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DTSTART;TZID=Europe/London:20260610T095500
DTEND;TZID=Europe/London:20260610T113000
DTSTAMP:20260530T165115
CREATED:20260512T123422Z
LAST-MODIFIED:20260512T173819Z
UID:48685-1781085300-1781091000@worldxo.org
SUMMARY:Invitation to Play: How Gaming Experiences Drive Fandom (Early)
DESCRIPTION:Today’s guests don’t just want to be entertained – they want to play with the worlds they love.\n\nFrom Netflix House to year-round horror attractions\, the most talked‑about brands are borrowing straight from gaming: multi-level engagement\, shared missions\, and communities that feel more like squads than audiences. \nIn this Campfire\, Ashley shows how gaming principles – honed in live experiences like Brawl Stars: Welcome To Starr Park – can transform any attraction\, pop‑up\, or touring experience into a living fandom engine. \nYou’ll learn how to design moments that invite guests to play together\, not just pass through\, and how to measure success in terms of belonging\, not just bodies through the door. \nCome ready to steal from gaming in the best way possible. \nKey takeaways:\n \n\nA Multi‑Level Engagement Map: A plug‑and‑play framework to design for casual guests\, engaged fans\, and super-fans in the same experience – so there’s always a next level to climb.\nA Shared Experiences Toolkit: Practical prompts to answer “What do our guests actually do together?” and turn passive scenes into memorable\, co-created moments people talk about later.\nAn Actionable Pilot Plan: A clear first step for testing these ideas in your next event\, pop‑up\, or touring experience—without needing a blockbuster budget or a total redesign.\n\nWXO members: This session will not be recorded. One you probably won’t want to miss! \nAbout Ashley Jex Wagner: \nWith over 20 years in brand marketing and live entertainment\, Ashley has guided teams crafting award-winning experiences for beloved franchises like Rick and Morty\, Powerpuff Girls\, Steven Universe\, League of Legends\, VALORANT\, and more. \nAshley is thrilled to be at Supercell Games translating the worlds of Clash of Clans\, Brawl Stars\, and more into real world adventures. She specializes in connecting fans to the stories they love through unexpected moments that foster community and drive new revenue. \nFrom founding the Adult Swim Festival to launching viral campaigns for the legendary Beatles and indie acts like LCD Soundsystem\, her work pushes the boundaries of creativity and executional excellence. \nAshley is always curious about what’s next. By leveraging emerging technologies\, she enhances immersive storytelling to maximize impact. Ashley inspires teams with a clear vision\, driving collective success while uplifting one another. \nAs she says: “Let’s create the impossible together.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/invitation-to-play-how-gaming-experiences-drive-fandom-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Ashley-Jex-Wagner-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260610T175500
DTEND;TZID=Europe/London:20260610T193000
DTSTAMP:20260530T165115
CREATED:20260512T173630Z
LAST-MODIFIED:20260512T174526Z
UID:48698-1781114100-1781119800@worldxo.org
SUMMARY:Invitation to Play: How Gaming Experiences Drive Fandom (Late)
DESCRIPTION:Today’s guests don’t just want to be entertained – they want to play with the worlds they love.\n\nFrom Netflix House to year-round horror attractions\, the most talked‑about brands are borrowing straight from gaming: multi-level engagement\, shared missions\, and communities that feel more like squads than audiences. \nIn this Campfire\, Ashley shows how gaming principles – honed in live experiences like Brawl Stars: Welcome To Starr Park – can transform any attraction\, pop‑up\, or touring experience into a living fandom engine. \nYou’ll learn how to design moments that invite guests to play together\, not just pass through\, and how to measure success in terms of belonging\, not just bodies through the door. \nCome ready to steal from gaming in the best way possible. \nKey takeaways: \n\nA Multi‑Level Engagement Map: A plug‑and‑play framework to design for casual guests\, engaged fans\, and super-fans in the same experience – so there’s always a next level to climb.\nA Shared Experiences Toolkit: Practical prompts to answer “What do our guests actually do together?” and turn passive scenes into memorable\, co-created moments people talk about later.\nAn Actionable Pilot Plan: A clear first step for testing these ideas in your next event\, pop‑up\, or touring experience—without needing a blockbuster budget or a total redesign.\n\nWXO members: This session will not be recorded. One you probably won’t want to miss! \nAbout Ashley Jex Wagner: \nWith over 20 years in brand marketing and live entertainment\, Ashley has guided teams crafting award-winning experiences for beloved franchises like Rick and Morty\, Powerpuff Girls\, Steven Universe\, League of Legends\, VALORANT\, and more. \nAshley is thrilled to be at Supercell translating the worlds of Clash of Clans\, Brawl Stars\, and more into real world adventures. She specializes in connecting fans to the stories they love through unexpected moments that foster community and drive new revenue. \nFrom founding the Adult Swim Festival to launching viral campaigns for the legendary Beatles and indie acts like LCD Soundsystem\, her work pushes the boundaries of creativity and executional excellence. \nAshley is always curious about what’s next. By leveraging emerging technologies\, she enhances immersive storytelling to maximize impact. Ashley inspires teams with a clear vision\, driving collective success while uplifting one another. \nAs she says: “Let’s create the impossible together.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/48698/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Ashley-Jex-Wagner-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260617T175500
DTEND;TZID=Europe/London:20260617T193000
DTSTAMP:20260530T165115
CREATED:20260522T141216Z
LAST-MODIFIED:20260522T141216Z
UID:48972-1781718900-1781724600@worldxo.org
SUMMARY:Impactful Experiences: The Unexpected and the Memorable
DESCRIPTION:What do we value more as a society: moments or memories? \nExperiences define our lives and when we come together across cultures and communities\, we’re able to grow in numerous ways. Today\, with rapidly evolving technology and consumer expectations\, experiences can be more diverse\, integrated and convergent than ever before. \nAmidst this convergence\, designers are able to orchestrate full ecosystems through live engagement\, digital access and physical environments to evoke curiosity and emotion while shaping indelible and unforgettable lifelong memories. \nIn this session\, Barbara Bouza will share insights from her global journey of discovery\, impossibilities and storytelling – from Disney to the world’s leading architecture firms – to help designers reimagine their approaches to experience design as they bring joy\, surprise and memory to society. \nKey takeaways: \n\nInsights from a global journey of discovery\, impossibilities and storytelling\nWhy connected experiences bring people together\nConsumer expectations and design\n\nAbout Barbara Bouza: \nBarbara Bouza is CannonDesign’s Executive Director – LIVE\, WORK\, PLAY and the former President of Walt Disney Imagineering. \nHer career stands out through her consistent ability to fuse storytelling with technology and design\, creating some of the most memorable and immersive destinations across the globe. \nBarbara is a Fellow of the American Institute of Architects and serves on the SCI-Arc Board of Trustees and Fast Company’s Impact Council. \nBarbara holds a Bachelor of Architecture degree from California State Polytechnic University\, Pomona and studied in the Graduate Design Program at the Architectural Association\, London with Ron Herron\, Archigram and Jan Kaplicky\, Future Systems. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/impactful-experiences-the-unexpected-and-the-memorable/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/BARBARA-BOUZA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260618T180000
DTEND;TZID=Europe/London:20260618T210000
DTSTAMP:20260530T165115
CREATED:20260522T144307Z
LAST-MODIFIED:20260522T145147Z
UID:48978-1781805600-1781816400@worldxo.org
SUMMARY:The Unstoppable Rise of Functional Experiences
DESCRIPTION:What if the most powerful experiences don’t just entertain us but change how we feel\, think\, and act?\n​Join WXO and Pixel Artworks for a special IRL Campfire exploring Functional Experiences: an emerging shift in the Experience Economy where immersive design\, technology\, sound\, space\, and storytelling are used not just for spectacle\, but for lasting human impact. \n​Hosted at the The Lighthouse\, this intimate industry gathering will bring together experience professionals to explore how brands and creators can design experiences that outlast the moment – from spatial audio and sensory environments to transformative\, wellbeing-led and behaviour-shifting encounters. \n​Expect a thought-provoking discussion\, examples from the cutting edge of experiential design\, and plenty of time to connect with the WXO community inside Pixel Artworks’ immersive studio. \n​Read more about the ‘The Unstoppable Rise Of Brain-Boosting “Functional Experiences‘. \n​Speakers:\n\n​James Wallman\, Founder\, WXO\n​Miranda Pincott\, Managing Partner\, Pixel Artworks\n​More TBC\n\nWant to come along?\nIt’s free to attend. Head to https://luma.com/n1yf0zv4 to RSVP \n—————– \nDetails: \n\nWhen: Thursday\, June 18\, 2026 | 18:00-21:00 BST\nWhere: The Lighthouse\, Pixel Artworks\, 14 St John’s Sq\, London EC1M 4AH
URL:https://worldxo.org/event/the-unstoppable-rise-of-functional-experiences/
LOCATION:The Lightroom\, Pixel Artworks\, 14 St John's Square\, London\, EC1M 4AH\, United Kingdom
CATEGORIES:WXO Campfire,IRL Campfires
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/IRL-Campfire.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260701T095500
DTEND;TZID=Europe/London:20260701T113000
DTSTAMP:20260530T165115
CREATED:20260512T124127Z
LAST-MODIFIED:20260512T124127Z
UID:48689-1782899700-1782905400@worldxo.org
SUMMARY:The Story Codex: A New Framework for Narrative in Experiences (Early)
DESCRIPTION:Why are immersive storytellers still using tools built for film and TV? \nDesigned by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom\, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear\, branching\, and open-world experiences. It is built to empower collaborators across disciplines\, writers and non-writers alike\, to shape the narrative design of an experience. \nThis Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling. \nKey takeaways: \n\nA new definition of “story” as not a linear plot and cast of characters\, but a collection of rules and why this shift changes how you approach narrative design.\nA practical introduction to the Story Codex method of developing stories as rule sets\, with ideas for how to adapt it to your own projects.\n\nAbout Abigail Taylor-Sansom: \nAbigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive\, inventive\, and above all\, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence\, showrunning murder mystery games for Hunt A Killer\, and crafting boundary-breaking XR experiences with UNSHUT. \nShe has also made magic as a Walt Disney Imagineer\, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does. \nToday\, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD)\, teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering\, Universal Creative\, HBO Max\, Amazon MGM\, Lucasfilm\, FX\, Tyler Perry Studios\, and beyond. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-story-codex-a-new-framework-for-narrative-in-experiences-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/ABIGAIL-TAYLOR-SANSOM-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260701T175500
DTEND;TZID=Europe/London:20260701T193000
DTSTAMP:20260530T165115
CREATED:20260512T123842Z
LAST-MODIFIED:20260512T123842Z
UID:48687-1782928500-1782934200@worldxo.org
SUMMARY:The Story Codex: A New Framework for Narrative in Experiences (Late)
DESCRIPTION:Why are immersive storytellers still using tools built for film and TV? \nDesigned by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom\, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear\, branching\, and open-world experiences. It is built to empower collaborators across disciplines\, writers and non-writers alike\, to shape the narrative design of an experience. \nThis Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling. \nKey takeaways: \n\nA new definition of “story” as not a linear plot and cast of characters\, but a collection of rules and why this shift changes how you approach narrative design.\nA practical introduction to the Story Codex method of developing stories as rule sets\, with ideas for how to adapt it to your own projects.\n\nAbout Abigail Taylor-Sansom: \nAbigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive\, inventive\, and above all\, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence\, showrunning murder mystery games for Hunt A Killer\, and crafting boundary-breaking XR experiences with UNSHUT. \nShe has also made magic as a Walt Disney Imagineer\, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does. \nToday\, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD)\, teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering\, Universal Creative\, HBO Max\, Amazon MGM\, Lucasfilm\, FX\, Tyler Perry Studios\, and beyond. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-story-codex-a-new-framework-for-narrative-in-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/ABIGAIL-TAYLOR-SANSOM-late.png
END:VEVENT
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