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DTSTART;TZID=Europe/London:20260909T175500
DTEND;TZID=Europe/London:20260909T190000
DTSTAMP:20260923T152735Z
CREATED:20260908T170657Z
LAST-MODIFIED:20260923T152735Z
UID:50634-1788976500-1788980400@worldxo.org
SUMMARY:How Specificity in Experience Design Can Build Connection
DESCRIPTION:In life\, in work\, in entertainment\, people report an increased sense of fulfillment when they feel like they’re part of something bigger.\nAs our loneliness epidemic becomes increasingly untenable\, how can experience designers answer the call\, from both owners/operators and from humanity\, to bring people together and invite a sense of community and meaning? \nThis talk looks at the ways design can share a powerful\, immediate\, and relevant bigger story\, while giving people multiple ways to see themselves and their own experiences reflected in it\, through a simple three-part framework: \n\nSeeing yourself\nSeeing the bigger story\nSeeing them together\n\nWe’ll trace that framework across four case studies\, running from the smallest budget to the largest: a hand-folded DIY zine\, the Guinness Storehouse’s “Stoutie” (your face\, printed onto a pint of beer)\, the National Memorial for Peace and Justice’s county-coffin monuments\, and the AIDS Memorial Quilt\, still growing after nearly 40 years. \nDifferent scales\, different budgets\, same mechanism: each is expansive enough to hold personal engagement without it becoming extractive (you just gave up your data)\, exploitative (you just became an ad campaign)\, or exhibitionist (you just became very\, very visible). \nWe’ll look at concrete\, borrowed mechanics that build “on-ramps”: safe\, optional entry points that invite guests to engage at their chosen level\, without forcing participation. \nWe’ll even include the research that backs all this up to defend those design choices to a skeptical stakeholder or client\, and the well-documented effects of individualizing stories that otherwise feel abstract or too overwhelming to truly land. \nThis Experience Briefing for anyone designing experiences on any budget\, who wants to invite audiences into a meaningful sense of belonging. \n\nKey takeaways:\n• One framework\, any budget: there are as many ways to share someone’s personal experience as there are experiences themselves. The trick is finding the right container. \n• Belonging isn’t guaranteed\, but it can get a boost from design: making engagement feel safer by designing for participation with dignity. \n• “In the particular is contained the universal”: people connect with other people\, not abstract concepts or causes. \n\nWho should attend:\nThis Experience Briefing for anyone designing experiences in museums\, brands\, or community spaces\, on any budget\, who wants to invite\, not exploit\, audiences into a meaningful sense of belonging. \n\nAbout Lacy K Campbell (Creative Director\, Bough House Creative Workshop):\nLacy K. Campbell designs environments and installations that help people see themselves and each other as part of a bigger story. \nHer career stretches from MacArthur-funded outdoor spectacle and site-specific theater to international museums and location-based entertainment\, with credits spanning a Tony Award-winning season\, Thea Award-winning projects\, and work recognized with major arts fellowships and grants. \nAlso\, she isn’t a doctor\, but she has played one on TV. \nNamed a 2025 Blooloop 50 Museum Influencer\, Lacy brings 20 years of performance and story-driven design to the WXO community. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/how-specificity-in-experience-design-builds-connection/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Lacy-K-Campbell_-Late.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260916T175500
DTEND;TZID=Europe/London:20260916T190000
DTSTAMP:20260908T173118Z
CREATED:20260908T173118Z
LAST-MODIFIED:20260908T173118Z
UID:50645-1789581300-1789585200@worldxo.org
SUMMARY:Hospital of Emotions: A Behind-the-Scenes Case Study on the Immersive Art Phenomenon
DESCRIPTION:Hospital of Emotions is a site-specific pop-up exhibition in Los Angeles.\n70 artists from diverse creative fields take over a hospital\, transforming it into an immersive artworks exploring the full spectrum of human emotion. Each room is created by a different artist\, exploring a human emotion. \nA real hospital. \n70 artists. \n80 hospital rooms. \n4 floors. \n8 departments of emotions… \nIt is a self-described “place to heal your heART” and it is a phenomenon.  \nIn this exclusive Experience Briefing\, we go behind-the-scenes with the producer of Hospital of Emotions and one of its leading artists. \nFrom the producer\, Oshri Elmorich: \n• The concept \n• The inspiration \n• The real estate opportunity \n• The building\, logistics\, artist management\, visitor flow\, and all the production realities \nFrom one of the artists\, DAK (David A Knudsen): \n• How those systems\, constraints\, inspirations\, and opportunities translated into one room: ‘Prepper’s Paradise’ \nTogether\, they share unique perspectives and insights to this immensely popular Los-Angeles-based experience. \n\nYou’ll learn:\n• What inspired the project creatively and why a hospital became the right container for it \n• How the real estate/building opportunity came together \n• How so many artists were managed into one coherent experience \n• What challenges came with using the hospital \n• What surprises they discovered\, once guests started coming through! \n• What they’d repeat or change next time \n• What’s next for Hospital of Emotions \n\nAbout DAK (David A Knudsen)\nMultidisciplinary artist trained in architecture\, graphic design\, and photography — because apparently one discipline was never going to cut it. \nSeven years of print production at Deutsch\, then the launch of my fine art photography career\, still among my greatest passions today. \nAfter discovering immersive art in the early 2000s\, I created the Altervision 3D Blacklight Experience\, which toured across the country. I supplemented that business with wide-format printing and stage/lighting design for corporate events\, and have since added atmospheric lighting — temporary or permanent — to my repertoire\, elevating moods and altering perspectives on everyday surroundings. \nMy latest project\, “Prepper’s Paradise\,” is a visually detailed story of resilience taken to its ultimate form\, on view at Hospital of Emotions in Los Angeles. \nAbout Oshri Elmorich\nOshri Elmorich is a singer\, songwriter\, artrepreneur\, and founder of hospitality group ROYVA. \nHe was the inaugural winner of Trace Stars in South Africa and continues to write\, record\, and release music alongside his work in hospitality and real estate. \nHe specializes in transforming overlooked properties into experiential destinations\, most notably spearheading Hospital of Emotions – a former Los Angeles hospital converted into a large-scale immersive art installation featuring over 70 artists. \nOshri’s work bridges music\, fine art\, and physical spaces to create unforgettable experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/hospital-of-emotions-a-behind-the-scenes-case-study-on-the-immersive-art-phenomenon/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/David-A-Knudsen-DAK_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260923T175500
DTEND;TZID=Europe/London:20260923T190000
DTSTAMP:20260923T114454Z
CREATED:20260923T114454Z
LAST-MODIFIED:20260923T114454Z
UID:50706-1790186100-1790190000@worldxo.org
SUMMARY:How We Feel: Designing Experiences For Emotion (late)
DESCRIPTION:How can experience designers deliberately shape how people feel – rather than simply hope for an emotional response?\nEvery experience works through the senses. \nWhat people see\, hear\, touch and move through affects not only what they notice\, but how they feel\, what they remember and how they respond. \nIn this WXO Campfire\, Josh Horowitz\, Co-Founder and CCO of PRESENT Studios\, will explore how experience designers can work more deliberately with emotion. \nBlending neuroaesthetic principles with full-stack experience design\, Josh will examine how sensory input\, space\, narrative and technology can influence physiological and emotional responses – and how these elements can be designed as part of one connected experience. \nThe aim is practical: to give experience professionals clearer ways to think about emotion as a design material\, rather than something that happens by accident. \nJosh will introduce frameworks and approaches that can help creators understand the relationship between emotion\, cognition and sensation\, design more intentionally across the full experience journey\, and begin measuring whether an experience is creating the impact it intended. \nWhat you’ll leave with\n\nA clearer understanding of the main emotional design levers – and how emotion\, cognition and sensation interact within an experience\nThe Recursive Experience Design framework – a way to think about how different elements of an experience influence and reinforce one another\nA practical approach to impact measurement – helping you consider how to assess emotional and experiential outcomes\nA stronger framework for thinking about how space\, story\, sensory design and technology work together\nQuestions and principles you can apply to your own projects when designing for emotional impact\n\nWho should attend?\n\nCultural institution and museum professionals designing visitor experiences\nLocation-based entertainment operators and creators\nBrand experience and experiential marketing directors\nExperience designers working across physical\, digital and immersive environments\nCreative directors and strategists interested in emotional response and audience behaviour\nAnyone looking for a more structured way to design and measure how an experience makes people feel\n\nAbout Josh Horowitz\nJosh Horowitz is an award-winning creative\, designer and academic exploring the intersection of art\, technology and human experience. \nAs Co-Founder and CCO of PRESENT Studios\, he leads experience architecture projects that combine neuroscience\, storytelling and emerging technology. \nPreviously\, Josh founded Fake Love\, which was acquired by The New York Times\, and served as Chief Creative Officer at Deeplocal\, part of WPP. His work has received recognition including Cannes Lions Grand Prix\, Clio and Fast Company Innovation Awards. \nJosh is also a Professor of Practice at Carnegie Mellon University’s School of Design\, where he teaches designers to create intelligent\, emotionally resonant experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/how-we-feel-designing-experiences-for-emotion-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Josh-Horowitz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260930T095500
DTEND;TZID=Europe/London:20260930T110000
DTSTAMP:20260923T152553Z
CREATED:20260923T124434Z
LAST-MODIFIED:20260923T152553Z
UID:50711-1790762100-1790766000@worldxo.org
SUMMARY:How to Design for Life’s Hardest Moments: An XR Case Study
DESCRIPTION:How gesture\, pacing\, worldbuilding and embodied interaction can turn sensitive psychological research into something participants live\, not simply watch.\nHow do you design participation around one of the most difficult experiences in human life? \nNana Lou is an award-winning interactive VR animation from in which the participant plays a spirit accompanying a grandmother through her final moments. Rather than simply watching the story unfold\, the participant has a role within it – using their presence and actions to accompany Nana Lou on her journey. \nThe experience draws on research and training around end-of-life care and grief psychology. But translating that research into an immersive experience creates a very different design challenge: how do you turn emotionally delicate material into actions\, interactions and moments a participant can actually live? \nIn this WXO Campfire\, Nana Lou writer and director Isabelle Andreani will take us inside the design process. \nThrough an exclusive case study\, Isabelle will explore how the team built gesture\, pacing and presence directly into the roleplay\, and how decisions around narrative\, interaction and technology helped create an emotional journey without turning the participant into a passive observer. \nThe result is not only a useful XR case study but also a wider exploration of how experience designers can give audiences meaningful agency when working with complex or sensitive subject matter. \nWhat you’ll leave with\n\nA practical approach to emotional pacing – including how performative pacing can work alongside narrative story beats\nWays to use worldbuilding to control narrative pacing\, rather than treating environment and story as separate elements\nPrinciples for interacting with animated characters while maintaining emotional and narrative coherence\nAn example of embodied\, diegetic interaction\, using head tracking and hand tracking rather than separating the interface from the experience\nA clearer understanding of designing participation around sensitive material\, through the specific challenge of end-of-life care\nA detailed XR case study showing how research\, narrative\, interaction and technology can be developed as one experience\n\nWho should attend?\n\nCreators\, producers and designers working with XR and immersive technology\nNarrative and interaction designers exploring more meaningful forms of participation\nWriters and directors translating linear stories into interactive environments\nCreative technologists working with hand tracking\, head tracking and embodied interfaces\nExperience designers interested in emotional pacing and participant agency\nAnyone exploring how immersive experiences can approach difficult or sensitive subjects responsibly\n\nAbout Isabelle Andreani\nIsabelle Andreani is a writer and director specialising in new media\, interactive storytelling and immersive technologies. \nShe has worked in interactive content and digital experiences for more than 25 years and wrote and directed Nana Lou\, an interactive animated VR experience produced by Small Creative\, Skill Lab and France Télévisions. The project has been presented internationally\, including as part of Venice Immersive. \nAlongside her creative work\, Isabelle supports creators\, producers\, agencies and institutions developing digital formats. \nOriginally trained as an engineer and researcher in physics\, she later completed a Master’s degree in New Technology Management at HEC – Télécom ParisTech. Her career has subsequently crossed software development\, marketing\, entrepreneurship and production\, and she also teaches new forms of narrative at university. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/designing-for-lifes-hardest-moments-inside-the-xr-storytelling-of-nana-lou/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Isabelle-Andreani.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260930T175500
DTEND;TZID=Europe/London:20260930T190000
DTSTAMP:20260923T152602Z
CREATED:20260917T112450Z
LAST-MODIFIED:20260923T152602Z
UID:50677-1790790900-1790794800@worldxo.org
SUMMARY:Can Immersive Make Money? How to Design for Audiences and Capital
DESCRIPTION:A practical session exploring the financial\, operating and structural choices behind immersive shows – and how producers and operators can build projects that capital can understand and price.\nImmersive and experiential shows promise outsized engagement – but they carry a financial and operating profile unlike traditional live entertainment\, and supply is flooding in faster than the industry can explain what actually drives value. \nThis Experience Briefing breaks down the sector challenges\, operating metrics and capital structure choices. \nThe goal: provide producers and operators a framework for building shows capital can actually price correctly. \nImmersive entertainment presents a particular challenge for producers\, operators and investors. \nThe creative proposition may be clear. The audience response may be strong. But understanding how an immersive show creates value – and translating that into a financial structure that producers\, operators and capital providers can all understand – is less straightforward. \nIn this session\, Neil Chakravarti\, Principal and Co-founder of EVOQ Ventures\, will examine the financial and structural considerations behind building immersive shows. \nDrawing on more than 25 years across media\, technology and investment banking\, alongside his current work financing and building immersive entertainment businesses\, Neil will explore how the sector can develop a clearer shared framework for assessing projects. \nThe session will explore:\n\nHow the financial and operating profile of immersive shows differs from traditional live entertainment\nThe wider sector challenges affecting how immersive projects are understood and financed\nThe role of operating metrics in explaining what actually drives value\nThe capital structure choices available when building immersive shows\nHow producers and operators can structure projects so that investors can better understand and price them\nHow creative\, operational and financial considerations interact when developing a viable immersive project\n\nAt London Experience Week 2026\, Neil took part in Tug Of War: The Dance Between Creative And Finance\, exploring the relationship between creative ambition\, guest experience\, commercial viability and financial risk. \nThis session takes that conversation into the specific financial and structural challenges facing immersive shows – giving producers and operators a clearer framework for understanding how their projects look through the lens of capital. \nWho is it for? \n\nProducers developing immersive and experiential shows\nOperators responsible for running immersive entertainment\nFounders and business leaders developing new experiential concepts\nInvestors and finance professionals evaluating immersive projects\nCreative and production leaders who want to better understand the commercial structures behind their work\nAnyone working on the financial or operational model for an immersive entertainment project\n\nAbout Neil Chakravarti\nNeil Chakravarti has worked across media\, technology and investment banking for more than 25 years. \nHe is currently Principal and Co-founder at EVOQ Ventures\, which focuses on financing immersive entertainment\, as well as Co-founder of immersive live entertainment company Shocap and film studio Branded To Film. \nNeil has founded\, built and exited two media businesses. Earlier in his career he worked in investment banking at JPMorgan across New York\, Toronto and London\, primarily covering technology\, media and telecoms. He is also an active angel investor\, advisor and board member across media and technology businesses. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/can-immersive-make-money/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Neil-Chakravarti.png
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