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DTSTART;TZID=Europe/London:20251105T175500
DTEND;TZID=Europe/London:20251105T193000
DTSTAMP:20260407T103848
CREATED:20251023T091724Z
LAST-MODIFIED:20251023T092139Z
UID:46475-1762365300-1762371000@worldxo.org
SUMMARY:Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Late)
DESCRIPTION:Due to open on Chicago’s waterfront destination Navy Pier\, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves\, each other\, and the world around us. \nUnfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories\, HeadMaze is squarely aimed at connection\, mental health\, and the human experience. A multi-level labyrinth taking visitors across emotion and imagination as the mind explores itself\, throughout the many rooms\, passages and stairwells\, visitors will be invited to explore a rich world of puzzles\, performance and hidden treats. \nWith a focus on mental health\, HeadMaze is less an attraction and more an experiential deep-dive into the nature of cognition\, consciousness and society. As a civic impact platform\, it proposes a live\, evolving alternate reality that communities can co‑create. \nIn this Campfire\, Jon Levy (Co‑CEO\, HeadMaze) will share the bold vision behind HeadMaze\, the operational blueprint behind the project\, and reveal how he sees collaborators plugging in next. \nWhat Jon will discuss:\n\nOpen‑ended storytelling at civic scale: How to architect a “living” narrative that can unravel in real time without collapsing ops.\nImpact × Profit: Revenue stack options (admissions\, programming\, partnerships\, sponsorship/grants) and an accompanying impact model (mental‑health partnerships\, community metrics\, KPIs).\nCan impact and profitability ever can be truly synergized\, or is they always a trade‑off?\nWhen — if ever — could commercially-minded immersive narratives be open‑ended and unravel in real time?\nIf you build part of the world and then hand people the shovel\, will they build too?\n\nWho this is for:\n\nExperience designers\nLBE producers\nMuseum & cultural programmers\nCivic placemaking teams\nCity partners\nAnyone exploring how to combine public art\, immersive storytelling\, and sustainable operations.\n\nAbout HeadMaze:\nHeadMaze is a four‑storey\, interactive “meditating mind” – a 40‑foot head that opens to reveal a crystalline inner being with 20 rooms of immersive art and performance exploring cognition\, consciousness\, and community. Positioned as the first in a series of monumental interactive installations\, HeadMaze is coming soon to Navy Pier\, Chicago. \nAbout Jon Levy:\nJon Levy (Co‑CEO\, HeadMaze Inc.) is producer\, exec\, and entrepreneur across immersive and animation/VFX. Former United Talent Agency agent and in‑house entrepreneur (first agent specializing in Immersive Entertainment & Animation)\, where he incubated\, financed\, and helped run dozens of projects/companies with $200M+ in secured capital. Principal at Immerse Yourself Entertainment; creative director/lead producer of Contact: A Multi‑Sensory Journey Celebrating Daft Punk (eight sold‑out LA shows; 5\,000+ attendees). Partners span Meow Wolf\, The Jim Henson Company\, Fever\, Thinkwell\, and others. California Bar; NYU Law; MA International Business (University of Florida). \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/building-a-civic%e2%80%91scale-immersive-installation-lessons-from-the-headmaze-launch-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/5-Nov-_-LATE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T095500
DTEND;TZID=Europe/London:20251105T113000
DTSTAMP:20260407T103848
CREATED:20251023T091452Z
LAST-MODIFIED:20251023T091452Z
UID:46473-1762336500-1762342200@worldxo.org
SUMMARY:Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Early)
DESCRIPTION:Due to open on Chicago’s waterfront destination Navy Pier\, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves\, each other\, and the world around us. \nUnfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories\, HeadMaze is squarely aimed at connection\, mental health\, and the human experience. A multi-level labyrinth taking visitors across emotion and imagination as the mind explores itself\, throughout the many rooms\, passages and stairwells\, visitors will be invited to explore a rich world of puzzles\, performance and hidden treats. \nWith a focus on mental health\, HeadMaze is less an attraction and more an experiential deep-dive into the nature of cognition\, consciousness and society. As a civic impact platform\, it proposes a live\, evolving alternate reality that communities can co‑create. \nIn this Campfire\, Jon Levy (Co‑CEO\, HeadMaze) will share the bold vision behind HeadMaze\, the operational blueprint behind the project\, and reveal how he sees collaborators plugging in next. \nWhat Jon will discuss:\n\nOpen‑ended storytelling at civic scale: How to architect a “living” narrative that can unravel in real time without collapsing ops.\nImpact × Profit: Revenue stack options (admissions\, programming\, partnerships\, sponsorship/grants) and an accompanying impact model (mental‑health partnerships\, community metrics\, KPIs).\nCan impact and profitability ever can be truly synergized\, or is they always a trade‑off?\nWhen — if ever — could commercially-minded immersive narratives be open‑ended and unravel in real time?\nIf you build part of the world and then hand people the shovel\, will they build too?\n\nWho this is for:\n\nExperience designers\nLBE producers\nMuseum & cultural programmers\nCivic placemaking teams\nCity partners\nAnyone exploring how to combine public art\, immersive storytelling\, and sustainable operations.\n\nAbout HeadMaze:\nHeadMaze is a four‑storey\, interactive “meditating mind” – a 40‑foot head that opens to reveal a crystalline inner being with 20 rooms of immersive art and performance exploring cognition\, consciousness\, and community. Positioned as the first in a series of monumental interactive installations\, HeadMaze is coming soon to Navy Pier\, Chicago. \nAbout Jon Levy:\nJon Levy (Co‑CEO\, HeadMaze Inc.) is producer\, exec\, and entrepreneur across immersive and animation/VFX. Former United Talent Agency agent and in‑house entrepreneur (first agent specializing in Immersive Entertainment & Animation)\, where he incubated\, financed\, and helped run dozens of projects/companies with $200M+ in secured capital. Principal at Immerse Yourself Entertainment; creative director/lead producer of Contact: A Multi‑Sensory Journey Celebrating Daft Punk (eight sold‑out LA shows; 5\,000+ attendees). Partners span Meow Wolf\, The Jim Henson Company\, Fever\, Thinkwell\, and others. California Bar; NYU Law; MA International Business (University of Florida). \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/building-a-civic%e2%80%91scale-immersive-installation-lessons-from-the-headmaze-launch-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/5-Nov-_-EARLY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T175500
DTEND;TZID=Europe/London:20251029T193000
DTSTAMP:20260407T103848
CREATED:20250912T104809Z
LAST-MODIFIED:20251022T160015Z
UID:45556-1761760500-1761766200@worldxo.org
SUMMARY:Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Late)
DESCRIPTION:Grease\, as pretty much anyone out there will know\, is the word.  \nNo one knows this more than Secret Cinema‘s Matt Costain\, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. \nSchool’s now officially out – so time to look back on the experience and see what worked\, what didn’t and just what it was like to direct a 30-strong cast\, stage spectacular dance numbers and put on that iconic National Bandstand Day Carnival. \nIn this WXO Campfire\, Matt will take us on his journey\, exploring how he and his team brought the love story of Danny Zuko and Sandy Olsson to life – and exactly what made this format Secret Cinema’s most ambitious yet. \nIn times where audience expectations for a large-scale music experience are tough to match – especially one with a beloved IP at its core – Matt’s session is perfect for any Experience Economy professionals currently dealing with live music experiences\, narrative design\, large scale productions and\, of course\, the ability to do the hand jive. \nAbout Matt:\nMatt Costain is an Olivier-award winning actor\, aerialist and creative director. Matt’s credits for Secret Cinema include Dirty Dancing\, Bridgerton\, Diablo: The Gathering\, Stranger Things and Star Wars: The Empire Strikes Back. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/grease-the-immersive-movie-musical-behind-the-scenes-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Matt-Costain-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T095500
DTEND;TZID=Europe/London:20251029T113000
DTSTAMP:20260407T103848
CREATED:20250912T103934Z
LAST-MODIFIED:20251022T160103Z
UID:45551-1761731700-1761737400@worldxo.org
SUMMARY:Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Early)
DESCRIPTION:💃 Grease\, as pretty much anyone out there will know\, is the word. 🕺 \nNo one knows this more than Secret Cinema‘s Matt Costain\, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. \nSchool’s now officially out – so time to look back on the experience and see what worked\, what didn’t and just what it was like to direct a 30-strong cast\, stage spectacular dance numbers and put on that iconic National Bandstand Day Carnival. \nIn this WXO Campfire\, Matt will take us on his journey\, exploring how he and his team brought the love story of Danny Zuko and Sandy Olsson to life – and exactly what made this format Secret Cinema’s most ambitious yet. \nIn times where audience expectations for a large-scale music experience are tough to match – especially one with a beloved IP at its core – Matt’s session is perfect for any Experience Economy professionals currently dealing with live music experiences\, narrative design\, large scale productions and\, of course\, the ability to do the hand jive. \nAbout Matt:\nMatt Costain is an Olivier-award winning actor\, aerialist and creative director. Matt’s credits for Secret Cinema include Dirty Dancing\, Bridgerton\, Diablo: The Gathering\, Stranger Things and Star Wars: The Empire Strikes Back. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/grease-the-immersive-movie-musical-behind-the-scenes-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Matt-Costain-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T175500
DTEND;TZID=Europe/London:20251022T193000
DTSTAMP:20260407T103848
CREATED:20250912T105743Z
LAST-MODIFIED:20251017T151410Z
UID:45563-1761155700-1761161400@worldxo.org
SUMMARY:Beyond Storytelling: The Power of Narrative in the Experience Economy (Late)
DESCRIPTION:In Beyond Storytelling: The Power of Narrative in the Experience Economy\, Theron Skees challenges experience creators\, designers\, and brand leaders to rethink the role of story—not as an artistic layer\, but as a strategic engine that builds meaning\, consistency\, and trust across every brand touchpoint. \nThrough his framework\, Narrative Experience Design – an experience-centric method that begins with purpose and integrates audience insight and business goals – Skees reveals how to connect brands and customers through emotionally resonant expressions across digital\, physical\, and human channels\, transforming them into engaged audiences. \nThe result is cohesion and clarity: one lived narrative that teams align behind and audiences return to\, again and again. \nBecause the future of our craft lies beyond storytelling—in designing narratives that don’t just entertain\, but transform. \nAbout Theron\nTheron\, a former senior creative executive at Walt Disney Imagineering\, has spent his career infusing brand stories and narrative into theme parks\, destination experiences\, and organizations worldwide. \nHaving directed global projects valued in the billions\, he now applies his 30+ years of expertise as the founder of The Designer’s Creative Studio applying Narrative Experience Design to transform customers into engaged audiences\, drive business growth\, and enhance brand equity. \nTheron partners with brands worldwide through consulting\, coaching\, and speaking. His work demonstrates that story and experience are foundational to an organization’s identity\, shaping how people connect wherever they live\, work\, eat\, shop\, or play. \nTo discover more about Theron and The Designer’s Creative Studio\, visit https://www.designerscreativestudio.com. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/beyond-storytelling-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Theron-Skees-_-The-Designers-Creative-Studio-late-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T095500
DTEND;TZID=Europe/London:20251022T113000
DTSTAMP:20260407T103848
CREATED:20250912T105344Z
LAST-MODIFIED:20251017T151452Z
UID:45561-1761126900-1761132600@worldxo.org
SUMMARY:Beyond Storytelling: The Power of Narrative in the Experience Economy (Early)
DESCRIPTION:In Beyond Storytelling: The Power of Narrative in the Experience Economy\, Theron Skees challenges experience creators\, designers\, and brand leaders to rethink the role of story—not as an artistic layer\, but as a strategic engine that builds meaning\, consistency\, and trust across every brand touchpoint. \nThrough his framework\, Narrative Experience Design – an experience-centric method that begins with purpose and integrates audience insight and business goals – Skees reveals how to connect brands and customers through emotionally resonant expressions across digital\, physical\, and human channels\, transforming them into engaged audiences. \nThe result is cohesion and clarity: one lived narrative that teams align behind and audiences return to\, again and again. \nBecause the future of our craft lies beyond storytelling—in designing narratives that don’t just entertain\, but transform. \nAbout Theron\nTheron\, a former senior creative executive at Walt Disney Imagineering\, has spent his career infusing brand stories and narrative into theme parks\, destination experiences\, and organizations worldwide. \nHaving directed global projects valued in the billions\, he now applies his 30+ years of expertise as the founder of The Designer’s Creative Studio applying Narrative Experience Design to transform customers into engaged audiences\, drive business growth\, and enhance brand equity. \nTheron partners with brands worldwide through consulting\, coaching\, and speaking. His work demonstrates that story and experience are foundational to an organization’s identity\, shaping how people connect wherever they live\, work\, eat\, shop\, or play. \nTo discover more about Theron and The Designer’s Creative Studio\, visit https://www.designerscreativestudio.com. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n \n  \nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/beyond-storytelling-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Theron-Skees-_-The-Designers-Creative-Studio-early-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251015T175500
DTEND;TZID=Europe/London:20251015T193000
DTSTAMP:20260407T103848
CREATED:20251010T123421Z
LAST-MODIFIED:20251010T123533Z
UID:46319-1760550900-1760556600@worldxo.org
SUMMARY:The Art & Science of Designing Unforgettable Experiences (Late)
DESCRIPTION:EXCLUSIVE BOOK REVEAL! Take a frock ‘n’ roll tour of the art and sciences needed to unleash the building blocks of experience design.\nJoin Pigalle Tavakkoli (School of Experience Design) on a frock ‘n’ roll tour of her career in theatre\, fashion\, and science. \nDiscover how her path led to developing a comprehensive experience design system with science-backed methods\, to empower you to design emotions and memories for maximum impact. \nPigalle will also share two key building blocks from her new guide book\, The Experience Design Building Blocks – The Art & Science of Designing Unforgettable Experiences. She will also cover other Building Blocks from the book and read select pages aloud. \nAlong the way\, she’ll reveal anecdotes working with superstar DJs at Ministry of Sound\, Lee Alexander McQueen\, and renowned neuroscientist Anil Seth. \nKey takeaways from this session: \n\nPigalle’s definition of an experience and transformation.\nTakeaway a practical method how to harness emotions for impact.\nShift perspective with thought provocations.\nInspiration to combine the arts and sciences for a multidisciplinary approach.\n\nAbout Pigalle\nPigalle Tavakkoli is an experience design strategist\, consultant\, and award-winning educator. \nShe has 15 years’ expertise producing collaborations between artists and scientists\, and creating immersive story worlds across live and digital platforms for leading scientific\, cultural\, and arts organizations. \nAs an educator for more than 12 years\, she co-created the UK’s first course in Experience Design at the University of the Arts London\, and founded the School of Experience Design. \nPigalle consults and delivers bespoke training for global brands including Apple\, Philips\, The Guardian\, L’Oréal\, Unilever\, is an international keynote speaker\, and Council Member for WXO\, Jury Member for Conventa Best Events Awards\, Board Member for World Futures Awards. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-art-science-of-designing-unforgettable-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/Pigalle-Tavakkoli.late_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251015T095500
DTEND;TZID=Europe/London:20251015T113000
DTSTAMP:20260407T103848
CREATED:20251007T095618Z
LAST-MODIFIED:20251010T123110Z
UID:46174-1760522100-1760527800@worldxo.org
SUMMARY:The Art & Science of Designing Unforgettable Experiences (Early)
DESCRIPTION:EXCLUSIVE BOOK REVEAL! Take a frock ‘n’ roll tour of the art and sciences needed to unleash the building blocks of experience design.\nJoin Pigalle Tavakkoli (School of Experience Design) on a frock ‘n’ roll tour of her career in theatre\, fashion\, and science. \nDiscover how her path led to developing a comprehensive experience design system with science-backed methods\, to empower you to design emotions and memories for maximum impact. \nPigalle will also share two key building blocks from her new guide book\, The Experience Design Building Blocks – The Art & Science of Designing Unforgettable Experiences. She will also cover other Building Blocks from the book and read select pages aloud. \nAlong the way\, she’ll reveal anecdotes working with superstar DJs at Ministry of Sound\, Lee Alexander McQueen\, and renowned neuroscientist Anil Seth. \nKey takeaways from this session: \n\nPigalle’s definition of an experience and transformation.\nTakeaway a practical method how to harness emotions for impact.\nShift perspective with thought provocations.\nInspiration to combine the arts and sciences for a multidisciplinary approach.\n\nAbout Pigalle\nPigalle Tavakkoli is an experience design strategist\, consultant\, and award-winning educator. \nShe has 15 years’ expertise producing collaborations between artists and scientists\, and creating immersive story worlds across live and digital platforms for leading scientific\, cultural\, and arts organizations. \nAs an educator for more than 12 years\, she co-created the UK’s first course in Experience Design at the University of the Arts London\, and founded the School of Experience Design. \nPigalle consults and delivers bespoke training for global brands including Apple\, Philips\, The Guardian\, L’Oréal\, Unilever\, is an international keynote speaker\, and Council Member for WXO\, Jury Member for Conventa Best Events Awards\, Board Member for World Futures Awards. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-art-science-of-designing-unforgettable-experiences/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/10/Pigalle-Tavakkoli-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251008T175500
DTEND;TZID=Europe/London:20251008T193000
DTSTAMP:20260407T103848
CREATED:20250912T113112Z
LAST-MODIFIED:20250912T114728Z
UID:45569-1759946100-1759951800@worldxo.org
SUMMARY:The Spark and a Sense of Wonder (Late)
DESCRIPTION:We are delighted to welcome author Terry Stevens to the Campfire for a session on the tourist experience. \nTerry’s most recent book\, The Spark and a Sense of Wonder – quoting the WXO! – is a guide for creating and enjoying inspirational tourist experiences. He will expand on his research\, talking about the importance of psychogeography to the tourist experience and identifying great examples of best practice. \nTerry on The Spark and a Sense of Wonder\n“In December 1970\, the former Editor of Fortune\, Alvin Toffler\, published Future Shock. His chapter entitled The Experience Makers provides an explosive\, brilliant\, picture of how society will consume culture and leisure experiences in the new millennium. It is astonishingly accurate in its predictions. For example\, he states that ‘simulated and non-simulated experiences will be combined in ways that will sharply challenge man’s grasp of reality as we move towards interactive films….. If you can’t serve it up real\, find a vicarious substitute.’ \n“This body of work is enlightening and a must read for all of us working in the tourism and entertainment industries. \n“Toffler’s vision is extraordinarily accurate. His predictions about the dominance of virtual reality and technology in our lives is countered with a desire to see the new technology-driven experiential world balanced with real\, authentic\, experiences. \n“With the publication of The Spark & a Sense of Wonder in July 2025\, my co-author (Dr Alan Sandry) and I demonstrate how to create and enjoy great tourist experiences. We set out the importance of psychogeography in this process\, we celebrate change-makers\, we identify 20 great examples of best practice and we nominate 18 people to form the world’s first ever Hall of Fame for Great Experience Creators.” \nTo read more about The Spark and a Sense of Wonder\, visit https://www.tourism-futures.com. \nAbout Terry\nProfessor Terry Stevens is an award-winning international tourism consultant who has been lucky to have worked with creators in 55 countries. He is continually in awe of the creativity\, passion and wisdom of these alchemists who are able to inspire\, amaze and thrill those who visit their communities and engage with their storytelling. His own memorable experiences include floating with local boatmen down the Dunajec River in Slovakia on hand-made wooden rafts\, an impromptu concert by Slovenian favourite musician Andrej Šifer in a wine cellar near Ljubljana and a behind-the-scenes tour at Barcelona’s Camp Nou with his five grandsons\, led by Museum Director Jordi Penas Babot. \nOriginally from East Coker in Somerset\, his book about the unique heritage of Coker Canvas\, Bucked in the Yarn\, has been awarded the prestigious Alan Ball Prize as the 2024 local history book of the year. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-spark-and-a-sense-of-wonder-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Terry-Stevens-_-The-Spark-and-a-Sense-of-Wonder-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251008T095500
DTEND;TZID=Europe/London:20251008T113000
DTSTAMP:20260407T103848
CREATED:20250912T112807Z
LAST-MODIFIED:20250912T114755Z
UID:45567-1759917300-1759923000@worldxo.org
SUMMARY:The Spark and a Sense of Wonder (Early)
DESCRIPTION:We are delighted to welcome author Terry Stevens to the Campfire for a session on the tourist experience. \nTerry’s most recent book\, The Spark and a Sense of Wonder – quoting the WXO! – is a guide for creating and enjoying inspirational tourist experiences. He will expand on his research\, talking about the importance of psychogeography to the tourist experience and identifying great examples of best practice. \nTerry on The Spark and a Sense of Wonder\n“In December 1970\, the former Editor of Fortune\, Alvin Toffler\, published Future Shock. His chapter entitled The Experience Makers provides an explosive\, brilliant\, picture of how society will consume culture and leisure experiences in the new millennium. It is astonishingly accurate in its predictions. For example\, he states that ‘simulated and non-simulated experiences will be combined in ways that will sharply challenge man’s grasp of reality as we move towards interactive films….. If you can’t serve it up real\, find a vicarious substitute.’ \n“This body of work is enlightening and a must read for all of us working in the tourism and entertainment industries. \n“Toffler’s vision is extraordinarily accurate. His predictions about the dominance of virtual reality and technology in our lives is countered with a desire to see the new technology-driven experiential world balanced with real\, authentic\, experiences. \n“With the publication of The Spark & a Sense of Wonder in July 2025\, my co-author (Dr Alan Sandry) and I demonstrate how to create and enjoy great tourist experiences. We set out the importance of psychogeography in this process\, we celebrate change-makers\, we identify 20 great examples of best practice and we nominate 18 people to form the world’s first ever Hall of Fame for Great Experience Creators.” \nTo read more about The Spark and a Sense of Wonder\, visit https://www.tourism-futures.com. \nAbout Terry\nProfessor Terry Stevens is an award-winning international tourism consultant who has been lucky to have worked with creators in 55 countries. He is continually in awe of the creativity\, passion and wisdom of these alchemists who are able to inspire\, amaze and thrill those who visit their communities and engage with their storytelling. His own memorable experiences include floating with local boatmen down the Dunajec River in Slovakia on hand-made wooden rafts\, an impromptu concert by Slovenian favourite musician Andrej Šifer in a wine cellar near Ljubljana and a behind-the-scenes tour at Barcelona’s Camp Nou with his five grandsons\, led by Museum Director Jordi Penas Babot. \nOriginally from East Coker in Somerset\, his book about the unique heritage of Coker Canvas\, Bucked in the Yarn\, has been awarded the prestigious Alan Ball Prize as the 2024 local history book of the year. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-spark-and-a-sense-of-wonder-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Terry-Stevens-_-The-Spark-and-a-Sense-of-Wonder-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T175500
DTEND;TZID=Europe/London:20251001T193000
DTSTAMP:20260407T103848
CREATED:20250911T155855Z
LAST-MODIFIED:20250911T214353Z
UID:45515-1759341300-1759347000@worldxo.org
SUMMARY:Designing for Emotion: How Music & Sensory Storytelling Drives Subconscious Experience Design (Late)
DESCRIPTION:What if you could subconsciously elevate audience emotions and create brand stickiness\, seamlessly and beautifully?  \nArtist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer Jeena Earthiva shows us how to use music and sensory storytelling\, to make the audience feel like heroes in an immersive story. \nLearn why emotional elevation matters more than the “wow” factor. \nWho should attend\n1. Experience Designers & Event Producers (who want to touch people’s hearts) \n\nTo discover new tools and approaches for creating multisensory\, emotionally transformative experiences.\nTo turn their events into interactive story worlds – that evoke emotion and deepen audience engagement. Help audience feel that they stepped into a story – almost like in a game.\n\n2. Brand Leaders & Marketers \n\nTo co-create subconscious and conscious design that creates positive emotional associations to drive loyalty\, recall\, and deeper brand love. (using music and sensory cues)\n\n3. Innovators in Music\, Entertainment\, Wellness \n\nTo curate musical\, sensory experiences\, soundscapes blending high-energy electrifying moments with calm reflective ones.\n\n4. Innovators in Tech & Gamification \n\nTo gamify (or enhance game design) player and user journeys with neuroscience-based engagement tools.\nCreative direction that blends fun\, artistic elements\, music\, science\, mechanics and more.\n\nWhat you’ll learn\n1. Subconscious Design Blending Music & Sensory Storytelling: Creating Impact People Feel Without Realizing Why \nDiscover how to use soundscapes and sensory cues to positively influence people on a subconscious level – elevating emotions without them even realizing why. \n2. How to Make Your Audience Feel “I Stepped Into a Story Where I Was The Hero” \nTreat your events as an interactive story: make people the heroes. People remember experiences where they feel seen\, heard\, and actively involved. Learn the importance of designing events like immersive stories or games – where people feel like they can make autonomous choices\, engage with fun\, and leave feeling like the hero of the journey. \n3. Why We Need More Experiential Keynotes – Layering Sound\, Emotion\, Mental Journeys \nEver sat through a long keynote wishing you could escape for coffee? Experiential keynotes change that. Discover how combining soundscapes\, emotional cues\, and guided mental journeys can turn a typical keynote into an immersive experience that engages the mind\, heart\, and senses. Don’t just listen\, experience through your senses.  \n4. Emotional Elevation vs. The “Wow” Factor: Designing Moments That Last \nYou can create moments that make people go “Oh wow” – and yes\, that can be memorable. But will it make them do something\, feel something deeper? Or are they just impressed\, with the feeling fading the next day? \nExplore the impact of intentionally generating positive emotional associations with your brand/experience\, beautifully and seamlessly. \n5. Why Events Need Both Excitement and Calm: Adding Wellness Without Boring-ness!\nEver been at a high-energy event with no space to breathe\, connect\, or have a meaningful conversation? Now imagine the opposite: a beautifully slow-paced wellness event that drifts into abstract ideas\, leaving you restless. \nThe neuroscience is clear – we need the balance of both excitement and calm.  \nHow to create events that balance electric\, high-energy moments with calm\, reflective pauses. \nAbout Jeena\nJeena Earthiva is an artist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer who creates immersive\, multisensory experiences that elevate mental fitness and wellbeing. \nFounder of Conscious Music Code\, she blends music\, soundscapes\, storytelling\, and sensory design to craft experiences that inspire & energize audiences. She is also a co-founder of startups across gaming\, corporate wellbeing\, events and conferences\, working at the intersection of experience design\, neuroscience\, technology and mental wellbeing. \nAs an Indian-born\, Belgium based entrepreneur\, she works with diverse teams across the globe\, committed to make deep global impact through creative experiences that enrich minds. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/designing-for-emotion-how-music-sensory-storytelling-drives-subconscious-experience-design-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Jeena-Earthiva-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T095500
DTEND;TZID=Europe/London:20251001T113000
DTSTAMP:20260407T103848
CREATED:20250912T095824Z
LAST-MODIFIED:20250912T095824Z
UID:45548-1759312500-1759318200@worldxo.org
SUMMARY:Designing for Emotion: How Music & Sensory Storytelling Drives Subconscious Experience Design (Early)
DESCRIPTION:What if you could subconsciously elevate audience emotions and create brand stickiness\, seamlessly and beautifully?  \nArtist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer Jeena Earthiva shows us how to use music and sensory storytelling\, to make the audience feel like heroes in an immersive story. \nLearn why emotional elevation matters more than the “wow” factor. \nWho should attend\n1. Experience Designers & Event Producers (who want to touch people’s hearts) \n\nTo discover new tools and approaches for creating multisensory\, emotionally transformative experiences.\nTo turn their events into interactive story worlds – that evoke emotion and deepen audience engagement. Help audience feel that they stepped into a story – almost like in a game.\n\n2. Brand Leaders & Marketers \n\nTo co-create subconscious and conscious design that creates positive emotional associations to drive loyalty\, recall\, and deeper brand love. (using music and sensory cues)\n\n3. Innovators in Music\, Entertainment\, Wellness \n\nTo curate musical\, sensory experiences\, soundscapes blending high-energy electrifying moments with calm reflective ones.\n\n4. Innovators in Tech & Gamification \n\nTo gamify (or enhance game design) player and user journeys with neuroscience-based engagement tools.\nCreative direction that blends fun\, artistic elements\, music\, science\, mechanics and more.\n\nWhat you’ll learn\n1. Subconscious Design Blending Music & Sensory Storytelling: Creating Impact People Feel Without Realizing Why \nDiscover how to use soundscapes and sensory cues to positively influence people on a subconscious level – elevating emotions without them even realizing why. \n2. How to Make Your Audience Feel “I Stepped Into a Story Where I Was The Hero” \nTreat your events as an interactive story: make people the heroes. People remember experiences where they feel seen\, heard\, and actively involved. Learn the importance of designing events like immersive stories or games – where people feel like they can make autonomous choices\, engage with fun\, and leave feeling like the hero of the journey. \n3. Why We Need More Experiential Keynotes – Layering Sound\, Emotion\, Mental Journeys \nEver sat through a long keynote wishing you could escape for coffee? Experiential keynotes change that. Discover how combining soundscapes\, emotional cues\, and guided mental journeys can turn a typical keynote into an immersive experience that engages the mind\, heart\, and senses. Don’t just listen\, experience through your senses.  \n4. Emotional Elevation vs. The “Wow” Factor: Designing Moments That Last \nYou can create moments that make people go “Oh wow” – and yes\, that can be memorable. But will it make them do something\, feel something deeper? Or are they just impressed\, with the feeling fading the next day? \nExplore the impact of intentionally generating positive emotional associations with your brand/experience\, beautifully and seamlessly. \n5. Why Events Need Both Excitement and Calm: Adding Wellness Without Boring-ness!\nEver been at a high-energy event with no space to breathe\, connect\, or have a meaningful conversation? Now imagine the opposite: a beautifully slow-paced wellness event that drifts into abstract ideas\, leaving you restless. \nThe neuroscience is clear – we need the balance of both excitement and calm.  \nHow to create events that balance electric\, high-energy moments with calm\, reflective pauses. \nAbout Jeena\nJeena Earthiva is an artist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer who creates immersive\, multisensory experiences that elevate mental fitness and wellbeing. \nFounder of Conscious Music Code\, she blends music\, soundscapes\, storytelling\, and sensory design to craft experiences that inspire & energize audiences. She is also a co-founder of startups across gaming\, corporate wellbeing\, events and conferences\, working at the intersection of experience design\, neuroscience\, technology and mental wellbeing. \nAs an Indian-born\, Belgium based entrepreneur\, she works with diverse teams across the globe\, committed to make deep global impact through creative experiences that enrich minds. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/designing-for-emotion-how-music-sensory-storytelling-drives-subconscious-experience-design-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Jeena-Earthiva-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T175500
DTEND;TZID=Europe/London:20250924T193000
DTSTAMP:20260407T103848
CREATED:20250918T124700Z
LAST-MODIFIED:20250920T081837Z
UID:45965-1758736500-1758742200@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Late)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame. \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!” \nAnd thus a Campfire was born. \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…) \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design. \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry. \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest. \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T095500
DTEND;TZID=Europe/London:20250924T113000
DTSTAMP:20260407T103848
CREATED:20250918T124634Z
LAST-MODIFIED:20250920T081457Z
UID:45961-1758707700-1758713400@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Early)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame.  \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!”  \nAnd thus a Campfire was born!  \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…)  \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design.  \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry.  \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest.  \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T175500
DTEND;TZID=Europe/London:20250917T200000
DTSTAMP:20260407T103848
CREATED:20250911T153842Z
LAST-MODIFIED:20250912T142942Z
UID:45501-1758131700-1758139200@worldxo.org
SUMMARY:Bompas & Parr: The Future of P-Leisure 2026 | Nightlife
DESCRIPTION:Bompas & Parr presents a vital new chapter of their Future of P-Leisure series\, diving into the uncertain future of nightlife. \nP-Leisure reimagines pleasure in the public realm – from museums to placemaking – and now turns to nightlife for the latest findings around what we do together in public. \nAs 65 clubs closed in 2024 alone\, this timely and urgent discussion is framed to decipher the emerging new forms of togetherness and ‘public leisure’. \nOriginally presented at the Barbican Centre on 8th July 2025\, the latest Future of P-Leisure report continues Bompas & Parr’s mission to map how we gather\, party and connect in the 21st century. \nDownload report here >> Link \nAbout Bompas & Parr\nBompas & Parr is a creative studio made up of artists\, architects\, chefs\, designers\, marketeers\, strategists and technologists. \nThrough consultancy\, delivering Location Based Experiences (LBEs) and writing publications\, the studio challenges the world around us with radical creativity and a thirst for provoking innovation. The studio works with cultural institutions\, attractions\, governments\, developers and brands to deliver this work. \nBompas & Parr works with brands such as Coca-Cola\, Johnnie Walker\, Mercedes\, and LVMH as well as cultural institutions such as The Barbican\, San Francisco Museum of Modern Art and The Fitzwilliam Museum\, Cambridge. The studio is based in The Barbican\, but has realised projects on practically every continent. \nHow to watch this Campfire\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/bompas-parr-future-of-p-leisure-2026-nightlife/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Bompas-Parr-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T095500
DTEND;TZID=Europe/London:20250917T113000
DTSTAMP:20260407T103848
CREATED:20250911T144811Z
LAST-MODIFIED:20250911T221635Z
UID:45494-1758102900-1758108600@worldxo.org
SUMMARY:How Immersive Experiences Are Creating a Better Future | Luna Park Sydney
DESCRIPTION:Luna Park Sydney is a multi-layered immersive experiences transformation looking backwards to the original 1935 identity and ethos of Luna Park Sydney\, to then build a direction forwards for future generations. \nJoin Luna Park Sydney’s CEO John Hughes and Head of Strategy & Experiences Lucy Keeler to discover the secrets of the transformation of this iconic theme park – and what’s coming next. \nYou’ll discover:\n\nFor the technical minded: What is the optimal tech-stack for an immersive space to maximize capability?\nFor brand identity professionals: How do you get locals to re-engage with their iconic park\, when they’ve overlooked it for many decades?\nFor the designers: How do you balance a site’s heritage with technology-driven attractions? What do you keep? What do you abandon?\n\nAbout John & Lucy:\nJohn Hughes was engaged to transform Luna Park Sydney from a rare\, iconic\, heritage amusement park to the number one experiences destination in APAC. John and Lucy have created\, commissioned and produced seven immersive experiences in the past two years and developed a multi-experience partnership with Netflix. Squid Game: The Experience at Luna Park was designed and developed by Lucy and her team was sold out for 5 months and according to Netflix\, ‘the best performing\, best reviewed Squid Game Experience in the world’. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-immersive-experiences-are-creating-a-better-future-luna-park-sydney/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Luna-Park-Sydney-early-17-Sept.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T175500
DTEND;TZID=Europe/London:20250910T193000
DTSTAMP:20260407T103848
CREATED:20250912T113533Z
LAST-MODIFIED:20250912T113533Z
UID:45571-1757526900-1757532600@worldxo.org
SUMMARY:Engage or Fade: Why Cognitive Design is the Future of Events
DESCRIPTION:There is immense competition at the gateway to the minds of audiences in the events industry. \nWe are at a critical inflection point where attention is fragmented\, cognitive overload is the norm\, and conventional approaches are no longer enough. \nBen Moorsom is leading a global movement to rethink how we engage. As the creator of Neuroscaping® and a 25+ year pioneer at the intersection of behavioral science and experience design\, Ben helps organizations stop wasting effort on legacy tactics and start designing for what really matters: the mind. \nIn his eye-opening discussion\, Engage or Fade\, Ben challenges outdated event practices and exposes how many well-intentioned design choices actually drive adverse engagement. For example\, branding every surface doesn’t increase brand recall—it teaches the brain to ignore you. And he will reveal what sound level\, common at many events\, actually reduce comprehension and memory. \nDrawing from hundreds of Behavioral Experience AuditsTM\, Ben demonstrates how small\, strategic changes can lead to profound behavioral impact. This isn’t about more tech\, more hype\, or louder environments. It’s about making it easier for attendees to engage by reducing cognitive friction and aligning with how the brain processes information. It’s about replacing outdated KPIs with behavioral ones—so that events don’t just feel successful\, they are successful in driving meaningful outcomes. \nBen shares practical frameworks like the ALIGN® System\, the Audience Priming EffectTM\, and the Cognitive ResonanceTM Checklist to equip event professionals with tools they can use immediately to create smarter\, more resonant\, high-impact experiences. \nIf you’re still measuring what was easy to count—instead of what truly counts—it’s time to rethink. Reach out to explore how this presentation can elevate your event\, your audience\, and your outcomes. \nAbout Ben Moorsom \nBen Moorsom is Founder\, President and CEO of Debut Group. He is the creator of Neuroscaping® and author of Engagement: Decoded™. \nBen is passionate about audience engagement. He began his career in marketing communications as a producer but early on\, he noticed that corporate communications efforts were so often missing the mark and at times\, even causing harm. There had to be a better way to reach the hearts and minds of audiences. \nSince 1997\, Ben has been pioneering the fusion of behavioral science with creative and communications to drive engagement and behavior change. As the founder\, president and CEO of Debut\, Ben boldly leads debut’s team towards meaningful engagement outcomes for our clients and their audiences. His work has spanned across neuroscience\, event psychology\, change management\, artificial intelligence\, virtual reality\, and even the metaverse. \nBen is a seeker who thrives on discovering and decoding new knowledge and a disrupter who’s made it his life’s mission to deconstruct\, recalibrate\, and engineer engagement. \nTo learn more about Ben\, visit: www.benmoorsom.com \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/engage-or-fade-why-cognitive-design-is-the-future-of-events/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Ben-Moorsom-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T095500
DTEND;TZID=Europe/London:20250910T113000
DTSTAMP:20260407T103848
CREATED:20250912T114033Z
LAST-MODIFIED:20250912T114110Z
UID:45573-1757498100-1757503800@worldxo.org
SUMMARY:Awe: A Shortcut to Insight\, Connection & Creativity
DESCRIPTION:Ever catch yourself asking: \n“What am I putting all this effort in for?” \nYou’re not alone. In fact\, moments like this may signal a deeper need: to reconnect with purpose\, spark new thinking\, and re-ignite your curiosity. \nBecause when we stop learning\, we get stuck.\nBut when we learn — really learn — our wellbeing improves. Our relationships strengthen. Our work has meaning. We find our why. \nAnd nothing supercharges this more than experiencing awe. \nAwe: A Shortcut to Insight\, Connection & Creativity\nIn this live\, interactive Campfire\, Dorchess de Koning\, founder of Awe Academy\, invites you to explore how awe fuels personal growth\, team synergy\, and performance — especially in the workplace. \nInstead of long presentations\, you’ll take part in experiential exercises designed to spark insight and enhance connection\, drawn from Dorchess’s work designing neuroscience based team workshops across government\, education\, and corporate sectors. \nShe’ll also share frameworks like Theory U\, insights from neuroscience\, and the power of embodiment and systemic constellations work — all in a dynamic group format that’s both experiential and evidence-based. \nWho Is This For?\nThis Campfire is ideal for those interested in: \n\nProfessional development retreats that combine science and soul\nExperiential learning that improves communication and creativity\nOutdoor retreats for team building with real personal transformation\nWorkshops that use awe to reconnect teams with their purpose\nAnyone seeking to enhance their impact through purpose-driven work\n\nAbout Awe Academy\nAwe Academy designs immersive\, outdoor learning experiences — including offsites\, retreats\, and workations — that blend personal development with professional growth. Each experience is crafted to help individuals and teams step away from the grind and step into their full potential. \nAbout Dorchess de Koning\nDorchess is a globally sought-after experience design consultant\, embodiment coach\, and founder of Awe Academy. With a background in mental health science\, art direction\, and systemic work\, she creates neuroscience based team workshops and transformation programs for organisations across sectors. \nFrom the Department of Education to tech innovators and hospitality giants\, she’s helped teams rediscover their purpose\, improve collaboration\, and make sustainable impact. Her approach harnesses group dynamics\, creative expression\, and deep personal insight to fuel breakthroughs. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/activate-the-awesome/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Dorchess-de-Koning-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250903T175500
DTEND;TZID=Europe/London:20250903T193000
DTSTAMP:20260407T103848
CREATED:20250911T215237Z
LAST-MODIFIED:20250912T121905Z
UID:45521-1756922100-1756927800@worldxo.org
SUMMARY:7 Science-Backed Rules for More Impactful Experiences (Late)
DESCRIPTION:What makes an experience truly worth it? \nAsk James Wallman – author of Time And How To Spend It (A Financial Times Bestseller) and\, of course\, CEO of the WXO! \nJoin us by the Campfire this Wednesday for ‘7 Science-Backed Rules for More Impactful Experiences’ \nThe STORIES checklist is the central idea in James’s book and offers a powerful framework for testing whether an experience delivers meaning\, memorability\, and transformation. \nFor the first time ever\, James will share it with the WXO community. \nYou’ll discover\n\nWhat the STORIES checklist is – and why it matters\nWhich experiences pass the test\nOther practical tools for experience designers\, including DARG FUNC and AWESOMER\nHow to use these frameworks to design more impactful experiences for your audiences\n\nWho should attend?\n\nExperience designers & strategists\nFacilitators & workshop leaders\nMarketers\, CX & EX leaders\nAnyone creating experiences that aim to inspire\, connect & transform\n\nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/7-science-backed-rules-for-more-impactful-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/jW-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241009T100000
DTEND;TZID=Europe/London:20241009T233000
DTSTAMP:20260407T103848
CREATED:20250911T220515Z
LAST-MODIFIED:20250911T221526Z
UID:45538-1728468000-1728516600@worldxo.org
SUMMARY:The E.M.O.T.I.O.N.A.L Framework For Making Experiences
DESCRIPTION:Can we interrogate the commonalities between creating experiences? \nAt the WXO\, we definitely think there are processes and frameworks that can be transferred between experiences and sectors. But what does it look like when you take more than 20 years of creating standout experiences and attempt to codify it in one framework…? \nCreative Director SERMAD BUNI has been making experiences for over two decades. In this Campfire\, he’ll share some of what he’s learned in spearheading experiences – particularly within IP and ticketed experiences – for Icons (The Up House\, Polly Pocket House)\, Squid Games: The Trials\, Bravocon\, and many\, many more\, and use it as a jumping-off point to interrogate how we design our own experiences. \nHe’ll share his E.M.O.T.I.O.N.A.L framework for creating experiences\, broken down across a previous experience. The first three stand for Empathy\, Motivations\, and Obsessions – but you’ll have to join us to hear the rest… \nIn anticipation\, consider these 3 questions: \n\nDo you have an existing experience design framework or methodology?\nCan you apply the E.M.O.T.I.O.N.A.L framework to what you are creating?\nAre there pieces of the framework missing?\n\nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nThis earlier Campfire is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 09:55 – 11:25\nParis: 10:55 – 12:25\nShanghai & Singapore: 16:55 – 18:25\nDubai: 12:55 – 14:25\nSydney: 18:55 – 20:25\nAuckland: 20:55 – 22:25\nMumbai: 14:25 – 16:55\nTokyo: 17:55 – 19:25 
URL:https://worldxo.org/event/the-e-m-o-t-i-o-n-a-l-framework-for-making-experiences/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Sermad-Buni-Campfire.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221005T175500
DTEND;TZID=Europe/London:20221005T192500
DTSTAMP:20260407T103848
CREATED:20220907T141456Z
LAST-MODIFIED:20220909T115522Z
UID:15933-1664992500-1664997900@worldxo.org
SUMMARY:Campfire 80: Using Crypto & NFTs To Fuel Immersive Experiences
DESCRIPTION:Bobby Kunta is the Co-Founder of Nonfungible (NonFun) Events\, which crafts IRL and metaverse experiences through NFT community building and blockchain play-to-earn gaming and esports.Kunta will reveal how NonFun developed their “Party-to-Earn” platform for gamified\, tokenised events\, a subscription-based platform-as-a-service tool for immersive\, experiential marketing in the form of an event guide mobile app.It represents just one example of how we can use crypto and NFTs to incentivise the kinds of behaviours we hope to see from our target audiences. Together\, we’ll discuss how else we might apply the principles behind Party-to-Earn to add value to our own experiences and make them a party for everyone. \nTo get in the zone\, ask yourself: \n\nAt your experiences\, is there a party who typically doesn’t stand to gain as much as the others?\nWhat use cases have you considered for your own digital assets (or those of other parties) in adding value to members of your community?\nWhat kind of value (perks\, privileges\, accessibility\, etc) would you like to see made more available to members of your community?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-80-bobby-kunta/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfire-80.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220928T175500
DTEND;TZID=Europe/London:20220928T192500
DTSTAMP:20260407T103848
CREATED:20220907T144543Z
LAST-MODIFIED:20220909T132751Z
UID:20881-1664387700-1664393100@worldxo.org
SUMMARY:Campfire 79: The Science Of The Extraordinary And Customer Happiness
DESCRIPTION:What if we told you there was a formula for creating extraordinary experiences?\n\nNeuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences\, based on his measurement of 50\,000 brains.\n\nAs he launches his new book\, Immersion: The Science of the Extraordinary and Source of Happiness\, Zak will share how: \n\nThere’s a scientific formula to consistently create extraordinary experiences.\nThe data shows that those who use this formula increase the impact of experiences tenfold.\nYou can guess if your experience will be extraordinary – or you can apply his insights to ensure it is.\n\nIn the words of experience impresario and WXO Co-Founder Joe Pine: \n“Staging engaging experiences has long been an art\, but in the great Paul Zak’s capable hands\, you will learn how to apply science to the task\, tremendously enhancing your ability to create extraordinary experiences for your customers\, your employees\, and even yourself.” \n\nIn anticipation\, think about these 3 questions: \n\nWhat is the neurologic basis for extraordinary experiences?\n\nWhat design principles increase the likelihood of the extraordinary occurring?\n\nWhy do people crave repetition of the extraordinary\, and how does this affect their happiness?
URL:https://worldxo.org/event/campfire-79-paul-zak/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-78-79.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220928T095500
DTEND;TZID=Europe/London:20220928T112500
DTSTAMP:20260407T103848
CREATED:20220907T143951Z
LAST-MODIFIED:20220909T132736Z
UID:20879-1664358900-1664364300@worldxo.org
SUMMARY:Campfire 78: The Science Of The Extraordinary And Customer Happiness
DESCRIPTION:What if we told you there was a formula for creating extraordinary experiences?\n\nNeuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences\, based on his measurement of 50\,000 brains.\n\nAs he launches his new book\, Immersion: The Science of the Extraordinary and Source of Happiness\, Zak will share how: \n\nThere’s a scientific formula to consistently create extraordinary experiences.\nThe data shows that those who use this formula increase the impact of experiences tenfold.\nYou can guess if your experience will be extraordinary – or you can apply his insights to ensure it is.\n\nIn the words of experience impresario and WXO Co-Founder Joe Pine: \n“Staging engaging experiences has long been an art\, but in the great Paul Zak’s capable hands\, you will learn how to apply science to the task\, tremendously enhancing your ability to create extraordinary experiences for your customers\, your employees\, and even yourself.” \n\nIn anticipation\, think about these 3 questions: \n\nWhat is the neurologic basis for extraordinary experiences?\n\nWhat design principles increase the likelihood of the extraordinary occurring?\n\nWhy do people crave repetition of the extraordinary\, and how does this affect their happiness?
URL:https://worldxo.org/event/campfire-78-paul-zak/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-78-79.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220921T175500
DTEND;TZID=Europe/London:20220921T192500
DTSTAMP:20260407T103848
CREATED:20220907T143550Z
LAST-MODIFIED:20220907T144620Z
UID:20874-1663782900-1663788300@worldxo.org
SUMMARY:Campfire 77: Field Data From The Front Lines
DESCRIPTION:When it comes to measuring the impact of our experiences\, we’re often limited to the qualitative data that comes from asking people what they thought.But this approach has its limitations. Firstly\, people lie! And secondly\, our conscious answers don’t always reflect our unconscious emotional state.We believe that having quantitative data that tells a compelling story about our experiences is one of the key things that will help people take the Experience Economy seriously. It’s why we invited neuroscientist Paul Zak – who’ll be hosting a new Campfire on 28 September – to share his groundbreaking system for measuring immersion.And it’s why we’re delighted to announce performer and director Leah Ableson as our Firestarter for 21 September\, with another bold approach to capturing feedback. \nAbleson has worked as a performer and director in the immersive theatre space for nearly a decade\, leading audiences through highly intimate experiential performances like Bottom of the Ocean and Whisperlodge. She’ll draw on this experience and her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask. We’ll also explore how effective knowledge shares between performers and creative teams can up the efficacy of your playtesting. \nIn anticipation\, think about these 3 questions: \n\nHow can we better facilitate conversations between the “front end” and “back end” members of a creative team?\nIn what ways in the past have you\, as an audience member/consumer\, provided feedback via your behaviour to a performer of an experience?\nWhat questions about an experience can an audience member answer that the creator of the experience can’t?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-77-leah-ableson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-76-77.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220921T095500
DTEND;TZID=Europe/London:20220921T112500
DTSTAMP:20260407T103848
CREATED:20220907T142954Z
LAST-MODIFIED:20220907T142954Z
UID:20859-1663754100-1663759500@worldxo.org
SUMMARY:Campfire 76: Field Data From The Front Lines
DESCRIPTION:When it comes to measuring the impact of our experiences\, we’re often limited to the qualitative data that comes from asking people what they thought.But this approach has its limitations. Firstly\, people lie! And secondly\, our conscious answers don’t always reflect our unconscious emotional state.We believe that having quantitative data that tells a compelling story about our experiences is one of the key things that will help people take the Experience Economy seriously. It’s why we invited neuroscientist Paul Zak – who’ll be hosting a new Campfire on 28 September – to share his groundbreaking system for measuring immersion.And it’s why we’re delighted to announce performer and director Leah Ableson as our Firestarter for 21 September\, with another bold approach to capturing feedback. \nAbleson has worked as a performer and director in the immersive theatre space for nearly a decade\, leading audiences through highly intimate experiential performances like Bottom of the Ocean and Whisperlodge. She’ll draw on this experience and her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask. We’ll also explore how effective knowledge shares between performers and creative teams can up the efficacy of your playtesting. \nIn anticipation\, think about these 3 questions: \n\nHow can we better facilitate conversations between the “front end” and “back end” members of a creative team?\nIn what ways in the past have you\, as an audience member/consumer\, provided feedback via your behaviour to a performer of an experience?\nWhat questions about an experience can an audience member answer that the creator of the experience can’t?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-76-leah-ableson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-76-77.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220914T175500
DTEND;TZID=Europe/London:20220914T192500
DTSTAMP:20260407T103848
CREATED:20220902T134622Z
LAST-MODIFIED:20220902T134623Z
UID:20707-1663178100-1663183500@worldxo.org
SUMMARY:Campfire 75: X Thinking With Michael Lai
DESCRIPTION:We’re living in the era of experience\, where commodities compete for the attention of consumers in a ruthless retail landscape\, and brands survive and succeed based on the experiences they create. \nYet too few companies embrace these values at a strategic level.So Michael T Lai\, co-author of one of China’s best-selling books on the Experience Economy\, X Thinking\, has created a crystal-clear roadmap for any business that wants to leverage experience to deliver a better brand\, better customer relationships\, and better shareholder returns. \nJoin Lai for the return of the WXO Campfires\, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands\, and how it has enabled eXperience innovation in China. \n\nExpect: \n\nEngaging personal stories that make you think – like when Lai’s grandma let him try her cigarettes!\nModels that are easy to understand – including the Experience Masterplan\, the X Thinking Relationship Model and X Thinking Maturity Model.\nCase studies that bring it all to life – such as how Xiao Guan Tea turned transactions into memorable moments.\n\nIn anticipation\, think about these 3 questions: \n\nWho is the most valuable customer for your brand? What makes them the most valuable customer?\nWhat value do you provide this customer? Is it functional\, emotional\, or even meaningful?\nHow can this customer perceive this value from your brand – that which sets you apart from your competitors?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-75-mike-lai/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-74-75-Mike-Lai.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220914T095500
DTEND;TZID=Europe/London:20220914T112500
DTSTAMP:20260407T103848
CREATED:20220902T134321Z
LAST-MODIFIED:20220902T134321Z
UID:20703-1663149300-1663154700@worldxo.org
SUMMARY:Campfire 74: X Thinking With Michael Lai
DESCRIPTION:We’re living in the era of experience\, where commodities compete for the attention of consumers in a ruthless retail landscape\, and brands survive and succeed based on the experiences they create. \nYet too few companies embrace these values at a strategic level.So Michael T Lai\, co-author of one of China’s best-selling books on the Experience Economy\, X Thinking\, has created a crystal-clear roadmap for any business that wants to leverage experience to deliver a better brand\, better customer relationships\, and better shareholder returns. \nJoin Lai for the return of the WXO Campfires\, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands\, and how it has enabled eXperience innovation in China. \n\nExpect: \n\nEngaging personal stories that make you think – like when Lai’s grandma let him try her cigarettes!\nModels that are easy to understand – including the Experience Masterplan\, the X Thinking Relationship Model and X Thinking Maturity Model.\nCase studies that bring it all to life – such as how Xiao Guan Tea turned transactions into memorable moments.\n\nIn anticipation\, think about these 3 questions: \n\nWho is the most valuable customer for your brand? What makes them the most valuable customer?\nWhat value do you provide this customer? Is it functional\, emotional\, or even meaningful?\nHow can this customer perceive this value from your brand – that which sets you apart from your competitors?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-74-mike-lai/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-74-75-Mike-Lai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220720T175500
DTEND;TZID=Europe/London:20220720T192500
DTSTAMP:20260407T103848
CREATED:20220616T102651Z
LAST-MODIFIED:20220624T134237Z
UID:16464-1658339700-1658345100@worldxo.org
SUMMARY:Campfire 73 (Season Finale): The Transformative Power Of Time Well Designed
DESCRIPTION:Forget superfoods. It’s time for super-experiences. \nSome experiences are like junk food: spending too much time indoors\, alone\, scrolling Facebook or watching TV\, for example. \nOthers are like a superfood: getting offline and outside\, doing things for or with others\, and staying active. \n​​Of course\, these experiences require that we actually take time off – not easy in a culture obsessed with productivity. After all\, 55% of Americans don’t use all their paid vacation time. \nHowever\, researchers at Columbia\, Harvard and Georgetown universities have found that a “functional alibi” can be helpful: we’re more likely to go camping if we acknowledge it will be good for our productivity at work. Read more about this in a column our CEO James Wallman wrote for TIME magazine. \nSo when we design and promote our experiences\, if we can convince people that they will emerge smarter\, better\, transformed\, we have a much better chance of persuading them to book that time off and trust us with their hours – and their wallets. \nAlex Soojung-Kim Pang is a Silicon Valley consultant and author of the bestselling book Rest. In it\, he shows that if you – and your target audience! – take more time off and use it well\, you’ll be better both in AND outside of work as a result. \nAhead of our summer break\, join him and other experience experts to discuss how to design experiences that provoke creativity and curiosity\, expand people’s minds\, and make them more likely to spend their precious time and money with you. \nIn anticipation\, think about these 3 questions: \n\nWhat was the last “super-experience” you attended or designed?\nHow did it increase your creativity\, curiosity\, productivity or wellbeing?\nHow might you turn your experiences into “super-experiences” – and promote the potential health / human benefits of your next experience?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-73-alex-soojung-kim-pang/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-73-Alex-Soojung-Kim-Pang.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220720T125500
DTEND;TZID=Europe/London:20220720T142500
DTSTAMP:20260407T103848
CREATED:20220624T120815Z
LAST-MODIFIED:20220624T120815Z
UID:16968-1658321700-1658327100@worldxo.org
SUMMARY:Campfire 72: Hooked! How To Turn Your Experience Into A Habit
DESCRIPTION:Acquiring a new customer costs five to 25 times more than retaining an existing one (Harvard Business Review). \nSo\, if we can create experiences that people return to again and again\, we’re not only designing a more satisfying experience\, but a more profitable experience – and more sustainable business. \nSo how can you turn your experience’s customers into experience addicts? \nThe key is this: to design “habitual experiences” – experiences that people come to through habit. \nNir Eyal is the author of the bestselling book Hooked\, which has an average rating of 4.6 from over 4\,600 Amazon reviews. \nIn it\, he explains how to build habit-forming tech products – but we don’t think his ideas are limited to the likes of Facebook or Google. \nWhether you work in CX\, theme parks\, wellbeing\, or any other area of the Experience Economy\, knowing how to turn someone into a habitual\, loyal customer who keeps coming back to your experience is priceless knowledge. \nIn our penultimate Campfire of season 5\, join Eyal and experience experts as we investigate the ideas in Hooked and experiment with how we can use them across the Experience Economy. \nIn anticipation\, think about these 3 questions: \n\nWhat “triggers” do you use to inspire your customers to take action? Are these external or internal? And how can you turn external into internal?\nDo you already deliver intermittent variable rewards?\nWhat investment do people make in your experience to hook them into coming again?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-72-hooked-nir-eyal/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-72-Nir-Eyal.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220713T175500
DTEND;TZID=Europe/London:20220713T192500
DTSTAMP:20260407T103848
CREATED:20220616T094623Z
LAST-MODIFIED:20220624T133843Z
UID:16460-1657734900-1657740300@worldxo.org
SUMMARY:Campfire 71: Tech That Takes You There Before And After
DESCRIPTION:The travel summer season is in full swing – but remember when it wasn’t? \nIn recent years\, travellers were forced to seek their thrills from the confines of their own homes. \nAnd even though IRL travel is back on the cards\, as a result the time before and in particular after a vacation has become far more important. This doesn’t just apply to travel\, but to all experiences. \nSo what can museums\, attractions\, hotels and all other experience creators do when their audiences are not on site to increase those most overlooked of the “five Es” of experiences: entice and extend? \nHow can you take your experiences into customers’ living rooms and remind them of the beautiful moments they had? \nAnd how can you merge the digital and physical worlds to create something far more impactful than yet another newsletter? \nBarbara Prodinger is a lecturer in Experience Design in the field of Tourism at the University of Applied Sciences in Salzburg\, Austria. \nDuring the pandemic\, she asked herself how a travel destination might get in touch with its guests in times of travel restrictions. This is how her startup\, LIVIAR\, was born. By merging the physical with the digital world\, travellers can now dive into their holiday memories. \nIn anticipation\, think about these questions: \n\nWhat new ways could you engage with your clients before the actual experience?\nHow about afterwards?\nHow might you create a tailored experience in your customers’ living rooms?\nHow might you merge the digital and physical worlds?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-71-barbara-prodinger/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfires-70-71-Barbara-Prodinger.jpg
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