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DTSTART;TZID=Europe/London:20260401T095500
DTEND;TZID=Europe/London:20260401T113000
DTSTAMP:20260408T204551
CREATED:20260223T103218Z
LAST-MODIFIED:20260223T103446Z
UID:48154-1775037300-1775043000@worldxo.org
SUMMARY:The Transformation Code: 7 Years of Research Into What Makes Change Happen (Early)
DESCRIPTION:Transformation is strange: We naturally transform every day\, yet when we plan it\, it falls apart. Especially in organisations where change is mandated from the top\, and quietly rejected by the people doing the job.  \nIn this Campfire\, Alain Thys introduces The Transformation Code: 𝚫 = S x R x  F.  \nA formula shaped by 7 years of deep-dive research into what makes change actually happen. For customers\, for organisations\, and even for leaders themselves. \nStory reframes what’s true. Resonance creates wanting. Flow removes friction. \nIt’s a session for anyone who wants to guide transformation for organisations or customers (as an economic offering). Once you see the code\, you can even apply it to yourself. \n  \nWhat you’ll learn: \n✅ Why transformation stalls even when the plan is “right” \n✅ How to use Δ = S × R × F as a simple diagnostic for stuck change \n✅ What shifts when you treat customer transformation as the real value you sell \n  \nAbout Alain Thys: \nAlain Thys is an Experience & Transformation Architect who helps leaders build momentum: differentiate for premium profit and make transformation stick. \nOver three decades he has worked internationally with organisations including Lexus\, Grant Thornton and Generali\, shaping experiences for 500+ million customers and enabling change across complex teams. \nHe developed The Transformation Code to diagnose why strategies stall and to design the conditions that create pull—with customers and internal teams. \nAs founder of The Transformation Architects\, he joined forces with Joe Pine\, Pigalle Tavakkoli\, Katherine Templar-Lewis\, Sheena Patel and others to help organisations profit from The Transformation Economy. \n\n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-transformation-code-7-years-of-research-into-what-makes-change-happen-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/02/Alain-Thys-Early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260401T175500
DTEND;TZID=Europe/London:20260401T193000
DTSTAMP:20260408T204551
CREATED:20260223T103436Z
LAST-MODIFIED:20260223T103436Z
UID:48159-1775066100-1775071800@worldxo.org
SUMMARY:The Transformation Code: 7 Years of Research Into What Makes Change Happen (Late)
DESCRIPTION:Transformation is strange: We naturally transform every day\, yet when we plan it\, it falls apart. Especially in organisations where change is mandated from the top\, and quietly rejected by the people doing the job.  \nIn this Campfire\, Alain Thys introduces The Transformation Code: 𝚫 = S x R x  F.  \nA formula shaped by 7 years of deep-dive research into what makes change actually happen. For customers\, for organisations\, and even for leaders themselves. \nStory reframes what’s true. Resonance creates wanting. Flow removes friction. \nIt’s a session for anyone who wants to guide transformation for organisations or customers (as an economic offering). Once you see the code\, you can even apply it to yourself. \n  \nWhat you’ll learn: \n✅ Why transformation stalls even when the plan is “right” \n✅ How to use Δ = S × R × F as a simple diagnostic for stuck change \n✅ What shifts when you treat customer transformation as the real value you sell \n  \nAbout Alain Thys: \nAlain Thys is an Experience & Transformation Architect who helps leaders build momentum: differentiate for premium profit and make transformation stick. \nOver three decades he has worked internationally with organisations including Lexus\, Grant Thornton and Generali\, shaping experiences for 500+ million customers and enabling change across complex teams. \nHe developed The Transformation Code to diagnose why strategies stall and to design the conditions that create pull—with customers and internal teams. \nAs founder of The Transformation Architects\, he joined forces with Joe Pine\, Pigalle Tavakkoli\, Katherine Templar-Lewis\, Sheena Patel and others to help organisations profit from The Transformation Economy. \n\n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-transformation-code-7-years-of-research-into-what-makes-change-happen-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/02/Alain-Thys-Late.png
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