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DTSTART;TZID=Europe/London:20251126T095500
DTEND;TZID=Europe/London:20251126T113000
DTSTAMP:20260408T024754
CREATED:20251114T171011Z
LAST-MODIFIED:20251114T171011Z
UID:46894-1764150900-1764156600@worldxo.org
SUMMARY:Engineering Belonging: How to Turn Product Launches into Living Worlds (Early)
DESCRIPTION:A practical Campfire on using story\, symbolism\, ritual\, and sensory design to build brand worlds people choose to join. \nWhat if a car launch wasn’t just a moment – but the start of a culture? \nIn this Campfire\, The Hanging House co‑founders Anam Ahmad and Husam Haris will take you inside Nissan NISMO’s Red Ring Society – an experiential world where two very different cars live under a single emotional universe. \nAnam and Husam will detail how their Dubai-based experimental agency transformed a ‘simple’ product reveal into an unforgettable brand experience into something more. \nYou’ll learn the key choices\, frameworks and sensory signatures on how what started as an audience became a genuine tribe… \nInside the case study: NISMO Red Ring Society \n\nThe challenge: How to build one emotional universe from two distinct cars\nThe approach: Story architecture > Symbol & ritual design > Multi-sensory world‑building\nThe result: An experience that felt alive\, coherent\, and repeatable—giving fans identity\, not just information\n\nWhat you’ll learn: \n\nWhat it takes to build a cinematic\, emotionally-driven brand world\nHow to engineer belonging through story\, symbolism\, and design\nTools to unite multiple products under a single emotional framework\nPractical takeaways to elevate the impact and longevity of your experiences\n\nWho this Campfire is for: \n\nExperience designers\nBrand + creative strategists\nExperiential producers and world-builders\nBrand leaders ready to go beyond campaigns\n\n\nAbout Anam & Husam: \nAnam Ahmad (Founder and CCO) and Husam Haris (Co-Founder and COO) are co-founders of The Hanging House\, an experiential studio reimagining how brands build worlds people want to live in. \nShe leads the instinct: inventing worlds through story\, psychology\, and play. \nHe leads the intelligence: scaling those worlds into reality through strategy\, production\, and systems. \nTogether\, they’ve built brand ecosystems with cult-like loyalty\, from Nissan’s NISMO tribe to GUGU\, a rising cultural movement designed to unboring adulthood. Their work proves that when creativity and operational mastery collide\, brands stop selling and start shifting culture. \nAbout The Hanging House: \nThe Hanging House is an independent omnichannel experiential studio working at the intersection of art\, tech\, and people. Born eight years ago in a garage with four people and a few laptops\, it has since delivered 200+ experiences across industries and borders for brands\, governments\, and culture‑makers—most recently earning shortlists at Campaign Middle East Agency of the Year. \nVisit: thehanginghouse.com \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/engineering-belonging-how-to-turn-product-launches-into-living-worlds-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/26-Nov-_-Early.png
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DTSTART;TZID=Europe/London:20251126T175500
DTEND;TZID=Europe/London:20251126T193000
DTSTAMP:20260408T024755
CREATED:20251114T170915Z
LAST-MODIFIED:20251114T170915Z
UID:46897-1764179700-1764185400@worldxo.org
SUMMARY:Engineering Belonging: How to Turn Product Launches into Living Worlds (Late)
DESCRIPTION:A practical Campfire on using story\, symbolism\, ritual\, and sensory design to build brand worlds people choose to join. \nWhat if a car launch wasn’t just a moment – but the start of a culture? \nIn this Campfire\, The Hanging House co‑founders Anam Ahmad and Husam Haris will take you inside Nissan NISMO’s Red Ring Society – an experiential world where two very different cars live under a single emotional universe. \nAnam and Husam will detail how their Dubai-based experimental agency transformed a ‘simple’ product reveal into an unforgettable brand experience into something more. \nYou’ll learn the key choices\, frameworks and sensory signatures on how what started as an audience became a genuine tribe… \nInside the case study: NISMO Red Ring Society \n\nThe challenge: How to build one emotional universe from two distinct cars\nThe approach: Story architecture > Symbol & ritual design > Multi-sensory world‑building\nThe result: An experience that felt alive\, coherent\, and repeatable—giving fans identity\, not just information\n\nWhat you’ll learn: \n\nWhat it takes to build a cinematic\, emotionally-driven brand world\nHow to engineer belonging through story\, symbolism\, and design\nTools to unite multiple products under a single emotional framework\nPractical takeaways to elevate the impact and longevity of your experiences\n\nWho this Campfire is for: \n\nExperience designers\nBrand + creative strategists\nExperiential producers and world-builders\nBrand leaders ready to go beyond campaigns\n\n\nAbout Anam & Husam: \nAnam Ahmad (Founder and CCO) and Husam Haris (Co-Founder and COO) are co-founders of The Hanging House\, an experiential studio reimagining how brands build worlds people want to live in. \nShe leads the instinct: inventing worlds through story\, psychology\, and play. \nHe leads the intelligence: scaling those worlds into reality through strategy\, production\, and systems. \nTogether\, they’ve built brand ecosystems with cult-like loyalty\, from Nissan’s NISMO tribe to GUGU\, a rising cultural movement designed to unboring adulthood. Their work proves that when creativity and operational mastery collide\, brands stop selling and start shifting culture. \nAbout The Hanging House: \nThe Hanging House is an independent omnichannel experiential studio working at the intersection of art\, tech\, and people. Born eight years ago in a garage with four people and a few laptops\, it has since delivered 200+ experiences across industries and borders for brands\, governments\, and culture‑makers—most recently earning shortlists at Campaign Middle East Agency of the Year. \nVisit: thehanginghouse.com \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/engineering-belonging-how-to-turn-product-launches-into-living-worlds-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/26-Nov-_-Late.png
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