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DTSTART;TZID=Europe/London:20260701T175500
DTEND;TZID=Europe/London:20260701T193000
DTSTAMP:20260613T171224
CREATED:20260512T123842Z
LAST-MODIFIED:20260612T155717Z
UID:48687-1782928500-1782934200@worldxo.org
SUMMARY:Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Late)
DESCRIPTION:Why are immersive storytellers still using tools built for film and TV? \nDesigned by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom\, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear\, branching\, and open-world experiences. It is built to empower collaborators across disciplines\, writers and non-writers alike\, to shape the narrative design of an experience. \nThis Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling. \nKey takeaways: \n\nA new definition of “story” as not a linear plot and cast of characters\, but a collection of rules and why this shift changes how you approach narrative design.\nA practical introduction to the Story Codex method of developing stories as rule sets\, with ideas for how to adapt it to your own projects.\n\nAbout Abigail Taylor-Sansom: \nAbigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive\, inventive\, and above all\, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence\, showrunning murder mystery games for Hunt A Killer\, and crafting boundary-breaking XR experiences with UNSHUT. \nShe has also made magic as a Walt Disney Imagineer\, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does. \nToday\, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD)\, teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering\, Universal Creative\, HBO Max\, Amazon MGM\, Lucasfilm\, FX\, Tyler Perry Studios\, and beyond. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-story-codex-a-new-framework-for-narrative-in-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Abigail-Taylor-Sansom-late-1.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260708T095500
DTEND;TZID=Europe/London:20260708T113000
DTSTAMP:20260613T171224
CREATED:20260612T123314Z
LAST-MODIFIED:20260612T123314Z
UID:49209-1783504500-1783510200@worldxo.org
SUMMARY:Why PR Stunts Matter: How Forming a Roman Legion for the Launch of The Last Days of Pompeii Delivers Feelings and Tickets
DESCRIPTION:In a world of endless online campaigns and “Fever-style” messaging\, how can cultural projects and live experiences still stand out? \nStage Magic’s Peter Monbailleu explores why PR stunts matter – not as gimmicks\, but as strategic moments that create attention\, emotion\, conversation and sales. \nUsing such experience launches such as The Last Days of Pompeii as a starting point\, he will unpack how bold real-world ideas are built: the relationships\, permissions\, logistics\, timing\, trust and last-minute decisions that turn a simple concept into something audiences and media want to share. \nFrom Romans on the Brussels Grand Place to recreating Christmas in Summer\, this session looks at how to compete for attention without simply adding more noise. \nSometimes the answer is not more “360”\, more channels or another promise of immersion. Sometimes it is a clearer idea\, a stronger network and the courage to make something real. \nRead Peter’s deep dive into the launch event for the Last Days of Pompeii:\nhttps://www.shakalaka.be/stories/the-substances-i-inhale \nWhat you’ll take away \n\nHow PR stunts can help cultural projects compete for attention in a crowded market\nWhy strong relationships are often the hidden engine behind successful marketing and PR\nHow to turn a live idea into a moment that media\, audiences and partners can understand quickly\nWhat it takes practically to work with cities\, public spaces\, officials\, suppliers and creative teams\nWhy “real-life” experiences can be more powerful than over-designed “immersive” promises\nHow to think beyond virality and build moments that create feeling\, sharing and ticket sales\nWhy respect – for audiences\, partners\, places and collaborators – is central to making bold ideas work\n\n  \nAbout Peter Monbailleu: \n“I have been running and promoting events as long as I can remember. My mother was the one who put me (quite to my disliking) on stage at a very early age. I travelled the world with Up With People when I was 18 and that is something I can recommend to anyone. I still benefit from that one year every single day. In everything I do I want to blow minds. Time and time again. I listen. I respect. I take a different look. I share and I give it all I’ve got to create events and campaigns that rock.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/why-pr-stunts-matter-how-forming-a-roman-legion-for-the-launch-of-the-last-days-of-pompeii-delivers-feelings-and-tickets/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Peter-Monbailleu-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260708T175500
DTEND;TZID=Europe/London:20260708T193000
DTSTAMP:20260613T171224
CREATED:20260612T112421Z
LAST-MODIFIED:20260612T112421Z
UID:49206-1783533300-1783539000@worldxo.org
SUMMARY:REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design
DESCRIPTION:The old playbook of evaluation metrics no longer applies. \nThe experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design\, to marketing and financing\, but are the current fixations with data\, automation\, and optimization getting in the way? ROX is ultimately a metric about emotional resonance. It requires human intelligence and interpretation; it is both process and product. \nIn this Campfire\, Laura expands on her work with the REMARKABLE™ framework and her latest experience report to unpack a multilayered approach for understanding ROX\, the tools it requires\, and how it applies to every stage of experience design. \nYou’ll learn what’s beyond KPIs and how REMARKABLE supports the ROX ecosystem to design impactful\, resonant experiences. \nKey takeaways: \n\nWhich elements inform ROX and how they work together\nHow to develop emotional fluency and build a shared language\nREMARKABLE’s role as both a diagnostic and evaluative tool\n\nDownload REMARKABLE and the 2026 update here: https://www.remarkable-experiences.com/ \nAbout Laura Hess: \nLaura is an award-winning strategist and ROX specialist (Return on Experience)\, helping brands\, agencies\, entertainment studios\, and cultural institutions transform their vision into impactful\, memorable moments for guests and audiences. \nAs the founder of Reuleaux\, an experiential consultancy in Los Angeles\, her interdisciplinary portfolio includes experiential marketing\, themed entertainment\, participatory theatre\, film\, VR\, and installation art across physical\, digital\, and hybrid environments. \nShe’s also the creator of the REMARKABLE™ framework\, a diagnostic and evaluative tool that offers deeper\, specific insight into event sentiment and emotional resonance. It quantifies ROX alongside traditional evaluation metrics and emergent biometric data. Now\, with two reports and an industry index of 800+ productions\, it has become an essential asset for all stages: ideation\, development\, testing\, and postmortem evaluation. \nLaura is a founding member of the WXO\, the former arts editor of No Proscenium\, and was named a “Power 10” in Blooloop’s 2025 Immersive Influencer List. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/remarkables-evolution-what-an-rox-framework-reveals-about-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Laura-Hess.png
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