUMMARY:7 Science-Backed Rules for More Impactful Experiences (Late)
DESCRIPTION:What makes an experience truly worth it? \nAsk James Wallman – author of Time And How To Spend It (A Financial Times Bestseller) and\, of course\, CEO of the WXO! \nJoin us by the Campfire this Wednesday for ‘7 Science-Backed Rules for More Impactful Experiences’ \nThe STORIES checklist is the central idea in James’s book and offers a powerful framework for testing whether an experience delivers meaning\, memorability\, and transformation. \nFor the first time ever\, James will share it with the WXO community. \nYou’ll discover\n\nWhat the STORIES checklist is – and why it matters\nWhich experiences pass the test\nOther practical tools for experience designers\, including DARG FUNC and AWESOMER\nHow to use these frameworks to design more impactful experiences for your audiences\n\nWho should attend?\n\nExperience designers & strategists\nFacilitators & workshop leaders\nMarketers\, CX & EX leaders\nAnyone creating experiences that aim to inspire\, connect & transform\n\nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/7-science-backed-rules-for-more-impactful-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/jW-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T095500
DTEND;TZID=Europe/London:20250910T113000
DTSTAMP:20260408T050553
CREATED:20250912T114033Z
LAST-MODIFIED:20250912T114110Z
UID:45573-1757498100-1757503800@worldxo.org
SUMMARY:Awe: A Shortcut to Insight\, Connection & Creativity
DESCRIPTION:Ever catch yourself asking: \n“What am I putting all this effort in for?” \nYou’re not alone. In fact\, moments like this may signal a deeper need: to reconnect with purpose\, spark new thinking\, and re-ignite your curiosity. \nBecause when we stop learning\, we get stuck.\nBut when we learn — really learn — our wellbeing improves. Our relationships strengthen. Our work has meaning. We find our why. \nAnd nothing supercharges this more than experiencing awe. \nAwe: A Shortcut to Insight\, Connection & Creativity\nIn this live\, interactive Campfire\, Dorchess de Koning\, founder of Awe Academy\, invites you to explore how awe fuels personal growth\, team synergy\, and performance — especially in the workplace. \nInstead of long presentations\, you’ll take part in experiential exercises designed to spark insight and enhance connection\, drawn from Dorchess’s work designing neuroscience based team workshops across government\, education\, and corporate sectors. \nShe’ll also share frameworks like Theory U\, insights from neuroscience\, and the power of embodiment and systemic constellations work — all in a dynamic group format that’s both experiential and evidence-based. \nWho Is This For?\nThis Campfire is ideal for those interested in: \n\nProfessional development retreats that combine science and soul\nExperiential learning that improves communication and creativity\nOutdoor retreats for team building with real personal transformation\nWorkshops that use awe to reconnect teams with their purpose\nAnyone seeking to enhance their impact through purpose-driven work\n\nAbout Awe Academy\nAwe Academy designs immersive\, outdoor learning experiences — including offsites\, retreats\, and workations — that blend personal development with professional growth. Each experience is crafted to help individuals and teams step away from the grind and step into their full potential. \nAbout Dorchess de Koning\nDorchess is a globally sought-after experience design consultant\, embodiment coach\, and founder of Awe Academy. With a background in mental health science\, art direction\, and systemic work\, she creates neuroscience based team workshops and transformation programs for organisations across sectors. \nFrom the Department of Education to tech innovators and hospitality giants\, she’s helped teams rediscover their purpose\, improve collaboration\, and make sustainable impact. Her approach harnesses group dynamics\, creative expression\, and deep personal insight to fuel breakthroughs. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/activate-the-awesome/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Dorchess-de-Koning-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T175500
DTEND;TZID=Europe/London:20250910T193000
DTSTAMP:20260408T050553
CREATED:20250912T113533Z
LAST-MODIFIED:20250912T113533Z
UID:45571-1757526900-1757532600@worldxo.org
SUMMARY:Engage or Fade: Why Cognitive Design is the Future of Events
DESCRIPTION:There is immense competition at the gateway to the minds of audiences in the events industry. \nWe are at a critical inflection point where attention is fragmented\, cognitive overload is the norm\, and conventional approaches are no longer enough. \nBen Moorsom is leading a global movement to rethink how we engage. As the creator of Neuroscaping® and a 25+ year pioneer at the intersection of behavioral science and experience design\, Ben helps organizations stop wasting effort on legacy tactics and start designing for what really matters: the mind. \nIn his eye-opening discussion\, Engage or Fade\, Ben challenges outdated event practices and exposes how many well-intentioned design choices actually drive adverse engagement. For example\, branding every surface doesn’t increase brand recall—it teaches the brain to ignore you. And he will reveal what sound level\, common at many events\, actually reduce comprehension and memory. \nDrawing from hundreds of Behavioral Experience AuditsTM\, Ben demonstrates how small\, strategic changes can lead to profound behavioral impact. This isn’t about more tech\, more hype\, or louder environments. It’s about making it easier for attendees to engage by reducing cognitive friction and aligning with how the brain processes information. It’s about replacing outdated KPIs with behavioral ones—so that events don’t just feel successful\, they are successful in driving meaningful outcomes. \nBen shares practical frameworks like the ALIGN® System\, the Audience Priming EffectTM\, and the Cognitive ResonanceTM Checklist to equip event professionals with tools they can use immediately to create smarter\, more resonant\, high-impact experiences. \nIf you’re still measuring what was easy to count—instead of what truly counts—it’s time to rethink. Reach out to explore how this presentation can elevate your event\, your audience\, and your outcomes. \nAbout Ben Moorsom \nBen Moorsom is Founder\, President and CEO of Debut Group. He is the creator of Neuroscaping® and author of Engagement: Decoded™. \nBen is passionate about audience engagement. He began his career in marketing communications as a producer but early on\, he noticed that corporate communications efforts were so often missing the mark and at times\, even causing harm. There had to be a better way to reach the hearts and minds of audiences. \nSince 1997\, Ben has been pioneering the fusion of behavioral science with creative and communications to drive engagement and behavior change. As the founder\, president and CEO of Debut\, Ben boldly leads debut’s team towards meaningful engagement outcomes for our clients and their audiences. His work has spanned across neuroscience\, event psychology\, change management\, artificial intelligence\, virtual reality\, and even the metaverse. \nBen is a seeker who thrives on discovering and decoding new knowledge and a disrupter who’s made it his life’s mission to deconstruct\, recalibrate\, and engineer engagement. \nTo learn more about Ben\, visit: www.benmoorsom.com \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/engage-or-fade-why-cognitive-design-is-the-future-of-events/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Ben-Moorsom-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T095500
DTEND;TZID=Europe/London:20250917T113000
DTSTAMP:20260408T050553
CREATED:20250911T144811Z
LAST-MODIFIED:20250911T221635Z
UID:45494-1758102900-1758108600@worldxo.org
SUMMARY:How Immersive Experiences Are Creating a Better Future | Luna Park Sydney
DESCRIPTION:Luna Park Sydney is a multi-layered immersive experiences transformation looking backwards to the original 1935 identity and ethos of Luna Park Sydney\, to then build a direction forwards for future generations. \nJoin Luna Park Sydney’s CEO John Hughes and Head of Strategy & Experiences Lucy Keeler to discover the secrets of the transformation of this iconic theme park – and what’s coming next. \nYou’ll discover:\n\nFor the technical minded: What is the optimal tech-stack for an immersive space to maximize capability?\nFor brand identity professionals: How do you get locals to re-engage with their iconic park\, when they’ve overlooked it for many decades?\nFor the designers: How do you balance a site’s heritage with technology-driven attractions? What do you keep? What do you abandon?\n\nAbout John & Lucy:\nJohn Hughes was engaged to transform Luna Park Sydney from a rare\, iconic\, heritage amusement park to the number one experiences destination in APAC. John and Lucy have created\, commissioned and produced seven immersive experiences in the past two years and developed a multi-experience partnership with Netflix. Squid Game: The Experience at Luna Park was designed and developed by Lucy and her team was sold out for 5 months and according to Netflix\, ‘the best performing\, best reviewed Squid Game Experience in the world’. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-immersive-experiences-are-creating-a-better-future-luna-park-sydney/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Luna-Park-Sydney-early-17-Sept.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T175500
DTEND;TZID=Europe/London:20250917T200000
DTSTAMP:20260408T050553
CREATED:20250911T153842Z
LAST-MODIFIED:20250912T142942Z
UID:45501-1758131700-1758139200@worldxo.org
SUMMARY:Bompas & Parr: The Future of P-Leisure 2026 | Nightlife
DESCRIPTION:Bompas & Parr presents a vital new chapter of their Future of P-Leisure series\, diving into the uncertain future of nightlife. \nP-Leisure reimagines pleasure in the public realm – from museums to placemaking – and now turns to nightlife for the latest findings around what we do together in public. \nAs 65 clubs closed in 2024 alone\, this timely and urgent discussion is framed to decipher the emerging new forms of togetherness and ‘public leisure’. \nOriginally presented at the Barbican Centre on 8th July 2025\, the latest Future of P-Leisure report continues Bompas & Parr’s mission to map how we gather\, party and connect in the 21st century. \nDownload report here >> Link \nAbout Bompas & Parr\nBompas & Parr is a creative studio made up of artists\, architects\, chefs\, designers\, marketeers\, strategists and technologists. \nThrough consultancy\, delivering Location Based Experiences (LBEs) and writing publications\, the studio challenges the world around us with radical creativity and a thirst for provoking innovation. The studio works with cultural institutions\, attractions\, governments\, developers and brands to deliver this work. \nBompas & Parr works with brands such as Coca-Cola\, Johnnie Walker\, Mercedes\, and LVMH as well as cultural institutions such as The Barbican\, San Francisco Museum of Modern Art and The Fitzwilliam Museum\, Cambridge. The studio is based in The Barbican\, but has realised projects on practically every continent. \nHow to watch this Campfire\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/bompas-parr-future-of-p-leisure-2026-nightlife/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Bompas-Parr-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T095500
DTEND;TZID=Europe/London:20250924T113000
DTSTAMP:20260408T050553
CREATED:20250918T124634Z
LAST-MODIFIED:20250920T081457Z
UID:45961-1758707700-1758713400@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Early)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame.  \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!”  \nAnd thus a Campfire was born!  \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…)  \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design.  \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry.  \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest.  \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T175500
DTEND;TZID=Europe/London:20250924T193000
DTSTAMP:20260408T050553
CREATED:20250918T124700Z
LAST-MODIFIED:20250920T081837Z
UID:45965-1758736500-1758742200@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Late)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame. \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!” \nAnd thus a Campfire was born. \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…) \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design. \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry. \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest. \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-late.png
END:VEVENT
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