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DTSTART;TZID=Europe/London:20251210T095500
DTEND;TZID=Europe/London:20251210T113000
DTSTAMP:20260408T004500
CREATED:20251117T111004Z
LAST-MODIFIED:20251117T111004Z
UID:46926-1765360500-1765366200@worldxo.org
SUMMARY:The Event Transformation Blueprint: 10 Steps to Events People Trust (Early)
DESCRIPTION:When so much online is uncertain\, people trust what they experience together in person. Well‑run events can change minds\, build relationships\, and lead to real action. \nAt this Campfire\, Sasha Frieze – an award‑winning event strategist with 30+ years of experience and 1\,000+ events – shares a clear\, 10‑step blueprint you can use to plan and run events that deliver results. \nShe will detail the three categories to consider when exploring customer journeys\, share how to establish your event’s ‘ikigai’ plus strategies to put your participants at the heart of the story. \nHer clients include the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. \nThe session draws on her book\, The Chief Event Officer’s Playbook – a blueprint for the next generation of events: purpose-led\, outcome driven and aligned to organizational goals. \nWhat you’ll learn: \n\nSet a clear purpose and success measures everyone understands\nMap three key journeys – before\, during\, and after – so each stage works together\nPut participants at the centre with formats that invite real conversation\, not just one‑way talks\nChoose speakers and content you can trust\, and prepare for honest Q&A\nDesign practical next steps so the event leads to action\, not just applause\nShow how your event supports your organisation’s goals without turning it into a sales pitch\n\nWho this Campfire is for: \n\nEvent and meeting professionals\nMarketers and strategists\nAnyone shaping business or professional events who wants clear steps and real outcomes\n\nIn a time where events can inspire world leaders\, change government policy and redefine the conversation in sectors ranging from immunology to technology\, we need a guidebook that helps us create authentic\, trustworthy events and experiences that meet these high expectations – for both the organiser and the audience. Welcome to The Chief Event Officer’s Playbook. \n\nAbout Sasha: \nSasha Frieze is an author and event strategy consultant. Over three decades\, she has delivered more than 1\,000 events for organisations including the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. She is a Fellow of the Chartered Institute of Marketing and the Royal Society of Arts\, a non‑executive director of the British Society for Haematology\, and a visiting lecturer in event management at the University of Westminster. \nShe is the author of The Chief Event Officer’s Playbook – How to Create Transformational Events. \nLearn more: https://mybook.to/TCEOP \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-event-transformation-blueprint-10-steps-to-events-people-trust-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/10-Dec-_-Early.png
END:VEVENT
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DTSTART;TZID=Europe/London:20251210T175500
DTEND;TZID=Europe/London:20251210T193000
DTSTAMP:20260408T004500
CREATED:20251117T111304Z
LAST-MODIFIED:20251117T111304Z
UID:46930-1765389300-1765395000@worldxo.org
SUMMARY:The Event Transformation Blueprint: 10 Steps to Events People Trust (Late)
DESCRIPTION:When so much online is uncertain\, people trust what they experience together in person. Well‑run events can change minds\, build relationships\, and lead to real action. \nAt this Campfire\, Sasha Frieze – an award‑winning event strategist with 30+ years of experience and 1\,000+ events – shares a clear\, 10‑step blueprint you can use to plan and run events that deliver results. \nShe will detail the three categories to consider when exploring customer journeys\, share how to establish your event’s ‘ikigai’ plus strategies to put your participants at the heart of the story. \nHer clients include the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. \nThe session draws on her book\, The Chief Event Officer’s Playbook – a blueprint for the next generation of events: purpose-led\, outcome driven and aligned to organizational goals. \nWhat you’ll learn: \n\nSet a clear purpose and success measures everyone understands\nMap three key journeys – before\, during\, and after – so each stage works together\nPut participants at the centre with formats that invite real conversation\, not just one‑way talks\nChoose speakers and content you can trust\, and prepare for honest Q&A\nDesign practical next steps so the event leads to action\, not just applause\nShow how your event supports your organisation’s goals without turning it into a sales pitch\n\nWho this Campfire is for: \n\nEvent and meeting professionals\nMarketers and strategists\nAnyone shaping business or professional events who wants clear steps and real outcomes\n\nIn a time where events can inspire world leaders\, change government policy and redefine the conversation in sectors ranging from immunology to technology\, we need a guidebook that helps us create authentic\, trustworthy events and experiences that meet these high expectations – for both the organiser and the audience. Welcome to The Chief Event Officer’s Playbook. \n\nAbout Sasha: \nSasha Frieze is an author and event strategy consultant. Over three decades\, she has delivered more than 1\,000 events for organisations including the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. She is a Fellow of the Chartered Institute of Marketing and the Royal Society of Arts\, a non‑executive director of the British Society for Haematology\, and a visiting lecturer in event management at the University of Westminster. \nShe is the author of The Chief Event Officer’s Playbook – How to Create Transformational Events. \nLearn more: https://mybook.to/TCEOP \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-event-transformation-blueprint-10-steps-to-events-people-trust-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/10-Dec-_-Late.png
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