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DTSTART;TZID=Europe/London:20260603T095500
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DTSTAMP:20260530T150006
CREATED:20260512T173159Z
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UID:48695-1780480500-1780486200@worldxo.org
SUMMARY:Human Tech Under Martial Law: Lightsticks\, Flags\, Prepayment & BARAM
DESCRIPTION:What do moments of crisis reveal about how people really connect\, and how can experience designers learn from it? \nOn 3 December 2024\, South Korea lived through a surreal night: martial law declared\, then overturned within hours. What emerged in the streets wasn’t violence – it was K-pop lightsticks\, hand-drawn meme flags\, and prepaid cups of warm coffee left for strangers. \nDrawing on decades of experience research and his own witness of Korea’s recent political upheaval\, Jooseok explores these fragile\, powerful “human technologies” and what they teach us about designing experiences that make room for people to become the protagonists. \nKey takeaways: \n\nA backstage context-mapping method for any audience.\nA reusable way to map the “hidden layers” behind behaviour – from 1980–90s democracy movements to 2002 World Cup streets\, 2016 candlelight protests and the 2024–25 “revolution of light”. You’ll leave with questions you can use to surface your own city’s historical layers before you design.\nA lens for reading symbols as human tech\, not props.\nHow to treat K-pop lightsticks\, meme flags\, and prepaid cups of warm coffee as serious interfaces for emotion\, identity and care – and how to run the same analysis on the objects\, memes\, and habits your audiences already bring from home.\nDesign prompts for when people refuse to follow the script.\nConcrete prompts to redesign one current project so it anticipates where people will really move: from staying home to coming out\, from standing still to studying under streetlights\, from consuming to organising heated buses and late-night snacks for strangers.\nA pattern library for bottom-up solidarity hacks.\nTransferable patterns from Korea’s winter nights – from foil-blanket “Kisses” cheering squads to anonymous donors sending heated buses – that you can adapt to festivals\, museums\, cities and brands without copying the politics.\nA sharper definition of “human tech” for experience makers.\nA way to distinguish between digital tools and the human technologies of time\, risk and shared belief – plus a closing question set you can use with your team: “Where will we let people become the protagonists here?”\n\nAbout Jooseok Oh: \nJooseok Oh is a Seoul-based Experience Orchestrator\, self-described Neo Polymath\, and founder of BARAM Experience. With thirty years across branding and organisational consulting\, he has built his practice around a single conviction: that connecting Brand Experience\, Customer Experience\, and Employee Experience requires not just strategy\, but orchestration. \nHe holds two doctoral degrees but stays firmly in the field\, working as a Fractional CXO partner across tech\, luxury\, content\, education\, and public sectors – using data to set direction and humanities to move people. His work helps leaders translate brand purpose into designed encounters that last. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/JOOSEOK-OH-early.png
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DTSTART;TZID=Europe/London:20260603T175500
DTEND;TZID=Europe/London:20260603T193000
DTSTAMP:20260530T150006
CREATED:20260529T132607Z
LAST-MODIFIED:20260529T132607Z
UID:49011-1780509300-1780515000@worldxo.org
SUMMARY:From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets
DESCRIPTION:Events are always at risk when marketing budgets are under scrutiny.  \nIn this Campfire\, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. \nYou’ll get actionable tools and insights to help you establish measurable goals\, collect credible data and present compelling event reports. \nKey takeaways: \n• Clear insight on the metrics that matter most \n• How to work with stakeholders to establish measurable objective \n• Actionable strategies for collecting credible data \n• Approaches to build compelling event reports \nWho should attend: \n• Marketers \n• Strategists \nAbout Dax Callner: \nDax Callner is an event and experiential marketing strategist with over 25 years experience\, supporting clients like Amazon\, TikTok\, Vodafone\, Google\, Toyota\, HSBC\, Meta\, KPMG\, Bayer\, P&G and many others. \nHe is also the founder and president of the Event Marketing Measurement Association\, a nonprofit focused on helping our industry thrive through measurement standards and education. \nIn his spare time\, Dax also makes music. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/from-tiktok-to-toyota-how-measurement-can-grow-protect-event-budgets/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Dax-Callner-late.png
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