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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T175500
DTEND;TZID=Europe/London:20250924T193000
DTSTAMP:20260407T121334
CREATED:20250918T124700Z
LAST-MODIFIED:20250920T081837Z
UID:45965-1758736500-1758742200@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Late)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame. \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!” \nAnd thus a Campfire was born. \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…) \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design. \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry. \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest. \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250924T095500
DTEND;TZID=Europe/London:20250924T113000
DTSTAMP:20260407T121334
CREATED:20250918T124634Z
LAST-MODIFIED:20250920T081457Z
UID:45961-1758707700-1758713400@worldxo.org
SUMMARY:How to Design Experiences for Gen Z (Early)
DESCRIPTION:How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?  \nDesigner and illustrator Mia Thatcher from Creative Principals says this need to stop – now! \nWhy? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like. \nJoin Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame.  \nThe idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said\, “We are all talking about how to design for young people\, but you are the only one in the room under the age of 23!”  \nAnd thus a Campfire was born!  \nMia will explore: \n\nWhat “old people” get wrong about Gen Z\nGen Z’s well-documented love of nostalgia​\nWhy they’d rather spend four hours watching a video essay instead of reading one…\nWhy they want to feel like they are part of something bigger (kind of like the WXO).\nWhat bugs Gen Z (and what excites them)\nPlus she’ll share ways to find common ground without pandering\n\nThe Campfire will include practical tips based on both personal experience and on-the-job research.  \nAs well as Gen Z\, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or\, as she calls them\, ‘Sticky iPad babies’…)  \nAbout Mia Thatcher and Creative Principals\nMia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design.  \nFrom concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance\, Mia has quickly proven herself as one of the rising creative voices in the experience industry.  \nOther projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad\, the FM Claims Experience\, J. Kruse Education Center and Abu Dhabi’s Winterfest.  \nMia also just closed a deal to design and write a graphic novel with a major American publisher. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-to-design-experiences-for-gen-z-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Mia-Thatcher-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T175500
DTEND;TZID=Europe/London:20250917T200000
DTSTAMP:20260407T121334
CREATED:20250911T153842Z
LAST-MODIFIED:20250912T142942Z
UID:45501-1758131700-1758139200@worldxo.org
SUMMARY:Bompas & Parr: The Future of P-Leisure 2026 | Nightlife
DESCRIPTION:Bompas & Parr presents a vital new chapter of their Future of P-Leisure series\, diving into the uncertain future of nightlife. \nP-Leisure reimagines pleasure in the public realm – from museums to placemaking – and now turns to nightlife for the latest findings around what we do together in public. \nAs 65 clubs closed in 2024 alone\, this timely and urgent discussion is framed to decipher the emerging new forms of togetherness and ‘public leisure’. \nOriginally presented at the Barbican Centre on 8th July 2025\, the latest Future of P-Leisure report continues Bompas & Parr’s mission to map how we gather\, party and connect in the 21st century. \nDownload report here >> Link \nAbout Bompas & Parr\nBompas & Parr is a creative studio made up of artists\, architects\, chefs\, designers\, marketeers\, strategists and technologists. \nThrough consultancy\, delivering Location Based Experiences (LBEs) and writing publications\, the studio challenges the world around us with radical creativity and a thirst for provoking innovation. The studio works with cultural institutions\, attractions\, governments\, developers and brands to deliver this work. \nBompas & Parr works with brands such as Coca-Cola\, Johnnie Walker\, Mercedes\, and LVMH as well as cultural institutions such as The Barbican\, San Francisco Museum of Modern Art and The Fitzwilliam Museum\, Cambridge. The studio is based in The Barbican\, but has realised projects on practically every continent. \nHow to watch this Campfire\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/bompas-parr-future-of-p-leisure-2026-nightlife/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Bompas-Parr-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250917T095500
DTEND;TZID=Europe/London:20250917T113000
DTSTAMP:20260407T121334
CREATED:20250911T144811Z
LAST-MODIFIED:20250911T221635Z
UID:45494-1758102900-1758108600@worldxo.org
SUMMARY:How Immersive Experiences Are Creating a Better Future | Luna Park Sydney
DESCRIPTION:Luna Park Sydney is a multi-layered immersive experiences transformation looking backwards to the original 1935 identity and ethos of Luna Park Sydney\, to then build a direction forwards for future generations. \nJoin Luna Park Sydney’s CEO John Hughes and Head of Strategy & Experiences Lucy Keeler to discover the secrets of the transformation of this iconic theme park – and what’s coming next. \nYou’ll discover:\n\nFor the technical minded: What is the optimal tech-stack for an immersive space to maximize capability?\nFor brand identity professionals: How do you get locals to re-engage with their iconic park\, when they’ve overlooked it for many decades?\nFor the designers: How do you balance a site’s heritage with technology-driven attractions? What do you keep? What do you abandon?\n\nAbout John & Lucy:\nJohn Hughes was engaged to transform Luna Park Sydney from a rare\, iconic\, heritage amusement park to the number one experiences destination in APAC. John and Lucy have created\, commissioned and produced seven immersive experiences in the past two years and developed a multi-experience partnership with Netflix. Squid Game: The Experience at Luna Park was designed and developed by Lucy and her team was sold out for 5 months and according to Netflix\, ‘the best performing\, best reviewed Squid Game Experience in the world’. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-immersive-experiences-are-creating-a-better-future-luna-park-sydney/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Luna-Park-Sydney-early-17-Sept.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T175500
DTEND;TZID=Europe/London:20250910T193000
DTSTAMP:20260407T121334
CREATED:20250912T113533Z
LAST-MODIFIED:20250912T113533Z
UID:45571-1757526900-1757532600@worldxo.org
SUMMARY:Engage or Fade: Why Cognitive Design is the Future of Events
DESCRIPTION:There is immense competition at the gateway to the minds of audiences in the events industry. \nWe are at a critical inflection point where attention is fragmented\, cognitive overload is the norm\, and conventional approaches are no longer enough. \nBen Moorsom is leading a global movement to rethink how we engage. As the creator of Neuroscaping® and a 25+ year pioneer at the intersection of behavioral science and experience design\, Ben helps organizations stop wasting effort on legacy tactics and start designing for what really matters: the mind. \nIn his eye-opening discussion\, Engage or Fade\, Ben challenges outdated event practices and exposes how many well-intentioned design choices actually drive adverse engagement. For example\, branding every surface doesn’t increase brand recall—it teaches the brain to ignore you. And he will reveal what sound level\, common at many events\, actually reduce comprehension and memory. \nDrawing from hundreds of Behavioral Experience AuditsTM\, Ben demonstrates how small\, strategic changes can lead to profound behavioral impact. This isn’t about more tech\, more hype\, or louder environments. It’s about making it easier for attendees to engage by reducing cognitive friction and aligning with how the brain processes information. It’s about replacing outdated KPIs with behavioral ones—so that events don’t just feel successful\, they are successful in driving meaningful outcomes. \nBen shares practical frameworks like the ALIGN® System\, the Audience Priming EffectTM\, and the Cognitive ResonanceTM Checklist to equip event professionals with tools they can use immediately to create smarter\, more resonant\, high-impact experiences. \nIf you’re still measuring what was easy to count—instead of what truly counts—it’s time to rethink. Reach out to explore how this presentation can elevate your event\, your audience\, and your outcomes. \nAbout Ben Moorsom \nBen Moorsom is Founder\, President and CEO of Debut Group. He is the creator of Neuroscaping® and author of Engagement: Decoded™. \nBen is passionate about audience engagement. He began his career in marketing communications as a producer but early on\, he noticed that corporate communications efforts were so often missing the mark and at times\, even causing harm. There had to be a better way to reach the hearts and minds of audiences. \nSince 1997\, Ben has been pioneering the fusion of behavioral science with creative and communications to drive engagement and behavior change. As the founder\, president and CEO of Debut\, Ben boldly leads debut’s team towards meaningful engagement outcomes for our clients and their audiences. His work has spanned across neuroscience\, event psychology\, change management\, artificial intelligence\, virtual reality\, and even the metaverse. \nBen is a seeker who thrives on discovering and decoding new knowledge and a disrupter who’s made it his life’s mission to deconstruct\, recalibrate\, and engineer engagement. \nTo learn more about Ben\, visit: www.benmoorsom.com \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/engage-or-fade-why-cognitive-design-is-the-future-of-events/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Ben-Moorsom-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250910T095500
DTEND;TZID=Europe/London:20250910T113000
DTSTAMP:20260407T121334
CREATED:20250912T114033Z
LAST-MODIFIED:20250912T114110Z
UID:45573-1757498100-1757503800@worldxo.org
SUMMARY:Awe: A Shortcut to Insight\, Connection & Creativity
DESCRIPTION:Ever catch yourself asking: \n“What am I putting all this effort in for?” \nYou’re not alone. In fact\, moments like this may signal a deeper need: to reconnect with purpose\, spark new thinking\, and re-ignite your curiosity. \nBecause when we stop learning\, we get stuck.\nBut when we learn — really learn — our wellbeing improves. Our relationships strengthen. Our work has meaning. We find our why. \nAnd nothing supercharges this more than experiencing awe. \nAwe: A Shortcut to Insight\, Connection & Creativity\nIn this live\, interactive Campfire\, Dorchess de Koning\, founder of Awe Academy\, invites you to explore how awe fuels personal growth\, team synergy\, and performance — especially in the workplace. \nInstead of long presentations\, you’ll take part in experiential exercises designed to spark insight and enhance connection\, drawn from Dorchess’s work designing neuroscience based team workshops across government\, education\, and corporate sectors. \nShe’ll also share frameworks like Theory U\, insights from neuroscience\, and the power of embodiment and systemic constellations work — all in a dynamic group format that’s both experiential and evidence-based. \nWho Is This For?\nThis Campfire is ideal for those interested in: \n\nProfessional development retreats that combine science and soul\nExperiential learning that improves communication and creativity\nOutdoor retreats for team building with real personal transformation\nWorkshops that use awe to reconnect teams with their purpose\nAnyone seeking to enhance their impact through purpose-driven work\n\nAbout Awe Academy\nAwe Academy designs immersive\, outdoor learning experiences — including offsites\, retreats\, and workations — that blend personal development with professional growth. Each experience is crafted to help individuals and teams step away from the grind and step into their full potential. \nAbout Dorchess de Koning\nDorchess is a globally sought-after experience design consultant\, embodiment coach\, and founder of Awe Academy. With a background in mental health science\, art direction\, and systemic work\, she creates neuroscience based team workshops and transformation programs for organisations across sectors. \nFrom the Department of Education to tech innovators and hospitality giants\, she’s helped teams rediscover their purpose\, improve collaboration\, and make sustainable impact. Her approach harnesses group dynamics\, creative expression\, and deep personal insight to fuel breakthroughs. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/activate-the-awesome/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Dorchess-de-Koning-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250903T175500
DTEND;TZID=Europe/London:20250903T193000
DTSTAMP:20260407T121334
CREATED:20250911T215237Z
LAST-MODIFIED:20250912T121905Z
UID:45521-1756922100-1756927800@worldxo.org
SUMMARY:7 Science-Backed Rules for More Impactful Experiences (Late)
DESCRIPTION:What makes an experience truly worth it? \nAsk James Wallman – author of Time And How To Spend It (A Financial Times Bestseller) and\, of course\, CEO of the WXO! \nJoin us by the Campfire this Wednesday for ‘7 Science-Backed Rules for More Impactful Experiences’ \nThe STORIES checklist is the central idea in James’s book and offers a powerful framework for testing whether an experience delivers meaning\, memorability\, and transformation. \nFor the first time ever\, James will share it with the WXO community. \nYou’ll discover\n\nWhat the STORIES checklist is – and why it matters\nWhich experiences pass the test\nOther practical tools for experience designers\, including DARG FUNC and AWESOMER\nHow to use these frameworks to design more impactful experiences for your audiences\n\nWho should attend?\n\nExperience designers & strategists\nFacilitators & workshop leaders\nMarketers\, CX & EX leaders\nAnyone creating experiences that aim to inspire\, connect & transform\n\nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/7-science-backed-rules-for-more-impactful-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/jW-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241009T100000
DTEND;TZID=Europe/London:20241009T233000
DTSTAMP:20260407T121334
CREATED:20250911T220515Z
LAST-MODIFIED:20250911T221526Z
UID:45538-1728468000-1728516600@worldxo.org
SUMMARY:The E.M.O.T.I.O.N.A.L Framework For Making Experiences
DESCRIPTION:Can we interrogate the commonalities between creating experiences? \nAt the WXO\, we definitely think there are processes and frameworks that can be transferred between experiences and sectors. But what does it look like when you take more than 20 years of creating standout experiences and attempt to codify it in one framework…? \nCreative Director SERMAD BUNI has been making experiences for over two decades. In this Campfire\, he’ll share some of what he’s learned in spearheading experiences – particularly within IP and ticketed experiences – for Icons (The Up House\, Polly Pocket House)\, Squid Games: The Trials\, Bravocon\, and many\, many more\, and use it as a jumping-off point to interrogate how we design our own experiences. \nHe’ll share his E.M.O.T.I.O.N.A.L framework for creating experiences\, broken down across a previous experience. The first three stand for Empathy\, Motivations\, and Obsessions – but you’ll have to join us to hear the rest… \nIn anticipation\, consider these 3 questions: \n\nDo you have an existing experience design framework or methodology?\nCan you apply the E.M.O.T.I.O.N.A.L framework to what you are creating?\nAre there pieces of the framework missing?\n\nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nThis earlier Campfire is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 09:55 – 11:25\nParis: 10:55 – 12:25\nShanghai & Singapore: 16:55 – 18:25\nDubai: 12:55 – 14:25\nSydney: 18:55 – 20:25\nAuckland: 20:55 – 22:25\nMumbai: 14:25 – 16:55\nTokyo: 17:55 – 19:25 
URL:https://worldxo.org/event/the-e-m-o-t-i-o-n-a-l-framework-for-making-experiences/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Sermad-Buni-Campfire.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221005T175500
DTEND;TZID=Europe/London:20221005T192500
DTSTAMP:20260407T121334
CREATED:20220907T141456Z
LAST-MODIFIED:20220909T115522Z
UID:15933-1664992500-1664997900@worldxo.org
SUMMARY:Campfire 80: Using Crypto & NFTs To Fuel Immersive Experiences
DESCRIPTION:Bobby Kunta is the Co-Founder of Nonfungible (NonFun) Events\, which crafts IRL and metaverse experiences through NFT community building and blockchain play-to-earn gaming and esports.Kunta will reveal how NonFun developed their “Party-to-Earn” platform for gamified\, tokenised events\, a subscription-based platform-as-a-service tool for immersive\, experiential marketing in the form of an event guide mobile app.It represents just one example of how we can use crypto and NFTs to incentivise the kinds of behaviours we hope to see from our target audiences. Together\, we’ll discuss how else we might apply the principles behind Party-to-Earn to add value to our own experiences and make them a party for everyone. \nTo get in the zone\, ask yourself: \n\nAt your experiences\, is there a party who typically doesn’t stand to gain as much as the others?\nWhat use cases have you considered for your own digital assets (or those of other parties) in adding value to members of your community?\nWhat kind of value (perks\, privileges\, accessibility\, etc) would you like to see made more available to members of your community?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-80-bobby-kunta/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfire-80.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220928T175500
DTEND;TZID=Europe/London:20220928T192500
DTSTAMP:20260407T121334
CREATED:20220907T144543Z
LAST-MODIFIED:20220909T132751Z
UID:20881-1664387700-1664393100@worldxo.org
SUMMARY:Campfire 79: The Science Of The Extraordinary And Customer Happiness
DESCRIPTION:What if we told you there was a formula for creating extraordinary experiences?\n\nNeuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences\, based on his measurement of 50\,000 brains.\n\nAs he launches his new book\, Immersion: The Science of the Extraordinary and Source of Happiness\, Zak will share how: \n\nThere’s a scientific formula to consistently create extraordinary experiences.\nThe data shows that those who use this formula increase the impact of experiences tenfold.\nYou can guess if your experience will be extraordinary – or you can apply his insights to ensure it is.\n\nIn the words of experience impresario and WXO Co-Founder Joe Pine: \n“Staging engaging experiences has long been an art\, but in the great Paul Zak’s capable hands\, you will learn how to apply science to the task\, tremendously enhancing your ability to create extraordinary experiences for your customers\, your employees\, and even yourself.” \n\nIn anticipation\, think about these 3 questions: \n\nWhat is the neurologic basis for extraordinary experiences?\n\nWhat design principles increase the likelihood of the extraordinary occurring?\n\nWhy do people crave repetition of the extraordinary\, and how does this affect their happiness?
URL:https://worldxo.org/event/campfire-79-paul-zak/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-78-79.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220928T095500
DTEND;TZID=Europe/London:20220928T112500
DTSTAMP:20260407T121334
CREATED:20220907T143951Z
LAST-MODIFIED:20220909T132736Z
UID:20879-1664358900-1664364300@worldxo.org
SUMMARY:Campfire 78: The Science Of The Extraordinary And Customer Happiness
DESCRIPTION:What if we told you there was a formula for creating extraordinary experiences?\n\nNeuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences\, based on his measurement of 50\,000 brains.\n\nAs he launches his new book\, Immersion: The Science of the Extraordinary and Source of Happiness\, Zak will share how: \n\nThere’s a scientific formula to consistently create extraordinary experiences.\nThe data shows that those who use this formula increase the impact of experiences tenfold.\nYou can guess if your experience will be extraordinary – or you can apply his insights to ensure it is.\n\nIn the words of experience impresario and WXO Co-Founder Joe Pine: \n“Staging engaging experiences has long been an art\, but in the great Paul Zak’s capable hands\, you will learn how to apply science to the task\, tremendously enhancing your ability to create extraordinary experiences for your customers\, your employees\, and even yourself.” \n\nIn anticipation\, think about these 3 questions: \n\nWhat is the neurologic basis for extraordinary experiences?\n\nWhat design principles increase the likelihood of the extraordinary occurring?\n\nWhy do people crave repetition of the extraordinary\, and how does this affect their happiness?
URL:https://worldxo.org/event/campfire-78-paul-zak/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-78-79.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220921T175500
DTEND;TZID=Europe/London:20220921T192500
DTSTAMP:20260407T121334
CREATED:20220907T143550Z
LAST-MODIFIED:20220907T144620Z
UID:20874-1663782900-1663788300@worldxo.org
SUMMARY:Campfire 77: Field Data From The Front Lines
DESCRIPTION:When it comes to measuring the impact of our experiences\, we’re often limited to the qualitative data that comes from asking people what they thought.But this approach has its limitations. Firstly\, people lie! And secondly\, our conscious answers don’t always reflect our unconscious emotional state.We believe that having quantitative data that tells a compelling story about our experiences is one of the key things that will help people take the Experience Economy seriously. It’s why we invited neuroscientist Paul Zak – who’ll be hosting a new Campfire on 28 September – to share his groundbreaking system for measuring immersion.And it’s why we’re delighted to announce performer and director Leah Ableson as our Firestarter for 21 September\, with another bold approach to capturing feedback. \nAbleson has worked as a performer and director in the immersive theatre space for nearly a decade\, leading audiences through highly intimate experiential performances like Bottom of the Ocean and Whisperlodge. She’ll draw on this experience and her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask. We’ll also explore how effective knowledge shares between performers and creative teams can up the efficacy of your playtesting. \nIn anticipation\, think about these 3 questions: \n\nHow can we better facilitate conversations between the “front end” and “back end” members of a creative team?\nIn what ways in the past have you\, as an audience member/consumer\, provided feedback via your behaviour to a performer of an experience?\nWhat questions about an experience can an audience member answer that the creator of the experience can’t?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-77-leah-ableson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-76-77.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220921T095500
DTEND;TZID=Europe/London:20220921T112500
DTSTAMP:20260407T121334
CREATED:20220907T142954Z
LAST-MODIFIED:20220907T142954Z
UID:20859-1663754100-1663759500@worldxo.org
SUMMARY:Campfire 76: Field Data From The Front Lines
DESCRIPTION:When it comes to measuring the impact of our experiences\, we’re often limited to the qualitative data that comes from asking people what they thought.But this approach has its limitations. Firstly\, people lie! And secondly\, our conscious answers don’t always reflect our unconscious emotional state.We believe that having quantitative data that tells a compelling story about our experiences is one of the key things that will help people take the Experience Economy seriously. It’s why we invited neuroscientist Paul Zak – who’ll be hosting a new Campfire on 28 September – to share his groundbreaking system for measuring immersion.And it’s why we’re delighted to announce performer and director Leah Ableson as our Firestarter for 21 September\, with another bold approach to capturing feedback. \nAbleson has worked as a performer and director in the immersive theatre space for nearly a decade\, leading audiences through highly intimate experiential performances like Bottom of the Ocean and Whisperlodge. She’ll draw on this experience and her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask. We’ll also explore how effective knowledge shares between performers and creative teams can up the efficacy of your playtesting. \nIn anticipation\, think about these 3 questions: \n\nHow can we better facilitate conversations between the “front end” and “back end” members of a creative team?\nIn what ways in the past have you\, as an audience member/consumer\, provided feedback via your behaviour to a performer of an experience?\nWhat questions about an experience can an audience member answer that the creator of the experience can’t?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-76-leah-ableson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-76-77.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220914T175500
DTEND;TZID=Europe/London:20220914T192500
DTSTAMP:20260407T121334
CREATED:20220902T134622Z
LAST-MODIFIED:20220902T134623Z
UID:20707-1663178100-1663183500@worldxo.org
SUMMARY:Campfire 75: X Thinking With Michael Lai
DESCRIPTION:We’re living in the era of experience\, where commodities compete for the attention of consumers in a ruthless retail landscape\, and brands survive and succeed based on the experiences they create. \nYet too few companies embrace these values at a strategic level.So Michael T Lai\, co-author of one of China’s best-selling books on the Experience Economy\, X Thinking\, has created a crystal-clear roadmap for any business that wants to leverage experience to deliver a better brand\, better customer relationships\, and better shareholder returns. \nJoin Lai for the return of the WXO Campfires\, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands\, and how it has enabled eXperience innovation in China. \n\nExpect: \n\nEngaging personal stories that make you think – like when Lai’s grandma let him try her cigarettes!\nModels that are easy to understand – including the Experience Masterplan\, the X Thinking Relationship Model and X Thinking Maturity Model.\nCase studies that bring it all to life – such as how Xiao Guan Tea turned transactions into memorable moments.\n\nIn anticipation\, think about these 3 questions: \n\nWho is the most valuable customer for your brand? What makes them the most valuable customer?\nWhat value do you provide this customer? Is it functional\, emotional\, or even meaningful?\nHow can this customer perceive this value from your brand – that which sets you apart from your competitors?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-75-mike-lai/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-74-75-Mike-Lai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220914T095500
DTEND;TZID=Europe/London:20220914T112500
DTSTAMP:20260407T121334
CREATED:20220902T134321Z
LAST-MODIFIED:20220902T134321Z
UID:20703-1663149300-1663154700@worldxo.org
SUMMARY:Campfire 74: X Thinking With Michael Lai
DESCRIPTION:We’re living in the era of experience\, where commodities compete for the attention of consumers in a ruthless retail landscape\, and brands survive and succeed based on the experiences they create. \nYet too few companies embrace these values at a strategic level.So Michael T Lai\, co-author of one of China’s best-selling books on the Experience Economy\, X Thinking\, has created a crystal-clear roadmap for any business that wants to leverage experience to deliver a better brand\, better customer relationships\, and better shareholder returns. \nJoin Lai for the return of the WXO Campfires\, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands\, and how it has enabled eXperience innovation in China. \n\nExpect: \n\nEngaging personal stories that make you think – like when Lai’s grandma let him try her cigarettes!\nModels that are easy to understand – including the Experience Masterplan\, the X Thinking Relationship Model and X Thinking Maturity Model.\nCase studies that bring it all to life – such as how Xiao Guan Tea turned transactions into memorable moments.\n\nIn anticipation\, think about these 3 questions: \n\nWho is the most valuable customer for your brand? What makes them the most valuable customer?\nWhat value do you provide this customer? Is it functional\, emotional\, or even meaningful?\nHow can this customer perceive this value from your brand – that which sets you apart from your competitors?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-74-mike-lai/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-74-75-Mike-Lai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220720T175500
DTEND;TZID=Europe/London:20220720T192500
DTSTAMP:20260407T121334
CREATED:20220616T102651Z
LAST-MODIFIED:20220624T134237Z
UID:16464-1658339700-1658345100@worldxo.org
SUMMARY:Campfire 73 (Season Finale): The Transformative Power Of Time Well Designed
DESCRIPTION:Forget superfoods. It’s time for super-experiences. \nSome experiences are like junk food: spending too much time indoors\, alone\, scrolling Facebook or watching TV\, for example. \nOthers are like a superfood: getting offline and outside\, doing things for or with others\, and staying active. \n​​Of course\, these experiences require that we actually take time off – not easy in a culture obsessed with productivity. After all\, 55% of Americans don’t use all their paid vacation time. \nHowever\, researchers at Columbia\, Harvard and Georgetown universities have found that a “functional alibi” can be helpful: we’re more likely to go camping if we acknowledge it will be good for our productivity at work. Read more about this in a column our CEO James Wallman wrote for TIME magazine. \nSo when we design and promote our experiences\, if we can convince people that they will emerge smarter\, better\, transformed\, we have a much better chance of persuading them to book that time off and trust us with their hours – and their wallets. \nAlex Soojung-Kim Pang is a Silicon Valley consultant and author of the bestselling book Rest. In it\, he shows that if you – and your target audience! – take more time off and use it well\, you’ll be better both in AND outside of work as a result. \nAhead of our summer break\, join him and other experience experts to discuss how to design experiences that provoke creativity and curiosity\, expand people’s minds\, and make them more likely to spend their precious time and money with you. \nIn anticipation\, think about these 3 questions: \n\nWhat was the last “super-experience” you attended or designed?\nHow did it increase your creativity\, curiosity\, productivity or wellbeing?\nHow might you turn your experiences into “super-experiences” – and promote the potential health / human benefits of your next experience?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-73-alex-soojung-kim-pang/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-73-Alex-Soojung-Kim-Pang.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220720T125500
DTEND;TZID=Europe/London:20220720T142500
DTSTAMP:20260407T121334
CREATED:20220624T120815Z
LAST-MODIFIED:20220624T120815Z
UID:16968-1658321700-1658327100@worldxo.org
SUMMARY:Campfire 72: Hooked! How To Turn Your Experience Into A Habit
DESCRIPTION:Acquiring a new customer costs five to 25 times more than retaining an existing one (Harvard Business Review). \nSo\, if we can create experiences that people return to again and again\, we’re not only designing a more satisfying experience\, but a more profitable experience – and more sustainable business. \nSo how can you turn your experience’s customers into experience addicts? \nThe key is this: to design “habitual experiences” – experiences that people come to through habit. \nNir Eyal is the author of the bestselling book Hooked\, which has an average rating of 4.6 from over 4\,600 Amazon reviews. \nIn it\, he explains how to build habit-forming tech products – but we don’t think his ideas are limited to the likes of Facebook or Google. \nWhether you work in CX\, theme parks\, wellbeing\, or any other area of the Experience Economy\, knowing how to turn someone into a habitual\, loyal customer who keeps coming back to your experience is priceless knowledge. \nIn our penultimate Campfire of season 5\, join Eyal and experience experts as we investigate the ideas in Hooked and experiment with how we can use them across the Experience Economy. \nIn anticipation\, think about these 3 questions: \n\nWhat “triggers” do you use to inspire your customers to take action? Are these external or internal? And how can you turn external into internal?\nDo you already deliver intermittent variable rewards?\nWhat investment do people make in your experience to hook them into coming again?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-72-hooked-nir-eyal/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-72-Nir-Eyal.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220713T175500
DTEND;TZID=Europe/London:20220713T192500
DTSTAMP:20260407T121334
CREATED:20220616T094623Z
LAST-MODIFIED:20220624T133843Z
UID:16460-1657734900-1657740300@worldxo.org
SUMMARY:Campfire 71: Tech That Takes You There Before And After
DESCRIPTION:The travel summer season is in full swing – but remember when it wasn’t? \nIn recent years\, travellers were forced to seek their thrills from the confines of their own homes. \nAnd even though IRL travel is back on the cards\, as a result the time before and in particular after a vacation has become far more important. This doesn’t just apply to travel\, but to all experiences. \nSo what can museums\, attractions\, hotels and all other experience creators do when their audiences are not on site to increase those most overlooked of the “five Es” of experiences: entice and extend? \nHow can you take your experiences into customers’ living rooms and remind them of the beautiful moments they had? \nAnd how can you merge the digital and physical worlds to create something far more impactful than yet another newsletter? \nBarbara Prodinger is a lecturer in Experience Design in the field of Tourism at the University of Applied Sciences in Salzburg\, Austria. \nDuring the pandemic\, she asked herself how a travel destination might get in touch with its guests in times of travel restrictions. This is how her startup\, LIVIAR\, was born. By merging the physical with the digital world\, travellers can now dive into their holiday memories. \nIn anticipation\, think about these questions: \n\nWhat new ways could you engage with your clients before the actual experience?\nHow about afterwards?\nHow might you create a tailored experience in your customers’ living rooms?\nHow might you merge the digital and physical worlds?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-71-barbara-prodinger/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfires-70-71-Barbara-Prodinger.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220713T095500
DTEND;TZID=Europe/London:20220713T112500
DTSTAMP:20260407T121334
CREATED:20220616T094309Z
LAST-MODIFIED:20220624T133554Z
UID:16457-1657706100-1657711500@worldxo.org
SUMMARY:Campfire 70: Tech That Takes You There Before And After
DESCRIPTION:The travel summer season is in full swing – but remember when it wasn’t? \nIn recent years\, travellers were forced to seek their thrills from the confines of their own homes. \nAnd even though IRL travel is back on the cards\, as a result the time before and in particular after a vacation has become far more important. This doesn’t just apply to travel\, but to all experiences. \nSo what can museums\, attractions\, hotels and all other experience creators do when their audiences are not on site to increase those most overlooked of the “five Es” of experiences: entice and extend? \nHow can you take your experiences into customers’ living rooms and remind them of the beautiful moments they had? \nAnd how can you merge the digital and physical worlds to create something far more impactful than yet another newsletter? \nBarbara Prodinger is a lecturer in Experience Design in the field of Tourism at the University of Applied Sciences in Salzburg\, Austria. \nDuring the pandemic\, she asked herself how a travel destination might get in touch with its guests in times of travel restrictions. This is how her startup\, LIVIAR\, was born. By merging the physical with the digital world\, travellers can now dive into their holiday memories. \nIn anticipation\, think about these questions: \n\nWhat new ways could you engage with your clients before the actual experience?\nHow about afterwards?\nHow might you create a tailored experience in your customers’ living rooms?\nHow might you merge the digital and physical worlds?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-70-barbara-prodinger/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfires-70-71-Barbara-Prodinger.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220706T175500
DTEND;TZID=Europe/London:20220706T192500
DTSTAMP:20260407T121334
CREATED:20220520T110853Z
LAST-MODIFIED:20220624T140836Z
UID:15959-1657130100-1657135500@worldxo.org
SUMMARY:Campfire 69: The Nowhere Office With Julia Hobsbawm
DESCRIPTION:“Everyone wants jobs but they want something else too: meaning. Work-Life balance. In other words\, a workshift.” \n– Julia Hobsbawm \nPresenteeism. Low productivity. Stress. The world of work was sick long before Covid arrived. \nSo why should a return to business as usual also mean a return to the office? \nBest-selling author and consultant Julia Hobsbawm‘s latest book\, The Nowhere Office – an FT “Book to Read in 2022” – helps companies understand how to use this extraordinary moment in time to completely rethink the way they do business. \nHobsbawm has spent over 30 years working with organisations to develop strategies for better outcomes – what she calls “Social Health”. She was awarded an OBE in 2015 for Services to Business and is a founder of the US-led Workforce Institute. \nIn anticipation\, ask yourself: \n\nHow might you improve your own happiness in the workplace? How might you extend this to your team?\nIf happier employees are more productive\, should employers take an interest in their wellbeing outside of work?\nWhen working autonomously\, how can you create a shared sense of purpose and community among employees?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-69-julia-hobsbawm/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-69-Julia-Hobsbawm-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220629T175500
DTEND;TZID=Europe/London:20220629T192500
DTSTAMP:20260407T121334
CREATED:20220616T094153Z
LAST-MODIFIED:20220617T153243Z
UID:16455-1656525300-1656530700@worldxo.org
SUMMARY:Campfire 68: Here\, Boy! Meet The Petaverse ????
DESCRIPTION:In January 2022 UK-based Tiny Rebel Games closed US$7m to build the Petaverse Network. Its aim is to create a web3 open standard where virtual pets can follow you through the metaverse and be passed down through generations. \nAccording to creative director Lee Cummings: \n“I don’t see an AR wearables future without pets. I see people changing their virtual pets to match their outfits and moods. Pets have a positive effect on mental wellbeing\, so why not augmented pets to make the world a better place?”  \nTiny Rebel Games is building a wide variety of games and experiences for mobile\, web and XR for these unique\, intelligent digital pets. They are focused on composability with a cross blockchain strategy built around interpretable data\, and plan to welcome the community to use their assets and technology to build experiences of their own. \nSo what does this mean for experience designers like you? \nTiny Rebel Games’ CEO and Co-Founder\, Susan Cummings\, will share her thoughts on interoperability\, open standards and cross-blockchain functionality as it pertains to the building blocks of the metaverse. \nShe’ll be in conversation with experiential marketing guru Max Lenderman\, who gave us an overview of web3 for experientialists in Campfire 44 – excellent reading material to get you prepped for this session. \nIn anticipation\, think about these 3 questions: \n\nHow might your experiences translate to the metaverse?\nHow could you link or extend your experiences across devices and blockchains?\nHow could web3 technology elevate your experience to new heights?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-68-into-the-petaverse-with-susan-cummings/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-68-Susan-Cummings-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220622T175500
DTEND;TZID=Europe/London:20220622T192500
DTSTAMP:20260407T121334
CREATED:20220616T094106Z
LAST-MODIFIED:20220617T092808Z
UID:16453-1655920500-1655925900@worldxo.org
SUMMARY:Campfire 67: How Meow Wolf Makes Art Accessible
DESCRIPTION:“The disability market is the largest untapped market in the world.”\n\nSo says Beth Rypkema: accessible arts expert\, art guide for Meow Wolf’s Convergence Station\, and our next Firestarter. Rypkema specialises in making art experiences accessible to the visually impaired and those with other disabilities. Her work to create an accessible tour of Meow Wolf’s latest experience\, Highlights of the Convergence\, was a groundbreaking project in the immersive arts.As well as making good commercial sense and helping Meow Wolf to fulfil their commitments as a BCorp\, it opened up new worlds to the accessibility community – many of whom had thought they would never be able to experience something like this.As a creator looking to trigger transformation\, you already know that art should be for everyone. So it’s time to ask yourself: why is accessibility often the last thing that immersive experience creators think of?\nRypkema will share how by designing to accommodate disability\, you can enhance the experience for everyone. As Arthur Zards commented in Campfire 55:“Accessibility isn’t a constraint. It’s an opportunity.”In anticipation\, think about these 3 questions: \n\nAt what point in the experience design process do you usually start thinking about accessibility – if at all?\nHow might you adopt multisensory elements to make your experience more accessible and enriching for all?\nHow many different ways could you impart the same information or tell the same story?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-67-access-all-experiences/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-67-Beth-Rypkema-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220615T175500
DTEND;TZID=Europe/London:20220615T192500
DTSTAMP:20260407T121334
CREATED:20220526T135410Z
LAST-MODIFIED:20220527T110917Z
UID:16115-1655315700-1655321100@worldxo.org
SUMMARY:Campfires 65 & 66: The Quest For The Experience Design Triple Diamond
DESCRIPTION:Prepare to cross the threshold of your known lands on a Hero’s and Heroine’s Journey to a mysterious island called Experience Design.Your destiny: to gain unexpected insights\, gather new frameworks\, and deepen your understanding of the transformative power of designing experiences.Your guide: Pigalle Tavakkoli\, an experience designer and teacher with over 15 years’ experience in producing cross-disciplinary experiences that bring the arts and sciences together\, and developing immersive storyworlds that merge live and digital platforms.Since 2012\, Tavakkoli has co-developed and taught the UK’s first short course in Experience Design at Central Saint Martins University in London. She has also now founded the online School of Experience Design.In her quest to define the meaning of experience design and map a clear process to deliver transformation\, Tavakkoli has travelled to lands far and wide. Now\, she’s opening her treasure chest of insights so you can explore this hidden island together.Nuggets will include the Experience Change Equation and Experience Design Building Blocks. As you reach the final destination on the island\, Tavakkoli will reveal her jewel in the crown: the Experience Design Triple Diamond process. \nTo get in the zone\, ask yourself: \n\nHow do you define an experience and a transformation?\nWhat are your key guiding principles when designing an experience?\nDo you design through intuition\, follow an established process\, or have your own process for transformation?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfires-65-66-pigalle-tavakkoli/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfires-65-66-Pigalle-Tavakkoli-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220525T175500
DTEND;TZID=Europe/London:20220525T192500
DTSTAMP:20260407T121334
CREATED:20220520T102721Z
LAST-MODIFIED:20220520T133007Z
UID:15953-1653501300-1653506700@worldxo.org
SUMMARY:Campfire 61: Mind The Experience Design Gap
DESCRIPTION:Some of us are designers. Some of us are producers. Some of us even do both. Therefore\, we all understand the value of what we do at each step of the experience creation process.However\, the point at which experience designers hand over to operations is the part of this journey that often gets overlooked. And if you don’t know which questions you should be asking each other and which design elements are important for both teams to be involved in\, you might be headed for disaster…Carolene Méli\, Experience Strategist and Founder of Brands of the Med\, will lead a discussion on how to build better relationships between creators and producers when designing new experiences\, drawing on a recent VIP project for Cirque du Soleil. \nTo get in the zone\, ask yourself: \n\nIf you’re a designer\, what are three questions to ask the producer?\nIf you’re a producer\, what are three questions to ask the designer?\nWhat tools do you use to ensure everyone on your team is on the same page during the handover?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-61-carolene-meli/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-61-Carolene-Méli.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220518T175500
DTEND;TZID=Europe/London:20220518T192500
DTSTAMP:20260407T121334
CREATED:20220513T154912Z
LAST-MODIFIED:20220513T154912Z
UID:15764-1652896500-1652901900@worldxo.org
SUMMARY:Campfyre 60: Top Flops & Epic Fails
DESCRIPTION:Bad experiences are bad for all of us. \nWhen so many firms claim to offer ‘experiences’ today\, how can consumers know what’s true and what isn’t? How can they choose between experiences that are really well designed and good\, and those that aren’t? \nAnd how can clients distinguish between firms who claim to create great experiences\, and those who really deliver? \nFriction like this is bad for consumer and client confidence. If a person or a firm is burned when they spend money and time in the Experience Economy\, next time \nthey’re likely to hesitate\, to choose an option that seems safer\, and to spend somewhere else. \nWe need to find a way to make it easier for people and firms to avoid the ‘experience’ \ncreators who cut corners on the experience\, spend their money on hype\, and so put people off from spending more on experiences in the future. \nSo for CampfYre 60\, we’re on a mission to smoke out failure. Together\, let’s figure out why bad experiences happen – and how we can make sure we don’t make the same mistake twice. If we don’t\, we’ll only end up with more Fyre Festivals in all experience sectors. \nIn anticipation\, think about: \n\nWhat’s the worst experience you’ve ever attended?\nWhat’s the worst experience you’ve ever designed?\nWhat did you learn from both?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-60-failure/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfyre-60-Failures.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220518T095500
DTEND;TZID=Europe/London:20220518T115500
DTSTAMP:20260407T121334
CREATED:20220503T151850Z
LAST-MODIFIED:20220513T154921Z
UID:15440-1652867700-1652874900@worldxo.org
SUMMARY:Campfire 59: The Expectation Effect
DESCRIPTION:Your last chance to catch award-winning science writer David Robson’s brilliant talk on The Startling Ways That Expectations Shape Experience\, now at an APAC-friendly time. \nIt turns out\, all sorts of expectations – what we think about ageing\, what we think about the food we eat\, if we think something will be easy or hard – have a significant impact on outcomes. Far more powerfully than most of us realise. \nWe think there’s many insights that experience designers can borrow from Robson’s research to craft customers’ / guests’ / visitors’ / employees’ / audience’s expectations and create better experiences. \nExpect to hear radical\, evidence-based discoveries on how expectation can have profound impacts on experience – and\, together with the experience pioneers at the Campfire\, figure out how to apply these in the experiences you create. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-59-david-robson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-59-David-Robson.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220511T175500
DTEND;TZID=Europe/London:20220511T195500
DTSTAMP:20260407T121334
CREATED:20220503T151440Z
LAST-MODIFIED:20220513T155014Z
UID:15436-1652291700-1652298900@worldxo.org
SUMMARY:Campfire 58: The "New You" Business
DESCRIPTION:Our very own Experience Economy Godfather\, Joe Pine\, returns to share his latest thinking on how to design for the next revolution in our economy: transformations. \nTransformation is what happens when companies use experiences as the raw material to guide people to change. \nMany businesses are naturally already in the transformation business. Think fitness or healthcare centres\, where you transform your body. \nUniversities or coaching sessions\, where you transform your mind. \nOr management consultants of all stripes\, who transform companies. \nHowever\, most other businesses – particularly b2b ones\, and including experience designers – could greatly benefit by thinking how they could elevate their offerings to the transformation level. \nEnter Pine\, and his revolutionary thinking on how to consider transformative experiences\, design for aspirational jobs to be done\, and stride into the “New You” business with confidence. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-58-joe-pine/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-58-Joe-Pine.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220504T175500
DTEND;TZID=Europe/London:20220504T195500
DTSTAMP:20260407T121334
CREATED:20220503T150806Z
LAST-MODIFIED:20220505T103807Z
UID:15433-1651686900-1651694100@worldxo.org
SUMMARY:Campfire 57: Trojan Horses And Finding Meaning In Unlikely Places
DESCRIPTION:Frankfurt-based attractions designer Michael Badelt believes that there’s a huge amount of untapped potential to infuse attractions with an underlying narrative or meaning for the audience to discover – if they dare… \nAnd whether you’re designing haunted houses\, theme parks\, or something entirely different\, the ability to deliver meaningful thoughts that will *haunt* audiences long beyond your experience itself is a *frighteningly* relevant one. \nThis is the second of two daily sessions\, at an Americas-friendly time. For APAC\, see Campfire 56. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-57-michael-badelt/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Proud-to-Announce-Campfires-56-57-Michael-Badelt.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220504T095500
DTEND;TZID=Europe/London:20220504T115500
DTSTAMP:20260407T121334
CREATED:20220503T150448Z
LAST-MODIFIED:20220505T103711Z
UID:15430-1651658100-1651665300@worldxo.org
SUMMARY:Campfire 56: Trojan Horses And Finding Meaning In Unlikely Places
DESCRIPTION:Frankfurt-based attractions designer Michael Badelt believes that there’s a huge amount of untapped potential to infuse attractions with an underlying narrative or meaning for the audience to discover – if they dare… \nAnd whether you’re designing haunted houses\, theme parks\, or something entirely different\, the ability to deliver meaningful thoughts that will *haunt* audiences long beyond your experience itself is a *frighteningly* relevant one. \nThis is the first of two daily sessions\, at an APAC-friendly time. For the Americas\, see Campfire 57. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-56-michael-badelt/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Proud-to-Announce-Campfires-56-57-Michael-Badelt.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220426T165500
DTEND;TZID=Europe/London:20220426T183000
DTSTAMP:20260407T121334
CREATED:20220420T142344Z
LAST-MODIFIED:20220420T142447Z
UID:15249-1650992100-1650997800@worldxo.org
SUMMARY:Bonfire 1: The ERY Method (Part Two)
DESCRIPTION:Experience Economy expert Kevin Dulle gives 24 WXO members a guided tour through his ERY Method in the second of two exclusive\, hands-on masterclasses. \nFor those who might have missed it\, Dulle introduced the ERY Method back in Campfire 10 – the only one of our Campfires to date where every piece of feedback was a 10/10. \nIn this deep dive into Dulle’s self-styled “brilliantly stupid / stupidly brilliant” method\, you’ll learn: \n\nHow the ERY Method liberates creative thinking for experience designers and non-designers alike.\nHow you can apply it to your own business ideas.\nHow to successfully present your evolved ideas to investors – with the chance to pitch to a surprise guest on the second session.\n\nPlaces are limited to 24\, for registered WXO members only\, and allocated on a first-come\, first-served basis. And for this first Bonfire\, they’re totally free. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/bonfire-1-ery-method-part-two/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/04/90a1cc2b-8554-31a7-b35a-df47ae6a1b8c-e1650464581120.jpg
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END:VCALENDAR