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DTSTART;TZID=Europe/London:20260304T095500
DTEND;TZID=Europe/London:20260304T113000
DTSTAMP:20260407T160123
CREATED:20260302T085103Z
LAST-MODIFIED:20260302T121521Z
UID:48216-1772618100-1772623800@worldxo.org
SUMMARY:Making Memorable Measurable: A Practical Toolkit for Understanding Emotional Moments (Early)
DESCRIPTION:In the Experience Economy\, we talk about creating… \n🧠 “Memorable moments”\n🤯 “Unforgettable experiences”\n😍 “Making people feel something” \nWe know that the emotions we make people feel can drive memory. And memory drives future behaviour. \nAnd that translates into repeat visits\, recommendations\, secondary spend\, brand loyalty… Right? \nNot necessarily so. \nSimplified metrics and scoring systems can often flatten rich experiences into headline numbers\, ultimately having a negative impact on what we design. \nEnter Joe Timson\, founder of CAVEA. After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data\, Joe founded Cavea to address a clear problem: \n😩 Live experiences are really hard to measure. \nThis week’s Campfire sessions take on that challenge. Joe will explore how human memory evolved… around emotion\, narrative and a sense of place… and why that matters commercially. \nHe will then introduce Cavea’s approach to making memorable truly measurable: a practical toolkit for understanding emotional moments\, arcs and spaces without reducing experience to a single score. \nYou’ll leave with an understanding of what actually drives value\, helping you unforgettable experiences for your attendees and unstoppable growth for your business. \n  \nWho should attend: \n\n\nExperience creators\nDesigners\nProducers\nStrategists\n\n\n  \nWhat you’ll learn: \n\n\nHow simplified scoring systems abstract reality and make us do the wrong thing\nHow human memory has evolved and the role of emotion\, narrative and a sense of place\nCavea’s approach to Making Memorable Measureable\n\n  \nAbout Joe Timson \nAfter a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data\, Joe founded Cavea to address a clear problem: \nLive experiences are really hard to measure. \nAs media fragments and the experience economy becomes increasingly central to people’s lives\, that lack of measurability throttles investment and encourages short-term thinking—often resulting in a worse experience for guests. \nCavea helps experience creators measure what actually drives value\, so they can deliver unforgettable experiences for guests and unstoppable growth for their business. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/making-memorable-measurable-a-practical-toolkit-for-understanding-emotional-moments-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/Joe-Timson-Early-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260304T175500
DTEND;TZID=Europe/London:20260304T193000
DTSTAMP:20260407T160123
CREATED:20260302T085515Z
LAST-MODIFIED:20260302T121530Z
UID:48221-1772646900-1772652600@worldxo.org
SUMMARY:Making Memorable Measurable: A Practical Toolkit for Understanding Emotional Moments (Late)
DESCRIPTION:In the Experience Economy\, we talk about creating… \n🧠 “Memorable moments”\n🤯 “Unforgettable experiences”\n😍 “Making people feel something” \nWe know that the emotions we make people feel can drive memory. And memory drives future behaviour. \nAnd that translates into repeat visits\, recommendations\, secondary spend\, brand loyalty… Right? \nNot necessarily so. \nSimplified metrics and scoring systems can often flatten rich experiences into headline numbers\, ultimately having a negative impact on what we design. \nEnter Joe Timson\, founder of CAVEA. After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data\, Joe founded Cavea to address a clear problem: \n😩 Live experiences are really hard to measure. \nThis week’s Campfire sessions take on that challenge. Joe will explore how human memory evolved… around emotion\, narrative and a sense of place… and why that matters commercially. \nHe will then introduce Cavea’s approach to making memorable truly measurable: a practical toolkit for understanding emotional moments\, arcs and spaces without reducing experience to a single score. \nYou’ll leave with an understanding of what actually drives value\, helping you unforgettable experiences for your attendees and unstoppable growth for your business. \n  \nWho should attend: \n\n\nExperience creators\nDesigners\nProducers\nStrategists\n\n\n  \nWhat you’ll learn: \n\n\nHow simplified scoring systems abstract reality and make us do the wrong thing\nHow human memory has evolved and the role of emotion\, narrative and a sense of place\nCavea’s approach to Making Memorable Measureable\n\n  \nAbout Joe Timson \nAfter a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data\, Joe founded Cavea to address a clear problem: \nLive experiences are really hard to measure. \nAs media fragments and the experience economy becomes increasingly central to people’s lives\, that lack of measurability throttles investment and encourages short-term thinking—often resulting in a worse experience for guests. \nCavea helps experience creators measure what actually drives value\, so they can deliver unforgettable experiences for guests and unstoppable growth for their business. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/making-memorable-measurable-a-practical-toolkit-for-understanding-emotional-moments-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/Joe-Timson-Late-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260311T095500
DTEND;TZID=Europe/London:20260311T113000
DTSTAMP:20260407T160123
CREATED:20260226T145837Z
LAST-MODIFIED:20260302T085836Z
UID:48183-1773222900-1773228600@worldxo.org
SUMMARY:Inside Shiva Immersive: How the First Immersive Show on Indian Mythology Came to Life
DESCRIPTION:What makes an experience linger in memory long after the lights fade? \n  \nAt this WXO Campfire\, we unpack SHIVA – a 20\,000 sq ft multisensory\, 360-degree immersive environment that blends projection architecture\, spatial sound\, atmospheric effects and VR into a spiritually charged narrative journey.More than spectacle\, it was designed as scalable cultural infrastructure – commercially operational\, modular and export-ready. \n  \nThis session explores how myth\, technology and audience psychology converge to create strong emotional impact\, and why the future of immersive storytelling lies not in scale alone\, but in what stays with you once you step outside the door. \n  \nAnd above all\, this is a story of collaboration\, belief\, and courage – of how conviction and faith can transcend international boundaries\, unite diverse minds\, and bring people together to create something that may not be culturally central to both\, yet profoundly meaningful to one. \n  \nWhat you’ll learn: \n\nHow to design immersive experiences that create lasting emotional residue\nHow to merge cultural depth with cutting-edge technology seamlessly\nHow to structure scalable\, commercially viable immersive IP\nPractical frameworks to elevate your own large-format experience design\n\n\nWho should attend: \n\nImmersive creators & experience designers\nFestival programmers & venue operators\nBrand leaders building large-format experiential IP\nProducers seeking location-based entertainment projects\nCultural and Heritage Enthusiasts\nProduction Partners for Global Expansion\nAnyone shaping experiences that aim to move people\, not just impress them\n\n  \nAbout Samit Garg: \nSamit Garg is the Managing Director & Co-Founder of E-Factor Experiences Ltd\, a global experiential firm known for crafting transformative\, large-scale environments. \nA pioneer in organizing India’s luxury events sector\, he has helped shape it into a structured creative industry.He is the creator of distinctive IPs including Shiva Immersive\, The Bridal Retreat\, ICWF (International Congress For Wedding Futures)\, and I AM GAME\, each reimagining culture\, celebration\, and sport through immersive design. \nAs President of EEMA and a member of the World Experience Organization\, Samit champions sustainable heritage tourism and living cultural ecosystems that transform static spaces into dynamic experiential marketplaces. \n  \nAbout Ludovica Arci: \nLudovica Arci is the Co-Founder of SARAVÁ Immersive Content Studio\, an award-winning creative and production studio developing cinematic heritage immersive exhibitions and large-scale cultural experiences presented internationally. \nWith a career at the forefront of global experiences\, she has led landmark projects for Milan Design Week\, Fashion Week\, Art Basel\, NFT Paris\, Asia Now\, and the 36th America’s Cup\, where she directed Branding and Experiential Marketing. \nShe previously led the Strategy & Experiential division for the leading Luxury agency Karla Otto and collaborates with CEOs and Creative Directors of leading global brands including Bottega Veneta\, Moncler\, BMW\, Maserati\, Sky\, Belmond\, shaping culture-defining experiences at the intersection of storytelling\, technology\, and cultural events. \n  \n\n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/inside-shiva-immersive/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/02/Samit-Ludovica-Early-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260311T175500
DTEND;TZID=Europe/London:20260311T193000
DTSTAMP:20260407T160123
CREATED:20260309T141042Z
LAST-MODIFIED:20260309T141042Z
UID:48331-1773251700-1773257400@worldxo.org
SUMMARY:Designing Anticipation: The Hidden Half of Experience Design
DESCRIPTION:Most experience designers focus on what happens during the experience itself. But neuroscience and tourism research suggest that the emotional journey actually begins long before arrival. \nIn this Campfire\, Joseph Franklyn McElroy (Galileo Tech Media) will explore how anticipation shapes memory\, meaning\, and loyalty – and how experience creators can intentionally design the before phase of an experience. \nDrawing from research on Memorable Tourism Experiences (MTEs)\, destination marketing frameworks\, and real-world experiments from my hospitality and tourism work\, he will look at how storytelling\, sensory cues\, and digital discovery influence how guests imagine an experience before it happens. \nJospeh will also discuss how emerging AI-enabled operational systems — what he’s been experimenting with as a Sovereign Operational System — can help organizations listen to anticipation signals and adapt experiences in more responsive ways\, while keeping the human story at the center. \nParticipants will leave with practical ideas for designing pre-arrival touchpoints that deepen engagement\, strengthen loyalty\, and make experiences more memorable. \n\n——– \nAbout Joseph Franklyn McElroy: \nJoseph is a hospitality innovator\, marketer\, and storyteller whose career bridges data\, tech\, psychology\, and art. As founder of Galileo Tech Media and owner of the Meadowlark Motel in the Great Smoky Mountains\, he studies how anticipation shapes memorable experiences and deepens brand loyalty. \nJoseph’s “Experience Architecture” framework combines SEO strategy\, behavioral insight\, and narrative design to help organizations craft journeys people revisit\, re-buy\, and retell. He speaks on how marketing\, done consciously\, can make memory itself the ultimate ROI. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/designing-anticipation-the-hidden-half-of-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/Joseph-Franklyn-McElroy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260318T095500
DTEND;TZID=Europe/London:20260318T113000
DTSTAMP:20260407T160123
CREATED:20260302T090400Z
LAST-MODIFIED:20260302T090400Z
UID:48226-1773827700-1773833400@worldxo.org
SUMMARY:Inspiration to Innovation: How China's Immersive Entertainment is Finding Its Own Voice
DESCRIPTION:Ever wondered how the world’s largest consumer market is reinventing immersive entertainment? \nStarting her career in LA and working across Disney\, AI companies\, and her own studio in China\, Changting Lu has witnessed an evolution few international creators understand. \nFrom martial arts theme parks drawing millions visitors to AI companies building theatrical experiences\, China isn’t following Western models – it’s writing entirely new rules. \nJoin us for insights on three game-changing trends\, cautionary tales of cross-cultural collaborations\, and why “foreign monks chant better” no longer holds true in China’s maturing immersive landscape. \n  \nWho should attend: \n\n\nAnyone interested in Immersive Entertainment in China\nCreative directors & producers seeking international collaboration opportunities\nImmersive experience creators looking to understand or enter the Chinese market\n\n\n  \nWhat you’ll learn: \n\n\nHow China’s immersive market evolved from copying the Sleep No More model to creating entirely new formats — and what this means for international creators\nThree breakthrough trends: heritage-at-scale\, virtual-to-physical IPs\, and bold tech adoption reshaping the industry\nWhy some international collaborations thrive while others spectacularly fail — through real case studies including a $100M+ project that closed in 6 months\nThe new rules for cross-cultural creative partnerships\n\n  \nAbout Changting Lu \nAs creative director and producer\, Changting creates immersive worlds across media. \nShe was the creative director for Three Body Problem: Beyond Gravity\, an experience that brings guests into the world of Three Body Problem with performance\, interactive media and AI. \nHer career began at Walt Disney Imagineering\, where she was a bilingual show writer on Zootopia at Shanghai Disneyland. \nChangting holds a B.Mgmt from Tsinghua University and an MFA in Creative Producing from California Institute of the Arts. In 2025 she founded Get Dreams Done Co.\, a Shanghai-based multidisciplinary design and production company that imagines transcendent worlds and build them into reality. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/inspiration-to-innovation-how-chinas-immersive-entertainment-is-finding-its-own-voice/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/CHANGTING-LU.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260318T175500
DTEND;TZID=Europe/London:20260318T193000
DTSTAMP:20260407T160123
CREATED:20260309T141423Z
LAST-MODIFIED:20260309T141423Z
UID:48336-1773856500-1773862200@worldxo.org
SUMMARY:How to Make Your Event More Accessible
DESCRIPTION:Are you designing experiences that truly include everyone or unintentionally leaving audiences behind? \nJoin Christopher Morrison for a powerful online session that redefines what accessibility can (and should) look like in live and digital events. From the most accessible metaverse musical ever built to a paradigm-shifting new way of thinking about storytelling\, this session will equip you with both practical tools and big-picture perspective. \nYou’ll discover:\n✅ The bare minimum every event should offer for accessibility + how to go far beyond it\n✅ A case study of Vita Nova: building the most inclusive digital experience on the web\n✅ A rundown of tools to make live and digital events truly accessible \nWho should attend?\n🎟️ Experience designers & producers\n🎟️ Marketers & brand leads\n🎟️ Accessibility advocates\n🎟️ Anyone committed to designing work that reaches everyone it should \nFeaturing:\n🎤 Christopher Morrison – award-winning narrative designer (Cirque du Soleil\, AAA games\, Vita Nova)\, digital storytelling advocate\, and recent UK Parliament speaker \nDon’t miss this chance to expand your understanding of what access really means\, and how to design for it with intention and imagination. \nNote: This is an updated repeat of the July 2025 session that Christopher unfortunately was not able to make. Come along for new insights on this essential topic! \nThis later Campfire is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25\n\n\n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/how-to-make-your-event-more-accessible/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/Christopher-Morrison.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260325T095500
DTEND;TZID=Europe/London:20260325T113000
DTSTAMP:20260407T160123
CREATED:20260323T112450Z
LAST-MODIFIED:20260323T112450Z
UID:48382-1774432500-1774438200@worldxo.org
SUMMARY:Kinetic Power: Turning Motion Into Storytelling
DESCRIPTION:How do kinetic installations and immersive experiences create such lasting impressions? \nMatteo Mosca\, Leva’s CEO\, explores how kinetic movement goes beyond decoration to become a powerful storytelling tool. \nDrawing from projects ranging from exclusive Experience Briefing Centers to spectacular theme parks\, he shows how physical motion can appeal to both reason and emotion. \nThe real impact? \nGenuine participation: these installations invite people to explore and engage\, disrupting passive observation and awakening curiosity. Join us for a journey inside what truly makes experiences memorable\, in a world of constant distraction. \nWhat you’ll learn: \n\nWhat Matteo learned from 10+ years of creative engineering\nAll about kinetic technology as a language\nWhy you should stop selling and start storytelling\nTakeaways for making spaces & experiences memorable\n\nWho should attend? \n\nExperience Briefing Center Managers & Program Leaders\nExperience Designers\nStrategy & Creative directors\nAnyone shaping experiences that move people\n\n  \nAbout Matteo Mosca (he/him): \nMatteo is a founder and media engineer obsessed with creative technologies\, design and communication – and how they all work together to foster human connections. \nAs CEO of Leva\, he leads an extraordinary team of explorers crafting kinetic and immersive experiences that blend mechanical movement\, motion content and spatial storytelling – designed in Italy and deployed worldwide. \nThis unique blend of creativity\, engineering and storytelling has earned the trust of global brands such as Aramco\, Cartier\, Puy du Fou\, Seat and more. \nMatteo’s focus is on building solid company foundations while leading business development\, financial strategy\, team growth\, and marketing. \n\n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/kinetic-power-turning-motion-into-storytelling/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/Matteo-Mosca.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260325T175500
DTEND;TZID=Europe/London:20260325T193000
DTSTAMP:20260407T160123
CREATED:20260323T112837Z
LAST-MODIFIED:20260323T112837Z
UID:48387-1774461300-1774467000@worldxo.org
SUMMARY:How to Diagnose What Your Experience Is Actually Built to Produce
DESCRIPTION:“Transformational” has become the most overused word in experience design. \nImmersive art walks use it. Brand activations use it. Festival websites use it. Certification courses use it. And almost none of them mean the same thing by it\, because almost none of them have a structural definition for what transformation actually requires. \nAfter fifteen years producing TEDxNaperville\, testing\, observing\, and rebuilding what actually changes people versus what simply impresses them\, Arthur Zards (Lab Z) developed a diagnostic framework that helps experience designers see exactly where their architecture has gaps\, and what to do about it. \nIn this Campfire\, you’ll walk away with a tool you can apply to your current work immediately: to name what your experience is actually built to produce\, spot where the design falls short of your claims\, and identify the structural changes that close that gap.\n\nThree Questions: \n\nThink about an experience you’ve designed that you called transformational. Using the two axes\, where does it actually land? What was the real success condition you were designing for?\nWhat is one element of your current or upcoming project you could redesign to transfer meaning-authorship from the system to the participant?\nWhen a client asks you to “create a transformational experience\,” what are they actually asking for? And how does your answer change after today?\n\nAbout Arthur Zards: \nArthur is an original Internet entrepreneur founding an Internet company before the web browser even existed. He wasn’t learning about digital marketing\, branding\, innovation\, and development; he was creating it. He is a self-described TED fanatic and is the founder and executive director of TEDxNaperville. \nArthur founded Lab Z\, an Innovation Experience Agency that focuses on a new approach to speaking and conference production. His speaker clients get standing ovations and his clients conferences  transform into memorable and engaging experiences. \nIn his spare time he carves Tiki Moai\, jumps off cliffs in his paraglider and grills a mean Picanha on his home-built 850 lb wood-fired grill. \nHis mantra is to “create an idea\, get people excited\, do it\, repeat.” \n  \n\n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/how-to-diagnose-what-your-experience-is-actually-built-to-produce/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/Arthur-Zards.png
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