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DTSTART;TZID=Europe/London:20220518T095500
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UID:15440-1652867700-1652874900@worldxo.org
SUMMARY:Campfire 59: The Expectation Effect
DESCRIPTION:Your last chance to catch award-winning science writer David Robson’s brilliant talk on The Startling Ways That Expectations Shape Experience\, now at an APAC-friendly time. \nIt turns out\, all sorts of expectations – what we think about ageing\, what we think about the food we eat\, if we think something will be easy or hard – have a significant impact on outcomes. Far more powerfully than most of us realise. \nWe think there’s many insights that experience designers can borrow from Robson’s research to craft customers’ / guests’ / visitors’ / employees’ / audience’s expectations and create better experiences. \nExpect to hear radical\, evidence-based discoveries on how expectation can have profound impacts on experience – and\, together with the experience pioneers at the Campfire\, figure out how to apply these in the experiences you create. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-59-david-robson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-59-David-Robson.jpg
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UID:15764-1652896500-1652901900@worldxo.org
SUMMARY:Campfyre 60: Top Flops & Epic Fails
DESCRIPTION:Bad experiences are bad for all of us. \nWhen so many firms claim to offer ‘experiences’ today\, how can consumers know what’s true and what isn’t? How can they choose between experiences that are really well designed and good\, and those that aren’t? \nAnd how can clients distinguish between firms who claim to create great experiences\, and those who really deliver? \nFriction like this is bad for consumer and client confidence. If a person or a firm is burned when they spend money and time in the Experience Economy\, next time \nthey’re likely to hesitate\, to choose an option that seems safer\, and to spend somewhere else. \nWe need to find a way to make it easier for people and firms to avoid the ‘experience’ \ncreators who cut corners on the experience\, spend their money on hype\, and so put people off from spending more on experiences in the future. \nSo for CampfYre 60\, we’re on a mission to smoke out failure. Together\, let’s figure out why bad experiences happen – and how we can make sure we don’t make the same mistake twice. If we don’t\, we’ll only end up with more Fyre Festivals in all experience sectors. \nIn anticipation\, think about: \n\nWhat’s the worst experience you’ve ever attended?\nWhat’s the worst experience you’ve ever designed?\nWhat did you learn from both?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-60-failure/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfyre-60-Failures.jpg
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