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SUMMARY:Campfire 72: Hooked! How To Turn Your Experience Into A Habit
DESCRIPTION:Acquiring a new customer costs five to 25 times more than retaining an existing one (Harvard Business Review). \nSo\, if we can create experiences that people return to again and again\, we’re not only designing a more satisfying experience\, but a more profitable experience – and more sustainable business. \nSo how can you turn your experience’s customers into experience addicts? \nThe key is this: to design “habitual experiences” – experiences that people come to through habit. \nNir Eyal is the author of the bestselling book Hooked\, which has an average rating of 4.6 from over 4\,600 Amazon reviews. \nIn it\, he explains how to build habit-forming tech products – but we don’t think his ideas are limited to the likes of Facebook or Google. \nWhether you work in CX\, theme parks\, wellbeing\, or any other area of the Experience Economy\, knowing how to turn someone into a habitual\, loyal customer who keeps coming back to your experience is priceless knowledge. \nIn our penultimate Campfire of season 5\, join Eyal and experience experts as we investigate the ideas in Hooked and experiment with how we can use them across the Experience Economy. \nIn anticipation\, think about these 3 questions: \n\nWhat “triggers” do you use to inspire your customers to take action? Are these external or internal? And how can you turn external into internal?\nDo you already deliver intermittent variable rewards?\nWhat investment do people make in your experience to hook them into coming again?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-72-hooked-nir-eyal/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-72-Nir-Eyal.jpg
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SUMMARY:Campfire 73 (Season Finale): The Transformative Power Of Time Well Designed
DESCRIPTION:Forget superfoods. It’s time for super-experiences. \nSome experiences are like junk food: spending too much time indoors\, alone\, scrolling Facebook or watching TV\, for example. \nOthers are like a superfood: getting offline and outside\, doing things for or with others\, and staying active. \n​​Of course\, these experiences require that we actually take time off – not easy in a culture obsessed with productivity. After all\, 55% of Americans don’t use all their paid vacation time. \nHowever\, researchers at Columbia\, Harvard and Georgetown universities have found that a “functional alibi” can be helpful: we’re more likely to go camping if we acknowledge it will be good for our productivity at work. Read more about this in a column our CEO James Wallman wrote for TIME magazine. \nSo when we design and promote our experiences\, if we can convince people that they will emerge smarter\, better\, transformed\, we have a much better chance of persuading them to book that time off and trust us with their hours – and their wallets. \nAlex Soojung-Kim Pang is a Silicon Valley consultant and author of the bestselling book Rest. In it\, he shows that if you – and your target audience! – take more time off and use it well\, you’ll be better both in AND outside of work as a result. \nAhead of our summer break\, join him and other experience experts to discuss how to design experiences that provoke creativity and curiosity\, expand people’s minds\, and make them more likely to spend their precious time and money with you. \nIn anticipation\, think about these 3 questions: \n\nWhat was the last “super-experience” you attended or designed?\nHow did it increase your creativity\, curiosity\, productivity or wellbeing?\nHow might you turn your experiences into “super-experiences” – and promote the potential health / human benefits of your next experience?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-73-alex-soojung-kim-pang/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-73-Alex-Soojung-Kim-Pang.jpg
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