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DTSTART;TZID=Europe/London:20260708T175500
DTEND;TZID=Europe/London:20260708T193000
DTSTAMP:20260612T112421Z
CREATED:20260612T112421Z
LAST-MODIFIED:20260612T112421Z
UID:49206-1783533300-1783539000@worldxo.org
SUMMARY:REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design
DESCRIPTION:The old playbook of evaluation metrics no longer applies. \nThe experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design\, to marketing and financing\, but are the current fixations with data\, automation\, and optimization getting in the way? ROX is ultimately a metric about emotional resonance. It requires human intelligence and interpretation; it is both process and product. \nIn this Campfire\, Laura expands on her work with the REMARKABLE™ framework and her latest experience report to unpack a multilayered approach for understanding ROX\, the tools it requires\, and how it applies to every stage of experience design. \nYou’ll learn what’s beyond KPIs and how REMARKABLE supports the ROX ecosystem to design impactful\, resonant experiences. \nKey takeaways: \n\nWhich elements inform ROX and how they work together\nHow to develop emotional fluency and build a shared language\nREMARKABLE’s role as both a diagnostic and evaluative tool\n\nDownload REMARKABLE and the 2026 update here: https://www.remarkable-experiences.com/ \nAbout Laura Hess: \nLaura is an award-winning strategist and ROX specialist (Return on Experience)\, helping brands\, agencies\, entertainment studios\, and cultural institutions transform their vision into impactful\, memorable moments for guests and audiences. \nAs the founder of Reuleaux\, an experiential consultancy in Los Angeles\, her interdisciplinary portfolio includes experiential marketing\, themed entertainment\, participatory theatre\, film\, VR\, and installation art across physical\, digital\, and hybrid environments. \nShe’s also the creator of the REMARKABLE™ framework\, a diagnostic and evaluative tool that offers deeper\, specific insight into event sentiment and emotional resonance. It quantifies ROX alongside traditional evaluation metrics and emergent biometric data. Now\, with two reports and an industry index of 800+ productions\, it has become an essential asset for all stages: ideation\, development\, testing\, and postmortem evaluation. \nLaura is a founding member of the WXO\, the former arts editor of No Proscenium\, and was named a “Power 10” in Blooloop’s 2025 Immersive Influencer List. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/remarkables-evolution-what-an-rox-framework-reveals-about-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Laura-Hess.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260715T095500
DTEND;TZID=Europe/London:20260715T110000
DTSTAMP:20260713T162338Z
CREATED:20260713T162338Z
LAST-MODIFIED:20260713T162338Z
UID:49699-1784109300-1784113200@worldxo.org
SUMMARY:Functional Experiences: The Next Growth Opportunity for the Experience Economy
DESCRIPTION:What changes when an experience promises a result?\nMost experiences are sold around enjoyment\, memory\, identity or status. But another category is emerging: experiences designed to produce a specific benefit that people can feel\, observe or measure. \nFunctional food has already made this idea familiar. Products now promise better energy\, sleep\, digestion\, focus or physical performance alongside taste and convenience. Similar thinking is spreading into travel\, leisure\, socialising\, education\, healthcare and the home. \nSleep retreats\, longevity tourism\, circadian lighting\, social fitness\, AI tutors and sensory experiences designed to support mental wellbeing all point towards the same shift. The experience is not simply enjoyable. It is expected to do something. \nAt this Campfire\, WXO Chief Content Officer Mike Goldsmith will explore the rise of functional experiences and why they could become a major growth area for the Experience Economy. \nMike will introduce a simple way to assess emerging concepts through two lenses: \nThe seed — the experience itself \nIs it better than the alternative\, easy to try\, compatible with existing behaviour\, observable and simple to explain? \nThe soil — the world around it \nAre cultural\, technological\, economic\, scientific\, demographic and regulatory conditions helping the idea move towards the mainstream? \nUsing examples including functional food\, Chromasonic\, Submersive\, Dreamachine\, Time Echoes and Room to Breathe\, the session will examine how outcome-led experiences are developing across different sectors — and where creators\, operators and brands might find new opportunities. \nAttendees will explore: \n\nWhat makes an experience genuinely functional\nHow functional experiences differ from ordinary leisure or wellness\nWhy measurable outcomes are becoming part of the value proposition\nHow to judge whether an emerging idea is ready to grow\nWhere functional models could appear within their own sector\nHow to apply the seed-and-soil framework to an existing concept\n\nThe Campfire will conclude with a collaborative discussion: what could your next experience help people do\, feel or become? \nWho is it for?\nExperience designers\, strategists\, operators\, venue owners\, brand leaders and anyone developing new experience formats or looking for future areas of growth. \nAbout Mike Goldsmith\nMike Goldsmith is Head of Content at the World Experience Organization\, where he leads content for its global community and curates London Experience Week. \nHe has a background in publishing strategy\, content creation and live events across music\, film\, videogames and other creative sectors\, alongside agency experience with brands including O2\, PlayStation\, Sky and the BBC. His work brings the rigour of publishing together with the creativity and cross-sector thinking of the Experience Economy. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/functional-experiences-the-next-growth-opportunity-for-the-experience-economy/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/Mike-Goldsmith-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260715T175500
DTEND;TZID=Europe/London:20260715T190000
DTSTAMP:20260709T115619Z
CREATED:20260709T115619Z
LAST-MODIFIED:20260709T115619Z
UID:49673-1784138100-1784142000@worldxo.org
SUMMARY:After The Launch: How Competitive Socialising Venues Keep Guests Returning
DESCRIPTION:A practical Campfire on increasing repeat visits\, refreshing the guest experience and protecting revenue after launch excitement fades.\nThe problem. Competitive socialising and immersive venues often open strongly. The harder task is sustaining demand once the novelty wears off. Concepts can be difficult to retrofit\, menus can become overcomplicated\, and discounting can train guests to wait for offers rather than pay full price. \nIn this 60-minute WXO Campfire – TJ Schier\, CEO and founder of SmashSwing and a veteran of BigShots Golf and Chuck E. Cheese – will share practical lessons from his lived experience building and advising gamified entertainment venues. The Campfire session will focus on the operational choices that help venues keep guests returning in Year Two and beyond. \nThe session will cover how to: \n\nServe two types of guest\nIncrease repeat visits and visit frequency\nImprove perceived value without relying on discounts\nBuild concepts that can be refreshed rather than rebuilt\nChoose the right food-and-beverage mix\nAvoid common causes of the Year Two sales drop\nUse the team to deliver more consistent guest experiences\n\nYou’ll learn how to build a venue that can adapt\, give guests reasons to return and sustain sales beyond its first year. \nCompetitive socialising is one of the smartest\, agile sectors in the experience economy\, solving problems before they arise while staying true to the heart of the experience. Come and learn from one of the sector’s most experienced heads\, bringing TJ’s learnings into your business – whatever the sector. \nRead more about SmashSwing Golf: https://www.smashswing.golf \nRead a case study: https://sozolabs.com/smashswing \nAbout TJ Schier\nTJ Schier is CEO and founder of SmashSwing. He spent 18 years at Chuck E. Cheese\, part of CEC Entertainment. He has also spent two decades consulting in the competitive socialising sector\, and 2.5 years helping grow BigShots Golf before its sale. He now speaks\, consults and develops attractions for gamified golf and competitive-socialising concepts. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/after-the-launch-how-competitive-socialising-venues-keep-guests-returning/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/TJ-Schier-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260722T095500
DTEND;TZID=Europe/London:20260722T110000
DTSTAMP:20260720T101046Z
CREATED:20260720T100814Z
LAST-MODIFIED:20260720T101046Z
UID:49838-1784714100-1784718000@worldxo.org
SUMMARY:Running On Magic: How To Build Responsive Interactive Experiences Without Heavy Engineering (Early)
DESCRIPTION:A practical Campfire on using responsive technology to create interactive experiences that are faster to build\, easier to update and more useful after launch.\nTechnology should support the experience you want to create – not force you to redesign the experience around its limitations. \nYet integrating responsive technology can interrupt the creative process\, introduce technical complexity\, slow down production and increase costs. It can also leave creative teams dependent on specialist engineers whenever they want to change or improve an interaction. \nIn this WXO Campfire\, IF Magic co-founders Lance Chantiles and Isaac Shelanski will share a practical framework for integrating responsive technology without heavy engineering. \nThe session will explore how experience teams can use technology to: \n\nPrototype and deploy interactive ideas more quickly\nKeep technology aligned with the creative concept\nBuild responsive interactions without extensive technical expertise\nCollect data on how audiences are using an experience\nMake informed creative and operational decisions\nUpdate and refine an experience after it has launched\nReduce the time and complexity involved in making changes\n\nLance and Isaac will share the technical detail while keeping it accessible to people from all technical backgrounds. They will demonstrate real examples and examine what happens when responsive technology is treated as a flexible creative tool rather than a fixed piece of infrastructure. \nExperiences already “running on magic” include a life-sized video game at the Museum of Ice Cream\, award-winning architectural installations in New York City\, classes and design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP and performances at The Getty in Los Angeles. \nLance and Isaac first joined the WXO at London Experience Week 2025\, where they activated the event’s welcome tunnel and demonstrated their technology to attendees. They returned in 2026 to lead a hands-on workshop on making interactive technology more accessible to experience creators. \nYou’ll leave with a clearer way to plan technology-supported experiences that can be built faster\, measured more effectively and continually improved. \nWho is it for?\n\nExperience designers and creative directors\nProducers and production teams\nInteractive and spatial designers\nInnovation and technology leads\nMuseum\, attraction and cultural experience teams\nBrand experience and experiential marketing agencies\nArtists and creative practitioners working with physical spaces\nAnyone who wants to create responsive experiences without becoming a specialist engineer\n\nAbout Lance Chantiles\nLance Chantiles is co-founder and CEO of Indistinguishable From Magic\, a venture-backed physical computing platform that enables artists\, designers\, engineers and educators to create interactive experiences quickly and efficiently. \nAbout Isaac Shelanski\nIsaac Shelanski is co-founder of Indistinguishable From Magic. \nHe works with artists\, designers\, engineers and educators to make physical computing and responsive technology more accessible\, helping creative teams develop interactive experiences without the cost and complexity traditionally associated with custom engineering. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/running-on-magic-how-to-build-responsive-interactive-experiences-without-heavy-engineering/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/IF-Magic-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260722T175500
DTEND;TZID=Europe/London:20260722T190000
DTSTAMP:20260720T101151Z
CREATED:20260720T101151Z
LAST-MODIFIED:20260720T101151Z
UID:49843-1784742900-1784746800@worldxo.org
SUMMARY:Running On Magic: How To Build Responsive Interactive Experiences Without Heavy Engineering (Late)
DESCRIPTION:A practical Campfire on using responsive technology to create interactive experiences that are faster to build\, easier to update and more useful after launch.\nTechnology should support the experience you want to create – not force you to redesign the experience around its limitations. \nYet integrating responsive technology can interrupt the creative process\, introduce technical complexity\, slow down production and increase costs. It can also leave creative teams dependent on specialist engineers whenever they want to change or improve an interaction. \nIn this WXO Campfire\, IF Magic co-founders Lance Chantiles and Isaac Shelanski will share a practical framework for integrating responsive technology without heavy engineering. \nThe session will explore how experience teams can use technology to: \n\nPrototype and deploy interactive ideas more quickly\nKeep technology aligned with the creative concept\nBuild responsive interactions without extensive technical expertise\nCollect data on how audiences are using an experience\nMake informed creative and operational decisions\nUpdate and refine an experience after it has launched\nReduce the time and complexity involved in making changes\n\nLance and Isaac will share the technical detail while keeping it accessible to people from all technical backgrounds. They will demonstrate real examples and examine what happens when responsive technology is treated as a flexible creative tool rather than a fixed piece of infrastructure. \nExperiences already “running on magic” include a life-sized video game at the Museum of Ice Cream\, award-winning architectural installations in New York City\, classes and design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP and performances at The Getty in Los Angeles. \nLance and Isaac first joined the WXO at London Experience Week 2025\, where they activated the event’s welcome tunnel and demonstrated their technology to attendees. They returned in 2026 to lead a hands-on workshop on making interactive technology more accessible to experience creators. \nYou’ll leave with a clearer way to plan technology-supported experiences that can be built faster\, measured more effectively and continually improved. \nWho is it for?\n\nExperience designers and creative directors\nProducers and production teams\nInteractive and spatial designers\nInnovation and technology leads\nMuseum\, attraction and cultural experience teams\nBrand experience and experiential marketing agencies\nArtists and creative practitioners working with physical spaces\nAnyone who wants to create responsive experiences without becoming a specialist engineer\n\nAbout Lance Chantiles\nLance Chantiles is co-founder and CEO of Indistinguishable From Magic\, a venture-backed physical computing platform that enables artists\, designers\, engineers and educators to create interactive experiences quickly and efficiently. \nAbout Isaac Shelanski\nIsaac Shelanski is co-founder of Indistinguishable From Magic. \nHe works with artists\, designers\, engineers and educators to make physical computing and responsive technology more accessible\, helping creative teams develop interactive experiences without the cost and complexity traditionally associated with custom engineering. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/running-on-magic-how-to-build-responsive-interactive-experiences-without-heavy-engineering-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/IF-Magic-late.png
END:VEVENT
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