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DTSTART;TZID=Europe/London:20251105T095500
DTEND;TZID=Europe/London:20251105T113000
DTSTAMP:20260408T004500
CREATED:20251023T091452Z
LAST-MODIFIED:20251023T091452Z
UID:46473-1762336500-1762342200@worldxo.org
SUMMARY:Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Early)
DESCRIPTION:Due to open on Chicago’s waterfront destination Navy Pier\, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves\, each other\, and the world around us. \nUnfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories\, HeadMaze is squarely aimed at connection\, mental health\, and the human experience. A multi-level labyrinth taking visitors across emotion and imagination as the mind explores itself\, throughout the many rooms\, passages and stairwells\, visitors will be invited to explore a rich world of puzzles\, performance and hidden treats. \nWith a focus on mental health\, HeadMaze is less an attraction and more an experiential deep-dive into the nature of cognition\, consciousness and society. As a civic impact platform\, it proposes a live\, evolving alternate reality that communities can co‑create. \nIn this Campfire\, Jon Levy (Co‑CEO\, HeadMaze) will share the bold vision behind HeadMaze\, the operational blueprint behind the project\, and reveal how he sees collaborators plugging in next. \nWhat Jon will discuss:\n\nOpen‑ended storytelling at civic scale: How to architect a “living” narrative that can unravel in real time without collapsing ops.\nImpact × Profit: Revenue stack options (admissions\, programming\, partnerships\, sponsorship/grants) and an accompanying impact model (mental‑health partnerships\, community metrics\, KPIs).\nCan impact and profitability ever can be truly synergized\, or is they always a trade‑off?\nWhen — if ever — could commercially-minded immersive narratives be open‑ended and unravel in real time?\nIf you build part of the world and then hand people the shovel\, will they build too?\n\nWho this is for:\n\nExperience designers\nLBE producers\nMuseum & cultural programmers\nCivic placemaking teams\nCity partners\nAnyone exploring how to combine public art\, immersive storytelling\, and sustainable operations.\n\nAbout HeadMaze:\nHeadMaze is a four‑storey\, interactive “meditating mind” – a 40‑foot head that opens to reveal a crystalline inner being with 20 rooms of immersive art and performance exploring cognition\, consciousness\, and community. Positioned as the first in a series of monumental interactive installations\, HeadMaze is coming soon to Navy Pier\, Chicago. \nAbout Jon Levy:\nJon Levy (Co‑CEO\, HeadMaze Inc.) is producer\, exec\, and entrepreneur across immersive and animation/VFX. Former United Talent Agency agent and in‑house entrepreneur (first agent specializing in Immersive Entertainment & Animation)\, where he incubated\, financed\, and helped run dozens of projects/companies with $200M+ in secured capital. Principal at Immerse Yourself Entertainment; creative director/lead producer of Contact: A Multi‑Sensory Journey Celebrating Daft Punk (eight sold‑out LA shows; 5\,000+ attendees). Partners span Meow Wolf\, The Jim Henson Company\, Fever\, Thinkwell\, and others. California Bar; NYU Law; MA International Business (University of Florida). \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/building-a-civic%e2%80%91scale-immersive-installation-lessons-from-the-headmaze-launch-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/5-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T175500
DTEND;TZID=Europe/London:20251105T193000
DTSTAMP:20260408T004500
CREATED:20251023T091724Z
LAST-MODIFIED:20251023T092139Z
UID:46475-1762365300-1762371000@worldxo.org
SUMMARY:Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Late)
DESCRIPTION:Due to open on Chicago’s waterfront destination Navy Pier\, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves\, each other\, and the world around us. \nUnfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories\, HeadMaze is squarely aimed at connection\, mental health\, and the human experience. A multi-level labyrinth taking visitors across emotion and imagination as the mind explores itself\, throughout the many rooms\, passages and stairwells\, visitors will be invited to explore a rich world of puzzles\, performance and hidden treats. \nWith a focus on mental health\, HeadMaze is less an attraction and more an experiential deep-dive into the nature of cognition\, consciousness and society. As a civic impact platform\, it proposes a live\, evolving alternate reality that communities can co‑create. \nIn this Campfire\, Jon Levy (Co‑CEO\, HeadMaze) will share the bold vision behind HeadMaze\, the operational blueprint behind the project\, and reveal how he sees collaborators plugging in next. \nWhat Jon will discuss:\n\nOpen‑ended storytelling at civic scale: How to architect a “living” narrative that can unravel in real time without collapsing ops.\nImpact × Profit: Revenue stack options (admissions\, programming\, partnerships\, sponsorship/grants) and an accompanying impact model (mental‑health partnerships\, community metrics\, KPIs).\nCan impact and profitability ever can be truly synergized\, or is they always a trade‑off?\nWhen — if ever — could commercially-minded immersive narratives be open‑ended and unravel in real time?\nIf you build part of the world and then hand people the shovel\, will they build too?\n\nWho this is for:\n\nExperience designers\nLBE producers\nMuseum & cultural programmers\nCivic placemaking teams\nCity partners\nAnyone exploring how to combine public art\, immersive storytelling\, and sustainable operations.\n\nAbout HeadMaze:\nHeadMaze is a four‑storey\, interactive “meditating mind” – a 40‑foot head that opens to reveal a crystalline inner being with 20 rooms of immersive art and performance exploring cognition\, consciousness\, and community. Positioned as the first in a series of monumental interactive installations\, HeadMaze is coming soon to Navy Pier\, Chicago. \nAbout Jon Levy:\nJon Levy (Co‑CEO\, HeadMaze Inc.) is producer\, exec\, and entrepreneur across immersive and animation/VFX. Former United Talent Agency agent and in‑house entrepreneur (first agent specializing in Immersive Entertainment & Animation)\, where he incubated\, financed\, and helped run dozens of projects/companies with $200M+ in secured capital. Principal at Immerse Yourself Entertainment; creative director/lead producer of Contact: A Multi‑Sensory Journey Celebrating Daft Punk (eight sold‑out LA shows; 5\,000+ attendees). Partners span Meow Wolf\, The Jim Henson Company\, Fever\, Thinkwell\, and others. California Bar; NYU Law; MA International Business (University of Florida). \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/building-a-civic%e2%80%91scale-immersive-installation-lessons-from-the-headmaze-launch-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/5-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T095500
DTEND;TZID=Europe/London:20251112T113000
DTSTAMP:20260408T004500
CREATED:20251023T080857Z
LAST-MODIFIED:20251023T080857Z
UID:46468-1762941300-1762947000@worldxo.org
SUMMARY:From Design to Production: A Step‑by‑Step Guide to Staging a Large‑Scale Production (Early)
DESCRIPTION:Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture\, give them identity\, and create meaning. \nIn this Campfire\, Sergio Ramírez Rivera (CEO\, Demiurgo LBX) will walk through a practical\, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the narrative along the way. \nUsing examples from ‘Immersive Día de Muertos Altar’ (a story‑driven installation combining tradition\, projection\, and sound design to connect visitors to cultural memory) and ‘El Libro de Navidad’ (a seasonal narrative brought to life with a full‑surround 720° immersive canvas and synchronized media)\, Sergio will ask – and answer – such questions as: \n¿Is production a logistical issue?\n¿Does every production start with a story?\n¿Is large‑scale staging is about size? \nWhat you’ll learn:\n\nStart with meaning: How to articulate the identity shift you want audiences to feel\, then translate that into a story spine and moments map.\nBlueprint the experience: Dramaturgy for space; wayfinding and audience flow; accessibility and inclusion baked into design.\nFeasibility & safety: Site assessment\, capacity & egress\, permits\, HSE/compliance\, risk registers\, and contingency planning.\nChoose the right tools for the job: When to use projection mapping/LED\, 720°/360° environments\, AR/VR layers\, interactive sensors\, and spatial audio—and how these choices serve story (not the other way around).\nContent pipeline: From concept art and 2D/3D animation to show control; rights\, localization\, and approval workflows.\nProduction management: Roles\, RASICs\, vendor matrix\, budget envelopes\, technical riders\, load‑in/out plans\, rehearsal strategy.\nRun and learn: Show operations\, failure modes and backups\, measurement (impact\, sentiment\, earned media)\, and the post‑mortem loop.\n\nWho this is for:\n\nCreative directors\nLive event/experience producers\nMuseum & cultural programmers\nFestival and city event lead\nAnyone tasked with turning vision into a safe\, resonant\, large‑scale experience.\n\nAbout Demiurgo LBX:\nDemiurgo LBX is a creative technology studio that designs and produces immersive\, interactive experiences – blending narrative\, design\, and advanced media such as VR/AR\, videomapping\, LED environments\, and spatial audio. The team cites 20+ years in the field\, 400+ projects\, 30M+ audience reach\, and substantial earned media across culture\, education\, and entertainment. \nAbout Sergio Ramírez Rivera:\nA Latin American multicultural business developer and lawyer by training\, Sergio Ramírez Rivera is a storyteller\, transmedia/experience producer\, and entrepreneur in immersive technologies. He champions technology adoption\, innovation\, skills development\, and digital transformation with social impact. \nSergio’s work spans law\, immersive applications\, electronics\, and ICT across education\, professional training\, culture\, entertainment\, health\, industry\, security\, marketing\, and social impact – delivered in Spain\, the UK\, Canada\, the USA\, Mexico\, Chile\, Colombia\, and other Latin American countries. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/from-design-to-production-a-step%e2%80%91by%e2%80%91step-guide-to-staging-a-large%e2%80%91scale-production-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/12-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T175500
DTEND;TZID=Europe/London:20251112T193000
DTSTAMP:20260408T004500
CREATED:20251023T081125Z
LAST-MODIFIED:20251023T092122Z
UID:46470-1762970100-1762975800@worldxo.org
SUMMARY:From Design to Production: A Step‑by‑Step Guide to Staging a Large‑Scale Production (Late)
DESCRIPTION:Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture\, give them identity\, and create meaning. \nIn this Campfire\, Sergio Ramírez Rivera (CEO\, Demiurgo LBX) will walk through a practical\, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the narrative along the way. \nUsing examples from ‘Immersive Día de Muertos Altar’ (a story‑driven installation combining tradition\, projection\, and sound design to connect visitors to cultural memory) and ‘El Libro de Navidad’ (a seasonal narrative brought to life with a full‑surround 720° immersive canvas and synchronized media)\, Sergio will ask – and answer – such questions as: \n¿Is production a logistical issue?\n¿Does every production start with a story?\n¿Is large‑scale staging is about size? \nWhat you’ll learn:\n\nStart with meaning: How to articulate the identity shift you want audiences to feel\, then translate that into a story spine and moments map.\nBlueprint the experience: Dramaturgy for space; wayfinding and audience flow; accessibility and inclusion baked into design.\nFeasibility & safety: Site assessment\, capacity & egress\, permits\, HSE/compliance\, risk registers\, and contingency planning.\nChoose the right tools for the job: When to use projection mapping/LED\, 720°/360° environments\, AR/VR layers\, interactive sensors\, and spatial audio—and how these choices serve story (not the other way around).\nContent pipeline: From concept art and 2D/3D animation to show control; rights\, localization\, and approval workflows.\nProduction management: Roles\, RASICs\, vendor matrix\, budget envelopes\, technical riders\, load‑in/out plans\, rehearsal strategy.\nRun and learn: Show operations\, failure modes and backups\, measurement (impact\, sentiment\, earned media)\, and the post‑mortem loop.\n\nWho this is for:\n\nCreative directors\nLive event/experience producers\nMuseum & cultural programmers\nFestival and city event lead\nAnyone tasked with turning vision into a safe\, resonant\, large‑scale experience.\n\nAbout Demiurgo LBX:\nDemiurgo LBX is a creative technology studio that designs and produces immersive\, interactive experiences – blending narrative\, design\, and advanced media such as VR/AR\, videomapping\, LED environments\, and spatial audio. The team cites 20+ years in the field\, 400+ projects\, 30M+ audience reach\, and substantial earned media across culture\, education\, and entertainment. \nAbout Sergio Ramírez Rivera:\nA Latin American multicultural business developer and lawyer by training\, Sergio Ramírez Rivera is a storyteller\, transmedia/experience producer\, and entrepreneur in immersive technologies. He champions technology adoption\, innovation\, skills development\, and digital transformation with social impact. \nSergio’s work spans law\, immersive applications\, electronics\, and ICT across education\, professional training\, culture\, entertainment\, health\, industry\, security\, marketing\, and social impact – delivered in Spain\, the UK\, Canada\, the USA\, Mexico\, Chile\, Colombia\, and other Latin American countries. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/from-design-to-production-a-step%e2%80%91by%e2%80%91step-guide-to-staging-a-large%e2%80%91scale-production-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/12-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251119T095500
DTEND;TZID=Europe/London:20251119T113000
DTSTAMP:20260408T004500
CREATED:20251023T075701Z
LAST-MODIFIED:20251023T075857Z
UID:46451-1763546100-1763551800@worldxo.org
SUMMARY:Eat with your Ears: A Practical Guide to Designing Experiences With Taste & Sound (Early)
DESCRIPTION:Immersive experiences are too often reduced to screens. To create lasting\, mind‑shifting states\, we have to design beyond vision. However when we combine taste and sound… \nVision is overloaded. Sound – one of our fastest\, most immediate channels – cuts through the noise. \nEating is our most intimate ritual. For millennia\, shared meals have anchored memory\, community\, and meaning. \nIn this Campfire\, Caroline Hobkinson – sensory designer\, anthropologist\, and immersive director – shows how taste and sound interact to alter perception\, deepen memory\, and drive meaning. You’ll discover how audio modulates perceived sweetness\, bitterness\, texture\, and tempo – and when you should use it. \nYou’ll leave with practical tools to unlock memory\, heighten awareness\, and calibrate a new mind-body axis – tools you can apply immediately to make your current project more memorable\, measurable\, and moving. \nWho this is for:\n\nExperience designers and producers\nBrand/creative strategists\nStorytellers\nF&B and hospitality innovators\nCultural programmers\nAnyone shaping experiences that move people.\n\nIn a world shaped by algorithms\, we still choose what passes our lips. It is the last bastion of radical agency. Join Caroline for a high-velocity dive into perception and sensory awakening… \nAbout Caroline Hobkinson:\nBorn in Cologne and trained at Central Saint Martins (Fine Art) and SOAS (MA Anthropology)\, Caroline creates sensory installations and experiences in galleries\, museums\, and public spaces worldwide. She has published and co‑authored research on the neuroscientific workings of eating behaviour and conducted qualitative studies into food and drink rituals. A Fellow of the Royal Anthropological Institute\, she operates at the intersections of tech\, food\, and the senses\, delivering interactive talks and lectures internationally. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/eat-with-your-ears-a-practical-guide-to-designing-experiences-with-taste-sound-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/19-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251119T175500
DTEND;TZID=Europe/London:20251119T193000
DTSTAMP:20260408T004500
CREATED:20251023T075943Z
LAST-MODIFIED:20251023T080027Z
UID:46465-1763574900-1763580600@worldxo.org
SUMMARY:Eat with your Ears: A Practical Guide to Designing Experiences With Taste & Sound (Late)
DESCRIPTION:Immersive experiences are too often reduced to screens. To create lasting\, mind‑shifting states\, we have to design beyond vision. However when we combine taste and sound… \nVision is overloaded. Sound – one of our fastest\, most immediate channels – cuts through the noise. \nEating is our most intimate ritual. For millennia\, shared meals have anchored memory\, community\, and meaning. \nIn this Campfire\, Caroline Hobkinson – sensory designer\, anthropologist\, and immersive director – shows how taste and sound interact to alter perception\, deepen memory\, and drive meaning. You’ll discover how audio modulates perceived sweetness\, bitterness\, texture\, and tempo – and when you should use it. \nYou’ll leave with practical tools to unlock memory\, heighten awareness\, and calibrate a new mind-body axis – tools you can apply immediately to make your current project more memorable\, measurable\, and moving. \nWho this is for:\n\nExperience designers and producers\nBrand/creative strategists\nStorytellers\nF&B and hospitality innovators\nCultural programmers\nAnyone shaping experiences that move people.\n\nIn a world shaped by algorithms\, we still choose what passes our lips. It is the last bastion of radical agency. Join Caroline for a high-velocity dive into perception and sensory awakening… \nAbout Caroline Hobkinson:\nBorn in Cologne and trained at Central Saint Martins (Fine Art) and SOAS (MA Anthropology)\, Caroline creates sensory installations and experiences in galleries\, museums\, and public spaces worldwide. She has published and co‑authored research on the neuroscientific workings of eating behaviour and conducted qualitative studies into food and drink rituals. A Fellow of the Royal Anthropological Institute\, she operates at the intersections of tech\, food\, and the senses\, delivering interactive talks and lectures internationally. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/eat-with-your-ears-a-practical-guide-to-designing-experiences-with-taste-sound-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/19-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251126T095500
DTEND;TZID=Europe/London:20251126T113000
DTSTAMP:20260408T004500
CREATED:20251114T171011Z
LAST-MODIFIED:20251114T171011Z
UID:46894-1764150900-1764156600@worldxo.org
SUMMARY:Engineering Belonging: How to Turn Product Launches into Living Worlds (Early)
DESCRIPTION:A practical Campfire on using story\, symbolism\, ritual\, and sensory design to build brand worlds people choose to join. \nWhat if a car launch wasn’t just a moment – but the start of a culture? \nIn this Campfire\, The Hanging House co‑founders Anam Ahmad and Husam Haris will take you inside Nissan NISMO’s Red Ring Society – an experiential world where two very different cars live under a single emotional universe. \nAnam and Husam will detail how their Dubai-based experimental agency transformed a ‘simple’ product reveal into an unforgettable brand experience into something more. \nYou’ll learn the key choices\, frameworks and sensory signatures on how what started as an audience became a genuine tribe… \nInside the case study: NISMO Red Ring Society \n\nThe challenge: How to build one emotional universe from two distinct cars\nThe approach: Story architecture > Symbol & ritual design > Multi-sensory world‑building\nThe result: An experience that felt alive\, coherent\, and repeatable—giving fans identity\, not just information\n\nWhat you’ll learn: \n\nWhat it takes to build a cinematic\, emotionally-driven brand world\nHow to engineer belonging through story\, symbolism\, and design\nTools to unite multiple products under a single emotional framework\nPractical takeaways to elevate the impact and longevity of your experiences\n\nWho this Campfire is for: \n\nExperience designers\nBrand + creative strategists\nExperiential producers and world-builders\nBrand leaders ready to go beyond campaigns\n\n\nAbout Anam & Husam: \nAnam Ahmad (Founder and CCO) and Husam Haris (Co-Founder and COO) are co-founders of The Hanging House\, an experiential studio reimagining how brands build worlds people want to live in. \nShe leads the instinct: inventing worlds through story\, psychology\, and play. \nHe leads the intelligence: scaling those worlds into reality through strategy\, production\, and systems. \nTogether\, they’ve built brand ecosystems with cult-like loyalty\, from Nissan’s NISMO tribe to GUGU\, a rising cultural movement designed to unboring adulthood. Their work proves that when creativity and operational mastery collide\, brands stop selling and start shifting culture. \nAbout The Hanging House: \nThe Hanging House is an independent omnichannel experiential studio working at the intersection of art\, tech\, and people. Born eight years ago in a garage with four people and a few laptops\, it has since delivered 200+ experiences across industries and borders for brands\, governments\, and culture‑makers—most recently earning shortlists at Campaign Middle East Agency of the Year. \nVisit: thehanginghouse.com \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/engineering-belonging-how-to-turn-product-launches-into-living-worlds-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/26-Nov-_-Early.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251126T175500
DTEND;TZID=Europe/London:20251126T193000
DTSTAMP:20260408T004500
CREATED:20251114T170915Z
LAST-MODIFIED:20251114T170915Z
UID:46897-1764179700-1764185400@worldxo.org
SUMMARY:Engineering Belonging: How to Turn Product Launches into Living Worlds (Late)
DESCRIPTION:A practical Campfire on using story\, symbolism\, ritual\, and sensory design to build brand worlds people choose to join. \nWhat if a car launch wasn’t just a moment – but the start of a culture? \nIn this Campfire\, The Hanging House co‑founders Anam Ahmad and Husam Haris will take you inside Nissan NISMO’s Red Ring Society – an experiential world where two very different cars live under a single emotional universe. \nAnam and Husam will detail how their Dubai-based experimental agency transformed a ‘simple’ product reveal into an unforgettable brand experience into something more. \nYou’ll learn the key choices\, frameworks and sensory signatures on how what started as an audience became a genuine tribe… \nInside the case study: NISMO Red Ring Society \n\nThe challenge: How to build one emotional universe from two distinct cars\nThe approach: Story architecture > Symbol & ritual design > Multi-sensory world‑building\nThe result: An experience that felt alive\, coherent\, and repeatable—giving fans identity\, not just information\n\nWhat you’ll learn: \n\nWhat it takes to build a cinematic\, emotionally-driven brand world\nHow to engineer belonging through story\, symbolism\, and design\nTools to unite multiple products under a single emotional framework\nPractical takeaways to elevate the impact and longevity of your experiences\n\nWho this Campfire is for: \n\nExperience designers\nBrand + creative strategists\nExperiential producers and world-builders\nBrand leaders ready to go beyond campaigns\n\n\nAbout Anam & Husam: \nAnam Ahmad (Founder and CCO) and Husam Haris (Co-Founder and COO) are co-founders of The Hanging House\, an experiential studio reimagining how brands build worlds people want to live in. \nShe leads the instinct: inventing worlds through story\, psychology\, and play. \nHe leads the intelligence: scaling those worlds into reality through strategy\, production\, and systems. \nTogether\, they’ve built brand ecosystems with cult-like loyalty\, from Nissan’s NISMO tribe to GUGU\, a rising cultural movement designed to unboring adulthood. Their work proves that when creativity and operational mastery collide\, brands stop selling and start shifting culture. \nAbout The Hanging House: \nThe Hanging House is an independent omnichannel experiential studio working at the intersection of art\, tech\, and people. Born eight years ago in a garage with four people and a few laptops\, it has since delivered 200+ experiences across industries and borders for brands\, governments\, and culture‑makers—most recently earning shortlists at Campaign Middle East Agency of the Year. \nVisit: thehanginghouse.com \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/engineering-belonging-how-to-turn-product-launches-into-living-worlds-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/26-Nov-_-Late.png
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