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DTSTART;TZID=Europe/London:20251015T175500
DTEND;TZID=Europe/London:20251015T193000
DTSTAMP:20260408T115018
CREATED:20251010T123421Z
LAST-MODIFIED:20251010T123533Z
UID:46319-1760550900-1760556600@worldxo.org
SUMMARY:The Art & Science of Designing Unforgettable Experiences (Late)
DESCRIPTION:EXCLUSIVE BOOK REVEAL! Take a frock ‘n’ roll tour of the art and sciences needed to unleash the building blocks of experience design.\nJoin Pigalle Tavakkoli (School of Experience Design) on a frock ‘n’ roll tour of her career in theatre\, fashion\, and science. \nDiscover how her path led to developing a comprehensive experience design system with science-backed methods\, to empower you to design emotions and memories for maximum impact. \nPigalle will also share two key building blocks from her new guide book\, The Experience Design Building Blocks – The Art & Science of Designing Unforgettable Experiences. She will also cover other Building Blocks from the book and read select pages aloud. \nAlong the way\, she’ll reveal anecdotes working with superstar DJs at Ministry of Sound\, Lee Alexander McQueen\, and renowned neuroscientist Anil Seth. \nKey takeaways from this session: \n\nPigalle’s definition of an experience and transformation.\nTakeaway a practical method how to harness emotions for impact.\nShift perspective with thought provocations.\nInspiration to combine the arts and sciences for a multidisciplinary approach.\n\nAbout Pigalle\nPigalle Tavakkoli is an experience design strategist\, consultant\, and award-winning educator. \nShe has 15 years’ expertise producing collaborations between artists and scientists\, and creating immersive story worlds across live and digital platforms for leading scientific\, cultural\, and arts organizations. \nAs an educator for more than 12 years\, she co-created the UK’s first course in Experience Design at the University of the Arts London\, and founded the School of Experience Design. \nPigalle consults and delivers bespoke training for global brands including Apple\, Philips\, The Guardian\, L’Oréal\, Unilever\, is an international keynote speaker\, and Council Member for WXO\, Jury Member for Conventa Best Events Awards\, Board Member for World Futures Awards. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-art-science-of-designing-unforgettable-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/Pigalle-Tavakkoli.late_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T095500
DTEND;TZID=Europe/London:20251022T113000
DTSTAMP:20260408T115018
CREATED:20250912T105344Z
LAST-MODIFIED:20251017T151452Z
UID:45561-1761126900-1761132600@worldxo.org
SUMMARY:Beyond Storytelling: The Power of Narrative in the Experience Economy (Early)
DESCRIPTION:In Beyond Storytelling: The Power of Narrative in the Experience Economy\, Theron Skees challenges experience creators\, designers\, and brand leaders to rethink the role of story—not as an artistic layer\, but as a strategic engine that builds meaning\, consistency\, and trust across every brand touchpoint. \nThrough his framework\, Narrative Experience Design – an experience-centric method that begins with purpose and integrates audience insight and business goals – Skees reveals how to connect brands and customers through emotionally resonant expressions across digital\, physical\, and human channels\, transforming them into engaged audiences. \nThe result is cohesion and clarity: one lived narrative that teams align behind and audiences return to\, again and again. \nBecause the future of our craft lies beyond storytelling—in designing narratives that don’t just entertain\, but transform. \nAbout Theron\nTheron\, a former senior creative executive at Walt Disney Imagineering\, has spent his career infusing brand stories and narrative into theme parks\, destination experiences\, and organizations worldwide. \nHaving directed global projects valued in the billions\, he now applies his 30+ years of expertise as the founder of The Designer’s Creative Studio applying Narrative Experience Design to transform customers into engaged audiences\, drive business growth\, and enhance brand equity. \nTheron partners with brands worldwide through consulting\, coaching\, and speaking. His work demonstrates that story and experience are foundational to an organization’s identity\, shaping how people connect wherever they live\, work\, eat\, shop\, or play. \nTo discover more about Theron and The Designer’s Creative Studio\, visit https://www.designerscreativestudio.com. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n \n  \nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/beyond-storytelling-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Theron-Skees-_-The-Designers-Creative-Studio-early-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T175500
DTEND;TZID=Europe/London:20251022T193000
DTSTAMP:20260408T115018
CREATED:20250912T105743Z
LAST-MODIFIED:20251017T151410Z
UID:45563-1761155700-1761161400@worldxo.org
SUMMARY:Beyond Storytelling: The Power of Narrative in the Experience Economy (Late)
DESCRIPTION:In Beyond Storytelling: The Power of Narrative in the Experience Economy\, Theron Skees challenges experience creators\, designers\, and brand leaders to rethink the role of story—not as an artistic layer\, but as a strategic engine that builds meaning\, consistency\, and trust across every brand touchpoint. \nThrough his framework\, Narrative Experience Design – an experience-centric method that begins with purpose and integrates audience insight and business goals – Skees reveals how to connect brands and customers through emotionally resonant expressions across digital\, physical\, and human channels\, transforming them into engaged audiences. \nThe result is cohesion and clarity: one lived narrative that teams align behind and audiences return to\, again and again. \nBecause the future of our craft lies beyond storytelling—in designing narratives that don’t just entertain\, but transform. \nAbout Theron\nTheron\, a former senior creative executive at Walt Disney Imagineering\, has spent his career infusing brand stories and narrative into theme parks\, destination experiences\, and organizations worldwide. \nHaving directed global projects valued in the billions\, he now applies his 30+ years of expertise as the founder of The Designer’s Creative Studio applying Narrative Experience Design to transform customers into engaged audiences\, drive business growth\, and enhance brand equity. \nTheron partners with brands worldwide through consulting\, coaching\, and speaking. His work demonstrates that story and experience are foundational to an organization’s identity\, shaping how people connect wherever they live\, work\, eat\, shop\, or play. \nTo discover more about Theron and The Designer’s Creative Studio\, visit https://www.designerscreativestudio.com. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/beyond-storytelling-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Theron-Skees-_-The-Designers-Creative-Studio-late-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T095500
DTEND;TZID=Europe/London:20251029T113000
DTSTAMP:20260408T115018
CREATED:20250912T103934Z
LAST-MODIFIED:20251022T160103Z
UID:45551-1761731700-1761737400@worldxo.org
SUMMARY:Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Early)
DESCRIPTION:💃 Grease\, as pretty much anyone out there will know\, is the word. 🕺 \nNo one knows this more than Secret Cinema‘s Matt Costain\, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. \nSchool’s now officially out – so time to look back on the experience and see what worked\, what didn’t and just what it was like to direct a 30-strong cast\, stage spectacular dance numbers and put on that iconic National Bandstand Day Carnival. \nIn this WXO Campfire\, Matt will take us on his journey\, exploring how he and his team brought the love story of Danny Zuko and Sandy Olsson to life – and exactly what made this format Secret Cinema’s most ambitious yet. \nIn times where audience expectations for a large-scale music experience are tough to match – especially one with a beloved IP at its core – Matt’s session is perfect for any Experience Economy professionals currently dealing with live music experiences\, narrative design\, large scale productions and\, of course\, the ability to do the hand jive. \nAbout Matt:\nMatt Costain is an Olivier-award winning actor\, aerialist and creative director. Matt’s credits for Secret Cinema include Dirty Dancing\, Bridgerton\, Diablo: The Gathering\, Stranger Things and Star Wars: The Empire Strikes Back. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/grease-the-immersive-movie-musical-behind-the-scenes-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Matt-Costain-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T175500
DTEND;TZID=Europe/London:20251029T193000
DTSTAMP:20260408T115018
CREATED:20250912T104809Z
LAST-MODIFIED:20251022T160015Z
UID:45556-1761760500-1761766200@worldxo.org
SUMMARY:Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Late)
DESCRIPTION:Grease\, as pretty much anyone out there will know\, is the word.  \nNo one knows this more than Secret Cinema‘s Matt Costain\, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. \nSchool’s now officially out – so time to look back on the experience and see what worked\, what didn’t and just what it was like to direct a 30-strong cast\, stage spectacular dance numbers and put on that iconic National Bandstand Day Carnival. \nIn this WXO Campfire\, Matt will take us on his journey\, exploring how he and his team brought the love story of Danny Zuko and Sandy Olsson to life – and exactly what made this format Secret Cinema’s most ambitious yet. \nIn times where audience expectations for a large-scale music experience are tough to match – especially one with a beloved IP at its core – Matt’s session is perfect for any Experience Economy professionals currently dealing with live music experiences\, narrative design\, large scale productions and\, of course\, the ability to do the hand jive. \nAbout Matt:\nMatt Costain is an Olivier-award winning actor\, aerialist and creative director. Matt’s credits for Secret Cinema include Dirty Dancing\, Bridgerton\, Diablo: The Gathering\, Stranger Things and Star Wars: The Empire Strikes Back. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/grease-the-immersive-movie-musical-behind-the-scenes-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Matt-Costain-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T095500
DTEND;TZID=Europe/London:20251105T113000
DTSTAMP:20260408T115018
CREATED:20251023T091452Z
LAST-MODIFIED:20251023T091452Z
UID:46473-1762336500-1762342200@worldxo.org
SUMMARY:Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Early)
DESCRIPTION:Due to open on Chicago’s waterfront destination Navy Pier\, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves\, each other\, and the world around us. \nUnfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories\, HeadMaze is squarely aimed at connection\, mental health\, and the human experience. A multi-level labyrinth taking visitors across emotion and imagination as the mind explores itself\, throughout the many rooms\, passages and stairwells\, visitors will be invited to explore a rich world of puzzles\, performance and hidden treats. \nWith a focus on mental health\, HeadMaze is less an attraction and more an experiential deep-dive into the nature of cognition\, consciousness and society. As a civic impact platform\, it proposes a live\, evolving alternate reality that communities can co‑create. \nIn this Campfire\, Jon Levy (Co‑CEO\, HeadMaze) will share the bold vision behind HeadMaze\, the operational blueprint behind the project\, and reveal how he sees collaborators plugging in next. \nWhat Jon will discuss:\n\nOpen‑ended storytelling at civic scale: How to architect a “living” narrative that can unravel in real time without collapsing ops.\nImpact × Profit: Revenue stack options (admissions\, programming\, partnerships\, sponsorship/grants) and an accompanying impact model (mental‑health partnerships\, community metrics\, KPIs).\nCan impact and profitability ever can be truly synergized\, or is they always a trade‑off?\nWhen — if ever — could commercially-minded immersive narratives be open‑ended and unravel in real time?\nIf you build part of the world and then hand people the shovel\, will they build too?\n\nWho this is for:\n\nExperience designers\nLBE producers\nMuseum & cultural programmers\nCivic placemaking teams\nCity partners\nAnyone exploring how to combine public art\, immersive storytelling\, and sustainable operations.\n\nAbout HeadMaze:\nHeadMaze is a four‑storey\, interactive “meditating mind” – a 40‑foot head that opens to reveal a crystalline inner being with 20 rooms of immersive art and performance exploring cognition\, consciousness\, and community. Positioned as the first in a series of monumental interactive installations\, HeadMaze is coming soon to Navy Pier\, Chicago. \nAbout Jon Levy:\nJon Levy (Co‑CEO\, HeadMaze Inc.) is producer\, exec\, and entrepreneur across immersive and animation/VFX. Former United Talent Agency agent and in‑house entrepreneur (first agent specializing in Immersive Entertainment & Animation)\, where he incubated\, financed\, and helped run dozens of projects/companies with $200M+ in secured capital. Principal at Immerse Yourself Entertainment; creative director/lead producer of Contact: A Multi‑Sensory Journey Celebrating Daft Punk (eight sold‑out LA shows; 5\,000+ attendees). Partners span Meow Wolf\, The Jim Henson Company\, Fever\, Thinkwell\, and others. California Bar; NYU Law; MA International Business (University of Florida). \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/building-a-civic%e2%80%91scale-immersive-installation-lessons-from-the-headmaze-launch-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/5-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T175500
DTEND;TZID=Europe/London:20251105T193000
DTSTAMP:20260408T115018
CREATED:20251023T091724Z
LAST-MODIFIED:20251023T092139Z
UID:46475-1762365300-1762371000@worldxo.org
SUMMARY:Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Late)
DESCRIPTION:Due to open on Chicago’s waterfront destination Navy Pier\, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves\, each other\, and the world around us. \nUnfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories\, HeadMaze is squarely aimed at connection\, mental health\, and the human experience. A multi-level labyrinth taking visitors across emotion and imagination as the mind explores itself\, throughout the many rooms\, passages and stairwells\, visitors will be invited to explore a rich world of puzzles\, performance and hidden treats. \nWith a focus on mental health\, HeadMaze is less an attraction and more an experiential deep-dive into the nature of cognition\, consciousness and society. As a civic impact platform\, it proposes a live\, evolving alternate reality that communities can co‑create. \nIn this Campfire\, Jon Levy (Co‑CEO\, HeadMaze) will share the bold vision behind HeadMaze\, the operational blueprint behind the project\, and reveal how he sees collaborators plugging in next. \nWhat Jon will discuss:\n\nOpen‑ended storytelling at civic scale: How to architect a “living” narrative that can unravel in real time without collapsing ops.\nImpact × Profit: Revenue stack options (admissions\, programming\, partnerships\, sponsorship/grants) and an accompanying impact model (mental‑health partnerships\, community metrics\, KPIs).\nCan impact and profitability ever can be truly synergized\, or is they always a trade‑off?\nWhen — if ever — could commercially-minded immersive narratives be open‑ended and unravel in real time?\nIf you build part of the world and then hand people the shovel\, will they build too?\n\nWho this is for:\n\nExperience designers\nLBE producers\nMuseum & cultural programmers\nCivic placemaking teams\nCity partners\nAnyone exploring how to combine public art\, immersive storytelling\, and sustainable operations.\n\nAbout HeadMaze:\nHeadMaze is a four‑storey\, interactive “meditating mind” – a 40‑foot head that opens to reveal a crystalline inner being with 20 rooms of immersive art and performance exploring cognition\, consciousness\, and community. Positioned as the first in a series of monumental interactive installations\, HeadMaze is coming soon to Navy Pier\, Chicago. \nAbout Jon Levy:\nJon Levy (Co‑CEO\, HeadMaze Inc.) is producer\, exec\, and entrepreneur across immersive and animation/VFX. Former United Talent Agency agent and in‑house entrepreneur (first agent specializing in Immersive Entertainment & Animation)\, where he incubated\, financed\, and helped run dozens of projects/companies with $200M+ in secured capital. Principal at Immerse Yourself Entertainment; creative director/lead producer of Contact: A Multi‑Sensory Journey Celebrating Daft Punk (eight sold‑out LA shows; 5\,000+ attendees). Partners span Meow Wolf\, The Jim Henson Company\, Fever\, Thinkwell\, and others. California Bar; NYU Law; MA International Business (University of Florida). \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/building-a-civic%e2%80%91scale-immersive-installation-lessons-from-the-headmaze-launch-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/5-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T095500
DTEND;TZID=Europe/London:20251112T113000
DTSTAMP:20260408T115018
CREATED:20251023T080857Z
LAST-MODIFIED:20251023T080857Z
UID:46468-1762941300-1762947000@worldxo.org
SUMMARY:From Design to Production: A Step‑by‑Step Guide to Staging a Large‑Scale Production (Early)
DESCRIPTION:Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture\, give them identity\, and create meaning. \nIn this Campfire\, Sergio Ramírez Rivera (CEO\, Demiurgo LBX) will walk through a practical\, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the narrative along the way. \nUsing examples from ‘Immersive Día de Muertos Altar’ (a story‑driven installation combining tradition\, projection\, and sound design to connect visitors to cultural memory) and ‘El Libro de Navidad’ (a seasonal narrative brought to life with a full‑surround 720° immersive canvas and synchronized media)\, Sergio will ask – and answer – such questions as: \n¿Is production a logistical issue?\n¿Does every production start with a story?\n¿Is large‑scale staging is about size? \nWhat you’ll learn:\n\nStart with meaning: How to articulate the identity shift you want audiences to feel\, then translate that into a story spine and moments map.\nBlueprint the experience: Dramaturgy for space; wayfinding and audience flow; accessibility and inclusion baked into design.\nFeasibility & safety: Site assessment\, capacity & egress\, permits\, HSE/compliance\, risk registers\, and contingency planning.\nChoose the right tools for the job: When to use projection mapping/LED\, 720°/360° environments\, AR/VR layers\, interactive sensors\, and spatial audio—and how these choices serve story (not the other way around).\nContent pipeline: From concept art and 2D/3D animation to show control; rights\, localization\, and approval workflows.\nProduction management: Roles\, RASICs\, vendor matrix\, budget envelopes\, technical riders\, load‑in/out plans\, rehearsal strategy.\nRun and learn: Show operations\, failure modes and backups\, measurement (impact\, sentiment\, earned media)\, and the post‑mortem loop.\n\nWho this is for:\n\nCreative directors\nLive event/experience producers\nMuseum & cultural programmers\nFestival and city event lead\nAnyone tasked with turning vision into a safe\, resonant\, large‑scale experience.\n\nAbout Demiurgo LBX:\nDemiurgo LBX is a creative technology studio that designs and produces immersive\, interactive experiences – blending narrative\, design\, and advanced media such as VR/AR\, videomapping\, LED environments\, and spatial audio. The team cites 20+ years in the field\, 400+ projects\, 30M+ audience reach\, and substantial earned media across culture\, education\, and entertainment. \nAbout Sergio Ramírez Rivera:\nA Latin American multicultural business developer and lawyer by training\, Sergio Ramírez Rivera is a storyteller\, transmedia/experience producer\, and entrepreneur in immersive technologies. He champions technology adoption\, innovation\, skills development\, and digital transformation with social impact. \nSergio’s work spans law\, immersive applications\, electronics\, and ICT across education\, professional training\, culture\, entertainment\, health\, industry\, security\, marketing\, and social impact – delivered in Spain\, the UK\, Canada\, the USA\, Mexico\, Chile\, Colombia\, and other Latin American countries. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/from-design-to-production-a-step%e2%80%91by%e2%80%91step-guide-to-staging-a-large%e2%80%91scale-production-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/12-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T175500
DTEND;TZID=Europe/London:20251112T193000
DTSTAMP:20260408T115018
CREATED:20251023T081125Z
LAST-MODIFIED:20251023T092122Z
UID:46470-1762970100-1762975800@worldxo.org
SUMMARY:From Design to Production: A Step‑by‑Step Guide to Staging a Large‑Scale Production (Late)
DESCRIPTION:Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture\, give them identity\, and create meaning. \nIn this Campfire\, Sergio Ramírez Rivera (CEO\, Demiurgo LBX) will walk through a practical\, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the narrative along the way. \nUsing examples from ‘Immersive Día de Muertos Altar’ (a story‑driven installation combining tradition\, projection\, and sound design to connect visitors to cultural memory) and ‘El Libro de Navidad’ (a seasonal narrative brought to life with a full‑surround 720° immersive canvas and synchronized media)\, Sergio will ask – and answer – such questions as: \n¿Is production a logistical issue?\n¿Does every production start with a story?\n¿Is large‑scale staging is about size? \nWhat you’ll learn:\n\nStart with meaning: How to articulate the identity shift you want audiences to feel\, then translate that into a story spine and moments map.\nBlueprint the experience: Dramaturgy for space; wayfinding and audience flow; accessibility and inclusion baked into design.\nFeasibility & safety: Site assessment\, capacity & egress\, permits\, HSE/compliance\, risk registers\, and contingency planning.\nChoose the right tools for the job: When to use projection mapping/LED\, 720°/360° environments\, AR/VR layers\, interactive sensors\, and spatial audio—and how these choices serve story (not the other way around).\nContent pipeline: From concept art and 2D/3D animation to show control; rights\, localization\, and approval workflows.\nProduction management: Roles\, RASICs\, vendor matrix\, budget envelopes\, technical riders\, load‑in/out plans\, rehearsal strategy.\nRun and learn: Show operations\, failure modes and backups\, measurement (impact\, sentiment\, earned media)\, and the post‑mortem loop.\n\nWho this is for:\n\nCreative directors\nLive event/experience producers\nMuseum & cultural programmers\nFestival and city event lead\nAnyone tasked with turning vision into a safe\, resonant\, large‑scale experience.\n\nAbout Demiurgo LBX:\nDemiurgo LBX is a creative technology studio that designs and produces immersive\, interactive experiences – blending narrative\, design\, and advanced media such as VR/AR\, videomapping\, LED environments\, and spatial audio. The team cites 20+ years in the field\, 400+ projects\, 30M+ audience reach\, and substantial earned media across culture\, education\, and entertainment. \nAbout Sergio Ramírez Rivera:\nA Latin American multicultural business developer and lawyer by training\, Sergio Ramírez Rivera is a storyteller\, transmedia/experience producer\, and entrepreneur in immersive technologies. He champions technology adoption\, innovation\, skills development\, and digital transformation with social impact. \nSergio’s work spans law\, immersive applications\, electronics\, and ICT across education\, professional training\, culture\, entertainment\, health\, industry\, security\, marketing\, and social impact – delivered in Spain\, the UK\, Canada\, the USA\, Mexico\, Chile\, Colombia\, and other Latin American countries. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/from-design-to-production-a-step%e2%80%91by%e2%80%91step-guide-to-staging-a-large%e2%80%91scale-production-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/12-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251119T095500
DTEND;TZID=Europe/London:20251119T113000
DTSTAMP:20260408T115018
CREATED:20251023T075701Z
LAST-MODIFIED:20251023T075857Z
UID:46451-1763546100-1763551800@worldxo.org
SUMMARY:Eat with your Ears: A Practical Guide to Designing Experiences With Taste & Sound (Early)
DESCRIPTION:Immersive experiences are too often reduced to screens. To create lasting\, mind‑shifting states\, we have to design beyond vision. However when we combine taste and sound… \nVision is overloaded. Sound – one of our fastest\, most immediate channels – cuts through the noise. \nEating is our most intimate ritual. For millennia\, shared meals have anchored memory\, community\, and meaning. \nIn this Campfire\, Caroline Hobkinson – sensory designer\, anthropologist\, and immersive director – shows how taste and sound interact to alter perception\, deepen memory\, and drive meaning. You’ll discover how audio modulates perceived sweetness\, bitterness\, texture\, and tempo – and when you should use it. \nYou’ll leave with practical tools to unlock memory\, heighten awareness\, and calibrate a new mind-body axis – tools you can apply immediately to make your current project more memorable\, measurable\, and moving. \nWho this is for:\n\nExperience designers and producers\nBrand/creative strategists\nStorytellers\nF&B and hospitality innovators\nCultural programmers\nAnyone shaping experiences that move people.\n\nIn a world shaped by algorithms\, we still choose what passes our lips. It is the last bastion of radical agency. Join Caroline for a high-velocity dive into perception and sensory awakening… \nAbout Caroline Hobkinson:\nBorn in Cologne and trained at Central Saint Martins (Fine Art) and SOAS (MA Anthropology)\, Caroline creates sensory installations and experiences in galleries\, museums\, and public spaces worldwide. She has published and co‑authored research on the neuroscientific workings of eating behaviour and conducted qualitative studies into food and drink rituals. A Fellow of the Royal Anthropological Institute\, she operates at the intersections of tech\, food\, and the senses\, delivering interactive talks and lectures internationally. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/eat-with-your-ears-a-practical-guide-to-designing-experiences-with-taste-sound-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/19-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251119T175500
DTEND;TZID=Europe/London:20251119T193000
DTSTAMP:20260408T115018
CREATED:20251023T075943Z
LAST-MODIFIED:20251023T080027Z
UID:46465-1763574900-1763580600@worldxo.org
SUMMARY:Eat with your Ears: A Practical Guide to Designing Experiences With Taste & Sound (Late)
DESCRIPTION:Immersive experiences are too often reduced to screens. To create lasting\, mind‑shifting states\, we have to design beyond vision. However when we combine taste and sound… \nVision is overloaded. Sound – one of our fastest\, most immediate channels – cuts through the noise. \nEating is our most intimate ritual. For millennia\, shared meals have anchored memory\, community\, and meaning. \nIn this Campfire\, Caroline Hobkinson – sensory designer\, anthropologist\, and immersive director – shows how taste and sound interact to alter perception\, deepen memory\, and drive meaning. You’ll discover how audio modulates perceived sweetness\, bitterness\, texture\, and tempo – and when you should use it. \nYou’ll leave with practical tools to unlock memory\, heighten awareness\, and calibrate a new mind-body axis – tools you can apply immediately to make your current project more memorable\, measurable\, and moving. \nWho this is for:\n\nExperience designers and producers\nBrand/creative strategists\nStorytellers\nF&B and hospitality innovators\nCultural programmers\nAnyone shaping experiences that move people.\n\nIn a world shaped by algorithms\, we still choose what passes our lips. It is the last bastion of radical agency. Join Caroline for a high-velocity dive into perception and sensory awakening… \nAbout Caroline Hobkinson:\nBorn in Cologne and trained at Central Saint Martins (Fine Art) and SOAS (MA Anthropology)\, Caroline creates sensory installations and experiences in galleries\, museums\, and public spaces worldwide. She has published and co‑authored research on the neuroscientific workings of eating behaviour and conducted qualitative studies into food and drink rituals. A Fellow of the Royal Anthropological Institute\, she operates at the intersections of tech\, food\, and the senses\, delivering interactive talks and lectures internationally. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/eat-with-your-ears-a-practical-guide-to-designing-experiences-with-taste-sound-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/19-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251126T095500
DTEND;TZID=Europe/London:20251126T113000
DTSTAMP:20260408T115018
CREATED:20251114T171011Z
LAST-MODIFIED:20251114T171011Z
UID:46894-1764150900-1764156600@worldxo.org
SUMMARY:Engineering Belonging: How to Turn Product Launches into Living Worlds (Early)
DESCRIPTION:A practical Campfire on using story\, symbolism\, ritual\, and sensory design to build brand worlds people choose to join. \nWhat if a car launch wasn’t just a moment – but the start of a culture? \nIn this Campfire\, The Hanging House co‑founders Anam Ahmad and Husam Haris will take you inside Nissan NISMO’s Red Ring Society – an experiential world where two very different cars live under a single emotional universe. \nAnam and Husam will detail how their Dubai-based experimental agency transformed a ‘simple’ product reveal into an unforgettable brand experience into something more. \nYou’ll learn the key choices\, frameworks and sensory signatures on how what started as an audience became a genuine tribe… \nInside the case study: NISMO Red Ring Society \n\nThe challenge: How to build one emotional universe from two distinct cars\nThe approach: Story architecture > Symbol & ritual design > Multi-sensory world‑building\nThe result: An experience that felt alive\, coherent\, and repeatable—giving fans identity\, not just information\n\nWhat you’ll learn: \n\nWhat it takes to build a cinematic\, emotionally-driven brand world\nHow to engineer belonging through story\, symbolism\, and design\nTools to unite multiple products under a single emotional framework\nPractical takeaways to elevate the impact and longevity of your experiences\n\nWho this Campfire is for: \n\nExperience designers\nBrand + creative strategists\nExperiential producers and world-builders\nBrand leaders ready to go beyond campaigns\n\n\nAbout Anam & Husam: \nAnam Ahmad (Founder and CCO) and Husam Haris (Co-Founder and COO) are co-founders of The Hanging House\, an experiential studio reimagining how brands build worlds people want to live in. \nShe leads the instinct: inventing worlds through story\, psychology\, and play. \nHe leads the intelligence: scaling those worlds into reality through strategy\, production\, and systems. \nTogether\, they’ve built brand ecosystems with cult-like loyalty\, from Nissan’s NISMO tribe to GUGU\, a rising cultural movement designed to unboring adulthood. Their work proves that when creativity and operational mastery collide\, brands stop selling and start shifting culture. \nAbout The Hanging House: \nThe Hanging House is an independent omnichannel experiential studio working at the intersection of art\, tech\, and people. Born eight years ago in a garage with four people and a few laptops\, it has since delivered 200+ experiences across industries and borders for brands\, governments\, and culture‑makers—most recently earning shortlists at Campaign Middle East Agency of the Year. \nVisit: thehanginghouse.com \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/engineering-belonging-how-to-turn-product-launches-into-living-worlds-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/26-Nov-_-Early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251126T175500
DTEND;TZID=Europe/London:20251126T193000
DTSTAMP:20260408T115018
CREATED:20251114T170915Z
LAST-MODIFIED:20251114T170915Z
UID:46897-1764179700-1764185400@worldxo.org
SUMMARY:Engineering Belonging: How to Turn Product Launches into Living Worlds (Late)
DESCRIPTION:A practical Campfire on using story\, symbolism\, ritual\, and sensory design to build brand worlds people choose to join. \nWhat if a car launch wasn’t just a moment – but the start of a culture? \nIn this Campfire\, The Hanging House co‑founders Anam Ahmad and Husam Haris will take you inside Nissan NISMO’s Red Ring Society – an experiential world where two very different cars live under a single emotional universe. \nAnam and Husam will detail how their Dubai-based experimental agency transformed a ‘simple’ product reveal into an unforgettable brand experience into something more. \nYou’ll learn the key choices\, frameworks and sensory signatures on how what started as an audience became a genuine tribe… \nInside the case study: NISMO Red Ring Society \n\nThe challenge: How to build one emotional universe from two distinct cars\nThe approach: Story architecture > Symbol & ritual design > Multi-sensory world‑building\nThe result: An experience that felt alive\, coherent\, and repeatable—giving fans identity\, not just information\n\nWhat you’ll learn: \n\nWhat it takes to build a cinematic\, emotionally-driven brand world\nHow to engineer belonging through story\, symbolism\, and design\nTools to unite multiple products under a single emotional framework\nPractical takeaways to elevate the impact and longevity of your experiences\n\nWho this Campfire is for: \n\nExperience designers\nBrand + creative strategists\nExperiential producers and world-builders\nBrand leaders ready to go beyond campaigns\n\n\nAbout Anam & Husam: \nAnam Ahmad (Founder and CCO) and Husam Haris (Co-Founder and COO) are co-founders of The Hanging House\, an experiential studio reimagining how brands build worlds people want to live in. \nShe leads the instinct: inventing worlds through story\, psychology\, and play. \nHe leads the intelligence: scaling those worlds into reality through strategy\, production\, and systems. \nTogether\, they’ve built brand ecosystems with cult-like loyalty\, from Nissan’s NISMO tribe to GUGU\, a rising cultural movement designed to unboring adulthood. Their work proves that when creativity and operational mastery collide\, brands stop selling and start shifting culture. \nAbout The Hanging House: \nThe Hanging House is an independent omnichannel experiential studio working at the intersection of art\, tech\, and people. Born eight years ago in a garage with four people and a few laptops\, it has since delivered 200+ experiences across industries and borders for brands\, governments\, and culture‑makers—most recently earning shortlists at Campaign Middle East Agency of the Year. \nVisit: thehanginghouse.com \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/engineering-belonging-how-to-turn-product-launches-into-living-worlds-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/26-Nov-_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T095500
DTEND;TZID=Europe/London:20251203T113000
DTSTAMP:20260408T115018
CREATED:20251126T110205Z
LAST-MODIFIED:20251126T110205Z
UID:47142-1764755700-1764761400@worldxo.org
SUMMARY:Quantum Narratives: The Science Move that Destroys The Old Narrative Playbook in Experience Design (Early)
DESCRIPTION:In her new book Quantum Narratives\, acclaimed creative technologist and experiential innovator Stephanie Riggs reveals how deeply our stories rely on Aristotelian Poetics – and why that limits us. \nShe introduces a bold framework that fuses principles from the physical sciences with today’s generative tools to finally overcome the long-standing narrative paradox. \nRevolutionary\, research-backed\, and practical\, this talk reframes everything we think we know about storytelling and offers interactive and spatial creators a transformative new way to build narrative. \nWhat you’ll learn: \n\nNine techniques from Ancient Greece to Renaissance\nTheir adaptation into modern methods\nExamples of contemporary applications of these methods from around the world\nA design toolkit for memorable experiences\n\nWho this Campfire is for: \n\nExperience designers\nCreative technologists\nStorytellers\nAI-haters & AI-lovers\n\nAbout Stephanie: \nFormer Disney Imagineer\, classical storyteller\, and creative technologist Stephanie Riggs has led narrative innovation and immersive tech for more than 25 years. Called “the renaissance woman of the immersive era” by the VRAR Association\, she has led ground-breaking work across theatre\, theme parks\, film\, experiential\, VR\, AR\, and AI. \nHer approach blends classic storytelling\, research-driven development\, and world-class technology. Stephanie has collaborated with major media companies (Instagram\, Google\, Netflix\, Amazon)\, start-ups\, non-profits\, and universities including Yale\, CMU\, and NYU. She is the author of the acclaimed books ‘The End of Storytelling’ (SXSW 2019) and “Quantum Narratives’ (SXSW 2025). \n———- \nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/quantum-narratives-the-science-move-that-destroys-the-old-narrative-playbook-in-experience-design-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/3-Dec-Early-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T175500
DTEND;TZID=Europe/London:20251203T193000
DTSTAMP:20260408T115018
CREATED:20251124T144128Z
LAST-MODIFIED:20251126T105334Z
UID:47053-1764784500-1764790200@worldxo.org
SUMMARY:Quantum Narratives: The Science Move that Destroys The Old Narrative Playbook in Experience Design (Late)
DESCRIPTION:In her new book Quantum Narratives\, acclaimed creative technologist and experiential innovator Stephanie Riggs reveals how deeply our stories rely on Aristotelian Poetics – and why that limits us. \nShe introduces a bold framework that fuses principles from the physical sciences with today’s generative tools to finally overcome the long-standing narrative paradox. \nRevolutionary\, research-backed\, and practical\, this talk reframes everything we think we know about storytelling and offers interactive and spatial creators a transformative new way to build narrative. \nWhat you’ll learn: \n\nNine techniques from Ancient Greece to Renaissance\nTheir adaptation into modern methods\nExamples of contemporary applications of these methods from around the world\nA design toolkit for memorable experiences\n\nWho this Campfire is for: \n\nExperience designers\nCreative technologists\nStorytellers\nAI-haters & AI-lovers\n\nAbout Stephanie: \nFormer Disney Imagineer\, classical storyteller\, and creative technologist Stephanie Riggs has led narrative innovation and immersive tech for more than 25 years. Called “the renaissance woman of the immersive era” by the VRAR Association\, she has led ground-breaking work across theatre\, theme parks\, film\, experiential\, VR\, AR\, and AI. \nHer approach blends classic storytelling\, research-driven development\, and world-class technology. Stephanie has collaborated with major media companies (Instagram\, Google\, Netflix\, Amazon)\, start-ups\, non-profits\, and universities including Yale\, CMU\, and NYU. She is the author of the acclaimed books ‘The End of Storytelling’ (SXSW 2019) and “Quantum Narratives’ (SXSW 2025). \n———- \nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/quantum-narratives-the-science-move-that-destroys-the-old-narrative-playbook-in-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/3-Dec-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251210T095500
DTEND;TZID=Europe/London:20251210T113000
DTSTAMP:20260408T115018
CREATED:20251117T111004Z
LAST-MODIFIED:20251117T111004Z
UID:46926-1765360500-1765366200@worldxo.org
SUMMARY:The Event Transformation Blueprint: 10 Steps to Events People Trust (Early)
DESCRIPTION:When so much online is uncertain\, people trust what they experience together in person. Well‑run events can change minds\, build relationships\, and lead to real action. \nAt this Campfire\, Sasha Frieze – an award‑winning event strategist with 30+ years of experience and 1\,000+ events – shares a clear\, 10‑step blueprint you can use to plan and run events that deliver results. \nShe will detail the three categories to consider when exploring customer journeys\, share how to establish your event’s ‘ikigai’ plus strategies to put your participants at the heart of the story. \nHer clients include the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. \nThe session draws on her book\, The Chief Event Officer’s Playbook – a blueprint for the next generation of events: purpose-led\, outcome driven and aligned to organizational goals. \nWhat you’ll learn: \n\nSet a clear purpose and success measures everyone understands\nMap three key journeys – before\, during\, and after – so each stage works together\nPut participants at the centre with formats that invite real conversation\, not just one‑way talks\nChoose speakers and content you can trust\, and prepare for honest Q&A\nDesign practical next steps so the event leads to action\, not just applause\nShow how your event supports your organisation’s goals without turning it into a sales pitch\n\nWho this Campfire is for: \n\nEvent and meeting professionals\nMarketers and strategists\nAnyone shaping business or professional events who wants clear steps and real outcomes\n\nIn a time where events can inspire world leaders\, change government policy and redefine the conversation in sectors ranging from immunology to technology\, we need a guidebook that helps us create authentic\, trustworthy events and experiences that meet these high expectations – for both the organiser and the audience. Welcome to The Chief Event Officer’s Playbook. \n\nAbout Sasha: \nSasha Frieze is an author and event strategy consultant. Over three decades\, she has delivered more than 1\,000 events for organisations including the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. She is a Fellow of the Chartered Institute of Marketing and the Royal Society of Arts\, a non‑executive director of the British Society for Haematology\, and a visiting lecturer in event management at the University of Westminster. \nShe is the author of The Chief Event Officer’s Playbook – How to Create Transformational Events. \nLearn more: https://mybook.to/TCEOP \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-event-transformation-blueprint-10-steps-to-events-people-trust-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/10-Dec-_-Early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251210T175500
DTEND;TZID=Europe/London:20251210T193000
DTSTAMP:20260408T115018
CREATED:20251117T111304Z
LAST-MODIFIED:20251117T111304Z
UID:46930-1765389300-1765395000@worldxo.org
SUMMARY:The Event Transformation Blueprint: 10 Steps to Events People Trust (Late)
DESCRIPTION:When so much online is uncertain\, people trust what they experience together in person. Well‑run events can change minds\, build relationships\, and lead to real action. \nAt this Campfire\, Sasha Frieze – an award‑winning event strategist with 30+ years of experience and 1\,000+ events – shares a clear\, 10‑step blueprint you can use to plan and run events that deliver results. \nShe will detail the three categories to consider when exploring customer journeys\, share how to establish your event’s ‘ikigai’ plus strategies to put your participants at the heart of the story. \nHer clients include the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. \nThe session draws on her book\, The Chief Event Officer’s Playbook – a blueprint for the next generation of events: purpose-led\, outcome driven and aligned to organizational goals. \nWhat you’ll learn: \n\nSet a clear purpose and success measures everyone understands\nMap three key journeys – before\, during\, and after – so each stage works together\nPut participants at the centre with formats that invite real conversation\, not just one‑way talks\nChoose speakers and content you can trust\, and prepare for honest Q&A\nDesign practical next steps so the event leads to action\, not just applause\nShow how your event supports your organisation’s goals without turning it into a sales pitch\n\nWho this Campfire is for: \n\nEvent and meeting professionals\nMarketers and strategists\nAnyone shaping business or professional events who wants clear steps and real outcomes\n\nIn a time where events can inspire world leaders\, change government policy and redefine the conversation in sectors ranging from immunology to technology\, we need a guidebook that helps us create authentic\, trustworthy events and experiences that meet these high expectations – for both the organiser and the audience. Welcome to The Chief Event Officer’s Playbook. \n\nAbout Sasha: \nSasha Frieze is an author and event strategy consultant. Over three decades\, she has delivered more than 1\,000 events for organisations including the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. She is a Fellow of the Chartered Institute of Marketing and the Royal Society of Arts\, a non‑executive director of the British Society for Haematology\, and a visiting lecturer in event management at the University of Westminster. \nShe is the author of The Chief Event Officer’s Playbook – How to Create Transformational Events. \nLearn more: https://mybook.to/TCEOP \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-event-transformation-blueprint-10-steps-to-events-people-trust-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/10-Dec-_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251217T095500
DTEND;TZID=Europe/London:20251217T233000
DTSTAMP:20260408T115018
CREATED:20251117T141240Z
LAST-MODIFIED:20251117T141626Z
UID:46944-1765965300-1766014200@worldxo.org
SUMMARY:R.E.V.E.A.L. – Why Value-Engineering Is a Creative Superpower
DESCRIPTION:When a £285K immersive experience became an £850 school-library prototype\, experience designer Skye Von discovered that constraint can sharpen creativity rather than limit it. \nFrom that experiment emerged The R.E.V.E.A.L. Framework – a creative pressure simulator that transforms limitation into clarity and confidence. \nIn this Campfire\, experience designer and artist Skye explores how reducing scale and resources can expose blind spots\, validate emotional logic\, and amplify what connects most deeply with audiences. \n“The R.E.V.E.A.L. Pressure Simulator isn’t about tearing down what you have\,” says Skye. “It’s about proving what’s strong – and revealing what’s still waiting to emerge.” \nValue-engineering isn’t about reduction – it’s about revelation. \nWhat you’ll learn: \n\nHow to reframe value-engineering as a creative process of revelation\, not reduction\nWhat happens when you take an idea down to 1% of the budget and 25% of the space\nHow stripped-down prototyping becomes a pressure test that reveals the core mechanics and emotional spine of an experience\nWhy designing with less can validate your strongest ideas and sharpen their impact\nShow how your event supports your organisation’s goals without turning it into a sales pitch\n\nWho this Campfire is for: \n\nExperience designers and creative directors\nBrand strategists\, marketers\, and producers\nStorytellers and educators exploring participatory design\nAnyone using constraint\, creativity\, or story to move people through experience\\n\n\nAbout Skye: \nSkye Von is an experience designer and artist with over 15 years’ experience shaping immersive environments\, brand storytelling\, and educational experiences that invite people to play\, connect\, and transform – from art exhibitions exploring human connection and belonging to family experiences that inspire curiosity and collaboration\, and brand activations that spark wonder and shared meaning. \nHer work – spanning collaborations with Paramount\, Google\, and Bulgari\, as well as organisations like the Malala Fund and UNHCR – blends storytelling\, design\, and often emerging technology to create spaces where emotion meets innovation. \n  \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/r-e-v-e-a-l-why-value-engineering-is-a-creative-superpower/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/17-Dec-Early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251217T175500
DTEND;TZID=Europe/London:20251217T193000
DTSTAMP:20260408T115018
CREATED:20250911T160532Z
LAST-MODIFIED:20251017T153921Z
UID:45517-1765994100-1765999800@worldxo.org
SUMMARY:What Is Experience Strategy – And What It Definitely Isn’t…
DESCRIPTION:When Dave Norton asked a very distinguished CX leader the question\, ‘What is experience strategy?’ he looked at back at him and said\, ‘It’s the part of the business strategy that the experience people execute against.”  \nHe was serious. And\, according to Dave\, he was wrong. \nOver to Dave to explain why and what he’ll be preaching at this exclusive Campfire: \n“Experience strategy is not CX. It’s not the part of the business strategy that designers\, solution providers\, technologies\, or operations gets done. No\, experience strategy IS business strategy – or at least the part of business strategy that describes how value is created for the customer. Which is the most important part.  \n“The WXO community should remember that the basic premise of The Experience Economyis that experiences create value. Experience strategy\, as I shall define it\, is all about helping a company to create the most value possible for the customer and the company.” \nAimed at anyone who is or wants to be a better strategist\, this session is essential for anyone launching\, reimagine or running an experience business – and that means you. \nYou’ll discover\n\nThe four principles of experience strategy\nHow experience strategy is different from other forms of strategy\nWhy experience strategy is not design\, innovation\, creativity\, or solutionising\nHow to articulate your role as a strategist in a business setting\n\nAbout Dave\nDave Norton is the founder and principal of Stone Mantel\, an insights consultancy focused on helping companies create meaningful experiences for their customers. For decades he has been at the forefront of experience strategy. His clients include Coca-Cola\, Marriott\, Disney\, Nike\, Walmart\, Johns Hopkins\, Blue Cross\, Royal Caribbean International\, and many other well-known brands. \nHe is also the founder of The Collaboratives\, a subscription-based research program that companies participate in annually. The program is designed to conduct primary research into the lives of consumers and discover how technology\, meaning making\, human behavior\, and design will continue to evolve and take shape. \nAs lead researcher and director of both Stone Mantel and The Collaboratives\, Dave Norton has guided thousands of in-depth interviews and in-home observations that are the basis for these insights into modes. His research includes 10 years of quantitative research into the role of technology in consumers’ lives. \nDave is also the author of Digital Context 2.0: Seven Lessons in Business Strategy\, Consumer Behavior\, and the Internet of Things. Digital context is the data that resides in and between the wide variety of tools that people access. His book helps companies think about their strategy for smart homes\, cars\, and work environments. \nDave has lectured at Harvard\, Columbia Business School\, and other academic institutions. He received his Ph.D. from the University of Minnesota in 2002 in Rhetoric\, Scientific\, and Technical Communications\, and currently lives in Utah. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/what-is-experience-strategy-and-what-it-definitely-isnt/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/dave.norton.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260107T095500
DTEND;TZID=Europe/London:20260107T113000
DTSTAMP:20260408T115018
CREATED:20251222T124416Z
LAST-MODIFIED:20251222T124812Z
UID:47351-1767779700-1767785400@worldxo.org
SUMMARY:Unpacking The Uncertainty Toolkit: From kitchen table to Netflix documentary to behavioural change framework
DESCRIPTION:In this session\, authors and neuroscientists Sam Conniff (Be More Pirate) and Katherine Templar Lewis (Kinda Studios) chart the journey of their new book The Uncertainty Toolkit.\nFrom a kitchen COVID project to the world’s first interactive documentary\, The Uncertainty Experts\, funded by Netflix\, scientifically proven to change people’s uncertainty tolerance (with an immersive neuroaesthetic soundtrack by Morcheeba) and finally turned into a book\, Sam Conniff and Katherine Templar Lewis discuss the journey of bringing together unforgettable stories of smugglers and gangsters with cutting edge neuroscience to create an multimedia experience like no other. \nWhat started as a passion project has now become a fully-blown\, evidence-based behaviour change framework perfect for experience designers\, whether you’re looking to understand your own audiences or testing your approaches to creativity and business. \nLooking to grow your work in 2026? Uncertain of how to approach that challenge? The Uncertainty Toolkit can help. \nCome along to a thought-provoking and practical session to kick off Season 15 of WXO Campfires. \n  \n\n  \nAbout The Uncertainty Toolkit:\nWhat can an ex-gangland boss\, a recovering addict and a refugee teach you about thriving in the face of uncertainty? \nIt’s the ‘Do you have five minutes?’ message from your boss. The ‘We need to chat’ from a loved one. Those spiralling thoughts at 3 a.m. and buzz of yet another breaking news alert. The potential coming waves of AI\, climate change and unstable governments. \nFor most of us\, uncertainty is paralysing. But learning to navigate it effectively means more confidence\, less anxiety and deeper connection with others. \nThe Uncertainty Toolkit is a pioneering\, evidence-based guide to doing just that. Drawing on the world’s most extensive study into ‘uncertainty tolerance’\, led with professors from University College London\, it explains the science behind how we cope with the unknown. This research is combined with the radical expertise of an unlikely group of experts – former addicts\, hostages\, gangland bosses and prisoners – who’ve turned their experience of extreme uncertainty into major mainstream success. \nThe result is a detailed\, practical blueprint that will help anyone turn unpredictability into personal and professional growth. \n  \n\n\nAbout Sam Conniff:\nSam Coniff is the author of the international bestseller and ‘modern life-bible’ Be More Pirate\, and the writer and co-presenter of Uncertainty Experts. He was the Co-Founder of multi-award-winning social enterprise Livity\, pan-African youth empowerment program Digify\, and Bafta-winning content studio\, Don’t Panic. Sam has won Entrepreneur of the Year\, Agency of the Year\, The Queens Award and turned down an MBE in 2020. \n  \n\n  \nAbout Katherine Templar Lewis\nKatherine Templar Lewis is a cognitive scientist\, neuroscience consultant and science communicator. Co-presenter and lead scientist on The Uncertainty Experts and Audible Originals podcast Beyond Five Senses\, she often appears as an expert and contributor across media outputs\, including Sky\, BBC\, NBC\, The TODAY show\, Radio 4\, VICE and the HuffPost. She is co-founder of women-led Kinda Studios and Lab\, which translates neuroscience into design to drive wellbeing. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/unpacking-the-uncertainty-toolkit/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/12/7-Jan-Session-1-Katherine-Templar-Lewis-Sam-Conniff.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260107T175500
DTEND;TZID=Europe/London:20260107T193000
DTSTAMP:20260408T115018
CREATED:20251222T133618Z
LAST-MODIFIED:20251222T133830Z
UID:47366-1767808500-1767814200@worldxo.org
SUMMARY:Why Escape Rooms Are More Than You Realize (And How Everyone Needs To Learn From Them)
DESCRIPTION:Escape rooms have come a long way from the days of being locked in a room filled with padlocks and riddles.\nSo says David Spira\, co-founder of RoomEscapeArtist.com and the escape room industry’s most prolific voice. \nThese live action\, site-specific adventures are defying genres by cross pollinating with immersive theater\, haunts\, board games\, and video games. \nJoin David for an exploration of the breadth and depth of escape rooms and a breakdown of the core lessons that creators across the immersive arts are ignoring at their own peril. \nWho should attend\n\nExperience creators and designers\nExperience business owners\nAspiring business owners in the immersive industry\n\n  \nWhat you’ll learn\n\nThe lay of the land of the global escape room market\nAn understanding of the underlying business models of escape rooms\nExploration of the difference between art and product design\nTips for how to suck less as an immersive creator!\n\n  \n\n  \nAbout David Spira\nDavid is the co-founder of RoomEscapeArtist.com and the escape room industry’s most prolific voice. For over a decade\, he has been shaping the immersive games ecosystem through his writing\, event production\, and podcasting. \nHe co-hosts the Reality Escape Pod and leads the Reality Escape Convention\, a gathering for immersive creators. David’s work spans humanitarian design for the UN\, to puzzle-led branding campaigns for tech companies\, and designing educational escape rooms. \nKnown for his clarity of thinking and his deep respect for both creators and players\, David brings expertise in the psychology\, business\, and mechanics of real-world games. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/why-escape-rooms-are-more-than-you-realize-and-how-everyone-needs-to-learn-from-them/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/12/7-Jan-David-Spira.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T095500
DTEND;TZID=Europe/London:20260114T113000
DTSTAMP:20260408T115018
CREATED:20251222T141532Z
LAST-MODIFIED:20251222T141602Z
UID:47369-1768384500-1768390200@worldxo.org
SUMMARY:How Experience Design Can Transform Corporate Events (Early)
DESCRIPTION:Most corporate events consist of endless PowerPoint slides and business strategy that gets forgotten the minute the attendees remove their lanyards.\nSo what if we added experience design into the mix? \nProjectory turns corporate events into interactive\, strategy-internalizing\, and smile-inducing fun experiences. By staying mostly analog\, we help people get their heads out of their phones and into conversations with their peers. \nThrough in session facilitated sessions using individually controlled helium balloon devices (?!) to magic word spewing Venting Machine fridge-magnet-poetry gone wild\, Projectory fosters the rarely seen at corporate events: Genuine Smiles. \nThis Campfire session is all about what happens when you combine distinctive expertise from three very different co-founders with a shared passion for experience design. It’s about how real magic is technology agnostic. And it’s about how corporate strategy doesn’t have to be mind numbingly boring. \nWho should attend:\n\nCorporate Event Planners\nHeads of HR\, People\, or Culture\nStrategy and Innovation Leaders\nLearning and Development Teams\nExperience Designers and Creative Producers\nCorporate Communications Teams\nExecutives running Offsites or Retreats\n\nWhat you’ll learn:\n\nWhy analog-first experiences unlock deeper engagement\nHow Projectory turns corporate strategy into something people actually feel\nThe surprising power of playful tools like helium devices and “Venting Machines”\nWhat happens when three distinct disciplines collide around experience design\n\n  \n\n  \nAbout Paddy Harrington:\nPaddy is a design innovator and storyteller who helps organizations discover and express their core purpose and long-term ambition. He is the founder of Frontier\, a Design Office that collaborates with clients to creates strategic stories\, brand strategy and identity\, and physical and digital experiences. \nPaddy is also co-founder of Projectory\, a live event engagement company. He is also a member of WXO\, a global network of experience leaders and practitioners who shape the future of human experience. \nWith nearly 20 years of experience in the design field and degrees in literature and architecture\, Paddy has worked with diverse and influential clients\, like PepsiCo\, Unilever\, the Sacramento Kings\, and the Holy City of Mecca. \nHe is design and brand strategist\, an award-winning writer and filmmaker\, and has spoken at Harvard\, Brown\, and the Central Academy of Fine Arts. He is passionate about creating strategic stories that inspire\, guide\, and empower businesses\, people\, and the planet to thrive. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-experience-design-can-transform-corporate-events-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/12/14-Jan-Paddy-Harrington-Early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T175500
DTEND;TZID=Europe/London:20260114T193000
DTSTAMP:20260408T115018
CREATED:20251222T142024Z
LAST-MODIFIED:20251222T142024Z
UID:47373-1768413300-1768419000@worldxo.org
SUMMARY:How Experience Design Can Transform Corporate Events (Late)
DESCRIPTION:Most corporate events consist of endless PowerPoint slides and business strategy that gets forgotten the minute the attendees remove their lanyards.\nSo what if we added experience design into the mix? \nProjectory turns corporate events into interactive\, strategy-internalizing\, and smile-inducing fun experiences. By staying mostly analog\, we help people get their heads out of their phones and into conversations with their peers. \nThrough in session facilitated sessions using individually controlled helium balloon devices (?!) to magic word spewing Venting Machine fridge-magnet-poetry gone wild\, Projectory fosters the rarely seen at corporate events: Genuine Smiles. \nThis Campfire session is all about what happens when you combine distinctive expertise from three very different co-founders with a shared passion for experience design. It’s about how real magic is technology agnostic. And it’s about how corporate strategy doesn’t have to be mind numbingly boring. \nWho should attend:\n\nCorporate Event Planners\nHeads of HR\, People\, or Culture\nStrategy and Innovation Leaders\nLearning and Development Teams\nExperience Designers and Creative Producers\nCorporate Communications Teams\nExecutives running Offsites or Retreats\n\nWhat you’ll learn:\n\nWhy analog-first experiences unlock deeper engagement\nHow Projectory turns corporate strategy into something people actually feel\nThe surprising power of playful tools like helium devices and “Venting Machines”\nWhat happens when three distinct disciplines collide around experience design\n\n  \n\n  \nAbout Paddy Harrington:\nPaddy is a design innovator and storyteller who helps organizations discover and express their core purpose and long-term ambition. He is the founder of Frontier\, a Design Office that collaborates with clients to creates strategic stories\, brand strategy and identity\, and physical and digital experiences. \nPaddy is also co-founder of Projectory\, a live event engagement company. He is also a member of WXO\, a global network of experience leaders and practitioners who shape the future of human experience. \nWith nearly 20 years of experience in the design field and degrees in literature and architecture\, Paddy has worked with diverse and influential clients\, like PepsiCo\, Unilever\, the Sacramento Kings\, and the Holy City of Mecca. \nHe is design and brand strategist\, an award-winning writer and filmmaker\, and has spoken at Harvard\, Brown\, and the Central Academy of Fine Arts. He is passionate about creating strategic stories that inspire\, guide\, and empower businesses\, people\, and the planet to thrive. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/how-experience-design-can-transform-corporate-events-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/12/14-Jan-Paddy-Harrington-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260121T095500
DTEND;TZID=Europe/London:20260121T113000
DTSTAMP:20260408T115018
CREATED:20251222T160401Z
LAST-MODIFIED:20251222T160401Z
UID:47379-1768989300-1768995000@worldxo.org
SUMMARY:Magic Memory: The Art of Memory as Experience Design
DESCRIPTION:For millennia\, people used the art of memory to remember what mattered.\nDuring the Renaissance\, it converged with the Hermetic tradition\, an esoteric knowledge stream that braided memory with ritual practice\, natural magic\, astrology and alchemy\, forming what is known as Magic Memory. \nThis session shows how we can translate principles of Magic Memory into a contemporary method of designing experiences that stay with audiences. \nOn this Campfire\, London-based creative producer\, strategist and storyteller Victor Lander will unpack the core techniques of Magic Memory\, reveal how they work and understand how they can be used in experiences nowadays. \nWho should attend:\n\nExperience designers\nExperience strategists\nSpatial designers\nArchitects\n\nWhat you’ll learn:\n\nNine techniques from Ancient Greece to Renaissance\nTheir adaptation into modern methods\nExamples of contemporary applications of these methods from around the world\nA design toolkit for memorable experiences\n\n  \n\n  \nAbout Victor Lander:\nVictor Lander is a London-based creative producer\, strategist and storyteller with focus on all things immersive. \nResearcher into creativity\, narratives and memory structures\, he is the founder of Secret Society\, a visionary circle of creatives\, and Landerlander\, a family partnership specialising in cultural placemaking and destination marketing. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/magic-memory-the-art-of-memory-as-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/12/Victor-Lander.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260121T175500
DTEND;TZID=Europe/London:20260121T193000
DTSTAMP:20260408T115018
CREATED:20251222T163329Z
LAST-MODIFIED:20251222T163457Z
UID:47382-1769018100-1769023800@worldxo.org
SUMMARY:Magic Moments: How to Intentionally Engineer Transformative Experiences
DESCRIPTION:Every magic moment\, every deeply positive experience\, has psychological roots.\n\nIn this WXO Campfire\, we explore how extraordinary experiences don’t happen by accident – they are intentionally designed. \nDrawing from decades of expertise in Disney Imagineering and global UX leadership\, authors Joe Lanzisero and Johannes Robier reveal how extraordinary moments can be crafted with intention and how anyone can apply these methods to business\, leadership\, customer relationships\, and everyday life. \nGrounded in scientifically proven research from psychology\, behavioral science\, and experience design\, this session introduces the Magineering Framework\, which brings all these insights together into one practical model. \nYou’ll discover the essential elements and dimensions to include in your stories\, products\, and experiences to intentionally create extraordinary\, transformative moments with lasting emotional impact. \nWhat you’ll learn:\n\nFoundations to know before designing for a positive experience\nThe 5 Dimensions of Enthusiasm\, a framework that helps you break down the complexity of human experience into practical levers you can use.\nThe 5 Experience Boosters\, simple yet powerful tools to elevate ordinary interactions into extraordinary memories.\n\n  \n\n  \nAbout Magic Moments:\nMagic Moments: How to Intentionally Engineer Transformative Experiences is a groundbreaking book that blends storytelling\, science\, and strategy to show how unforgettable experiences can be designed – not left to chance. \nDrawing from decades of expertise in Disney Imagineering and global UX leadership\, authors Joe Lanzisero and Johannes Robier reveal how extraordinary moments are crafted with intention and how anyone can apply these methods to business\, leadership\, customer relationships\, and everyday life. \nThrough a unique “two-sided” approach – magical narratives on one side\, practical frameworks on the other – Magic Moments gives you the tools to transform ordinary days into memories that last a lifetime. \n  \n\n\n\nAbout Joe Lanzisero:\n• 37 years at Walt Disney\n• Started at Walt Disney Animation\n• Grew to SVP of Walt Disney Imagineering \nJoe’s creative career can simply be described as magical spectacular journey with 37 years at Disney\, Joe began as an animator and worked his way up to the top of Imagineering. He’s served as creative lead on over $9B in marquis projects to date but more importantly his work inspires and brings joy to generations of guests around the globe. \nJoe played a key role in bringing projects like Mickey’s Toontown\, Toy Story Land\, and Mystic Manor to life. Now retired\, Joe continues his storytelling journey with Magic Moments and his new children’s book\, Lemonade the Yellow Bear. \n\n  \n\n\n\nAbout Johannes Robier:\n• Founder & CEO of youspi Consulting\n• Organizer of the World Usability Congress\n• 20+ years in UX/CX strategy & design \nJohannes’s career is defined by his passion for human-centered design and innovation. As Founder of youspi Consulting and Organizer of the World Usability Congress\, he’s spent over two decades helping global brands bridge creativity\, business\, and technology. \nJohannes’s work unites leaders\, designers\, and thinkers to build more meaningful\, inclusive experiences. Together with Joe Lanzisero\, he co-authored Magic Moments\, celebrating the power of empathy\, creativity\, and collaboration in shaping a better world. \n\n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/magic-moments-how-to-intentionally-engineer-transformative-experiences/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/12/Joe-Lanzisero-and-Johannes-Robier-web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260204T095500
DTEND;TZID=Europe/London:20260204T113000
DTSTAMP:20260408T115018
CREATED:20260203T115755Z
LAST-MODIFIED:20260203T115755Z
UID:47700-1770198900-1770204600@worldxo.org
SUMMARY:Collaboration Campfire #1 (Jan 2026)
DESCRIPTION:Introducing WXO Collaboration Campfires\n\nA confidential\, member-led clinic to workshop live projects and share practical advice. Bring a challenge\, leave with practical next steps. \nAlongside toolkits\, frameworks and case studies from the Experience Economy’s brightest minds\, WXO Campfires are also valued for the quality of the attendees as much as the guest voices. Practitioners who are generous with their thinking and direct with their advice. \nA community of creators coming together\, sharing the air about their current projects before taking practical insights and inspiration from that week’s sessions away to solve the challenges they’re facing right now \nWe hear of so many collaborations born from our Campfires. Attendees going from a scribbled note in a breakout discussion to a post-Campfire partnership that simply would not have happened without that Campfire. \nAnd so to Collaboration Campfires. \nThis week’s early Campfire session is a test of a brand-new format. \nThink of it as a practical working session\, led by attendees rather than guest speakers. The aim is simple: help each other move current projects forward. \n\n\nHow it works: \n• No special guests – the expertise is in the room.\n• Bring one challenge from a live project. Keep it specific: what you’re doing\, what’s stuck\, and the kind of help you’re asking for (ideas\, references\, critiques\, introductions\, etc.).\n• Simply share your challenge and exactly what help you need.\n• No deck required. A clear brief is enough.\n• This is time-boxed\, chaired discussion. Each challenge gets the time it needs\, up to 15 minutes.\n• We’ll go round the group until we reach the end of the list or the 90-minute limit.\n• No challenge this week? Come anyway – the session only works if people bring their experience\, judgement and candour. We’d love you to come along and contribute your expertise. \n\n\nA note on confidentiality: Because we’ll be discussing live work that may need to stay behind closed doors\, recordings will be shared only with attendees\, not released to the wider WXO community. \n\n\nThat’s it. This is a pilot. If it works\, we’ll make it a regular feature (without over-engineering it). If it doesn’t\, we’ll revert to the standard Campfire format. Either way\, we’d like to test it properly – by getting the right mix of challenges and contributors in the room. \n\n\nWe hope to see you there. \n\n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/collaboration-campfire-1-jan-2026/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/02/11-Feb-Collaboration-Campfire.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260204T175500
DTEND;TZID=Europe/London:20260204T193000
DTSTAMP:20260408T115018
CREATED:20260130T142418Z
LAST-MODIFIED:20260202T121804Z
UID:47646-1770227700-1770233400@worldxo.org
SUMMARY:The Future of Storytelling: How Immersive Experiences Are Transforming Our World
DESCRIPTION:Storytelling is currently undergoing a radical revolution\, from narratives that are passively consumed to stories that you live.\nIt’s a shift that is already revolutionizing entertainment\, communication\, marketing\, and more. \nHow can creators adapt to this change? Join Charles Melcher\, founder of The Future of Storytelling and author of a new book with the same title\, as he explores the key qualities of these “living stories” and explains how they can be used create more immersive\, memorable\, and transformative experiences.\n\n \n\n\n\nWho should attend: \n• Storytellers of all stripes\n• Creative directors\n• Producers\n• Experience designers\n• Marketers & communicators across industries \nIn this session\, you’ll learn:\n• How “the people formerly known as the audience” are evolving into an “actience” of co-creators\, and why it matters\n• A framework for understanding the six qualities that elevate an experience to a “living story”\n• Practical pointers on how to tap into these qualities in your work\, derived from the most successful examples to date\n• How creating living stories has the potential to change the actience’s lives – and our world – for the better” \n  \n\n\n \n  \n\n  \nHow to watch this Campfire:\n  \n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\n\n\n\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-future-of-storytelling-how-immersive-experiences-are-transforming-our-world/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/01/4-Feb-Charles-Melcher-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260211T095500
DTEND;TZID=Europe/London:20260211T113000
DTSTAMP:20260408T115018
CREATED:20260130T144721Z
LAST-MODIFIED:20260130T144721Z
UID:47657-1770803700-1770809400@worldxo.org
SUMMARY:The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Early)
DESCRIPTION:Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? \nDrawing upon her experience pioneering narrative for global teams and experiences\, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. \nDesigned for use across themed entertainment\, live experiences\, museums\, and branded environments\, her guide helps identify gaps between what an experience promises and delivers\, arming creative stakeholders with narrative systems to close these gaps and create experiences not only immersive\, but emotionally resonant\, aligned\, and repeatable. \nWho should attend: \n\nCreative Directors\nProducers\nExperience Designers\nMarketing Strategists\nInvestors\n\nWhat you’ll learn:  \n\n\nA diagnostic tool to identify story gaps undermining guest impact\nExample narrative systems to help strengthen guest emotional engagement\nPractical guidance for using story as a cost-effective design lever\n\n  \n\n  \nAbout Emma Oliver:\nEmma Oliver is a writer and director working at the intersection of story\, space\, and human experience. She creates narrative-driven entertainment designed to spark emotion\, meaning\, and memory—experiences that stay with audiences long after the lights go down. \nWith deep roots in themed entertainment and live experiences\, Emma knows narrative is the system that makes moments unforgettable. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-story-gap-why-brilliant-experiences-fall-short-and-how-to-fix-them-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/01/11-Feb-Emma-Oliver-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260211T175500
DTEND;TZID=Europe/London:20260211T193000
DTSTAMP:20260408T115018
CREATED:20260130T145230Z
LAST-MODIFIED:20260130T145230Z
UID:47664-1770832500-1770838200@worldxo.org
SUMMARY:The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Late)
DESCRIPTION:Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? \nDrawing upon her experience pioneering narrative for global teams and experiences\, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. \nDesigned for use across themed entertainment\, live experiences\, museums\, and branded environments\, her guide helps identify gaps between what an experience promises and delivers\, arming creative stakeholders with narrative systems to close these gaps and create experiences not only immersive\, but emotionally resonant\, aligned\, and repeatable. \nWho should attend: \n\nCreative Directors\nProducers\nExperience Designers\nMarketing Strategists\nInvestors\n\n\nWhat you’ll learn: \n\n\nA diagnostic tool to identify story gaps undermining guest impact\nExample narrative systems to help strengthen guest emotional engagement\nPractical guidance for using story as a cost-effective design lever\n\n  \n\n  \nAbout Emma Oliver:\nEmma Oliver is a writer and director working at the intersection of story\, space\, and human experience. She creates narrative-driven entertainment designed to spark emotion\, meaning\, and memory—experiences that stay with audiences long after the lights go down. \nWith deep roots in themed entertainment and live experiences\, Emma knows narrative is the system that makes moments unforgettable. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-story-gap-why-brilliant-experiences-fall-short-and-how-to-fix-them-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/01/11-Feb-Emma-Oliver-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260218T095500
DTEND;TZID=Europe/London:20260218T113000
DTSTAMP:20260408T115018
CREATED:20260217T094900Z
LAST-MODIFIED:20260217T102145Z
UID:47927-1771408500-1771414200@worldxo.org
SUMMARY:Behind the Mask: The Experience Strategy Behind a €260M Exit (Early)
DESCRIPTION:What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? \nEvents designer\, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum\, building and leading the brand’s global events vision\, turning its ‘Sugarlandia’ platform into a living\, breathing universe. \nFrom the create-your-own Mask Parties in 20+ markets to Dinner of the Dons and Paths to Sugarlandia\, Patrick’s concepts became must attend moments on the global drinks calendar\, helping transform a niche Filipino rum into a €260 million success story and a benchmark for how powerful experiential work can be when it’s done with story\, daring and consistency. \nWho should attend: \n\n\nExperiential and events leads/designers\nBrand and creative strategists\nStorytellers\nAnyone designing drinks experiences\n\n\nWhat you’ll learn: \n\n\nHow bold experiential bets can pay off\nThe childhood creativity that inspired a global hit\nUnlocking the magic of a singular brand platform\nUntapped opportunities in the global drinks industry\n\n  \nAbout Patrick McAleenan \nPatrick is an events designer\, PR consultant and freelance journalist. He has spent more than 20 years helping brands and founders find their voice and claim space in the cultural and media conversation. \nThrough his consultancy\, Jaw Dropping Ltd\, Patrick blends events\, PR and storytelling for drinks\, luxury\, fashion and culture brands while contributing regularly to national publications including The Times and The Telegraph. \nPatrick is also Head of PR for the World Experience Organization. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/behind-the-mask-the-experience-strategy-behind-a-e260m-exit-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/02/Patrick-McAleenan-early.png
END:VEVENT
END:VCALENDAR