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DTSTART;TZID=Europe/London:20250924T095500
DTEND;TZID=Europe/London:20250924T113000
DTSTAMP:20260408T071428
CREATED:20250918T124634Z
LAST-MODIFIED:20250920T081457Z
UID:45961-1758707700-1758713400@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Early)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame.  \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!”  \nAnd thus a Campfire was born!  \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…)  \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design.  \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry.  \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest.  \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T175500
DTEND;TZID=Europe/London:20250924T193000
DTSTAMP:20260408T071428
CREATED:20250918T124700Z
LAST-MODIFIED:20250920T081837Z
UID:45965-1758736500-1758742200@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Late)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame. \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!” \nAnd thus a Campfire was born. \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…) \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design. \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry. \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest. \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-late.png
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