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DTSTART;TZID=Europe/London:20251217T175500
DTEND;TZID=Europe/London:20251217T193000
DTSTAMP:20260403T183221
CREATED:20250911T160532Z
LAST-MODIFIED:20251017T153921Z
UID:45517-1765994100-1765999800@worldxo.org
SUMMARY:What Is Experience Strategy – And What It Definitely Isn’t…
DESCRIPTION:When Dave Norton asked a very distinguished CX leader the question\, ‘What is experience strategy?’ he looked at back at him and said\, ‘It’s the part of the business strategy that the experience people execute against.”  \nHe was serious. And\, according to Dave\, he was wrong. \nOver to Dave to explain why and what he’ll be preaching at this exclusive Campfire: \n“Experience strategy is not CX. It’s not the part of the business strategy that designers\, solution providers\, technologies\, or operations gets done. No\, experience strategy IS business strategy – or at least the part of business strategy that describes how value is created for the customer. Which is the most important part.  \n“The WXO community should remember that the basic premise of The Experience Economyis that experiences create value. Experience strategy\, as I shall define it\, is all about helping a company to create the most value possible for the customer and the company.” \nAimed at anyone who is or wants to be a better strategist\, this session is essential for anyone launching\, reimagine or running an experience business – and that means you. \nYou’ll discover\n\nThe four principles of experience strategy\nHow experience strategy is different from other forms of strategy\nWhy experience strategy is not design\, innovation\, creativity\, or solutionising\nHow to articulate your role as a strategist in a business setting\n\nAbout Dave\nDave Norton is the founder and principal of Stone Mantel\, an insights consultancy focused on helping companies create meaningful experiences for their customers. For decades he has been at the forefront of experience strategy. His clients include Coca-Cola\, Marriott\, Disney\, Nike\, Walmart\, Johns Hopkins\, Blue Cross\, Royal Caribbean International\, and many other well-known brands. \nHe is also the founder of The Collaboratives\, a subscription-based research program that companies participate in annually. The program is designed to conduct primary research into the lives of consumers and discover how technology\, meaning making\, human behavior\, and design will continue to evolve and take shape. \nAs lead researcher and director of both Stone Mantel and The Collaboratives\, Dave Norton has guided thousands of in-depth interviews and in-home observations that are the basis for these insights into modes. His research includes 10 years of quantitative research into the role of technology in consumers’ lives. \nDave is also the author of Digital Context 2.0: Seven Lessons in Business Strategy\, Consumer Behavior\, and the Internet of Things. Digital context is the data that resides in and between the wide variety of tools that people access. His book helps companies think about their strategy for smart homes\, cars\, and work environments. \nDave has lectured at Harvard\, Columbia Business School\, and other academic institutions. He received his Ph.D. from the University of Minnesota in 2002 in Rhetoric\, Scientific\, and Technical Communications\, and currently lives in Utah. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/what-is-experience-strategy-and-what-it-definitely-isnt/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/dave.norton.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251217T095500
DTEND;TZID=Europe/London:20251217T233000
DTSTAMP:20260403T183221
CREATED:20251117T141240Z
LAST-MODIFIED:20251117T141626Z
UID:46944-1765965300-1766014200@worldxo.org
SUMMARY:R.E.V.E.A.L. – Why Value-Engineering Is a Creative Superpower
DESCRIPTION:When a £285K immersive experience became an £850 school-library prototype\, experience designer Skye Von discovered that constraint can sharpen creativity rather than limit it. \nFrom that experiment emerged The R.E.V.E.A.L. Framework – a creative pressure simulator that transforms limitation into clarity and confidence. \nIn this Campfire\, experience designer and artist Skye explores how reducing scale and resources can expose blind spots\, validate emotional logic\, and amplify what connects most deeply with audiences. \n“The R.E.V.E.A.L. Pressure Simulator isn’t about tearing down what you have\,” says Skye. “It’s about proving what’s strong – and revealing what’s still waiting to emerge.” \nValue-engineering isn’t about reduction – it’s about revelation. \nWhat you’ll learn: \n\nHow to reframe value-engineering as a creative process of revelation\, not reduction\nWhat happens when you take an idea down to 1% of the budget and 25% of the space\nHow stripped-down prototyping becomes a pressure test that reveals the core mechanics and emotional spine of an experience\nWhy designing with less can validate your strongest ideas and sharpen their impact\nShow how your event supports your organisation’s goals without turning it into a sales pitch\n\nWho this Campfire is for: \n\nExperience designers and creative directors\nBrand strategists\, marketers\, and producers\nStorytellers and educators exploring participatory design\nAnyone using constraint\, creativity\, or story to move people through experience\\n\n\nAbout Skye: \nSkye Von is an experience designer and artist with over 15 years’ experience shaping immersive environments\, brand storytelling\, and educational experiences that invite people to play\, connect\, and transform – from art exhibitions exploring human connection and belonging to family experiences that inspire curiosity and collaboration\, and brand activations that spark wonder and shared meaning. \nHer work – spanning collaborations with Paramount\, Google\, and Bulgari\, as well as organisations like the Malala Fund and UNHCR – blends storytelling\, design\, and often emerging technology to create spaces where emotion meets innovation. \n  \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/r-e-v-e-a-l-why-value-engineering-is-a-creative-superpower/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/17-Dec-Early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251210T175500
DTEND;TZID=Europe/London:20251210T193000
DTSTAMP:20260403T183221
CREATED:20251117T111304Z
LAST-MODIFIED:20251117T111304Z
UID:46930-1765389300-1765395000@worldxo.org
SUMMARY:The Event Transformation Blueprint: 10 Steps to Events People Trust (Late)
DESCRIPTION:When so much online is uncertain\, people trust what they experience together in person. Well‑run events can change minds\, build relationships\, and lead to real action. \nAt this Campfire\, Sasha Frieze – an award‑winning event strategist with 30+ years of experience and 1\,000+ events – shares a clear\, 10‑step blueprint you can use to plan and run events that deliver results. \nShe will detail the three categories to consider when exploring customer journeys\, share how to establish your event’s ‘ikigai’ plus strategies to put your participants at the heart of the story. \nHer clients include the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. \nThe session draws on her book\, The Chief Event Officer’s Playbook – a blueprint for the next generation of events: purpose-led\, outcome driven and aligned to organizational goals. \nWhat you’ll learn: \n\nSet a clear purpose and success measures everyone understands\nMap three key journeys – before\, during\, and after – so each stage works together\nPut participants at the centre with formats that invite real conversation\, not just one‑way talks\nChoose speakers and content you can trust\, and prepare for honest Q&A\nDesign practical next steps so the event leads to action\, not just applause\nShow how your event supports your organisation’s goals without turning it into a sales pitch\n\nWho this Campfire is for: \n\nEvent and meeting professionals\nMarketers and strategists\nAnyone shaping business or professional events who wants clear steps and real outcomes\n\nIn a time where events can inspire world leaders\, change government policy and redefine the conversation in sectors ranging from immunology to technology\, we need a guidebook that helps us create authentic\, trustworthy events and experiences that meet these high expectations – for both the organiser and the audience. Welcome to The Chief Event Officer’s Playbook. \n\nAbout Sasha: \nSasha Frieze is an author and event strategy consultant. Over three decades\, she has delivered more than 1\,000 events for organisations including the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. She is a Fellow of the Chartered Institute of Marketing and the Royal Society of Arts\, a non‑executive director of the British Society for Haematology\, and a visiting lecturer in event management at the University of Westminster. \nShe is the author of The Chief Event Officer’s Playbook – How to Create Transformational Events. \nLearn more: https://mybook.to/TCEOP \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-event-transformation-blueprint-10-steps-to-events-people-trust-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/10-Dec-_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251210T095500
DTEND;TZID=Europe/London:20251210T113000
DTSTAMP:20260403T183221
CREATED:20251117T111004Z
LAST-MODIFIED:20251117T111004Z
UID:46926-1765360500-1765366200@worldxo.org
SUMMARY:The Event Transformation Blueprint: 10 Steps to Events People Trust (Early)
DESCRIPTION:When so much online is uncertain\, people trust what they experience together in person. Well‑run events can change minds\, build relationships\, and lead to real action. \nAt this Campfire\, Sasha Frieze – an award‑winning event strategist with 30+ years of experience and 1\,000+ events – shares a clear\, 10‑step blueprint you can use to plan and run events that deliver results. \nShe will detail the three categories to consider when exploring customer journeys\, share how to establish your event’s ‘ikigai’ plus strategies to put your participants at the heart of the story. \nHer clients include the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. \nThe session draws on her book\, The Chief Event Officer’s Playbook – a blueprint for the next generation of events: purpose-led\, outcome driven and aligned to organizational goals. \nWhat you’ll learn: \n\nSet a clear purpose and success measures everyone understands\nMap three key journeys – before\, during\, and after – so each stage works together\nPut participants at the centre with formats that invite real conversation\, not just one‑way talks\nChoose speakers and content you can trust\, and prepare for honest Q&A\nDesign practical next steps so the event leads to action\, not just applause\nShow how your event supports your organisation’s goals without turning it into a sales pitch\n\nWho this Campfire is for: \n\nEvent and meeting professionals\nMarketers and strategists\nAnyone shaping business or professional events who wants clear steps and real outcomes\n\nIn a time where events can inspire world leaders\, change government policy and redefine the conversation in sectors ranging from immunology to technology\, we need a guidebook that helps us create authentic\, trustworthy events and experiences that meet these high expectations – for both the organiser and the audience. Welcome to The Chief Event Officer’s Playbook. \n\nAbout Sasha: \nSasha Frieze is an author and event strategy consultant. Over three decades\, she has delivered more than 1\,000 events for organisations including the United Nations Foundation\, The Guardian\, The BMJ\, the Open Data Institute\, Raymond James\, Incisive Media\, and the Royal College of Anaesthetists. She is a Fellow of the Chartered Institute of Marketing and the Royal Society of Arts\, a non‑executive director of the British Society for Haematology\, and a visiting lecturer in event management at the University of Westminster. \nShe is the author of The Chief Event Officer’s Playbook – How to Create Transformational Events. \nLearn more: https://mybook.to/TCEOP \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-event-transformation-blueprint-10-steps-to-events-people-trust-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/10-Dec-_-Early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T175500
DTEND;TZID=Europe/London:20251203T193000
DTSTAMP:20260403T183221
CREATED:20251124T144128Z
LAST-MODIFIED:20251126T105334Z
UID:47053-1764784500-1764790200@worldxo.org
SUMMARY:Quantum Narratives: The Science Move that Destroys The Old Narrative Playbook in Experience Design (Late)
DESCRIPTION:In her new book Quantum Narratives\, acclaimed creative technologist and experiential innovator Stephanie Riggs reveals how deeply our stories rely on Aristotelian Poetics – and why that limits us. \nShe introduces a bold framework that fuses principles from the physical sciences with today’s generative tools to finally overcome the long-standing narrative paradox. \nRevolutionary\, research-backed\, and practical\, this talk reframes everything we think we know about storytelling and offers interactive and spatial creators a transformative new way to build narrative. \nWhat you’ll learn: \n\nNine techniques from Ancient Greece to Renaissance\nTheir adaptation into modern methods\nExamples of contemporary applications of these methods from around the world\nA design toolkit for memorable experiences\n\nWho this Campfire is for: \n\nExperience designers\nCreative technologists\nStorytellers\nAI-haters & AI-lovers\n\nAbout Stephanie: \nFormer Disney Imagineer\, classical storyteller\, and creative technologist Stephanie Riggs has led narrative innovation and immersive tech for more than 25 years. Called “the renaissance woman of the immersive era” by the VRAR Association\, she has led ground-breaking work across theatre\, theme parks\, film\, experiential\, VR\, AR\, and AI. \nHer approach blends classic storytelling\, research-driven development\, and world-class technology. Stephanie has collaborated with major media companies (Instagram\, Google\, Netflix\, Amazon)\, start-ups\, non-profits\, and universities including Yale\, CMU\, and NYU. She is the author of the acclaimed books ‘The End of Storytelling’ (SXSW 2019) and “Quantum Narratives’ (SXSW 2025). \n———- \nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/quantum-narratives-the-science-move-that-destroys-the-old-narrative-playbook-in-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/3-Dec-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251203T095500
DTEND;TZID=Europe/London:20251203T113000
DTSTAMP:20260403T183221
CREATED:20251126T110205Z
LAST-MODIFIED:20251126T110205Z
UID:47142-1764755700-1764761400@worldxo.org
SUMMARY:Quantum Narratives: The Science Move that Destroys The Old Narrative Playbook in Experience Design (Early)
DESCRIPTION:In her new book Quantum Narratives\, acclaimed creative technologist and experiential innovator Stephanie Riggs reveals how deeply our stories rely on Aristotelian Poetics – and why that limits us. \nShe introduces a bold framework that fuses principles from the physical sciences with today’s generative tools to finally overcome the long-standing narrative paradox. \nRevolutionary\, research-backed\, and practical\, this talk reframes everything we think we know about storytelling and offers interactive and spatial creators a transformative new way to build narrative. \nWhat you’ll learn: \n\nNine techniques from Ancient Greece to Renaissance\nTheir adaptation into modern methods\nExamples of contemporary applications of these methods from around the world\nA design toolkit for memorable experiences\n\nWho this Campfire is for: \n\nExperience designers\nCreative technologists\nStorytellers\nAI-haters & AI-lovers\n\nAbout Stephanie: \nFormer Disney Imagineer\, classical storyteller\, and creative technologist Stephanie Riggs has led narrative innovation and immersive tech for more than 25 years. Called “the renaissance woman of the immersive era” by the VRAR Association\, she has led ground-breaking work across theatre\, theme parks\, film\, experiential\, VR\, AR\, and AI. \nHer approach blends classic storytelling\, research-driven development\, and world-class technology. Stephanie has collaborated with major media companies (Instagram\, Google\, Netflix\, Amazon)\, start-ups\, non-profits\, and universities including Yale\, CMU\, and NYU. She is the author of the acclaimed books ‘The End of Storytelling’ (SXSW 2019) and “Quantum Narratives’ (SXSW 2025). \n———- \nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/quantum-narratives-the-science-move-that-destroys-the-old-narrative-playbook-in-experience-design-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/3-Dec-Early-Web.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251126T175500
DTEND;TZID=Europe/London:20251126T193000
DTSTAMP:20260403T183221
CREATED:20251114T170915Z
LAST-MODIFIED:20251114T170915Z
UID:46897-1764179700-1764185400@worldxo.org
SUMMARY:Engineering Belonging: How to Turn Product Launches into Living Worlds (Late)
DESCRIPTION:A practical Campfire on using story\, symbolism\, ritual\, and sensory design to build brand worlds people choose to join. \nWhat if a car launch wasn’t just a moment – but the start of a culture? \nIn this Campfire\, The Hanging House co‑founders Anam Ahmad and Husam Haris will take you inside Nissan NISMO’s Red Ring Society – an experiential world where two very different cars live under a single emotional universe. \nAnam and Husam will detail how their Dubai-based experimental agency transformed a ‘simple’ product reveal into an unforgettable brand experience into something more. \nYou’ll learn the key choices\, frameworks and sensory signatures on how what started as an audience became a genuine tribe… \nInside the case study: NISMO Red Ring Society \n\nThe challenge: How to build one emotional universe from two distinct cars\nThe approach: Story architecture > Symbol & ritual design > Multi-sensory world‑building\nThe result: An experience that felt alive\, coherent\, and repeatable—giving fans identity\, not just information\n\nWhat you’ll learn: \n\nWhat it takes to build a cinematic\, emotionally-driven brand world\nHow to engineer belonging through story\, symbolism\, and design\nTools to unite multiple products under a single emotional framework\nPractical takeaways to elevate the impact and longevity of your experiences\n\nWho this Campfire is for: \n\nExperience designers\nBrand + creative strategists\nExperiential producers and world-builders\nBrand leaders ready to go beyond campaigns\n\n\nAbout Anam & Husam: \nAnam Ahmad (Founder and CCO) and Husam Haris (Co-Founder and COO) are co-founders of The Hanging House\, an experiential studio reimagining how brands build worlds people want to live in. \nShe leads the instinct: inventing worlds through story\, psychology\, and play. \nHe leads the intelligence: scaling those worlds into reality through strategy\, production\, and systems. \nTogether\, they’ve built brand ecosystems with cult-like loyalty\, from Nissan’s NISMO tribe to GUGU\, a rising cultural movement designed to unboring adulthood. Their work proves that when creativity and operational mastery collide\, brands stop selling and start shifting culture. \nAbout The Hanging House: \nThe Hanging House is an independent omnichannel experiential studio working at the intersection of art\, tech\, and people. Born eight years ago in a garage with four people and a few laptops\, it has since delivered 200+ experiences across industries and borders for brands\, governments\, and culture‑makers—most recently earning shortlists at Campaign Middle East Agency of the Year. \nVisit: thehanginghouse.com \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/engineering-belonging-how-to-turn-product-launches-into-living-worlds-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/26-Nov-_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251126T095500
DTEND;TZID=Europe/London:20251126T113000
DTSTAMP:20260403T183221
CREATED:20251114T171011Z
LAST-MODIFIED:20251114T171011Z
UID:46894-1764150900-1764156600@worldxo.org
SUMMARY:Engineering Belonging: How to Turn Product Launches into Living Worlds (Early)
DESCRIPTION:A practical Campfire on using story\, symbolism\, ritual\, and sensory design to build brand worlds people choose to join. \nWhat if a car launch wasn’t just a moment – but the start of a culture? \nIn this Campfire\, The Hanging House co‑founders Anam Ahmad and Husam Haris will take you inside Nissan NISMO’s Red Ring Society – an experiential world where two very different cars live under a single emotional universe. \nAnam and Husam will detail how their Dubai-based experimental agency transformed a ‘simple’ product reveal into an unforgettable brand experience into something more. \nYou’ll learn the key choices\, frameworks and sensory signatures on how what started as an audience became a genuine tribe… \nInside the case study: NISMO Red Ring Society \n\nThe challenge: How to build one emotional universe from two distinct cars\nThe approach: Story architecture > Symbol & ritual design > Multi-sensory world‑building\nThe result: An experience that felt alive\, coherent\, and repeatable—giving fans identity\, not just information\n\nWhat you’ll learn: \n\nWhat it takes to build a cinematic\, emotionally-driven brand world\nHow to engineer belonging through story\, symbolism\, and design\nTools to unite multiple products under a single emotional framework\nPractical takeaways to elevate the impact and longevity of your experiences\n\nWho this Campfire is for: \n\nExperience designers\nBrand + creative strategists\nExperiential producers and world-builders\nBrand leaders ready to go beyond campaigns\n\n\nAbout Anam & Husam: \nAnam Ahmad (Founder and CCO) and Husam Haris (Co-Founder and COO) are co-founders of The Hanging House\, an experiential studio reimagining how brands build worlds people want to live in. \nShe leads the instinct: inventing worlds through story\, psychology\, and play. \nHe leads the intelligence: scaling those worlds into reality through strategy\, production\, and systems. \nTogether\, they’ve built brand ecosystems with cult-like loyalty\, from Nissan’s NISMO tribe to GUGU\, a rising cultural movement designed to unboring adulthood. Their work proves that when creativity and operational mastery collide\, brands stop selling and start shifting culture. \nAbout The Hanging House: \nThe Hanging House is an independent omnichannel experiential studio working at the intersection of art\, tech\, and people. Born eight years ago in a garage with four people and a few laptops\, it has since delivered 200+ experiences across industries and borders for brands\, governments\, and culture‑makers—most recently earning shortlists at Campaign Middle East Agency of the Year. \nVisit: thehanginghouse.com \n\n\nHow to watch this Campfire: \n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings: \nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/engineering-belonging-how-to-turn-product-launches-into-living-worlds-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/11/26-Nov-_-Early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251119T175500
DTEND;TZID=Europe/London:20251119T193000
DTSTAMP:20260403T183221
CREATED:20251023T075943Z
LAST-MODIFIED:20251023T080027Z
UID:46465-1763574900-1763580600@worldxo.org
SUMMARY:Eat with your Ears: A Practical Guide to Designing Experiences With Taste & Sound (Late)
DESCRIPTION:Immersive experiences are too often reduced to screens. To create lasting\, mind‑shifting states\, we have to design beyond vision. However when we combine taste and sound… \nVision is overloaded. Sound – one of our fastest\, most immediate channels – cuts through the noise. \nEating is our most intimate ritual. For millennia\, shared meals have anchored memory\, community\, and meaning. \nIn this Campfire\, Caroline Hobkinson – sensory designer\, anthropologist\, and immersive director – shows how taste and sound interact to alter perception\, deepen memory\, and drive meaning. You’ll discover how audio modulates perceived sweetness\, bitterness\, texture\, and tempo – and when you should use it. \nYou’ll leave with practical tools to unlock memory\, heighten awareness\, and calibrate a new mind-body axis – tools you can apply immediately to make your current project more memorable\, measurable\, and moving. \nWho this is for:\n\nExperience designers and producers\nBrand/creative strategists\nStorytellers\nF&B and hospitality innovators\nCultural programmers\nAnyone shaping experiences that move people.\n\nIn a world shaped by algorithms\, we still choose what passes our lips. It is the last bastion of radical agency. Join Caroline for a high-velocity dive into perception and sensory awakening… \nAbout Caroline Hobkinson:\nBorn in Cologne and trained at Central Saint Martins (Fine Art) and SOAS (MA Anthropology)\, Caroline creates sensory installations and experiences in galleries\, museums\, and public spaces worldwide. She has published and co‑authored research on the neuroscientific workings of eating behaviour and conducted qualitative studies into food and drink rituals. A Fellow of the Royal Anthropological Institute\, she operates at the intersections of tech\, food\, and the senses\, delivering interactive talks and lectures internationally. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/eat-with-your-ears-a-practical-guide-to-designing-experiences-with-taste-sound-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/19-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251119T095500
DTEND;TZID=Europe/London:20251119T113000
DTSTAMP:20260403T183221
CREATED:20251023T075701Z
LAST-MODIFIED:20251023T075857Z
UID:46451-1763546100-1763551800@worldxo.org
SUMMARY:Eat with your Ears: A Practical Guide to Designing Experiences With Taste & Sound (Early)
DESCRIPTION:Immersive experiences are too often reduced to screens. To create lasting\, mind‑shifting states\, we have to design beyond vision. However when we combine taste and sound… \nVision is overloaded. Sound – one of our fastest\, most immediate channels – cuts through the noise. \nEating is our most intimate ritual. For millennia\, shared meals have anchored memory\, community\, and meaning. \nIn this Campfire\, Caroline Hobkinson – sensory designer\, anthropologist\, and immersive director – shows how taste and sound interact to alter perception\, deepen memory\, and drive meaning. You’ll discover how audio modulates perceived sweetness\, bitterness\, texture\, and tempo – and when you should use it. \nYou’ll leave with practical tools to unlock memory\, heighten awareness\, and calibrate a new mind-body axis – tools you can apply immediately to make your current project more memorable\, measurable\, and moving. \nWho this is for:\n\nExperience designers and producers\nBrand/creative strategists\nStorytellers\nF&B and hospitality innovators\nCultural programmers\nAnyone shaping experiences that move people.\n\nIn a world shaped by algorithms\, we still choose what passes our lips. It is the last bastion of radical agency. Join Caroline for a high-velocity dive into perception and sensory awakening… \nAbout Caroline Hobkinson:\nBorn in Cologne and trained at Central Saint Martins (Fine Art) and SOAS (MA Anthropology)\, Caroline creates sensory installations and experiences in galleries\, museums\, and public spaces worldwide. She has published and co‑authored research on the neuroscientific workings of eating behaviour and conducted qualitative studies into food and drink rituals. A Fellow of the Royal Anthropological Institute\, she operates at the intersections of tech\, food\, and the senses\, delivering interactive talks and lectures internationally. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/eat-with-your-ears-a-practical-guide-to-designing-experiences-with-taste-sound-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/19-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T175500
DTEND;TZID=Europe/London:20251112T193000
DTSTAMP:20260403T183221
CREATED:20251023T081125Z
LAST-MODIFIED:20251023T092122Z
UID:46470-1762970100-1762975800@worldxo.org
SUMMARY:From Design to Production: A Step‑by‑Step Guide to Staging a Large‑Scale Production (Late)
DESCRIPTION:Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture\, give them identity\, and create meaning. \nIn this Campfire\, Sergio Ramírez Rivera (CEO\, Demiurgo LBX) will walk through a practical\, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the narrative along the way. \nUsing examples from ‘Immersive Día de Muertos Altar’ (a story‑driven installation combining tradition\, projection\, and sound design to connect visitors to cultural memory) and ‘El Libro de Navidad’ (a seasonal narrative brought to life with a full‑surround 720° immersive canvas and synchronized media)\, Sergio will ask – and answer – such questions as: \n¿Is production a logistical issue?\n¿Does every production start with a story?\n¿Is large‑scale staging is about size? \nWhat you’ll learn:\n\nStart with meaning: How to articulate the identity shift you want audiences to feel\, then translate that into a story spine and moments map.\nBlueprint the experience: Dramaturgy for space; wayfinding and audience flow; accessibility and inclusion baked into design.\nFeasibility & safety: Site assessment\, capacity & egress\, permits\, HSE/compliance\, risk registers\, and contingency planning.\nChoose the right tools for the job: When to use projection mapping/LED\, 720°/360° environments\, AR/VR layers\, interactive sensors\, and spatial audio—and how these choices serve story (not the other way around).\nContent pipeline: From concept art and 2D/3D animation to show control; rights\, localization\, and approval workflows.\nProduction management: Roles\, RASICs\, vendor matrix\, budget envelopes\, technical riders\, load‑in/out plans\, rehearsal strategy.\nRun and learn: Show operations\, failure modes and backups\, measurement (impact\, sentiment\, earned media)\, and the post‑mortem loop.\n\nWho this is for:\n\nCreative directors\nLive event/experience producers\nMuseum & cultural programmers\nFestival and city event lead\nAnyone tasked with turning vision into a safe\, resonant\, large‑scale experience.\n\nAbout Demiurgo LBX:\nDemiurgo LBX is a creative technology studio that designs and produces immersive\, interactive experiences – blending narrative\, design\, and advanced media such as VR/AR\, videomapping\, LED environments\, and spatial audio. The team cites 20+ years in the field\, 400+ projects\, 30M+ audience reach\, and substantial earned media across culture\, education\, and entertainment. \nAbout Sergio Ramírez Rivera:\nA Latin American multicultural business developer and lawyer by training\, Sergio Ramírez Rivera is a storyteller\, transmedia/experience producer\, and entrepreneur in immersive technologies. He champions technology adoption\, innovation\, skills development\, and digital transformation with social impact. \nSergio’s work spans law\, immersive applications\, electronics\, and ICT across education\, professional training\, culture\, entertainment\, health\, industry\, security\, marketing\, and social impact – delivered in Spain\, the UK\, Canada\, the USA\, Mexico\, Chile\, Colombia\, and other Latin American countries. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/from-design-to-production-a-step%e2%80%91by%e2%80%91step-guide-to-staging-a-large%e2%80%91scale-production-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/12-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T095500
DTEND;TZID=Europe/London:20251112T113000
DTSTAMP:20260403T183221
CREATED:20251023T080857Z
LAST-MODIFIED:20251023T080857Z
UID:46468-1762941300-1762947000@worldxo.org
SUMMARY:From Design to Production: A Step‑by‑Step Guide to Staging a Large‑Scale Production (Early)
DESCRIPTION:Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture\, give them identity\, and create meaning. \nIn this Campfire\, Sergio Ramírez Rivera (CEO\, Demiurgo LBX) will walk through a practical\, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the narrative along the way. \nUsing examples from ‘Immersive Día de Muertos Altar’ (a story‑driven installation combining tradition\, projection\, and sound design to connect visitors to cultural memory) and ‘El Libro de Navidad’ (a seasonal narrative brought to life with a full‑surround 720° immersive canvas and synchronized media)\, Sergio will ask – and answer – such questions as: \n¿Is production a logistical issue?\n¿Does every production start with a story?\n¿Is large‑scale staging is about size? \nWhat you’ll learn:\n\nStart with meaning: How to articulate the identity shift you want audiences to feel\, then translate that into a story spine and moments map.\nBlueprint the experience: Dramaturgy for space; wayfinding and audience flow; accessibility and inclusion baked into design.\nFeasibility & safety: Site assessment\, capacity & egress\, permits\, HSE/compliance\, risk registers\, and contingency planning.\nChoose the right tools for the job: When to use projection mapping/LED\, 720°/360° environments\, AR/VR layers\, interactive sensors\, and spatial audio—and how these choices serve story (not the other way around).\nContent pipeline: From concept art and 2D/3D animation to show control; rights\, localization\, and approval workflows.\nProduction management: Roles\, RASICs\, vendor matrix\, budget envelopes\, technical riders\, load‑in/out plans\, rehearsal strategy.\nRun and learn: Show operations\, failure modes and backups\, measurement (impact\, sentiment\, earned media)\, and the post‑mortem loop.\n\nWho this is for:\n\nCreative directors\nLive event/experience producers\nMuseum & cultural programmers\nFestival and city event lead\nAnyone tasked with turning vision into a safe\, resonant\, large‑scale experience.\n\nAbout Demiurgo LBX:\nDemiurgo LBX is a creative technology studio that designs and produces immersive\, interactive experiences – blending narrative\, design\, and advanced media such as VR/AR\, videomapping\, LED environments\, and spatial audio. The team cites 20+ years in the field\, 400+ projects\, 30M+ audience reach\, and substantial earned media across culture\, education\, and entertainment. \nAbout Sergio Ramírez Rivera:\nA Latin American multicultural business developer and lawyer by training\, Sergio Ramírez Rivera is a storyteller\, transmedia/experience producer\, and entrepreneur in immersive technologies. He champions technology adoption\, innovation\, skills development\, and digital transformation with social impact. \nSergio’s work spans law\, immersive applications\, electronics\, and ICT across education\, professional training\, culture\, entertainment\, health\, industry\, security\, marketing\, and social impact – delivered in Spain\, the UK\, Canada\, the USA\, Mexico\, Chile\, Colombia\, and other Latin American countries. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/from-design-to-production-a-step%e2%80%91by%e2%80%91step-guide-to-staging-a-large%e2%80%91scale-production-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/12-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T175500
DTEND;TZID=Europe/London:20251105T193000
DTSTAMP:20260403T183221
CREATED:20251023T091724Z
LAST-MODIFIED:20251023T092139Z
UID:46475-1762365300-1762371000@worldxo.org
SUMMARY:Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Late)
DESCRIPTION:Due to open on Chicago’s waterfront destination Navy Pier\, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves\, each other\, and the world around us. \nUnfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories\, HeadMaze is squarely aimed at connection\, mental health\, and the human experience. A multi-level labyrinth taking visitors across emotion and imagination as the mind explores itself\, throughout the many rooms\, passages and stairwells\, visitors will be invited to explore a rich world of puzzles\, performance and hidden treats. \nWith a focus on mental health\, HeadMaze is less an attraction and more an experiential deep-dive into the nature of cognition\, consciousness and society. As a civic impact platform\, it proposes a live\, evolving alternate reality that communities can co‑create. \nIn this Campfire\, Jon Levy (Co‑CEO\, HeadMaze) will share the bold vision behind HeadMaze\, the operational blueprint behind the project\, and reveal how he sees collaborators plugging in next. \nWhat Jon will discuss:\n\nOpen‑ended storytelling at civic scale: How to architect a “living” narrative that can unravel in real time without collapsing ops.\nImpact × Profit: Revenue stack options (admissions\, programming\, partnerships\, sponsorship/grants) and an accompanying impact model (mental‑health partnerships\, community metrics\, KPIs).\nCan impact and profitability ever can be truly synergized\, or is they always a trade‑off?\nWhen — if ever — could commercially-minded immersive narratives be open‑ended and unravel in real time?\nIf you build part of the world and then hand people the shovel\, will they build too?\n\nWho this is for:\n\nExperience designers\nLBE producers\nMuseum & cultural programmers\nCivic placemaking teams\nCity partners\nAnyone exploring how to combine public art\, immersive storytelling\, and sustainable operations.\n\nAbout HeadMaze:\nHeadMaze is a four‑storey\, interactive “meditating mind” – a 40‑foot head that opens to reveal a crystalline inner being with 20 rooms of immersive art and performance exploring cognition\, consciousness\, and community. Positioned as the first in a series of monumental interactive installations\, HeadMaze is coming soon to Navy Pier\, Chicago. \nAbout Jon Levy:\nJon Levy (Co‑CEO\, HeadMaze Inc.) is producer\, exec\, and entrepreneur across immersive and animation/VFX. Former United Talent Agency agent and in‑house entrepreneur (first agent specializing in Immersive Entertainment & Animation)\, where he incubated\, financed\, and helped run dozens of projects/companies with $200M+ in secured capital. Principal at Immerse Yourself Entertainment; creative director/lead producer of Contact: A Multi‑Sensory Journey Celebrating Daft Punk (eight sold‑out LA shows; 5\,000+ attendees). Partners span Meow Wolf\, The Jim Henson Company\, Fever\, Thinkwell\, and others. California Bar; NYU Law; MA International Business (University of Florida). \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/building-a-civic%e2%80%91scale-immersive-installation-lessons-from-the-headmaze-launch-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/5-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T095500
DTEND;TZID=Europe/London:20251105T113000
DTSTAMP:20260403T183221
CREATED:20251023T091452Z
LAST-MODIFIED:20251023T091452Z
UID:46473-1762336500-1762342200@worldxo.org
SUMMARY:Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Early)
DESCRIPTION:Due to open on Chicago’s waterfront destination Navy Pier\, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves\, each other\, and the world around us. \nUnfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories\, HeadMaze is squarely aimed at connection\, mental health\, and the human experience. A multi-level labyrinth taking visitors across emotion and imagination as the mind explores itself\, throughout the many rooms\, passages and stairwells\, visitors will be invited to explore a rich world of puzzles\, performance and hidden treats. \nWith a focus on mental health\, HeadMaze is less an attraction and more an experiential deep-dive into the nature of cognition\, consciousness and society. As a civic impact platform\, it proposes a live\, evolving alternate reality that communities can co‑create. \nIn this Campfire\, Jon Levy (Co‑CEO\, HeadMaze) will share the bold vision behind HeadMaze\, the operational blueprint behind the project\, and reveal how he sees collaborators plugging in next. \nWhat Jon will discuss:\n\nOpen‑ended storytelling at civic scale: How to architect a “living” narrative that can unravel in real time without collapsing ops.\nImpact × Profit: Revenue stack options (admissions\, programming\, partnerships\, sponsorship/grants) and an accompanying impact model (mental‑health partnerships\, community metrics\, KPIs).\nCan impact and profitability ever can be truly synergized\, or is they always a trade‑off?\nWhen — if ever — could commercially-minded immersive narratives be open‑ended and unravel in real time?\nIf you build part of the world and then hand people the shovel\, will they build too?\n\nWho this is for:\n\nExperience designers\nLBE producers\nMuseum & cultural programmers\nCivic placemaking teams\nCity partners\nAnyone exploring how to combine public art\, immersive storytelling\, and sustainable operations.\n\nAbout HeadMaze:\nHeadMaze is a four‑storey\, interactive “meditating mind” – a 40‑foot head that opens to reveal a crystalline inner being with 20 rooms of immersive art and performance exploring cognition\, consciousness\, and community. Positioned as the first in a series of monumental interactive installations\, HeadMaze is coming soon to Navy Pier\, Chicago. \nAbout Jon Levy:\nJon Levy (Co‑CEO\, HeadMaze Inc.) is producer\, exec\, and entrepreneur across immersive and animation/VFX. Former United Talent Agency agent and in‑house entrepreneur (first agent specializing in Immersive Entertainment & Animation)\, where he incubated\, financed\, and helped run dozens of projects/companies with $200M+ in secured capital. Principal at Immerse Yourself Entertainment; creative director/lead producer of Contact: A Multi‑Sensory Journey Celebrating Daft Punk (eight sold‑out LA shows; 5\,000+ attendees). Partners span Meow Wolf\, The Jim Henson Company\, Fever\, Thinkwell\, and others. California Bar; NYU Law; MA International Business (University of Florida). \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/building-a-civic%e2%80%91scale-immersive-installation-lessons-from-the-headmaze-launch-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/5-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T175500
DTEND;TZID=Europe/London:20251029T193000
DTSTAMP:20260403T183221
CREATED:20250912T104809Z
LAST-MODIFIED:20251022T160015Z
UID:45556-1761760500-1761766200@worldxo.org
SUMMARY:Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Late)
DESCRIPTION:Grease\, as pretty much anyone out there will know\, is the word.  \nNo one knows this more than Secret Cinema‘s Matt Costain\, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. \nSchool’s now officially out – so time to look back on the experience and see what worked\, what didn’t and just what it was like to direct a 30-strong cast\, stage spectacular dance numbers and put on that iconic National Bandstand Day Carnival. \nIn this WXO Campfire\, Matt will take us on his journey\, exploring how he and his team brought the love story of Danny Zuko and Sandy Olsson to life – and exactly what made this format Secret Cinema’s most ambitious yet. \nIn times where audience expectations for a large-scale music experience are tough to match – especially one with a beloved IP at its core – Matt’s session is perfect for any Experience Economy professionals currently dealing with live music experiences\, narrative design\, large scale productions and\, of course\, the ability to do the hand jive. \nAbout Matt:\nMatt Costain is an Olivier-award winning actor\, aerialist and creative director. Matt’s credits for Secret Cinema include Dirty Dancing\, Bridgerton\, Diablo: The Gathering\, Stranger Things and Star Wars: The Empire Strikes Back. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/grease-the-immersive-movie-musical-behind-the-scenes-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Matt-Costain-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T095500
DTEND;TZID=Europe/London:20251029T113000
DTSTAMP:20260403T183221
CREATED:20250912T103934Z
LAST-MODIFIED:20251022T160103Z
UID:45551-1761731700-1761737400@worldxo.org
SUMMARY:Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Early)
DESCRIPTION:💃 Grease\, as pretty much anyone out there will know\, is the word. 🕺 \nNo one knows this more than Secret Cinema‘s Matt Costain\, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. \nSchool’s now officially out – so time to look back on the experience and see what worked\, what didn’t and just what it was like to direct a 30-strong cast\, stage spectacular dance numbers and put on that iconic National Bandstand Day Carnival. \nIn this WXO Campfire\, Matt will take us on his journey\, exploring how he and his team brought the love story of Danny Zuko and Sandy Olsson to life – and exactly what made this format Secret Cinema’s most ambitious yet. \nIn times where audience expectations for a large-scale music experience are tough to match – especially one with a beloved IP at its core – Matt’s session is perfect for any Experience Economy professionals currently dealing with live music experiences\, narrative design\, large scale productions and\, of course\, the ability to do the hand jive. \nAbout Matt:\nMatt Costain is an Olivier-award winning actor\, aerialist and creative director. Matt’s credits for Secret Cinema include Dirty Dancing\, Bridgerton\, Diablo: The Gathering\, Stranger Things and Star Wars: The Empire Strikes Back. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/grease-the-immersive-movie-musical-behind-the-scenes-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Matt-Costain-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T175500
DTEND;TZID=Europe/London:20251022T193000
DTSTAMP:20260403T183221
CREATED:20250912T105743Z
LAST-MODIFIED:20251017T151410Z
UID:45563-1761155700-1761161400@worldxo.org
SUMMARY:Beyond Storytelling: The Power of Narrative in the Experience Economy (Late)
DESCRIPTION:In Beyond Storytelling: The Power of Narrative in the Experience Economy\, Theron Skees challenges experience creators\, designers\, and brand leaders to rethink the role of story—not as an artistic layer\, but as a strategic engine that builds meaning\, consistency\, and trust across every brand touchpoint. \nThrough his framework\, Narrative Experience Design – an experience-centric method that begins with purpose and integrates audience insight and business goals – Skees reveals how to connect brands and customers through emotionally resonant expressions across digital\, physical\, and human channels\, transforming them into engaged audiences. \nThe result is cohesion and clarity: one lived narrative that teams align behind and audiences return to\, again and again. \nBecause the future of our craft lies beyond storytelling—in designing narratives that don’t just entertain\, but transform. \nAbout Theron\nTheron\, a former senior creative executive at Walt Disney Imagineering\, has spent his career infusing brand stories and narrative into theme parks\, destination experiences\, and organizations worldwide. \nHaving directed global projects valued in the billions\, he now applies his 30+ years of expertise as the founder of The Designer’s Creative Studio applying Narrative Experience Design to transform customers into engaged audiences\, drive business growth\, and enhance brand equity. \nTheron partners with brands worldwide through consulting\, coaching\, and speaking. His work demonstrates that story and experience are foundational to an organization’s identity\, shaping how people connect wherever they live\, work\, eat\, shop\, or play. \nTo discover more about Theron and The Designer’s Creative Studio\, visit https://www.designerscreativestudio.com. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/beyond-storytelling-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Theron-Skees-_-The-Designers-Creative-Studio-late-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T095500
DTEND;TZID=Europe/London:20251022T113000
DTSTAMP:20260403T183221
CREATED:20250912T105344Z
LAST-MODIFIED:20251017T151452Z
UID:45561-1761126900-1761132600@worldxo.org
SUMMARY:Beyond Storytelling: The Power of Narrative in the Experience Economy (Early)
DESCRIPTION:In Beyond Storytelling: The Power of Narrative in the Experience Economy\, Theron Skees challenges experience creators\, designers\, and brand leaders to rethink the role of story—not as an artistic layer\, but as a strategic engine that builds meaning\, consistency\, and trust across every brand touchpoint. \nThrough his framework\, Narrative Experience Design – an experience-centric method that begins with purpose and integrates audience insight and business goals – Skees reveals how to connect brands and customers through emotionally resonant expressions across digital\, physical\, and human channels\, transforming them into engaged audiences. \nThe result is cohesion and clarity: one lived narrative that teams align behind and audiences return to\, again and again. \nBecause the future of our craft lies beyond storytelling—in designing narratives that don’t just entertain\, but transform. \nAbout Theron\nTheron\, a former senior creative executive at Walt Disney Imagineering\, has spent his career infusing brand stories and narrative into theme parks\, destination experiences\, and organizations worldwide. \nHaving directed global projects valued in the billions\, he now applies his 30+ years of expertise as the founder of The Designer’s Creative Studio applying Narrative Experience Design to transform customers into engaged audiences\, drive business growth\, and enhance brand equity. \nTheron partners with brands worldwide through consulting\, coaching\, and speaking. His work demonstrates that story and experience are foundational to an organization’s identity\, shaping how people connect wherever they live\, work\, eat\, shop\, or play. \nTo discover more about Theron and The Designer’s Creative Studio\, visit https://www.designerscreativestudio.com. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n \n  \nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/beyond-storytelling-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Theron-Skees-_-The-Designers-Creative-Studio-early-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251015T175500
DTEND;TZID=Europe/London:20251015T193000
DTSTAMP:20260403T183221
CREATED:20251010T123421Z
LAST-MODIFIED:20251010T123533Z
UID:46319-1760550900-1760556600@worldxo.org
SUMMARY:The Art & Science of Designing Unforgettable Experiences (Late)
DESCRIPTION:EXCLUSIVE BOOK REVEAL! Take a frock ‘n’ roll tour of the art and sciences needed to unleash the building blocks of experience design.\nJoin Pigalle Tavakkoli (School of Experience Design) on a frock ‘n’ roll tour of her career in theatre\, fashion\, and science. \nDiscover how her path led to developing a comprehensive experience design system with science-backed methods\, to empower you to design emotions and memories for maximum impact. \nPigalle will also share two key building blocks from her new guide book\, The Experience Design Building Blocks – The Art & Science of Designing Unforgettable Experiences. She will also cover other Building Blocks from the book and read select pages aloud. \nAlong the way\, she’ll reveal anecdotes working with superstar DJs at Ministry of Sound\, Lee Alexander McQueen\, and renowned neuroscientist Anil Seth. \nKey takeaways from this session: \n\nPigalle’s definition of an experience and transformation.\nTakeaway a practical method how to harness emotions for impact.\nShift perspective with thought provocations.\nInspiration to combine the arts and sciences for a multidisciplinary approach.\n\nAbout Pigalle\nPigalle Tavakkoli is an experience design strategist\, consultant\, and award-winning educator. \nShe has 15 years’ expertise producing collaborations between artists and scientists\, and creating immersive story worlds across live and digital platforms for leading scientific\, cultural\, and arts organizations. \nAs an educator for more than 12 years\, she co-created the UK’s first course in Experience Design at the University of the Arts London\, and founded the School of Experience Design. \nPigalle consults and delivers bespoke training for global brands including Apple\, Philips\, The Guardian\, L’Oréal\, Unilever\, is an international keynote speaker\, and Council Member for WXO\, Jury Member for Conventa Best Events Awards\, Board Member for World Futures Awards. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-art-science-of-designing-unforgettable-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/Pigalle-Tavakkoli.late_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251015T095500
DTEND;TZID=Europe/London:20251015T113000
DTSTAMP:20260403T183221
CREATED:20251007T095618Z
LAST-MODIFIED:20251010T123110Z
UID:46174-1760522100-1760527800@worldxo.org
SUMMARY:The Art & Science of Designing Unforgettable Experiences (Early)
DESCRIPTION:EXCLUSIVE BOOK REVEAL! Take a frock ‘n’ roll tour of the art and sciences needed to unleash the building blocks of experience design.\nJoin Pigalle Tavakkoli (School of Experience Design) on a frock ‘n’ roll tour of her career in theatre\, fashion\, and science. \nDiscover how her path led to developing a comprehensive experience design system with science-backed methods\, to empower you to design emotions and memories for maximum impact. \nPigalle will also share two key building blocks from her new guide book\, The Experience Design Building Blocks – The Art & Science of Designing Unforgettable Experiences. She will also cover other Building Blocks from the book and read select pages aloud. \nAlong the way\, she’ll reveal anecdotes working with superstar DJs at Ministry of Sound\, Lee Alexander McQueen\, and renowned neuroscientist Anil Seth. \nKey takeaways from this session: \n\nPigalle’s definition of an experience and transformation.\nTakeaway a practical method how to harness emotions for impact.\nShift perspective with thought provocations.\nInspiration to combine the arts and sciences for a multidisciplinary approach.\n\nAbout Pigalle\nPigalle Tavakkoli is an experience design strategist\, consultant\, and award-winning educator. \nShe has 15 years’ expertise producing collaborations between artists and scientists\, and creating immersive story worlds across live and digital platforms for leading scientific\, cultural\, and arts organizations. \nAs an educator for more than 12 years\, she co-created the UK’s first course in Experience Design at the University of the Arts London\, and founded the School of Experience Design. \nPigalle consults and delivers bespoke training for global brands including Apple\, Philips\, The Guardian\, L’Oréal\, Unilever\, is an international keynote speaker\, and Council Member for WXO\, Jury Member for Conventa Best Events Awards\, Board Member for World Futures Awards. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-art-science-of-designing-unforgettable-experiences/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/Pigalle-Tavakkoli-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251008T175500
DTEND;TZID=Europe/London:20251008T193000
DTSTAMP:20260403T183221
CREATED:20250912T113112Z
LAST-MODIFIED:20250912T114728Z
UID:45569-1759946100-1759951800@worldxo.org
SUMMARY:The Spark and a Sense of Wonder (Late)
DESCRIPTION:We are delighted to welcome author Terry Stevens to the Campfire for a session on the tourist experience. \nTerry’s most recent book\, The Spark and a Sense of Wonder – quoting the WXO! – is a guide for creating and enjoying inspirational tourist experiences. He will expand on his research\, talking about the importance of psychogeography to the tourist experience and identifying great examples of best practice. \nTerry on The Spark and a Sense of Wonder\n“In December 1970\, the former Editor of Fortune\, Alvin Toffler\, published Future Shock. His chapter entitled The Experience Makers provides an explosive\, brilliant\, picture of how society will consume culture and leisure experiences in the new millennium. It is astonishingly accurate in its predictions. For example\, he states that ‘simulated and non-simulated experiences will be combined in ways that will sharply challenge man’s grasp of reality as we move towards interactive films….. If you can’t serve it up real\, find a vicarious substitute.’ \n“This body of work is enlightening and a must read for all of us working in the tourism and entertainment industries. \n“Toffler’s vision is extraordinarily accurate. His predictions about the dominance of virtual reality and technology in our lives is countered with a desire to see the new technology-driven experiential world balanced with real\, authentic\, experiences. \n“With the publication of The Spark & a Sense of Wonder in July 2025\, my co-author (Dr Alan Sandry) and I demonstrate how to create and enjoy great tourist experiences. We set out the importance of psychogeography in this process\, we celebrate change-makers\, we identify 20 great examples of best practice and we nominate 18 people to form the world’s first ever Hall of Fame for Great Experience Creators.” \nTo read more about The Spark and a Sense of Wonder\, visit https://www.tourism-futures.com. \nAbout Terry\nProfessor Terry Stevens is an award-winning international tourism consultant who has been lucky to have worked with creators in 55 countries. He is continually in awe of the creativity\, passion and wisdom of these alchemists who are able to inspire\, amaze and thrill those who visit their communities and engage with their storytelling. His own memorable experiences include floating with local boatmen down the Dunajec River in Slovakia on hand-made wooden rafts\, an impromptu concert by Slovenian favourite musician Andrej Šifer in a wine cellar near Ljubljana and a behind-the-scenes tour at Barcelona’s Camp Nou with his five grandsons\, led by Museum Director Jordi Penas Babot. \nOriginally from East Coker in Somerset\, his book about the unique heritage of Coker Canvas\, Bucked in the Yarn\, has been awarded the prestigious Alan Ball Prize as the 2024 local history book of the year. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-spark-and-a-sense-of-wonder-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Terry-Stevens-_-The-Spark-and-a-Sense-of-Wonder-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251008T095500
DTEND;TZID=Europe/London:20251008T113000
DTSTAMP:20260403T183221
CREATED:20250912T112807Z
LAST-MODIFIED:20250912T114755Z
UID:45567-1759917300-1759923000@worldxo.org
SUMMARY:The Spark and a Sense of Wonder (Early)
DESCRIPTION:We are delighted to welcome author Terry Stevens to the Campfire for a session on the tourist experience. \nTerry’s most recent book\, The Spark and a Sense of Wonder – quoting the WXO! – is a guide for creating and enjoying inspirational tourist experiences. He will expand on his research\, talking about the importance of psychogeography to the tourist experience and identifying great examples of best practice. \nTerry on The Spark and a Sense of Wonder\n“In December 1970\, the former Editor of Fortune\, Alvin Toffler\, published Future Shock. His chapter entitled The Experience Makers provides an explosive\, brilliant\, picture of how society will consume culture and leisure experiences in the new millennium. It is astonishingly accurate in its predictions. For example\, he states that ‘simulated and non-simulated experiences will be combined in ways that will sharply challenge man’s grasp of reality as we move towards interactive films….. If you can’t serve it up real\, find a vicarious substitute.’ \n“This body of work is enlightening and a must read for all of us working in the tourism and entertainment industries. \n“Toffler’s vision is extraordinarily accurate. His predictions about the dominance of virtual reality and technology in our lives is countered with a desire to see the new technology-driven experiential world balanced with real\, authentic\, experiences. \n“With the publication of The Spark & a Sense of Wonder in July 2025\, my co-author (Dr Alan Sandry) and I demonstrate how to create and enjoy great tourist experiences. We set out the importance of psychogeography in this process\, we celebrate change-makers\, we identify 20 great examples of best practice and we nominate 18 people to form the world’s first ever Hall of Fame for Great Experience Creators.” \nTo read more about The Spark and a Sense of Wonder\, visit https://www.tourism-futures.com. \nAbout Terry\nProfessor Terry Stevens is an award-winning international tourism consultant who has been lucky to have worked with creators in 55 countries. He is continually in awe of the creativity\, passion and wisdom of these alchemists who are able to inspire\, amaze and thrill those who visit their communities and engage with their storytelling. His own memorable experiences include floating with local boatmen down the Dunajec River in Slovakia on hand-made wooden rafts\, an impromptu concert by Slovenian favourite musician Andrej Šifer in a wine cellar near Ljubljana and a behind-the-scenes tour at Barcelona’s Camp Nou with his five grandsons\, led by Museum Director Jordi Penas Babot. \nOriginally from East Coker in Somerset\, his book about the unique heritage of Coker Canvas\, Bucked in the Yarn\, has been awarded the prestigious Alan Ball Prize as the 2024 local history book of the year. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-spark-and-a-sense-of-wonder-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Terry-Stevens-_-The-Spark-and-a-Sense-of-Wonder-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T175500
DTEND;TZID=Europe/London:20251001T193000
DTSTAMP:20260403T183221
CREATED:20250911T155855Z
LAST-MODIFIED:20250911T214353Z
UID:45515-1759341300-1759347000@worldxo.org
SUMMARY:Designing for Emotion: How Music & Sensory Storytelling Drives Subconscious Experience Design (Late)
DESCRIPTION:What if you could subconsciously elevate audience emotions and create brand stickiness\, seamlessly and beautifully?  \nArtist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer Jeena Earthiva shows us how to use music and sensory storytelling\, to make the audience feel like heroes in an immersive story. \nLearn why emotional elevation matters more than the “wow” factor. \nWho should attend\n1. Experience Designers & Event Producers (who want to touch people’s hearts) \n\nTo discover new tools and approaches for creating multisensory\, emotionally transformative experiences.\nTo turn their events into interactive story worlds – that evoke emotion and deepen audience engagement. Help audience feel that they stepped into a story – almost like in a game.\n\n2. Brand Leaders & Marketers \n\nTo co-create subconscious and conscious design that creates positive emotional associations to drive loyalty\, recall\, and deeper brand love. (using music and sensory cues)\n\n3. Innovators in Music\, Entertainment\, Wellness \n\nTo curate musical\, sensory experiences\, soundscapes blending high-energy electrifying moments with calm reflective ones.\n\n4. Innovators in Tech & Gamification \n\nTo gamify (or enhance game design) player and user journeys with neuroscience-based engagement tools.\nCreative direction that blends fun\, artistic elements\, music\, science\, mechanics and more.\n\nWhat you’ll learn\n1. Subconscious Design Blending Music & Sensory Storytelling: Creating Impact People Feel Without Realizing Why \nDiscover how to use soundscapes and sensory cues to positively influence people on a subconscious level – elevating emotions without them even realizing why. \n2. How to Make Your Audience Feel “I Stepped Into a Story Where I Was The Hero” \nTreat your events as an interactive story: make people the heroes. People remember experiences where they feel seen\, heard\, and actively involved. Learn the importance of designing events like immersive stories or games – where people feel like they can make autonomous choices\, engage with fun\, and leave feeling like the hero of the journey. \n3. Why We Need More Experiential Keynotes – Layering Sound\, Emotion\, Mental Journeys \nEver sat through a long keynote wishing you could escape for coffee? Experiential keynotes change that. Discover how combining soundscapes\, emotional cues\, and guided mental journeys can turn a typical keynote into an immersive experience that engages the mind\, heart\, and senses. Don’t just listen\, experience through your senses.  \n4. Emotional Elevation vs. The “Wow” Factor: Designing Moments That Last \nYou can create moments that make people go “Oh wow” – and yes\, that can be memorable. But will it make them do something\, feel something deeper? Or are they just impressed\, with the feeling fading the next day? \nExplore the impact of intentionally generating positive emotional associations with your brand/experience\, beautifully and seamlessly. \n5. Why Events Need Both Excitement and Calm: Adding Wellness Without Boring-ness!\nEver been at a high-energy event with no space to breathe\, connect\, or have a meaningful conversation? Now imagine the opposite: a beautifully slow-paced wellness event that drifts into abstract ideas\, leaving you restless. \nThe neuroscience is clear – we need the balance of both excitement and calm.  \nHow to create events that balance electric\, high-energy moments with calm\, reflective pauses. \nAbout Jeena\nJeena Earthiva is an artist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer who creates immersive\, multisensory experiences that elevate mental fitness and wellbeing. \nFounder of Conscious Music Code\, she blends music\, soundscapes\, storytelling\, and sensory design to craft experiences that inspire & energize audiences. She is also a co-founder of startups across gaming\, corporate wellbeing\, events and conferences\, working at the intersection of experience design\, neuroscience\, technology and mental wellbeing. \nAs an Indian-born\, Belgium based entrepreneur\, she works with diverse teams across the globe\, committed to make deep global impact through creative experiences that enrich minds. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/designing-for-emotion-how-music-sensory-storytelling-drives-subconscious-experience-design-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Jeena-Earthiva-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T095500
DTEND;TZID=Europe/London:20251001T113000
DTSTAMP:20260403T183221
CREATED:20250912T095824Z
LAST-MODIFIED:20250912T095824Z
UID:45548-1759312500-1759318200@worldxo.org
SUMMARY:Designing for Emotion: How Music & Sensory Storytelling Drives Subconscious Experience Design (Early)
DESCRIPTION:What if you could subconsciously elevate audience emotions and create brand stickiness\, seamlessly and beautifully?  \nArtist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer Jeena Earthiva shows us how to use music and sensory storytelling\, to make the audience feel like heroes in an immersive story. \nLearn why emotional elevation matters more than the “wow” factor. \nWho should attend\n1. Experience Designers & Event Producers (who want to touch people’s hearts) \n\nTo discover new tools and approaches for creating multisensory\, emotionally transformative experiences.\nTo turn their events into interactive story worlds – that evoke emotion and deepen audience engagement. Help audience feel that they stepped into a story – almost like in a game.\n\n2. Brand Leaders & Marketers \n\nTo co-create subconscious and conscious design that creates positive emotional associations to drive loyalty\, recall\, and deeper brand love. (using music and sensory cues)\n\n3. Innovators in Music\, Entertainment\, Wellness \n\nTo curate musical\, sensory experiences\, soundscapes blending high-energy electrifying moments with calm reflective ones.\n\n4. Innovators in Tech & Gamification \n\nTo gamify (or enhance game design) player and user journeys with neuroscience-based engagement tools.\nCreative direction that blends fun\, artistic elements\, music\, science\, mechanics and more.\n\nWhat you’ll learn\n1. Subconscious Design Blending Music & Sensory Storytelling: Creating Impact People Feel Without Realizing Why \nDiscover how to use soundscapes and sensory cues to positively influence people on a subconscious level – elevating emotions without them even realizing why. \n2. How to Make Your Audience Feel “I Stepped Into a Story Where I Was The Hero” \nTreat your events as an interactive story: make people the heroes. People remember experiences where they feel seen\, heard\, and actively involved. Learn the importance of designing events like immersive stories or games – where people feel like they can make autonomous choices\, engage with fun\, and leave feeling like the hero of the journey. \n3. Why We Need More Experiential Keynotes – Layering Sound\, Emotion\, Mental Journeys \nEver sat through a long keynote wishing you could escape for coffee? Experiential keynotes change that. Discover how combining soundscapes\, emotional cues\, and guided mental journeys can turn a typical keynote into an immersive experience that engages the mind\, heart\, and senses. Don’t just listen\, experience through your senses.  \n4. Emotional Elevation vs. The “Wow” Factor: Designing Moments That Last \nYou can create moments that make people go “Oh wow” – and yes\, that can be memorable. But will it make them do something\, feel something deeper? Or are they just impressed\, with the feeling fading the next day? \nExplore the impact of intentionally generating positive emotional associations with your brand/experience\, beautifully and seamlessly. \n5. Why Events Need Both Excitement and Calm: Adding Wellness Without Boring-ness!\nEver been at a high-energy event with no space to breathe\, connect\, or have a meaningful conversation? Now imagine the opposite: a beautifully slow-paced wellness event that drifts into abstract ideas\, leaving you restless. \nThe neuroscience is clear – we need the balance of both excitement and calm.  \nHow to create events that balance electric\, high-energy moments with calm\, reflective pauses. \nAbout Jeena\nJeena Earthiva is an artist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer who creates immersive\, multisensory experiences that elevate mental fitness and wellbeing. \nFounder of Conscious Music Code\, she blends music\, soundscapes\, storytelling\, and sensory design to craft experiences that inspire & energize audiences. She is also a co-founder of startups across gaming\, corporate wellbeing\, events and conferences\, working at the intersection of experience design\, neuroscience\, technology and mental wellbeing. \nAs an Indian-born\, Belgium based entrepreneur\, she works with diverse teams across the globe\, committed to make deep global impact through creative experiences that enrich minds. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/designing-for-emotion-how-music-sensory-storytelling-drives-subconscious-experience-design-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Jeena-Earthiva-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T175500
DTEND;TZID=Europe/London:20250924T193000
DTSTAMP:20260403T183221
CREATED:20250918T124700Z
LAST-MODIFIED:20250920T081837Z
UID:45965-1758736500-1758742200@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Late)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame. \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!” \nAnd thus a Campfire was born. \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…) \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design. \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry. \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest. \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T095500
DTEND;TZID=Europe/London:20250924T113000
DTSTAMP:20260403T183221
CREATED:20250918T124634Z
LAST-MODIFIED:20250920T081457Z
UID:45961-1758707700-1758713400@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Early)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame.  \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!”  \nAnd thus a Campfire was born!  \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…)  \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design.  \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry.  \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest.  \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T175500
DTEND;TZID=Europe/London:20250917T200000
DTSTAMP:20260403T183221
CREATED:20250911T153842Z
LAST-MODIFIED:20250912T142942Z
UID:45501-1758131700-1758139200@worldxo.org
SUMMARY:Bompas & Parr: The Future of P-Leisure 2026 | Nightlife
DESCRIPTION:Bompas & Parr presents a vital new chapter of their Future of P-Leisure series\, diving into the uncertain future of nightlife. \nP-Leisure reimagines pleasure in the public realm – from museums to placemaking – and now turns to nightlife for the latest findings around what we do together in public. \nAs 65 clubs closed in 2024 alone\, this timely and urgent discussion is framed to decipher the emerging new forms of togetherness and ‘public leisure’. \nOriginally presented at the Barbican Centre on 8th July 2025\, the latest Future of P-Leisure report continues Bompas & Parr’s mission to map how we gather\, party and connect in the 21st century. \nDownload report here >> Link \nAbout Bompas & Parr\nBompas & Parr is a creative studio made up of artists\, architects\, chefs\, designers\, marketeers\, strategists and technologists. \nThrough consultancy\, delivering Location Based Experiences (LBEs) and writing publications\, the studio challenges the world around us with radical creativity and a thirst for provoking innovation. The studio works with cultural institutions\, attractions\, governments\, developers and brands to deliver this work. \nBompas & Parr works with brands such as Coca-Cola\, Johnnie Walker\, Mercedes\, and LVMH as well as cultural institutions such as The Barbican\, San Francisco Museum of Modern Art and The Fitzwilliam Museum\, Cambridge. The studio is based in The Barbican\, but has realised projects on practically every continent. \nHow to watch this Campfire\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/bompas-parr-future-of-p-leisure-2026-nightlife/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Bompas-Parr-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T095500
DTEND;TZID=Europe/London:20250917T113000
DTSTAMP:20260403T183221
CREATED:20250911T144811Z
LAST-MODIFIED:20250911T221635Z
UID:45494-1758102900-1758108600@worldxo.org
SUMMARY:How Immersive Experiences Are Creating a Better Future | Luna Park Sydney
DESCRIPTION:Luna Park Sydney is a multi-layered immersive experiences transformation looking backwards to the original 1935 identity and ethos of Luna Park Sydney\, to then build a direction forwards for future generations. \nJoin Luna Park Sydney’s CEO John Hughes and Head of Strategy & Experiences Lucy Keeler to discover the secrets of the transformation of this iconic theme park – and what’s coming next. \nYou’ll discover:\n\nFor the technical minded: What is the optimal tech-stack for an immersive space to maximize capability?\nFor brand identity professionals: How do you get locals to re-engage with their iconic park\, when they’ve overlooked it for many decades?\nFor the designers: How do you balance a site’s heritage with technology-driven attractions? What do you keep? What do you abandon?\n\nAbout John & Lucy:\nJohn Hughes was engaged to transform Luna Park Sydney from a rare\, iconic\, heritage amusement park to the number one experiences destination in APAC. John and Lucy have created\, commissioned and produced seven immersive experiences in the past two years and developed a multi-experience partnership with Netflix. Squid Game: The Experience at Luna Park was designed and developed by Lucy and her team was sold out for 5 months and according to Netflix\, ‘the best performing\, best reviewed Squid Game Experience in the world’. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-immersive-experiences-are-creating-a-better-future-luna-park-sydney/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Luna-Park-Sydney-early-17-Sept.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T175500
DTEND;TZID=Europe/London:20250910T193000
DTSTAMP:20260403T183221
CREATED:20250912T113533Z
LAST-MODIFIED:20250912T113533Z
UID:45571-1757526900-1757532600@worldxo.org
SUMMARY:Engage or Fade: Why Cognitive Design is the Future of Events
DESCRIPTION:There is immense competition at the gateway to the minds of audiences in the events industry. \nWe are at a critical inflection point where attention is fragmented\, cognitive overload is the norm\, and conventional approaches are no longer enough. \nBen Moorsom is leading a global movement to rethink how we engage. As the creator of Neuroscaping® and a 25+ year pioneer at the intersection of behavioral science and experience design\, Ben helps organizations stop wasting effort on legacy tactics and start designing for what really matters: the mind. \nIn his eye-opening discussion\, Engage or Fade\, Ben challenges outdated event practices and exposes how many well-intentioned design choices actually drive adverse engagement. For example\, branding every surface doesn’t increase brand recall—it teaches the brain to ignore you. And he will reveal what sound level\, common at many events\, actually reduce comprehension and memory. \nDrawing from hundreds of Behavioral Experience AuditsTM\, Ben demonstrates how small\, strategic changes can lead to profound behavioral impact. This isn’t about more tech\, more hype\, or louder environments. It’s about making it easier for attendees to engage by reducing cognitive friction and aligning with how the brain processes information. It’s about replacing outdated KPIs with behavioral ones—so that events don’t just feel successful\, they are successful in driving meaningful outcomes. \nBen shares practical frameworks like the ALIGN® System\, the Audience Priming EffectTM\, and the Cognitive ResonanceTM Checklist to equip event professionals with tools they can use immediately to create smarter\, more resonant\, high-impact experiences. \nIf you’re still measuring what was easy to count—instead of what truly counts—it’s time to rethink. Reach out to explore how this presentation can elevate your event\, your audience\, and your outcomes. \nAbout Ben Moorsom \nBen Moorsom is Founder\, President and CEO of Debut Group. He is the creator of Neuroscaping® and author of Engagement: Decoded™. \nBen is passionate about audience engagement. He began his career in marketing communications as a producer but early on\, he noticed that corporate communications efforts were so often missing the mark and at times\, even causing harm. There had to be a better way to reach the hearts and minds of audiences. \nSince 1997\, Ben has been pioneering the fusion of behavioral science with creative and communications to drive engagement and behavior change. As the founder\, president and CEO of Debut\, Ben boldly leads debut’s team towards meaningful engagement outcomes for our clients and their audiences. His work has spanned across neuroscience\, event psychology\, change management\, artificial intelligence\, virtual reality\, and even the metaverse. \nBen is a seeker who thrives on discovering and decoding new knowledge and a disrupter who’s made it his life’s mission to deconstruct\, recalibrate\, and engineer engagement. \nTo learn more about Ben\, visit: www.benmoorsom.com \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/engage-or-fade-why-cognitive-design-is-the-future-of-events/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Ben-Moorsom-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T095500
DTEND;TZID=Europe/London:20250910T113000
DTSTAMP:20260403T183221
CREATED:20250912T114033Z
LAST-MODIFIED:20250912T114110Z
UID:45573-1757498100-1757503800@worldxo.org
SUMMARY:Awe: A Shortcut to Insight\, Connection & Creativity
DESCRIPTION:Ever catch yourself asking: \n“What am I putting all this effort in for?” \nYou’re not alone. In fact\, moments like this may signal a deeper need: to reconnect with purpose\, spark new thinking\, and re-ignite your curiosity. \nBecause when we stop learning\, we get stuck.\nBut when we learn — really learn — our wellbeing improves. Our relationships strengthen. Our work has meaning. We find our why. \nAnd nothing supercharges this more than experiencing awe. \nAwe: A Shortcut to Insight\, Connection & Creativity\nIn this live\, interactive Campfire\, Dorchess de Koning\, founder of Awe Academy\, invites you to explore how awe fuels personal growth\, team synergy\, and performance — especially in the workplace. \nInstead of long presentations\, you’ll take part in experiential exercises designed to spark insight and enhance connection\, drawn from Dorchess’s work designing neuroscience based team workshops across government\, education\, and corporate sectors. \nShe’ll also share frameworks like Theory U\, insights from neuroscience\, and the power of embodiment and systemic constellations work — all in a dynamic group format that’s both experiential and evidence-based. \nWho Is This For?\nThis Campfire is ideal for those interested in: \n\nProfessional development retreats that combine science and soul\nExperiential learning that improves communication and creativity\nOutdoor retreats for team building with real personal transformation\nWorkshops that use awe to reconnect teams with their purpose\nAnyone seeking to enhance their impact through purpose-driven work\n\nAbout Awe Academy\nAwe Academy designs immersive\, outdoor learning experiences — including offsites\, retreats\, and workations — that blend personal development with professional growth. Each experience is crafted to help individuals and teams step away from the grind and step into their full potential. \nAbout Dorchess de Koning\nDorchess is a globally sought-after experience design consultant\, embodiment coach\, and founder of Awe Academy. With a background in mental health science\, art direction\, and systemic work\, she creates neuroscience based team workshops and transformation programs for organisations across sectors. \nFrom the Department of Education to tech innovators and hospitality giants\, she’s helped teams rediscover their purpose\, improve collaboration\, and make sustainable impact. Her approach harnesses group dynamics\, creative expression\, and deep personal insight to fuel breakthroughs. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/activate-the-awesome/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Dorchess-de-Koning-2.png
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