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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220921T095500
DTEND;TZID=Europe/London:20220921T112500
DTSTAMP:20260407T135915
CREATED:20220907T142954Z
LAST-MODIFIED:20220907T142954Z
UID:20859-1663754100-1663759500@worldxo.org
SUMMARY:Campfire 76: Field Data From The Front Lines
DESCRIPTION:When it comes to measuring the impact of our experiences\, we’re often limited to the qualitative data that comes from asking people what they thought.But this approach has its limitations. Firstly\, people lie! And secondly\, our conscious answers don’t always reflect our unconscious emotional state.We believe that having quantitative data that tells a compelling story about our experiences is one of the key things that will help people take the Experience Economy seriously. It’s why we invited neuroscientist Paul Zak – who’ll be hosting a new Campfire on 28 September – to share his groundbreaking system for measuring immersion.And it’s why we’re delighted to announce performer and director Leah Ableson as our Firestarter for 21 September\, with another bold approach to capturing feedback. \nAbleson has worked as a performer and director in the immersive theatre space for nearly a decade\, leading audiences through highly intimate experiential performances like Bottom of the Ocean and Whisperlodge. She’ll draw on this experience and her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask. We’ll also explore how effective knowledge shares between performers and creative teams can up the efficacy of your playtesting. \nIn anticipation\, think about these 3 questions: \n\nHow can we better facilitate conversations between the “front end” and “back end” members of a creative team?\nIn what ways in the past have you\, as an audience member/consumer\, provided feedback via your behaviour to a performer of an experience?\nWhat questions about an experience can an audience member answer that the creator of the experience can’t?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-76-leah-ableson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-76-77.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220914T175500
DTEND;TZID=Europe/London:20220914T192500
DTSTAMP:20260407T135915
CREATED:20220902T134622Z
LAST-MODIFIED:20220902T134623Z
UID:20707-1663178100-1663183500@worldxo.org
SUMMARY:Campfire 75: X Thinking With Michael Lai
DESCRIPTION:We’re living in the era of experience\, where commodities compete for the attention of consumers in a ruthless retail landscape\, and brands survive and succeed based on the experiences they create. \nYet too few companies embrace these values at a strategic level.So Michael T Lai\, co-author of one of China’s best-selling books on the Experience Economy\, X Thinking\, has created a crystal-clear roadmap for any business that wants to leverage experience to deliver a better brand\, better customer relationships\, and better shareholder returns. \nJoin Lai for the return of the WXO Campfires\, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands\, and how it has enabled eXperience innovation in China. \n\nExpect: \n\nEngaging personal stories that make you think – like when Lai’s grandma let him try her cigarettes!\nModels that are easy to understand – including the Experience Masterplan\, the X Thinking Relationship Model and X Thinking Maturity Model.\nCase studies that bring it all to life – such as how Xiao Guan Tea turned transactions into memorable moments.\n\nIn anticipation\, think about these 3 questions: \n\nWho is the most valuable customer for your brand? What makes them the most valuable customer?\nWhat value do you provide this customer? Is it functional\, emotional\, or even meaningful?\nHow can this customer perceive this value from your brand – that which sets you apart from your competitors?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-75-mike-lai/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-74-75-Mike-Lai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220914T095500
DTEND;TZID=Europe/London:20220914T112500
DTSTAMP:20260407T135915
CREATED:20220902T134321Z
LAST-MODIFIED:20220902T134321Z
UID:20703-1663149300-1663154700@worldxo.org
SUMMARY:Campfire 74: X Thinking With Michael Lai
DESCRIPTION:We’re living in the era of experience\, where commodities compete for the attention of consumers in a ruthless retail landscape\, and brands survive and succeed based on the experiences they create. \nYet too few companies embrace these values at a strategic level.So Michael T Lai\, co-author of one of China’s best-selling books on the Experience Economy\, X Thinking\, has created a crystal-clear roadmap for any business that wants to leverage experience to deliver a better brand\, better customer relationships\, and better shareholder returns. \nJoin Lai for the return of the WXO Campfires\, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands\, and how it has enabled eXperience innovation in China. \n\nExpect: \n\nEngaging personal stories that make you think – like when Lai’s grandma let him try her cigarettes!\nModels that are easy to understand – including the Experience Masterplan\, the X Thinking Relationship Model and X Thinking Maturity Model.\nCase studies that bring it all to life – such as how Xiao Guan Tea turned transactions into memorable moments.\n\nIn anticipation\, think about these 3 questions: \n\nWho is the most valuable customer for your brand? What makes them the most valuable customer?\nWhat value do you provide this customer? Is it functional\, emotional\, or even meaningful?\nHow can this customer perceive this value from your brand – that which sets you apart from your competitors?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-74-mike-lai/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/09/Campfires-74-75-Mike-Lai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220720T175500
DTEND;TZID=Europe/London:20220720T192500
DTSTAMP:20260407T135915
CREATED:20220616T102651Z
LAST-MODIFIED:20220624T134237Z
UID:16464-1658339700-1658345100@worldxo.org
SUMMARY:Campfire 73 (Season Finale): The Transformative Power Of Time Well Designed
DESCRIPTION:Forget superfoods. It’s time for super-experiences. \nSome experiences are like junk food: spending too much time indoors\, alone\, scrolling Facebook or watching TV\, for example. \nOthers are like a superfood: getting offline and outside\, doing things for or with others\, and staying active. \n​​Of course\, these experiences require that we actually take time off – not easy in a culture obsessed with productivity. After all\, 55% of Americans don’t use all their paid vacation time. \nHowever\, researchers at Columbia\, Harvard and Georgetown universities have found that a “functional alibi” can be helpful: we’re more likely to go camping if we acknowledge it will be good for our productivity at work. Read more about this in a column our CEO James Wallman wrote for TIME magazine. \nSo when we design and promote our experiences\, if we can convince people that they will emerge smarter\, better\, transformed\, we have a much better chance of persuading them to book that time off and trust us with their hours – and their wallets. \nAlex Soojung-Kim Pang is a Silicon Valley consultant and author of the bestselling book Rest. In it\, he shows that if you – and your target audience! – take more time off and use it well\, you’ll be better both in AND outside of work as a result. \nAhead of our summer break\, join him and other experience experts to discuss how to design experiences that provoke creativity and curiosity\, expand people’s minds\, and make them more likely to spend their precious time and money with you. \nIn anticipation\, think about these 3 questions: \n\nWhat was the last “super-experience” you attended or designed?\nHow did it increase your creativity\, curiosity\, productivity or wellbeing?\nHow might you turn your experiences into “super-experiences” – and promote the potential health / human benefits of your next experience?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-73-alex-soojung-kim-pang/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-73-Alex-Soojung-Kim-Pang.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220720T125500
DTEND;TZID=Europe/London:20220720T142500
DTSTAMP:20260407T135915
CREATED:20220624T120815Z
LAST-MODIFIED:20220624T120815Z
UID:16968-1658321700-1658327100@worldxo.org
SUMMARY:Campfire 72: Hooked! How To Turn Your Experience Into A Habit
DESCRIPTION:Acquiring a new customer costs five to 25 times more than retaining an existing one (Harvard Business Review). \nSo\, if we can create experiences that people return to again and again\, we’re not only designing a more satisfying experience\, but a more profitable experience – and more sustainable business. \nSo how can you turn your experience’s customers into experience addicts? \nThe key is this: to design “habitual experiences” – experiences that people come to through habit. \nNir Eyal is the author of the bestselling book Hooked\, which has an average rating of 4.6 from over 4\,600 Amazon reviews. \nIn it\, he explains how to build habit-forming tech products – but we don’t think his ideas are limited to the likes of Facebook or Google. \nWhether you work in CX\, theme parks\, wellbeing\, or any other area of the Experience Economy\, knowing how to turn someone into a habitual\, loyal customer who keeps coming back to your experience is priceless knowledge. \nIn our penultimate Campfire of season 5\, join Eyal and experience experts as we investigate the ideas in Hooked and experiment with how we can use them across the Experience Economy. \nIn anticipation\, think about these 3 questions: \n\nWhat “triggers” do you use to inspire your customers to take action? Are these external or internal? And how can you turn external into internal?\nDo you already deliver intermittent variable rewards?\nWhat investment do people make in your experience to hook them into coming again?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-72-hooked-nir-eyal/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-72-Nir-Eyal.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220713T175500
DTEND;TZID=Europe/London:20220713T192500
DTSTAMP:20260407T135915
CREATED:20220616T094623Z
LAST-MODIFIED:20220624T133843Z
UID:16460-1657734900-1657740300@worldxo.org
SUMMARY:Campfire 71: Tech That Takes You There Before And After
DESCRIPTION:The travel summer season is in full swing – but remember when it wasn’t? \nIn recent years\, travellers were forced to seek their thrills from the confines of their own homes. \nAnd even though IRL travel is back on the cards\, as a result the time before and in particular after a vacation has become far more important. This doesn’t just apply to travel\, but to all experiences. \nSo what can museums\, attractions\, hotels and all other experience creators do when their audiences are not on site to increase those most overlooked of the “five Es” of experiences: entice and extend? \nHow can you take your experiences into customers’ living rooms and remind them of the beautiful moments they had? \nAnd how can you merge the digital and physical worlds to create something far more impactful than yet another newsletter? \nBarbara Prodinger is a lecturer in Experience Design in the field of Tourism at the University of Applied Sciences in Salzburg\, Austria. \nDuring the pandemic\, she asked herself how a travel destination might get in touch with its guests in times of travel restrictions. This is how her startup\, LIVIAR\, was born. By merging the physical with the digital world\, travellers can now dive into their holiday memories. \nIn anticipation\, think about these questions: \n\nWhat new ways could you engage with your clients before the actual experience?\nHow about afterwards?\nHow might you create a tailored experience in your customers’ living rooms?\nHow might you merge the digital and physical worlds?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-71-barbara-prodinger/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfires-70-71-Barbara-Prodinger.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220713T095500
DTEND;TZID=Europe/London:20220713T112500
DTSTAMP:20260407T135915
CREATED:20220616T094309Z
LAST-MODIFIED:20220624T133554Z
UID:16457-1657706100-1657711500@worldxo.org
SUMMARY:Campfire 70: Tech That Takes You There Before And After
DESCRIPTION:The travel summer season is in full swing – but remember when it wasn’t? \nIn recent years\, travellers were forced to seek their thrills from the confines of their own homes. \nAnd even though IRL travel is back on the cards\, as a result the time before and in particular after a vacation has become far more important. This doesn’t just apply to travel\, but to all experiences. \nSo what can museums\, attractions\, hotels and all other experience creators do when their audiences are not on site to increase those most overlooked of the “five Es” of experiences: entice and extend? \nHow can you take your experiences into customers’ living rooms and remind them of the beautiful moments they had? \nAnd how can you merge the digital and physical worlds to create something far more impactful than yet another newsletter? \nBarbara Prodinger is a lecturer in Experience Design in the field of Tourism at the University of Applied Sciences in Salzburg\, Austria. \nDuring the pandemic\, she asked herself how a travel destination might get in touch with its guests in times of travel restrictions. This is how her startup\, LIVIAR\, was born. By merging the physical with the digital world\, travellers can now dive into their holiday memories. \nIn anticipation\, think about these questions: \n\nWhat new ways could you engage with your clients before the actual experience?\nHow about afterwards?\nHow might you create a tailored experience in your customers’ living rooms?\nHow might you merge the digital and physical worlds?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-70-barbara-prodinger/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfires-70-71-Barbara-Prodinger.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220706T175500
DTEND;TZID=Europe/London:20220706T192500
DTSTAMP:20260407T135915
CREATED:20220520T110853Z
LAST-MODIFIED:20220624T140836Z
UID:15959-1657130100-1657135500@worldxo.org
SUMMARY:Campfire 69: The Nowhere Office With Julia Hobsbawm
DESCRIPTION:“Everyone wants jobs but they want something else too: meaning. Work-Life balance. In other words\, a workshift.” \n– Julia Hobsbawm \nPresenteeism. Low productivity. Stress. The world of work was sick long before Covid arrived. \nSo why should a return to business as usual also mean a return to the office? \nBest-selling author and consultant Julia Hobsbawm‘s latest book\, The Nowhere Office – an FT “Book to Read in 2022” – helps companies understand how to use this extraordinary moment in time to completely rethink the way they do business. \nHobsbawm has spent over 30 years working with organisations to develop strategies for better outcomes – what she calls “Social Health”. She was awarded an OBE in 2015 for Services to Business and is a founder of the US-led Workforce Institute. \nIn anticipation\, ask yourself: \n\nHow might you improve your own happiness in the workplace? How might you extend this to your team?\nIf happier employees are more productive\, should employers take an interest in their wellbeing outside of work?\nWhen working autonomously\, how can you create a shared sense of purpose and community among employees?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-69-julia-hobsbawm/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-69-Julia-Hobsbawm-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220629T175500
DTEND;TZID=Europe/London:20220629T192500
DTSTAMP:20260407T135915
CREATED:20220616T094153Z
LAST-MODIFIED:20220617T153243Z
UID:16455-1656525300-1656530700@worldxo.org
SUMMARY:Campfire 68: Here\, Boy! Meet The Petaverse ????
DESCRIPTION:In January 2022 UK-based Tiny Rebel Games closed US$7m to build the Petaverse Network. Its aim is to create a web3 open standard where virtual pets can follow you through the metaverse and be passed down through generations. \nAccording to creative director Lee Cummings: \n“I don’t see an AR wearables future without pets. I see people changing their virtual pets to match their outfits and moods. Pets have a positive effect on mental wellbeing\, so why not augmented pets to make the world a better place?”  \nTiny Rebel Games is building a wide variety of games and experiences for mobile\, web and XR for these unique\, intelligent digital pets. They are focused on composability with a cross blockchain strategy built around interpretable data\, and plan to welcome the community to use their assets and technology to build experiences of their own. \nSo what does this mean for experience designers like you? \nTiny Rebel Games’ CEO and Co-Founder\, Susan Cummings\, will share her thoughts on interoperability\, open standards and cross-blockchain functionality as it pertains to the building blocks of the metaverse. \nShe’ll be in conversation with experiential marketing guru Max Lenderman\, who gave us an overview of web3 for experientialists in Campfire 44 – excellent reading material to get you prepped for this session. \nIn anticipation\, think about these 3 questions: \n\nHow might your experiences translate to the metaverse?\nHow could you link or extend your experiences across devices and blockchains?\nHow could web3 technology elevate your experience to new heights?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-68-into-the-petaverse-with-susan-cummings/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-68-Susan-Cummings-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220622T175500
DTEND;TZID=Europe/London:20220622T192500
DTSTAMP:20260407T135915
CREATED:20220616T094106Z
LAST-MODIFIED:20220617T092808Z
UID:16453-1655920500-1655925900@worldxo.org
SUMMARY:Campfire 67: How Meow Wolf Makes Art Accessible
DESCRIPTION:“The disability market is the largest untapped market in the world.”\n\nSo says Beth Rypkema: accessible arts expert\, art guide for Meow Wolf’s Convergence Station\, and our next Firestarter. Rypkema specialises in making art experiences accessible to the visually impaired and those with other disabilities. Her work to create an accessible tour of Meow Wolf’s latest experience\, Highlights of the Convergence\, was a groundbreaking project in the immersive arts.As well as making good commercial sense and helping Meow Wolf to fulfil their commitments as a BCorp\, it opened up new worlds to the accessibility community – many of whom had thought they would never be able to experience something like this.As a creator looking to trigger transformation\, you already know that art should be for everyone. So it’s time to ask yourself: why is accessibility often the last thing that immersive experience creators think of?\nRypkema will share how by designing to accommodate disability\, you can enhance the experience for everyone. As Arthur Zards commented in Campfire 55:“Accessibility isn’t a constraint. It’s an opportunity.”In anticipation\, think about these 3 questions: \n\nAt what point in the experience design process do you usually start thinking about accessibility – if at all?\nHow might you adopt multisensory elements to make your experience more accessible and enriching for all?\nHow many different ways could you impart the same information or tell the same story?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-67-access-all-experiences/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/06/Campfire-67-Beth-Rypkema-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220615T175500
DTEND;TZID=Europe/London:20220615T192500
DTSTAMP:20260407T135915
CREATED:20220526T135410Z
LAST-MODIFIED:20220527T110917Z
UID:16115-1655315700-1655321100@worldxo.org
SUMMARY:Campfires 65 & 66: The Quest For The Experience Design Triple Diamond
DESCRIPTION:Prepare to cross the threshold of your known lands on a Hero’s and Heroine’s Journey to a mysterious island called Experience Design.Your destiny: to gain unexpected insights\, gather new frameworks\, and deepen your understanding of the transformative power of designing experiences.Your guide: Pigalle Tavakkoli\, an experience designer and teacher with over 15 years’ experience in producing cross-disciplinary experiences that bring the arts and sciences together\, and developing immersive storyworlds that merge live and digital platforms.Since 2012\, Tavakkoli has co-developed and taught the UK’s first short course in Experience Design at Central Saint Martins University in London. She has also now founded the online School of Experience Design.In her quest to define the meaning of experience design and map a clear process to deliver transformation\, Tavakkoli has travelled to lands far and wide. Now\, she’s opening her treasure chest of insights so you can explore this hidden island together.Nuggets will include the Experience Change Equation and Experience Design Building Blocks. As you reach the final destination on the island\, Tavakkoli will reveal her jewel in the crown: the Experience Design Triple Diamond process. \nTo get in the zone\, ask yourself: \n\nHow do you define an experience and a transformation?\nWhat are your key guiding principles when designing an experience?\nDo you design through intuition\, follow an established process\, or have your own process for transformation?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfires-65-66-pigalle-tavakkoli/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfires-65-66-Pigalle-Tavakkoli-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220525T175500
DTEND;TZID=Europe/London:20220525T192500
DTSTAMP:20260407T135915
CREATED:20220520T102721Z
LAST-MODIFIED:20220520T133007Z
UID:15953-1653501300-1653506700@worldxo.org
SUMMARY:Campfire 61: Mind The Experience Design Gap
DESCRIPTION:Some of us are designers. Some of us are producers. Some of us even do both. Therefore\, we all understand the value of what we do at each step of the experience creation process.However\, the point at which experience designers hand over to operations is the part of this journey that often gets overlooked. And if you don’t know which questions you should be asking each other and which design elements are important for both teams to be involved in\, you might be headed for disaster…Carolene Méli\, Experience Strategist and Founder of Brands of the Med\, will lead a discussion on how to build better relationships between creators and producers when designing new experiences\, drawing on a recent VIP project for Cirque du Soleil. \nTo get in the zone\, ask yourself: \n\nIf you’re a designer\, what are three questions to ask the producer?\nIf you’re a producer\, what are three questions to ask the designer?\nWhat tools do you use to ensure everyone on your team is on the same page during the handover?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-61-carolene-meli/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-61-Carolene-Méli.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220518T175500
DTEND;TZID=Europe/London:20220518T192500
DTSTAMP:20260407T135915
CREATED:20220513T154912Z
LAST-MODIFIED:20220513T154912Z
UID:15764-1652896500-1652901900@worldxo.org
SUMMARY:Campfyre 60: Top Flops & Epic Fails
DESCRIPTION:Bad experiences are bad for all of us. \nWhen so many firms claim to offer ‘experiences’ today\, how can consumers know what’s true and what isn’t? How can they choose between experiences that are really well designed and good\, and those that aren’t? \nAnd how can clients distinguish between firms who claim to create great experiences\, and those who really deliver? \nFriction like this is bad for consumer and client confidence. If a person or a firm is burned when they spend money and time in the Experience Economy\, next time \nthey’re likely to hesitate\, to choose an option that seems safer\, and to spend somewhere else. \nWe need to find a way to make it easier for people and firms to avoid the ‘experience’ \ncreators who cut corners on the experience\, spend their money on hype\, and so put people off from spending more on experiences in the future. \nSo for CampfYre 60\, we’re on a mission to smoke out failure. Together\, let’s figure out why bad experiences happen – and how we can make sure we don’t make the same mistake twice. If we don’t\, we’ll only end up with more Fyre Festivals in all experience sectors. \nIn anticipation\, think about: \n\nWhat’s the worst experience you’ve ever attended?\nWhat’s the worst experience you’ve ever designed?\nWhat did you learn from both?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-60-failure/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfyre-60-Failures.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220518T095500
DTEND;TZID=Europe/London:20220518T115500
DTSTAMP:20260407T135915
CREATED:20220503T151850Z
LAST-MODIFIED:20220513T154921Z
UID:15440-1652867700-1652874900@worldxo.org
SUMMARY:Campfire 59: The Expectation Effect
DESCRIPTION:Your last chance to catch award-winning science writer David Robson’s brilliant talk on The Startling Ways That Expectations Shape Experience\, now at an APAC-friendly time. \nIt turns out\, all sorts of expectations – what we think about ageing\, what we think about the food we eat\, if we think something will be easy or hard – have a significant impact on outcomes. Far more powerfully than most of us realise. \nWe think there’s many insights that experience designers can borrow from Robson’s research to craft customers’ / guests’ / visitors’ / employees’ / audience’s expectations and create better experiences. \nExpect to hear radical\, evidence-based discoveries on how expectation can have profound impacts on experience – and\, together with the experience pioneers at the Campfire\, figure out how to apply these in the experiences you create. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-59-david-robson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-59-David-Robson.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220511T175500
DTEND;TZID=Europe/London:20220511T195500
DTSTAMP:20260407T135915
CREATED:20220503T151440Z
LAST-MODIFIED:20220513T155014Z
UID:15436-1652291700-1652298900@worldxo.org
SUMMARY:Campfire 58: The "New You" Business
DESCRIPTION:Our very own Experience Economy Godfather\, Joe Pine\, returns to share his latest thinking on how to design for the next revolution in our economy: transformations. \nTransformation is what happens when companies use experiences as the raw material to guide people to change. \nMany businesses are naturally already in the transformation business. Think fitness or healthcare centres\, where you transform your body. \nUniversities or coaching sessions\, where you transform your mind. \nOr management consultants of all stripes\, who transform companies. \nHowever\, most other businesses – particularly b2b ones\, and including experience designers – could greatly benefit by thinking how they could elevate their offerings to the transformation level. \nEnter Pine\, and his revolutionary thinking on how to consider transformative experiences\, design for aspirational jobs to be done\, and stride into the “New You” business with confidence. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-58-joe-pine/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-58-Joe-Pine.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220504T175500
DTEND;TZID=Europe/London:20220504T195500
DTSTAMP:20260407T135915
CREATED:20220503T150806Z
LAST-MODIFIED:20220505T103807Z
UID:15433-1651686900-1651694100@worldxo.org
SUMMARY:Campfire 57: Trojan Horses And Finding Meaning In Unlikely Places
DESCRIPTION:Frankfurt-based attractions designer Michael Badelt believes that there’s a huge amount of untapped potential to infuse attractions with an underlying narrative or meaning for the audience to discover – if they dare… \nAnd whether you’re designing haunted houses\, theme parks\, or something entirely different\, the ability to deliver meaningful thoughts that will *haunt* audiences long beyond your experience itself is a *frighteningly* relevant one. \nThis is the second of two daily sessions\, at an Americas-friendly time. For APAC\, see Campfire 56. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-57-michael-badelt/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Proud-to-Announce-Campfires-56-57-Michael-Badelt.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220504T095500
DTEND;TZID=Europe/London:20220504T115500
DTSTAMP:20260407T135915
CREATED:20220503T150448Z
LAST-MODIFIED:20220505T103711Z
UID:15430-1651658100-1651665300@worldxo.org
SUMMARY:Campfire 56: Trojan Horses And Finding Meaning In Unlikely Places
DESCRIPTION:Frankfurt-based attractions designer Michael Badelt believes that there’s a huge amount of untapped potential to infuse attractions with an underlying narrative or meaning for the audience to discover – if they dare… \nAnd whether you’re designing haunted houses\, theme parks\, or something entirely different\, the ability to deliver meaningful thoughts that will *haunt* audiences long beyond your experience itself is a *frighteningly* relevant one. \nThis is the first of two daily sessions\, at an APAC-friendly time. For the Americas\, see Campfire 57. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-56-michael-badelt/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Proud-to-Announce-Campfires-56-57-Michael-Badelt.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220426T165500
DTEND;TZID=Europe/London:20220426T183000
DTSTAMP:20260407T135915
CREATED:20220420T142344Z
LAST-MODIFIED:20220420T142447Z
UID:15249-1650992100-1650997800@worldxo.org
SUMMARY:Bonfire 1: The ERY Method (Part Two)
DESCRIPTION:Experience Economy expert Kevin Dulle gives 24 WXO members a guided tour through his ERY Method in the second of two exclusive\, hands-on masterclasses. \nFor those who might have missed it\, Dulle introduced the ERY Method back in Campfire 10 – the only one of our Campfires to date where every piece of feedback was a 10/10. \nIn this deep dive into Dulle’s self-styled “brilliantly stupid / stupidly brilliant” method\, you’ll learn: \n\nHow the ERY Method liberates creative thinking for experience designers and non-designers alike.\nHow you can apply it to your own business ideas.\nHow to successfully present your evolved ideas to investors – with the chance to pitch to a surprise guest on the second session.\n\nPlaces are limited to 24\, for registered WXO members only\, and allocated on a first-come\, first-served basis. And for this first Bonfire\, they’re totally free. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/bonfire-1-ery-method-part-two/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/04/90a1cc2b-8554-31a7-b35a-df47ae6a1b8c-e1650464581120.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220420T175500
DTEND;TZID=Europe/London:20220420T192500
DTSTAMP:20260407T135915
CREATED:20220420T140257Z
LAST-MODIFIED:20220503T133759Z
UID:15226-1650477300-1650482700@worldxo.org
SUMMARY:Campfire 54: Pics That Produce Happiness
DESCRIPTION:Selfies and snaps are essential parts of the VALUE equation of EXPERIENCES.\n \nThey give people experiential currency and that all important status\, and they give experience creators an essential marketing tool.\n\nBut taking photos can take us out of flow. And social media can be bad – really bad – for our wellbeing.\n\nHow on earth can we square this circle?\n\nMandy Seligman\, psychologist\, may have the answer.\n\nAn expert in positive psychology since she studied with the founder of positive psychology\, Martin Seligman\, Seligman will share her fascinating new project\, and the ideas behind it\, on how we can help people take pics that help\, rather than hinder\, their happiness. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-54-pics-that-produce-happiness/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/04/f09e8a1c-4b40-42ac-ff88-39e00ae4dea4.jpg
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END:VCALENDAR