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DTSTART;TZID=Europe/London:20260520T095500
DTEND;TZID=Europe/London:20260520T113000
DTSTAMP:20260613T155501
CREATED:20260512T122030Z
LAST-MODIFIED:20260512T123130Z
UID:48668-1779270900-1779276600@worldxo.org
SUMMARY:Using Audience Insight for Impact: A Barbican Immersive Case Study (Early)
DESCRIPTION:What if you could use audience insight to make better creative decisions\, and see the results in visitor numbers\, ticket sales\, and funding? \nThis session draws on frameworks and research methods from Barbican Immersive\, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions. \nWhat you’ll learn: \n\nIdeas for how to use audience insight to create better experiences.\nConfidence that insight delivers results: visitor numbers\, ticket revenue\, audience reach\, funding and touring income.\nInspiration from seeing your work through the audiences eyes.\n\nAbout Sonia Joao: \nSonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products\, brands\, content and experiences. Her clients come from Media & Entertainment\, FMCG\, Arts & Culture and range from Paramount and General Mills\, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy\, to content and production development\, to advertising and comms. \nIn this Campfire\, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years\, delivering research to inform audience strategy\, brand positioning\, comms\, and show development. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/using-audience-insight-for-impact-a-barbican-immersive-case-study-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/SONIA-JOAO-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T175500
DTEND;TZID=Europe/London:20260520T193000
DTSTAMP:20260613T155501
CREATED:20260512T122530Z
LAST-MODIFIED:20260512T123135Z
UID:48677-1779299700-1779305400@worldxo.org
SUMMARY:Using Audience Insight for Impact: A Barbican Immersive Case Study (Late)
DESCRIPTION:What if you could use audience insight to make better creative decisions\, and see the results in visitor numbers\, ticket sales\, and funding? \nThis session draws on frameworks and research methods from Barbican Immersive\, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions. \nWhat you’ll learn: \n\nIdeas for how to use audience insight to create better experiences.\nConfidence that insight delivers results: visitor numbers\, ticket revenue\, audience reach\, funding and touring income.\nInspiration from seeing your work through the audiences eyes.\n\nAbout Sonia Joao: \nSonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products\, brands\, content and experiences. Her clients come from Media & Entertainment\, FMCG\, Arts & Culture and range from Paramount and General Mills\, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy\, to content and production development\, to advertising and comms. \nIn this Campfire\, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years\, delivering research to inform audience strategy\, brand positioning\, comms\, and show development. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/using-audience-insight-for-impact-a-barbican-immersive-case-study-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/SONIA-JOAO-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260527T095500
DTEND;TZID=Europe/London:20260527T113000
DTSTAMP:20260613T155501
CREATED:20260512T122905Z
LAST-MODIFIED:20260512T122905Z
UID:48681-1779875700-1779881400@worldxo.org
SUMMARY:High Tech\, Low Tech\, No Tech: Lessons Learned From 900+ Immersive Experiences (Early)
DESCRIPTION:When we talk about immersive experiences\, technology can sometimes dominate the conversation.  \nBut after encountering 900+ immersive works across three continents in three years\, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. \nIn this Campfire\, she introduces her AURA Framework (Agency\, Universe\, Resonance\, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work\, AURA offers a shared vocabulary for reflecting on agency\, world-building\, resonance\, and craft. \nWhether built with cutting-edge tech or almost none at all\, this session offers an experience-first perspective on designing work that holds together and connects with audiences. \nKey takeaways: \n\nThe AURA Framework (Agency\, Universe\, Resonance\, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices\, regardless of scale\, budget\, or technology.\nA clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.\nPatterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.\nLanguage to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter\, especially when navigating stakeholder pressure around technology.\n\n\nAbout Katrina Lat: \nKatrina is a Toronto-based Experience Designer\, producer\, and client strategist operating at the intersection of creativity + commerce across events\, immersive experiences\, and cultural programming. She holds an HBA from Ivey Business School. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/high-tech-low-tech-no-tech-lessons-learned-from-900-immersive-experiences-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Katrina-Lat-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260527T175500
DTEND;TZID=Europe/London:20260527T193000
DTSTAMP:20260613T155501
CREATED:20260512T123122Z
LAST-MODIFIED:20260512T123122Z
UID:48683-1779904500-1779910200@worldxo.org
SUMMARY:High Tech\, Low Tech\, No Tech: Lessons Learned From 900+ Immersive Experiences (Late)
DESCRIPTION:When we talk about immersive experiences\, technology can sometimes dominate the conversation.  \nBut after encountering 900+ immersive works across three continents in three years\, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. \nIn this Campfire\, she introduces her AURA Framework (Agency\, Universe\, Resonance\, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work\, AURA offers a shared vocabulary for reflecting on agency\, world-building\, resonance\, and craft. \nWhether built with cutting-edge tech or almost none at all\, this session offers an experience-first perspective on designing work that holds together and connects with audiences. \nKey takeaways: \n\nThe AURA Framework (Agency\, Universe\, Resonance\, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices\, regardless of scale\, budget\, or technology.\nA clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.\nPatterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.\nLanguage to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter\, especially when navigating stakeholder pressure around technology.\n\n\nAbout Katrina Lat: \nKatrina is a Toronto-based Experience Designer\, producer\, and client strategist operating at the intersection of creativity + commerce across events\, immersive experiences\, and cultural programming. She holds an HBA from Ivey Business School. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/high-tech-low-tech-no-tech-lessons-learned-from-900-immersive-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Katrina-Lat-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260603T095500
DTEND;TZID=Europe/London:20260603T113000
DTSTAMP:20260613T155501
CREATED:20260512T173159Z
LAST-MODIFIED:20260512T173159Z
UID:48695-1780480500-1780486200@worldxo.org
SUMMARY:Human Tech Under Martial Law: Lightsticks\, Flags\, Prepayment & BARAM
DESCRIPTION:What do moments of crisis reveal about how people really connect\, and how can experience designers learn from it? \nOn 3 December 2024\, South Korea lived through a surreal night: martial law declared\, then overturned within hours. What emerged in the streets wasn’t violence – it was K-pop lightsticks\, hand-drawn meme flags\, and prepaid cups of warm coffee left for strangers. \nDrawing on decades of experience research and his own witness of Korea’s recent political upheaval\, Jooseok explores these fragile\, powerful “human technologies” and what they teach us about designing experiences that make room for people to become the protagonists. \nKey takeaways: \n\nA backstage context-mapping method for any audience.\nA reusable way to map the “hidden layers” behind behaviour – from 1980–90s democracy movements to 2002 World Cup streets\, 2016 candlelight protests and the 2024–25 “revolution of light”. You’ll leave with questions you can use to surface your own city’s historical layers before you design.\nA lens for reading symbols as human tech\, not props.\nHow to treat K-pop lightsticks\, meme flags\, and prepaid cups of warm coffee as serious interfaces for emotion\, identity and care – and how to run the same analysis on the objects\, memes\, and habits your audiences already bring from home.\nDesign prompts for when people refuse to follow the script.\nConcrete prompts to redesign one current project so it anticipates where people will really move: from staying home to coming out\, from standing still to studying under streetlights\, from consuming to organising heated buses and late-night snacks for strangers.\nA pattern library for bottom-up solidarity hacks.\nTransferable patterns from Korea’s winter nights – from foil-blanket “Kisses” cheering squads to anonymous donors sending heated buses – that you can adapt to festivals\, museums\, cities and brands without copying the politics.\nA sharper definition of “human tech” for experience makers.\nA way to distinguish between digital tools and the human technologies of time\, risk and shared belief – plus a closing question set you can use with your team: “Where will we let people become the protagonists here?”\n\nAbout Jooseok Oh: \nJooseok Oh is a Seoul-based Experience Orchestrator\, self-described Neo Polymath\, and founder of BARAM Experience. With thirty years across branding and organisational consulting\, he has built his practice around a single conviction: that connecting Brand Experience\, Customer Experience\, and Employee Experience requires not just strategy\, but orchestration. \nHe holds two doctoral degrees but stays firmly in the field\, working as a Fractional CXO partner across tech\, luxury\, content\, education\, and public sectors – using data to set direction and humanities to move people. His work helps leaders translate brand purpose into designed encounters that last. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/JOOSEOK-OH-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260603T175500
DTEND;TZID=Europe/London:20260603T193000
DTSTAMP:20260613T155501
CREATED:20260529T132607Z
LAST-MODIFIED:20260529T132607Z
UID:49011-1780509300-1780515000@worldxo.org
SUMMARY:From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets
DESCRIPTION:Events are always at risk when marketing budgets are under scrutiny.  \nIn this Campfire\, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. \nYou’ll get actionable tools and insights to help you establish measurable goals\, collect credible data and present compelling event reports. \nKey takeaways: \n• Clear insight on the metrics that matter most \n• How to work with stakeholders to establish measurable objective \n• Actionable strategies for collecting credible data \n• Approaches to build compelling event reports \nWho should attend: \n• Marketers \n• Strategists \nAbout Dax Callner: \nDax Callner is an event and experiential marketing strategist with over 25 years experience\, supporting clients like Amazon\, TikTok\, Vodafone\, Google\, Toyota\, HSBC\, Meta\, KPMG\, Bayer\, P&G and many others. \nHe is also the founder and president of the Event Marketing Measurement Association\, a nonprofit focused on helping our industry thrive through measurement standards and education. \nIn his spare time\, Dax also makes music. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/from-tiktok-to-toyota-how-measurement-can-grow-protect-event-budgets/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Dax-Callner-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260610T095500
DTEND;TZID=Europe/London:20260610T113000
DTSTAMP:20260613T155501
CREATED:20260605T123504Z
LAST-MODIFIED:20260605T123542Z
UID:49056-1781085300-1781091000@worldxo.org
SUMMARY:From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets (Early)
DESCRIPTION:Events are always at risk when marketing budgets are under scrutiny.  \nIn this Campfire\, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. \nYou’ll get actionable tools and insights to help you establish measurable goals\, collect credible data and present compelling event reports. \nKey takeaways: \n• Clear insight on the metrics that matter most \n• How to work with stakeholders to establish measurable objective \n• Actionable strategies for collecting credible data \n• Approaches to build compelling event reports \nWho should attend: \n• Marketers \n• Strategists \nAbout Dax Callner: \nDax Callner is an event and experiential marketing strategist with over 25 years experience\, supporting clients like Amazon\, TikTok\, Vodafone\, Google\, Toyota\, HSBC\, Meta\, KPMG\, Bayer\, P&G and many others. \nHe is also the founder and president of the Event Marketing Measurement Association\, a nonprofit focused on helping our industry thrive through measurement standards and education. \nIn his spare time\, Dax also makes music. \n  \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/from-tiktok-to-toyota-how-measurement-can-grow-protect-event-budgets-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Dax-Callner-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260610T175500
DTEND;TZID=Europe/London:20260610T190000
DTSTAMP:20260613T155501
CREATED:20260605T111342Z
LAST-MODIFIED:20260605T122220Z
UID:49050-1781114100-1781118000@worldxo.org
SUMMARY:Backrooms: From Creepypasta To Box Office #1 | How the Hit Horror Film Turned Internet Mythology Into Experiential Marketing Gold
DESCRIPTION:What happens when a piece of community-created internet folklore becomes the number one film in America? \nBackrooms began life as a single unsettling image posted online. \nFrom there it evolved into a collaborative creepypasta or unfiction phenomenon\, inspired millions of fan theories\, videos and discussions\, spawned a hugely successful YouTube series\, and has now become a major Hollywood release that opened at #1 at the US box office. \nBut the success of Backrooms isn’t simply a film story. It’s a masterclass in modern audience-building. \nIn this Campfire\, WXO member and ARGnet (Alternative Reality Gaming Network) senior editor Michael Andersen explores how the film’s viral marketing campaign embraced the film’s online origins rather than replacing them with traditional studio promotion. \nBy leaning into mystery\, community participation\, fan speculation\, analogue horror aesthetics and the immersive world-building that only ARGs can bring\, the campaign has transformed cinema audiences from passive consumers into active collaborators. \nWhether you’re an experience designer\, a marketer or a storyteller\, Michael deep dives into the Backrooms campaign offering an invaluable case study in how participatory culture\, online mythology and experiential thinking can combine to create cultural momentum on a massive scale. \nYou’ll never look at a furniture store the same way again… \nKey Takeaways: \n• How a single piece of user-generated content evolved into a global entertainment franchise.\n• Why creepypasta communities are among the earliest examples of participatory storytelling at scale.\n• The role of mystery\, ambiguity and audience speculation in driving engagement.\n• How the Backrooms campaign blurred the line between marketing\, world-building and fan culture.\n• What experiential marketers can learn from alternate reality games\, analogue horror and internet folklore.\n• Why modern audiences increasingly want to participate in stories rather than simply consume them.\n• How community ownership can become a competitive advantage rather than a threat to IP.\n• Lessons for creating “viral by design” experiences that encourage sharing\, discussion and collective discovery. \nWho Should Attend? \n• Experience designers and creative directors\n• Brand marketers looking to build communities rather than campaigns\n• Immersive and interactive experience creators\n• Entertainment\, media and franchise owners\n• Audience development and engagement professionals\n• ARG\, gaming and transmedia storytellers\n• Cultural strategists and trend forecasters\n• Anyone interested in how internet culture is reshaping marketing\, storytelling and audience behaviour. \nAbout the host: \nMichael Andersen is a writer\, researcher and long-time observer of alternate reality games\, immersive storytelling and participatory media. Michael is a Director of Cultural Intelligence at Simon & Schuster\, and previously worked in Strategy & Analytics at Digitas Health. \nHe previously served as an adjunct professor at Villanova University\, on the editorial board for the Health Matrix: Journal of Law-Medicine\, as a senior editor of the Journal of Law\, Technology & the Internet\, and has published a number of articles exploring the intersection between business\, communications\, and the law. \nAfter serving as a staff writer at ARGNet for three years\, Michael took over as owner and senior editor in 2009. \n  \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/backrooms-from-creepypasta-to-box-office-1-how-the-hit-horror-film-turned-internet-mythology-into-experiential-marketing-gold/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Addevent-Michael.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260617T095500
DTEND;TZID=Europe/London:20260617T113000
DTSTAMP:20260613T155501
CREATED:20260612T102556Z
LAST-MODIFIED:20260612T102556Z
UID:49202-1781690100-1781695800@worldxo.org
SUMMARY:We Are All Curators Now
DESCRIPTION:At the STRAAT Museum in the Netherlands\, Geoff Thatcher and his wife came across a story about Johanna van Polanen\, who became a countess at the age of 11. \nThe museum gave them the outline. But it left out the question they immediately wanted answered: how old was the count she married? \nSo they did what more and more audiences now do. They took out their phones\, asked AI\, checked the answer\, and filled in the missing context themselves. \nThat small moment is the heart of this Campfire. \nThatcher’s argument is that AI is changing the balance of power inside museums\, attractions\, cultural spaces and live experiences. Audiences are no longer just receiving the story chosen for them. They can question it\, extend it\, challenge it\, compare it\, and in some cases re-curate it in real time. \nIn other words: we are all curators now. \nThis raises useful questions for anyone designing experiences. \n\nWhat do professional curators\, storytellers and institutions still uniquely provide when the audience has a research assistant in its pocket?\nDoes AI deepen curiosity\, or fragment shared meaning?\nHow do we design for people who can go off-script at any moment?\nAnd where is the line between audience interpretation and the hijacking of a story?\n\nThe piece also draws a provocative comparison with journalism: a profession reshaped by technology\, declining trust and the loss of control over distribution. Thatcher asks whether museums and experience designers are about to face a similar disruption. \nThere is a further layer to this Campfire. \nThe article this Campfire is based on was originally written as a TEDx Savannah talk. You can read it here » https://geoffthatcher.substack.com/p/canceled-by-tedx-savannah \nThatcher says the talk did not go ahead after he declined to remove a line that an editor considered “provocative and offensive.” This isn’t the reason for running this Campfire\, but it does make for an interesting case study: a talk about audiences taking control ran into the content-control process of the platform that was due to host it. \nRead the piece before the Campfire and bring your questions\, your pushback and your own examples. \nWe are all curators now. What should we do with that power? \n\nAbout Geoff Thatcher: \nFrom Abu Dhabi’s Yas Island to the Coastal Heritage Society in his hometown of Savannah\, Georgia. Geoff Thatcher’s work transcends borders. \nHis career spans brand experiences at FM’s Science & Technology Center\, theme parks like Doha’s Quest and museums like the Ozark Mill. Most recently he and his firm led the design of The Humanitarian Center Tour in Salt Lake City. \nOther recent projects include the AI experiences at the College Football Hall of Fame\, renovation of the Indianapolis Motor Speedway Museum and the JEA H2.O Purification Center. \nHe got his start in the experience industry as a teenage “clean-up boy” at Utah’s Lagoon Amusement Park and after a brief stint as a journalist later worked on the CNN Studio Tour for Jack Rouse Associates\, the Rio 2007 Opening Ceremonies for Five Currents and the Lockheed Martin Space Experience Center for The Brand Experience. \nHe founded Creative Principals in 2017. Geoff is author of The CEO’s Time Machine\, creator of Ask.Buzz\, writer on hot topics\, podcast guest and a regular speaker at industry conferences. \nAfter leading the groundbreaking work that turned guests into football players\, coaches and cheerleaders\, he can often be heard online talking and writing about how AI will transform experiences. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/we-are-all-curators-now/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Geoff-Thatcher-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260617T175500
DTEND;TZID=Europe/London:20260617T193000
DTSTAMP:20260613T155501
CREATED:20260522T141216Z
LAST-MODIFIED:20260612T152336Z
UID:48972-1781718900-1781724600@worldxo.org
SUMMARY:Creating Impactful Experiences: How Story\, Technology and Place Can Turn Moments into Memories
DESCRIPTION:What do we value more as a society: moments or memories?\nExperiences define our lives. They shape how we connect across cultures and communities\, how we grow\, and how we remember the people\, places and ideas that move us. Today\, as technology and consumer expectations evolve\, experiences can be more diverse\, integrated and convergent than ever before. \nAmid this convergence\, designers have the opportunity to orchestrate full ecosystems through live engagement\, digital access and physical environments — evoking curiosity and emotion while shaping indelible\, unforgettable memories. \nIn this Campfire\, Barbara Bouza\, FAIA\, NOMA\, IIDA — CannonDesign’s Executive Director of Market Strategies & Growth – Live\, Work\, Play and former President of Walt Disney Imagineering — will share insights from her global journey through discovery\, impossibilities and storytelling. Her career has consistently fused story\, technology and design to create memorable\, immersive destinations across the globe\, including her work leading the team behind Disney’s theme parks\, resorts\, cruise ships and immersive entertainment experiences. \nDrawing on her experience at Disney and with some of the world’s leading architecture and design firms\, Barbara will explore how designers can reimagine their approach to experience design — creating connected experiences that bring people together\, respond to changing expectations\, and leave space for joy\, surprise and wonder to unfold. \nKey takeaways\n\nInsights from a global journey of discovery\, impossibilities and storytelling\nHow connected experiences bring people together across cultures and communities\nWhy consumer expectations are reshaping the future of experience design\nHow story\, technology and physical environments can create lasting memories\n\nAbout Barbara Bouza\nBarbara Bouza is CannonDesign’s Executive Director of Market Strategies & Growth – Live\, Work\, Play and the former President of Walt Disney Imagineering. An architect celebrated for shaping inspiring spaces that bring people together across cultures and communities\, she focuses on people-centred markets where life\, work and play increasingly intersect. \nHer career stands out through her ability to fuse storytelling with technology and design\, creating some of the most memorable and immersive destinations across the globe. She is a Fellow of the American Institute of Architects\, a member of Fast Company’s Impact Council\, and serves on the SCI-Arc Board of Trustees. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/impactful-experiences-the-unexpected-and-the-memorable/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Barbara-Bouza-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260618T180000
DTEND;TZID=Europe/London:20260618T210000
DTSTAMP:20260613T155501
CREATED:20260522T144307Z
LAST-MODIFIED:20260605T085613Z
UID:48978-1781805600-1781816400@worldxo.org
SUMMARY:Functional Experiences: The Multi-Billion-Dollar Opportunity for the Experience Economy
DESCRIPTION:What if the most powerful experiences don’t just entertain us but change how we feel\, think\, and act?\n​Join WXO and Pixel Artworks for a special IRL Campfire exploring Functional Experiences: an emerging shift in the Experience Economy where immersive design\, technology\, sound\, space\, and storytelling are used not just for spectacle\, but for lasting human impact. \n​Hosted at the The Lighthouse\, this intimate industry gathering will bring together experience professionals to explore how brands and creators can design experiences that outlast the moment – from spatial audio and sensory environments to transformative\, wellbeing-led and behaviour-shifting encounters. \n​Expect a thought-provoking discussion\, examples from the cutting edge of experiential design\, and plenty of time to connect with the WXO community inside Pixel Artworks’ immersive studio. \n​Read more about the ‘The Unstoppable Rise Of Brain-Boosting “Functional Experiences‘. \n​Speakers:\n\n​James Wallman\, Founder\, WXO\n​Miranda Pincott\, Managing Partner\, Pixel Artworks\n​Tom Middleton\, Founder\, Senzomi\n\nWant to come along?\nIt’s free to attend. Head to https://luma.com/n1yf0zv4 to RSVP \n—————– \nDetails: \n\nWhen: Thursday\, June 18\, 2026 | 18:00-21:00 BST\nWhere: The Lighthouse\, Pixel Artworks\, 14 St John’s Sq\, London EC1M 4AH
URL:https://worldxo.org/event/functional-experiences-irl-campfire/
LOCATION:The Lightroom\, Pixel Artworks\, 14 St John's Square\, London\, EC1M 4AH\, United Kingdom
CATEGORIES:WXO Campfire,IRL Campfires
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/IRL-Campfire-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260701T095500
DTEND;TZID=Europe/London:20260701T113000
DTSTAMP:20260613T155501
CREATED:20260512T124127Z
LAST-MODIFIED:20260612T155808Z
UID:48689-1782899700-1782905400@worldxo.org
SUMMARY:Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Early)
DESCRIPTION:Why are immersive storytellers still using tools built for film and TV? \nDesigned by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom\, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear\, branching\, and open-world experiences. It is built to empower collaborators across disciplines\, writers and non-writers alike\, to shape the narrative design of an experience. \nThis Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling. \nKey takeaways: \n\nA new definition of “story” as not a linear plot and cast of characters\, but a collection of rules and why this shift changes how you approach narrative design.\nA practical introduction to the Story Codex method of developing stories as rule sets\, with ideas for how to adapt it to your own projects.\n\nAbout Abigail Taylor-Sansom: \nAbigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive\, inventive\, and above all\, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence\, showrunning murder mystery games for Hunt A Killer\, and crafting boundary-breaking XR experiences with UNSHUT. \nShe has also made magic as a Walt Disney Imagineer\, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does. \nToday\, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD)\, teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering\, Universal Creative\, HBO Max\, Amazon MGM\, Lucasfilm\, FX\, Tyler Perry Studios\, and beyond. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-story-codex-a-new-framework-for-narrative-in-experiences-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Abigail-Taylor-Sansom-early-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260701T175500
DTEND;TZID=Europe/London:20260701T193000
DTSTAMP:20260613T155501
CREATED:20260512T123842Z
LAST-MODIFIED:20260612T155717Z
UID:48687-1782928500-1782934200@worldxo.org
SUMMARY:Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Late)
DESCRIPTION:Why are immersive storytellers still using tools built for film and TV? \nDesigned by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom\, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear\, branching\, and open-world experiences. It is built to empower collaborators across disciplines\, writers and non-writers alike\, to shape the narrative design of an experience. \nThis Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling. \nKey takeaways: \n\nA new definition of “story” as not a linear plot and cast of characters\, but a collection of rules and why this shift changes how you approach narrative design.\nA practical introduction to the Story Codex method of developing stories as rule sets\, with ideas for how to adapt it to your own projects.\n\nAbout Abigail Taylor-Sansom: \nAbigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive\, inventive\, and above all\, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence\, showrunning murder mystery games for Hunt A Killer\, and crafting boundary-breaking XR experiences with UNSHUT. \nShe has also made magic as a Walt Disney Imagineer\, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does. \nToday\, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD)\, teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering\, Universal Creative\, HBO Max\, Amazon MGM\, Lucasfilm\, FX\, Tyler Perry Studios\, and beyond. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-story-codex-a-new-framework-for-narrative-in-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Abigail-Taylor-Sansom-late-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260708T095500
DTEND;TZID=Europe/London:20260708T113000
DTSTAMP:20260613T155501
CREATED:20260612T123314Z
LAST-MODIFIED:20260612T123314Z
UID:49209-1783504500-1783510200@worldxo.org
SUMMARY:Why PR Stunts Matter: How Forming a Roman Legion for the Launch of The Last Days of Pompeii Delivers Feelings and Tickets
DESCRIPTION:In a world of endless online campaigns and “Fever-style” messaging\, how can cultural projects and live experiences still stand out? \nStage Magic’s Peter Monbailleu explores why PR stunts matter – not as gimmicks\, but as strategic moments that create attention\, emotion\, conversation and sales. \nUsing such experience launches such as The Last Days of Pompeii as a starting point\, he will unpack how bold real-world ideas are built: the relationships\, permissions\, logistics\, timing\, trust and last-minute decisions that turn a simple concept into something audiences and media want to share. \nFrom Romans on the Brussels Grand Place to recreating Christmas in Summer\, this session looks at how to compete for attention without simply adding more noise. \nSometimes the answer is not more “360”\, more channels or another promise of immersion. Sometimes it is a clearer idea\, a stronger network and the courage to make something real. \nRead Peter’s deep dive into the launch event for the Last Days of Pompeii:\nhttps://www.shakalaka.be/stories/the-substances-i-inhale \nWhat you’ll take away \n\nHow PR stunts can help cultural projects compete for attention in a crowded market\nWhy strong relationships are often the hidden engine behind successful marketing and PR\nHow to turn a live idea into a moment that media\, audiences and partners can understand quickly\nWhat it takes practically to work with cities\, public spaces\, officials\, suppliers and creative teams\nWhy “real-life” experiences can be more powerful than over-designed “immersive” promises\nHow to think beyond virality and build moments that create feeling\, sharing and ticket sales\nWhy respect – for audiences\, partners\, places and collaborators – is central to making bold ideas work\n\n  \nAbout Peter Monbailleu: \n“I have been running and promoting events as long as I can remember. My mother was the one who put me (quite to my disliking) on stage at a very early age. I travelled the world with Up With People when I was 18 and that is something I can recommend to anyone. I still benefit from that one year every single day. In everything I do I want to blow minds. Time and time again. I listen. I respect. I take a different look. I share and I give it all I’ve got to create events and campaigns that rock.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/why-pr-stunts-matter-how-forming-a-roman-legion-for-the-launch-of-the-last-days-of-pompeii-delivers-feelings-and-tickets/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Peter-Monbailleu-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260708T175500
DTEND;TZID=Europe/London:20260708T193000
DTSTAMP:20260613T155501
CREATED:20260612T112421Z
LAST-MODIFIED:20260612T112421Z
UID:49206-1783533300-1783539000@worldxo.org
SUMMARY:REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design
DESCRIPTION:The old playbook of evaluation metrics no longer applies. \nThe experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design\, to marketing and financing\, but are the current fixations with data\, automation\, and optimization getting in the way? ROX is ultimately a metric about emotional resonance. It requires human intelligence and interpretation; it is both process and product. \nIn this Campfire\, Laura expands on her work with the REMARKABLE™ framework and her latest experience report to unpack a multilayered approach for understanding ROX\, the tools it requires\, and how it applies to every stage of experience design. \nYou’ll learn what’s beyond KPIs and how REMARKABLE supports the ROX ecosystem to design impactful\, resonant experiences. \nKey takeaways: \n\nWhich elements inform ROX and how they work together\nHow to develop emotional fluency and build a shared language\nREMARKABLE’s role as both a diagnostic and evaluative tool\n\nDownload REMARKABLE and the 2026 update here: https://www.remarkable-experiences.com/ \nAbout Laura Hess: \nLaura is an award-winning strategist and ROX specialist (Return on Experience)\, helping brands\, agencies\, entertainment studios\, and cultural institutions transform their vision into impactful\, memorable moments for guests and audiences. \nAs the founder of Reuleaux\, an experiential consultancy in Los Angeles\, her interdisciplinary portfolio includes experiential marketing\, themed entertainment\, participatory theatre\, film\, VR\, and installation art across physical\, digital\, and hybrid environments. \nShe’s also the creator of the REMARKABLE™ framework\, a diagnostic and evaluative tool that offers deeper\, specific insight into event sentiment and emotional resonance. It quantifies ROX alongside traditional evaluation metrics and emergent biometric data. Now\, with two reports and an industry index of 800+ productions\, it has become an essential asset for all stages: ideation\, development\, testing\, and postmortem evaluation. \nLaura is a founding member of the WXO\, the former arts editor of No Proscenium\, and was named a “Power 10” in Blooloop’s 2025 Immersive Influencer List. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/remarkables-evolution-what-an-rox-framework-reveals-about-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Laura-Hess.png
END:VEVENT
END:VCALENDAR