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DTSTART;TZID=Europe/London:20220518T175500
DTEND;TZID=Europe/London:20220518T192500
DTSTAMP:20260407T160122
CREATED:20220513T154912Z
LAST-MODIFIED:20220513T154912Z
UID:15764-1652896500-1652901900@worldxo.org
SUMMARY:Campfyre 60: Top Flops & Epic Fails
DESCRIPTION:Bad experiences are bad for all of us. \nWhen so many firms claim to offer ‘experiences’ today\, how can consumers know what’s true and what isn’t? How can they choose between experiences that are really well designed and good\, and those that aren’t? \nAnd how can clients distinguish between firms who claim to create great experiences\, and those who really deliver? \nFriction like this is bad for consumer and client confidence. If a person or a firm is burned when they spend money and time in the Experience Economy\, next time \nthey’re likely to hesitate\, to choose an option that seems safer\, and to spend somewhere else. \nWe need to find a way to make it easier for people and firms to avoid the ‘experience’ \ncreators who cut corners on the experience\, spend their money on hype\, and so put people off from spending more on experiences in the future. \nSo for CampfYre 60\, we’re on a mission to smoke out failure. Together\, let’s figure out why bad experiences happen – and how we can make sure we don’t make the same mistake twice. If we don’t\, we’ll only end up with more Fyre Festivals in all experience sectors. \nIn anticipation\, think about: \n\nWhat’s the worst experience you’ve ever attended?\nWhat’s the worst experience you’ve ever designed?\nWhat did you learn from both?\n\n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-60-failure/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfyre-60-Failures.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220518T095500
DTEND;TZID=Europe/London:20220518T115500
DTSTAMP:20260407T160122
CREATED:20220503T151850Z
LAST-MODIFIED:20220513T154921Z
UID:15440-1652867700-1652874900@worldxo.org
SUMMARY:Campfire 59: The Expectation Effect
DESCRIPTION:Your last chance to catch award-winning science writer David Robson’s brilliant talk on The Startling Ways That Expectations Shape Experience\, now at an APAC-friendly time. \nIt turns out\, all sorts of expectations – what we think about ageing\, what we think about the food we eat\, if we think something will be easy or hard – have a significant impact on outcomes. Far more powerfully than most of us realise. \nWe think there’s many insights that experience designers can borrow from Robson’s research to craft customers’ / guests’ / visitors’ / employees’ / audience’s expectations and create better experiences. \nExpect to hear radical\, evidence-based discoveries on how expectation can have profound impacts on experience – and\, together with the experience pioneers at the Campfire\, figure out how to apply these in the experiences you create. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-59-david-robson/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-59-David-Robson.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220511T175500
DTEND;TZID=Europe/London:20220511T195500
DTSTAMP:20260407T160122
CREATED:20220503T151440Z
LAST-MODIFIED:20220513T155014Z
UID:15436-1652291700-1652298900@worldxo.org
SUMMARY:Campfire 58: The "New You" Business
DESCRIPTION:Our very own Experience Economy Godfather\, Joe Pine\, returns to share his latest thinking on how to design for the next revolution in our economy: transformations. \nTransformation is what happens when companies use experiences as the raw material to guide people to change. \nMany businesses are naturally already in the transformation business. Think fitness or healthcare centres\, where you transform your body. \nUniversities or coaching sessions\, where you transform your mind. \nOr management consultants of all stripes\, who transform companies. \nHowever\, most other businesses – particularly b2b ones\, and including experience designers – could greatly benefit by thinking how they could elevate their offerings to the transformation level. \nEnter Pine\, and his revolutionary thinking on how to consider transformative experiences\, design for aspirational jobs to be done\, and stride into the “New You” business with confidence. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-58-joe-pine/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Campfire-58-Joe-Pine.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220504T175500
DTEND;TZID=Europe/London:20220504T195500
DTSTAMP:20260407T160122
CREATED:20220503T150806Z
LAST-MODIFIED:20220505T103807Z
UID:15433-1651686900-1651694100@worldxo.org
SUMMARY:Campfire 57: Trojan Horses And Finding Meaning In Unlikely Places
DESCRIPTION:Frankfurt-based attractions designer Michael Badelt believes that there’s a huge amount of untapped potential to infuse attractions with an underlying narrative or meaning for the audience to discover – if they dare… \nAnd whether you’re designing haunted houses\, theme parks\, or something entirely different\, the ability to deliver meaningful thoughts that will *haunt* audiences long beyond your experience itself is a *frighteningly* relevant one. \nThis is the second of two daily sessions\, at an Americas-friendly time. For APAC\, see Campfire 56. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-57-michael-badelt/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Proud-to-Announce-Campfires-56-57-Michael-Badelt.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220504T095500
DTEND;TZID=Europe/London:20220504T115500
DTSTAMP:20260407T160122
CREATED:20220503T150448Z
LAST-MODIFIED:20220505T103711Z
UID:15430-1651658100-1651665300@worldxo.org
SUMMARY:Campfire 56: Trojan Horses And Finding Meaning In Unlikely Places
DESCRIPTION:Frankfurt-based attractions designer Michael Badelt believes that there’s a huge amount of untapped potential to infuse attractions with an underlying narrative or meaning for the audience to discover – if they dare… \nAnd whether you’re designing haunted houses\, theme parks\, or something entirely different\, the ability to deliver meaningful thoughts that will *haunt* audiences long beyond your experience itself is a *frighteningly* relevant one. \nThis is the first of two daily sessions\, at an APAC-friendly time. For the Americas\, see Campfire 57. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-56-michael-badelt/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/05/Proud-to-Announce-Campfires-56-57-Michael-Badelt.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220426T165500
DTEND;TZID=Europe/London:20220426T183000
DTSTAMP:20260407T160122
CREATED:20220420T142344Z
LAST-MODIFIED:20220420T142447Z
UID:15249-1650992100-1650997800@worldxo.org
SUMMARY:Bonfire 1: The ERY Method (Part Two)
DESCRIPTION:Experience Economy expert Kevin Dulle gives 24 WXO members a guided tour through his ERY Method in the second of two exclusive\, hands-on masterclasses. \nFor those who might have missed it\, Dulle introduced the ERY Method back in Campfire 10 – the only one of our Campfires to date where every piece of feedback was a 10/10. \nIn this deep dive into Dulle’s self-styled “brilliantly stupid / stupidly brilliant” method\, you’ll learn: \n\nHow the ERY Method liberates creative thinking for experience designers and non-designers alike.\nHow you can apply it to your own business ideas.\nHow to successfully present your evolved ideas to investors – with the chance to pitch to a surprise guest on the second session.\n\nPlaces are limited to 24\, for registered WXO members only\, and allocated on a first-come\, first-served basis. And for this first Bonfire\, they’re totally free. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/bonfire-1-ery-method-part-two/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/04/90a1cc2b-8554-31a7-b35a-df47ae6a1b8c-e1650464581120.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220420T175500
DTEND;TZID=Europe/London:20220420T192500
DTSTAMP:20260407T160122
CREATED:20220420T140257Z
LAST-MODIFIED:20220503T133759Z
UID:15226-1650477300-1650482700@worldxo.org
SUMMARY:Campfire 54: Pics That Produce Happiness
DESCRIPTION:Selfies and snaps are essential parts of the VALUE equation of EXPERIENCES.\n \nThey give people experiential currency and that all important status\, and they give experience creators an essential marketing tool.\n\nBut taking photos can take us out of flow. And social media can be bad – really bad – for our wellbeing.\n\nHow on earth can we square this circle?\n\nMandy Seligman\, psychologist\, may have the answer.\n\nAn expert in positive psychology since she studied with the founder of positive psychology\, Martin Seligman\, Seligman will share her fascinating new project\, and the ideas behind it\, on how we can help people take pics that help\, rather than hinder\, their happiness. \n*NB: This event is for WXO Members ONLY. To attend Campfires\, click here to apply to join the WXO.*
URL:https://worldxo.org/event/campfire-54-pics-that-produce-happiness/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/jpeg:https://worldxo.org/wp-content/uploads/2022/04/f09e8a1c-4b40-42ac-ff88-39e00ae4dea4.jpg
END:VEVENT
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