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DTSTART;TZID=Europe/London:20260610T095500
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DTSTAMP:20260530T155159
CREATED:20260512T123422Z
LAST-MODIFIED:20260512T173819Z
UID:48685-1781085300-1781091000@worldxo.org
SUMMARY:Invitation to Play: How Gaming Experiences Drive Fandom (Early)
DESCRIPTION:Today’s guests don’t just want to be entertained – they want to play with the worlds they love.\n\nFrom Netflix House to year-round horror attractions\, the most talked‑about brands are borrowing straight from gaming: multi-level engagement\, shared missions\, and communities that feel more like squads than audiences. \nIn this Campfire\, Ashley shows how gaming principles – honed in live experiences like Brawl Stars: Welcome To Starr Park – can transform any attraction\, pop‑up\, or touring experience into a living fandom engine. \nYou’ll learn how to design moments that invite guests to play together\, not just pass through\, and how to measure success in terms of belonging\, not just bodies through the door. \nCome ready to steal from gaming in the best way possible. \nKey takeaways:\n \n\nA Multi‑Level Engagement Map: A plug‑and‑play framework to design for casual guests\, engaged fans\, and super-fans in the same experience – so there’s always a next level to climb.\nA Shared Experiences Toolkit: Practical prompts to answer “What do our guests actually do together?” and turn passive scenes into memorable\, co-created moments people talk about later.\nAn Actionable Pilot Plan: A clear first step for testing these ideas in your next event\, pop‑up\, or touring experience—without needing a blockbuster budget or a total redesign.\n\nWXO members: This session will not be recorded. One you probably won’t want to miss! \nAbout Ashley Jex Wagner: \nWith over 20 years in brand marketing and live entertainment\, Ashley has guided teams crafting award-winning experiences for beloved franchises like Rick and Morty\, Powerpuff Girls\, Steven Universe\, League of Legends\, VALORANT\, and more. \nAshley is thrilled to be at Supercell Games translating the worlds of Clash of Clans\, Brawl Stars\, and more into real world adventures. She specializes in connecting fans to the stories they love through unexpected moments that foster community and drive new revenue. \nFrom founding the Adult Swim Festival to launching viral campaigns for the legendary Beatles and indie acts like LCD Soundsystem\, her work pushes the boundaries of creativity and executional excellence. \nAshley is always curious about what’s next. By leveraging emerging technologies\, she enhances immersive storytelling to maximize impact. Ashley inspires teams with a clear vision\, driving collective success while uplifting one another. \nAs she says: “Let’s create the impossible together.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/invitation-to-play-how-gaming-experiences-drive-fandom-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Ashley-Jex-Wagner-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260610T175500
DTEND;TZID=Europe/London:20260610T193000
DTSTAMP:20260530T155159
CREATED:20260512T173630Z
LAST-MODIFIED:20260512T174526Z
UID:48698-1781114100-1781119800@worldxo.org
SUMMARY:Invitation to Play: How Gaming Experiences Drive Fandom (Late)
DESCRIPTION:Today’s guests don’t just want to be entertained – they want to play with the worlds they love.\n\nFrom Netflix House to year-round horror attractions\, the most talked‑about brands are borrowing straight from gaming: multi-level engagement\, shared missions\, and communities that feel more like squads than audiences. \nIn this Campfire\, Ashley shows how gaming principles – honed in live experiences like Brawl Stars: Welcome To Starr Park – can transform any attraction\, pop‑up\, or touring experience into a living fandom engine. \nYou’ll learn how to design moments that invite guests to play together\, not just pass through\, and how to measure success in terms of belonging\, not just bodies through the door. \nCome ready to steal from gaming in the best way possible. \nKey takeaways: \n\nA Multi‑Level Engagement Map: A plug‑and‑play framework to design for casual guests\, engaged fans\, and super-fans in the same experience – so there’s always a next level to climb.\nA Shared Experiences Toolkit: Practical prompts to answer “What do our guests actually do together?” and turn passive scenes into memorable\, co-created moments people talk about later.\nAn Actionable Pilot Plan: A clear first step for testing these ideas in your next event\, pop‑up\, or touring experience—without needing a blockbuster budget or a total redesign.\n\nWXO members: This session will not be recorded. One you probably won’t want to miss! \nAbout Ashley Jex Wagner: \nWith over 20 years in brand marketing and live entertainment\, Ashley has guided teams crafting award-winning experiences for beloved franchises like Rick and Morty\, Powerpuff Girls\, Steven Universe\, League of Legends\, VALORANT\, and more. \nAshley is thrilled to be at Supercell translating the worlds of Clash of Clans\, Brawl Stars\, and more into real world adventures. She specializes in connecting fans to the stories they love through unexpected moments that foster community and drive new revenue. \nFrom founding the Adult Swim Festival to launching viral campaigns for the legendary Beatles and indie acts like LCD Soundsystem\, her work pushes the boundaries of creativity and executional excellence. \nAshley is always curious about what’s next. By leveraging emerging technologies\, she enhances immersive storytelling to maximize impact. Ashley inspires teams with a clear vision\, driving collective success while uplifting one another. \nAs she says: “Let’s create the impossible together.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/48698/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Ashley-Jex-Wagner-late.png
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