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DTSTART;TZID=Europe/London:20260211T095500
DTEND;TZID=Europe/London:20260211T113000
DTSTAMP:20260407T203457
CREATED:20260130T144721Z
LAST-MODIFIED:20260130T144721Z
UID:47657-1770803700-1770809400@worldxo.org
SUMMARY:The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Early)
DESCRIPTION:Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? \nDrawing upon her experience pioneering narrative for global teams and experiences\, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. \nDesigned for use across themed entertainment\, live experiences\, museums\, and branded environments\, her guide helps identify gaps between what an experience promises and delivers\, arming creative stakeholders with narrative systems to close these gaps and create experiences not only immersive\, but emotionally resonant\, aligned\, and repeatable. \nWho should attend: \n\nCreative Directors\nProducers\nExperience Designers\nMarketing Strategists\nInvestors\n\nWhat you’ll learn:  \n\n\nA diagnostic tool to identify story gaps undermining guest impact\nExample narrative systems to help strengthen guest emotional engagement\nPractical guidance for using story as a cost-effective design lever\n\n  \n\n  \nAbout Emma Oliver:\nEmma Oliver is a writer and director working at the intersection of story\, space\, and human experience. She creates narrative-driven entertainment designed to spark emotion\, meaning\, and memory—experiences that stay with audiences long after the lights go down. \nWith deep roots in themed entertainment and live experiences\, Emma knows narrative is the system that makes moments unforgettable. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-story-gap-why-brilliant-experiences-fall-short-and-how-to-fix-them-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/01/11-Feb-Emma-Oliver-early.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260211T175500
DTEND;TZID=Europe/London:20260211T193000
DTSTAMP:20260407T203457
CREATED:20260130T145230Z
LAST-MODIFIED:20260130T145230Z
UID:47664-1770832500-1770838200@worldxo.org
SUMMARY:The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Late)
DESCRIPTION:Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? \nDrawing upon her experience pioneering narrative for global teams and experiences\, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. \nDesigned for use across themed entertainment\, live experiences\, museums\, and branded environments\, her guide helps identify gaps between what an experience promises and delivers\, arming creative stakeholders with narrative systems to close these gaps and create experiences not only immersive\, but emotionally resonant\, aligned\, and repeatable. \nWho should attend: \n\nCreative Directors\nProducers\nExperience Designers\nMarketing Strategists\nInvestors\n\n\nWhat you’ll learn: \n\n\nA diagnostic tool to identify story gaps undermining guest impact\nExample narrative systems to help strengthen guest emotional engagement\nPractical guidance for using story as a cost-effective design lever\n\n  \n\n  \nAbout Emma Oliver:\nEmma Oliver is a writer and director working at the intersection of story\, space\, and human experience. She creates narrative-driven entertainment designed to spark emotion\, meaning\, and memory—experiences that stay with audiences long after the lights go down. \nWith deep roots in themed entertainment and live experiences\, Emma knows narrative is the system that makes moments unforgettable. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-story-gap-why-brilliant-experiences-fall-short-and-how-to-fix-them-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/01/11-Feb-Emma-Oliver-late.png
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