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DTSTART;TZID=Europe/London:20251217T095500
DTEND;TZID=Europe/London:20251217T233000
DTSTAMP:20260408T004658
CREATED:20251117T141240Z
LAST-MODIFIED:20251117T141626Z
UID:46944-1765965300-1766014200@worldxo.org
SUMMARY:R.E.V.E.A.L. – Why Value-Engineering Is a Creative Superpower
DESCRIPTION:When a £285K immersive experience became an £850 school-library prototype\, experience designer Skye Von discovered that constraint can sharpen creativity rather than limit it. \nFrom that experiment emerged The R.E.V.E.A.L. Framework – a creative pressure simulator that transforms limitation into clarity and confidence. \nIn this Campfire\, experience designer and artist Skye explores how reducing scale and resources can expose blind spots\, validate emotional logic\, and amplify what connects most deeply with audiences. \n“The R.E.V.E.A.L. Pressure Simulator isn’t about tearing down what you have\,” says Skye. “It’s about proving what’s strong – and revealing what’s still waiting to emerge.” \nValue-engineering isn’t about reduction – it’s about revelation. \nWhat you’ll learn: \n\nHow to reframe value-engineering as a creative process of revelation\, not reduction\nWhat happens when you take an idea down to 1% of the budget and 25% of the space\nHow stripped-down prototyping becomes a pressure test that reveals the core mechanics and emotional spine of an experience\nWhy designing with less can validate your strongest ideas and sharpen their impact\nShow how your event supports your organisation’s goals without turning it into a sales pitch\n\nWho this Campfire is for: \n\nExperience designers and creative directors\nBrand strategists\, marketers\, and producers\nStorytellers and educators exploring participatory design\nAnyone using constraint\, creativity\, or story to move people through experience\\n\n\nAbout Skye: \nSkye Von is an experience designer and artist with over 15 years’ experience shaping immersive environments\, brand storytelling\, and educational experiences that invite people to play\, connect\, and transform – from art exhibitions exploring human connection and belonging to family experiences that inspire curiosity and collaboration\, and brand activations that spark wonder and shared meaning. \nHer work – spanning collaborations with Paramount\, Google\, and Bulgari\, as well as organisations like the Malala Fund and UNHCR – blends storytelling\, design\, and often emerging technology to create spaces where emotion meets innovation. \n  \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/r-e-v-e-a-l-why-value-engineering-is-a-creative-superpower/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/17-Dec-Early.png
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DTSTART;TZID=Europe/London:20251217T175500
DTEND;TZID=Europe/London:20251217T193000
DTSTAMP:20260408T004658
CREATED:20250911T160532Z
LAST-MODIFIED:20251017T153921Z
UID:45517-1765994100-1765999800@worldxo.org
SUMMARY:What Is Experience Strategy – And What It Definitely Isn’t…
DESCRIPTION:When Dave Norton asked a very distinguished CX leader the question\, ‘What is experience strategy?’ he looked at back at him and said\, ‘It’s the part of the business strategy that the experience people execute against.”  \nHe was serious. And\, according to Dave\, he was wrong. \nOver to Dave to explain why and what he’ll be preaching at this exclusive Campfire: \n“Experience strategy is not CX. It’s not the part of the business strategy that designers\, solution providers\, technologies\, or operations gets done. No\, experience strategy IS business strategy – or at least the part of business strategy that describes how value is created for the customer. Which is the most important part.  \n“The WXO community should remember that the basic premise of The Experience Economyis that experiences create value. Experience strategy\, as I shall define it\, is all about helping a company to create the most value possible for the customer and the company.” \nAimed at anyone who is or wants to be a better strategist\, this session is essential for anyone launching\, reimagine or running an experience business – and that means you. \nYou’ll discover\n\nThe four principles of experience strategy\nHow experience strategy is different from other forms of strategy\nWhy experience strategy is not design\, innovation\, creativity\, or solutionising\nHow to articulate your role as a strategist in a business setting\n\nAbout Dave\nDave Norton is the founder and principal of Stone Mantel\, an insights consultancy focused on helping companies create meaningful experiences for their customers. For decades he has been at the forefront of experience strategy. His clients include Coca-Cola\, Marriott\, Disney\, Nike\, Walmart\, Johns Hopkins\, Blue Cross\, Royal Caribbean International\, and many other well-known brands. \nHe is also the founder of The Collaboratives\, a subscription-based research program that companies participate in annually. The program is designed to conduct primary research into the lives of consumers and discover how technology\, meaning making\, human behavior\, and design will continue to evolve and take shape. \nAs lead researcher and director of both Stone Mantel and The Collaboratives\, Dave Norton has guided thousands of in-depth interviews and in-home observations that are the basis for these insights into modes. His research includes 10 years of quantitative research into the role of technology in consumers’ lives. \nDave is also the author of Digital Context 2.0: Seven Lessons in Business Strategy\, Consumer Behavior\, and the Internet of Things. Digital context is the data that resides in and between the wide variety of tools that people access. His book helps companies think about their strategy for smart homes\, cars\, and work environments. \nDave has lectured at Harvard\, Columbia Business School\, and other academic institutions. He received his Ph.D. from the University of Minnesota in 2002 in Rhetoric\, Scientific\, and Technical Communications\, and currently lives in Utah. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/what-is-experience-strategy-and-what-it-definitely-isnt/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/dave.norton.png
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