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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260513T095500
DTEND;TZID=Europe/London:20260513T113000
DTSTAMP:20260513T180754
CREATED:20260508T141259Z
LAST-MODIFIED:20260512T121538Z
UID:48652-1778666100-1778671800@worldxo.org
SUMMARY:763 Artworks: How Google Empowered Its Community to Co-Create at Scale (Early)
DESCRIPTION:How do you prove a smartphone has the most powerful AI on the market?\n\nYou hand it to the public and ask them to remix history. To showcase the Google Pixel 10’s Nano Banana and Veo 3 engines\, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. \nThey challenged digital creators on Instagram and X to reimagine classical masterpieces using the Pixel’s on-device AI. \nThe incentive? The ultimate exposure: a one-night exhibition at the Rijksmuseum itself\, and a national showcase across 3\,000 digital billboards. \nBy targeting the right creator communities and leveraging top-tier curation\, the campaign exploded – generating 763 new artworks from over 300 diverse artists. Artcrush.com didn’t just tell consumers what the Pixel 10 could do; we let them plaster its capabilities across the entire country. \nWhat you’ll learn: \n\nHow Artcrush turned an open call into a nationwide art campaign\nWhat it takes to scale AI-generated art across 3\,000 digital billboards\nHow Google\, KPN\, and the Rijksmuseum collaborated on a public cultural activation\nThe playbook behind reaching 7 million people through participatory art\n\n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/763-artworks-how-google-empowered-its-community-to-co-create-at-scale-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Mathieu-France-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260513T175500
DTEND;TZID=Europe/London:20260513T193000
DTSTAMP:20260513T180754
CREATED:20260508T141602Z
LAST-MODIFIED:20260512T121543Z
UID:48655-1778694900-1778700600@worldxo.org
SUMMARY:763 Artworks: How Google Empowered Its Community to Co-Create at Scale (Late)
DESCRIPTION:How do you prove a smartphone has the most powerful AI on the market?\n\nYou hand it to the public and ask them to remix history. To showcase the Google Pixel 10’s Nano Banana and Veo 3 engines\, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. \nThey challenged digital creators on Instagram and X to reimagine classical masterpieces using the Pixel’s on-device AI. \nThe incentive? The ultimate exposure: a one-night exhibition at the Rijksmuseum itself\, and a national showcase across 3\,000 digital billboards. \nBy targeting the right creator communities and leveraging top-tier curation\, the campaign exploded – generating 763 new artworks from over 300 diverse artists. Artcrush.com didn’t just tell consumers what the Pixel 10 could do; we let them plaster its capabilities across the entire country. \nWhat you’ll learn: \n\nHow Artcrush turned an open call into a nationwide art campaign\nWhat it takes to scale AI-generated art across 3\,000 digital billboards\nHow Google\, KPN\, and the Rijksmuseum collaborated on a public cultural activation\nThe playbook behind reaching 7 million people through participatory art\n\nAbout Mathieu France: \nMathieu France is the Founder & CEO of Artcrush.com\, a platform working at the intersection of art\, brands\, and digital public space. After two decades creating visibility for global brands\, he shifted his focus toward a larger mission: bringing art into everyday life through large-scale cultural activations. Through partnerships with institutions\, cities\, and technology platforms\, Mathieu explores how digital billboards\, AI\, and public participation can turn urban spaces into accessible galleries reaching millions. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/763-artworks-how-google-empowered-its-community-to-co-create-at-scale-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Mathieu-France-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T095500
DTEND;TZID=Europe/London:20260520T113000
DTSTAMP:20260513T180754
CREATED:20260512T122030Z
LAST-MODIFIED:20260512T123130Z
UID:48668-1779270900-1779276600@worldxo.org
SUMMARY:Using Audience Insight for Impact: A Barbican Immersive Case Study (Early)
DESCRIPTION:What if you could use audience insight to make better creative decisions\, and see the results in visitor numbers\, ticket sales\, and funding? \nThis session draws on frameworks and research methods from Barbican Immersive\, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions. \nWhat you’ll learn: \n\nIdeas for how to use audience insight to create better experiences.\nConfidence that insight delivers results: visitor numbers\, ticket revenue\, audience reach\, funding and touring income.\nInspiration from seeing your work through the audiences eyes.\n\nAbout Sonia Joao: \nSonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products\, brands\, content and experiences. Her clients come from Media & Entertainment\, FMCG\, Arts & Culture and range from Paramount and General Mills\, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy\, to content and production development\, to advertising and comms. \nIn this Campfire\, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years\, delivering research to inform audience strategy\, brand positioning\, comms\, and show development. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/using-audience-insight-for-impact-a-barbican-immersive-case-study-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/SONIA-JOAO-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T175500
DTEND;TZID=Europe/London:20260520T193000
DTSTAMP:20260513T180754
CREATED:20260512T122530Z
LAST-MODIFIED:20260512T123135Z
UID:48677-1779299700-1779305400@worldxo.org
SUMMARY:Using Audience Insight for Impact: A Barbican Immersive Case Study (Late)
DESCRIPTION:What if you could use audience insight to make better creative decisions\, and see the results in visitor numbers\, ticket sales\, and funding? \nThis session draws on frameworks and research methods from Barbican Immersive\, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions. \nWhat you’ll learn: \n\nIdeas for how to use audience insight to create better experiences.\nConfidence that insight delivers results: visitor numbers\, ticket revenue\, audience reach\, funding and touring income.\nInspiration from seeing your work through the audiences eyes.\n\nAbout Sonia Joao: \nSonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products\, brands\, content and experiences. Her clients come from Media & Entertainment\, FMCG\, Arts & Culture and range from Paramount and General Mills\, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy\, to content and production development\, to advertising and comms. \nIn this Campfire\, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years\, delivering research to inform audience strategy\, brand positioning\, comms\, and show development. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/using-audience-insight-for-impact-a-barbican-immersive-case-study-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/SONIA-JOAO-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260527T095500
DTEND;TZID=Europe/London:20260527T113000
DTSTAMP:20260513T180754
CREATED:20260512T122905Z
LAST-MODIFIED:20260512T122905Z
UID:48681-1779875700-1779881400@worldxo.org
SUMMARY:High Tech\, Low Tech\, No Tech: Lessons Learned From 900+ Immersive Experiences (Early)
DESCRIPTION:When we talk about immersive experiences\, technology can sometimes dominate the conversation.  \nBut after encountering 900+ immersive works across three continents in three years\, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. \nIn this Campfire\, she introduces her AURA Framework (Agency\, Universe\, Resonance\, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work\, AURA offers a shared vocabulary for reflecting on agency\, world-building\, resonance\, and craft. \nWhether built with cutting-edge tech or almost none at all\, this session offers an experience-first perspective on designing work that holds together and connects with audiences. \nKey takeaways: \n\nThe AURA Framework (Agency\, Universe\, Resonance\, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices\, regardless of scale\, budget\, or technology.\nA clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.\nPatterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.\nLanguage to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter\, especially when navigating stakeholder pressure around technology.\n\n\nAbout Katrina Lat: \nKatrina is a Toronto-based Experience Designer\, producer\, and client strategist operating at the intersection of creativity + commerce across events\, immersive experiences\, and cultural programming. She holds an HBA from Ivey Business School. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/high-tech-low-tech-no-tech-lessons-learned-from-900-immersive-experiences-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Katrina-Lat-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260527T175500
DTEND;TZID=Europe/London:20260527T193000
DTSTAMP:20260513T180754
CREATED:20260512T123122Z
LAST-MODIFIED:20260512T123122Z
UID:48683-1779904500-1779910200@worldxo.org
SUMMARY:High Tech\, Low Tech\, No Tech: Lessons Learned From 900+ Immersive Experiences (Late)
DESCRIPTION:When we talk about immersive experiences\, technology can sometimes dominate the conversation.  \nBut after encountering 900+ immersive works across three continents in three years\, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. \nIn this Campfire\, she introduces her AURA Framework (Agency\, Universe\, Resonance\, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work\, AURA offers a shared vocabulary for reflecting on agency\, world-building\, resonance\, and craft. \nWhether built with cutting-edge tech or almost none at all\, this session offers an experience-first perspective on designing work that holds together and connects with audiences. \nKey takeaways: \n\nThe AURA Framework (Agency\, Universe\, Resonance\, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices\, regardless of scale\, budget\, or technology.\nA clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.\nPatterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.\nLanguage to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter\, especially when navigating stakeholder pressure around technology.\n\n\nAbout Katrina Lat: \nKatrina is a Toronto-based Experience Designer\, producer\, and client strategist operating at the intersection of creativity + commerce across events\, immersive experiences\, and cultural programming. She holds an HBA from Ivey Business School. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/high-tech-low-tech-no-tech-lessons-learned-from-900-immersive-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Katrina-Lat-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260603T095500
DTEND;TZID=Europe/London:20260603T113000
DTSTAMP:20260513T180754
CREATED:20260512T173159Z
LAST-MODIFIED:20260512T173159Z
UID:48695-1780480500-1780486200@worldxo.org
SUMMARY:Human Tech Under Martial Law: Lightsticks\, Flags\, Prepayment & BARAM
DESCRIPTION:What do moments of crisis reveal about how people really connect\, and how can experience designers learn from it? \nOn 3 December 2024\, South Korea lived through a surreal night: martial law declared\, then overturned within hours. What emerged in the streets wasn’t violence – it was K-pop lightsticks\, hand-drawn meme flags\, and prepaid cups of warm coffee left for strangers. \nDrawing on decades of experience research and his own witness of Korea’s recent political upheaval\, Jooseok explores these fragile\, powerful “human technologies” and what they teach us about designing experiences that make room for people to become the protagonists. \nKey takeaways: \n\nA backstage context-mapping method for any audience.\nA reusable way to map the “hidden layers” behind behaviour – from 1980–90s democracy movements to 2002 World Cup streets\, 2016 candlelight protests and the 2024–25 “revolution of light”. You’ll leave with questions you can use to surface your own city’s historical layers before you design.\nA lens for reading symbols as human tech\, not props.\nHow to treat K-pop lightsticks\, meme flags\, and prepaid cups of warm coffee as serious interfaces for emotion\, identity and care – and how to run the same analysis on the objects\, memes\, and habits your audiences already bring from home.\nDesign prompts for when people refuse to follow the script.\nConcrete prompts to redesign one current project so it anticipates where people will really move: from staying home to coming out\, from standing still to studying under streetlights\, from consuming to organising heated buses and late-night snacks for strangers.\nA pattern library for bottom-up solidarity hacks.\nTransferable patterns from Korea’s winter nights – from foil-blanket “Kisses” cheering squads to anonymous donors sending heated buses – that you can adapt to festivals\, museums\, cities and brands without copying the politics.\nA sharper definition of “human tech” for experience makers.\nA way to distinguish between digital tools and the human technologies of time\, risk and shared belief – plus a closing question set you can use with your team: “Where will we let people become the protagonists here?”\n\nAbout Jooseok Oh: \nJooseok Oh is a Seoul-based Experience Orchestrator\, self-described Neo Polymath\, and founder of BARAM Experience. With thirty years across branding and organisational consulting\, he has built his practice around a single conviction: that connecting Brand Experience\, Customer Experience\, and Employee Experience requires not just strategy\, but orchestration. \nHe holds two doctoral degrees but stays firmly in the field\, working as a Fractional CXO partner across tech\, luxury\, content\, education\, and public sectors – using data to set direction and humanities to move people. His work helps leaders translate brand purpose into designed encounters that last. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/human-tech-under-martial-law-lightsticks-flags-prepayment-baram/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/JOOSEOK-OH-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260610T095500
DTEND;TZID=Europe/London:20260610T113000
DTSTAMP:20260513T180754
CREATED:20260512T123422Z
LAST-MODIFIED:20260512T173819Z
UID:48685-1781085300-1781091000@worldxo.org
SUMMARY:Invitation to Play: How Gaming Experiences Drive Fandom (Early)
DESCRIPTION:Today’s guests don’t just want to be entertained – they want to play with the worlds they love.\n\nFrom Netflix House to year-round horror attractions\, the most talked‑about brands are borrowing straight from gaming: multi-level engagement\, shared missions\, and communities that feel more like squads than audiences. \nIn this Campfire\, Ashley shows how gaming principles – honed in live experiences like Brawl Stars: Welcome To Starr Park – can transform any attraction\, pop‑up\, or touring experience into a living fandom engine. \nYou’ll learn how to design moments that invite guests to play together\, not just pass through\, and how to measure success in terms of belonging\, not just bodies through the door. \nCome ready to steal from gaming in the best way possible. \nKey takeaways:\n \n\nA Multi‑Level Engagement Map: A plug‑and‑play framework to design for casual guests\, engaged fans\, and super-fans in the same experience – so there’s always a next level to climb.\nA Shared Experiences Toolkit: Practical prompts to answer “What do our guests actually do together?” and turn passive scenes into memorable\, co-created moments people talk about later.\nAn Actionable Pilot Plan: A clear first step for testing these ideas in your next event\, pop‑up\, or touring experience—without needing a blockbuster budget or a total redesign.\n\nWXO members: This session will not be recorded. One you probably won’t want to miss! \nAbout Ashley Jex Wagner: \nWith over 20 years in brand marketing and live entertainment\, Ashley has guided teams crafting award-winning experiences for beloved franchises like Rick and Morty\, Powerpuff Girls\, Steven Universe\, League of Legends\, VALORANT\, and more. \nAshley is thrilled to be at Supercell Games translating the worlds of Clash of Clans\, Brawl Stars\, and more into real world adventures. She specializes in connecting fans to the stories they love through unexpected moments that foster community and drive new revenue. \nFrom founding the Adult Swim Festival to launching viral campaigns for the legendary Beatles and indie acts like LCD Soundsystem\, her work pushes the boundaries of creativity and executional excellence. \nAshley is always curious about what’s next. By leveraging emerging technologies\, she enhances immersive storytelling to maximize impact. Ashley inspires teams with a clear vision\, driving collective success while uplifting one another. \nAs she says: “Let’s create the impossible together.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/invitation-to-play-how-gaming-experiences-drive-fandom-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Ashley-Jex-Wagner-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260610T175500
DTEND;TZID=Europe/London:20260610T193000
DTSTAMP:20260513T180754
CREATED:20260512T173630Z
LAST-MODIFIED:20260512T174526Z
UID:48698-1781114100-1781119800@worldxo.org
SUMMARY:Invitation to Play: How Gaming Experiences Drive Fandom (Late)
DESCRIPTION:Today’s guests don’t just want to be entertained – they want to play with the worlds they love.\n\nFrom Netflix House to year-round horror attractions\, the most talked‑about brands are borrowing straight from gaming: multi-level engagement\, shared missions\, and communities that feel more like squads than audiences. \nIn this Campfire\, Ashley shows how gaming principles – honed in live experiences like Brawl Stars: Welcome To Starr Park – can transform any attraction\, pop‑up\, or touring experience into a living fandom engine. \nYou’ll learn how to design moments that invite guests to play together\, not just pass through\, and how to measure success in terms of belonging\, not just bodies through the door. \nCome ready to steal from gaming in the best way possible. \nKey takeaways: \n\nA Multi‑Level Engagement Map: A plug‑and‑play framework to design for casual guests\, engaged fans\, and super-fans in the same experience – so there’s always a next level to climb.\nA Shared Experiences Toolkit: Practical prompts to answer “What do our guests actually do together?” and turn passive scenes into memorable\, co-created moments people talk about later.\nAn Actionable Pilot Plan: A clear first step for testing these ideas in your next event\, pop‑up\, or touring experience—without needing a blockbuster budget or a total redesign.\n\nWXO members: This session will not be recorded. One you probably won’t want to miss! \nAbout Ashley Jex Wagner: \nWith over 20 years in brand marketing and live entertainment\, Ashley has guided teams crafting award-winning experiences for beloved franchises like Rick and Morty\, Powerpuff Girls\, Steven Universe\, League of Legends\, VALORANT\, and more. \nAshley is thrilled to be at Supercell translating the worlds of Clash of Clans\, Brawl Stars\, and more into real world adventures. She specializes in connecting fans to the stories they love through unexpected moments that foster community and drive new revenue. \nFrom founding the Adult Swim Festival to launching viral campaigns for the legendary Beatles and indie acts like LCD Soundsystem\, her work pushes the boundaries of creativity and executional excellence. \nAshley is always curious about what’s next. By leveraging emerging technologies\, she enhances immersive storytelling to maximize impact. Ashley inspires teams with a clear vision\, driving collective success while uplifting one another. \nAs she says: “Let’s create the impossible together.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/48698/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Ashley-Jex-Wagner-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260701T095500
DTEND;TZID=Europe/London:20260701T113000
DTSTAMP:20260513T180754
CREATED:20260512T124127Z
LAST-MODIFIED:20260512T124127Z
UID:48689-1782899700-1782905400@worldxo.org
SUMMARY:The Story Codex: A New Framework for Narrative in Experiences (Early)
DESCRIPTION:Why are immersive storytellers still using tools built for film and TV? \nDesigned by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom\, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear\, branching\, and open-world experiences. It is built to empower collaborators across disciplines\, writers and non-writers alike\, to shape the narrative design of an experience. \nThis Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling. \nKey takeaways: \n\nA new definition of “story” as not a linear plot and cast of characters\, but a collection of rules and why this shift changes how you approach narrative design.\nA practical introduction to the Story Codex method of developing stories as rule sets\, with ideas for how to adapt it to your own projects.\n\nAbout Abigail Taylor-Sansom: \nAbigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive\, inventive\, and above all\, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence\, showrunning murder mystery games for Hunt A Killer\, and crafting boundary-breaking XR experiences with UNSHUT. \nShe has also made magic as a Walt Disney Imagineer\, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does. \nToday\, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD)\, teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering\, Universal Creative\, HBO Max\, Amazon MGM\, Lucasfilm\, FX\, Tyler Perry Studios\, and beyond. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-story-codex-a-new-framework-for-narrative-in-experiences-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/ABIGAIL-TAYLOR-SANSOM-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260701T175500
DTEND;TZID=Europe/London:20260701T193000
DTSTAMP:20260513T180755
CREATED:20260512T123842Z
LAST-MODIFIED:20260512T123842Z
UID:48687-1782928500-1782934200@worldxo.org
SUMMARY:The Story Codex: A New Framework for Narrative in Experiences (Late)
DESCRIPTION:Why are immersive storytellers still using tools built for film and TV? \nDesigned by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom\, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear\, branching\, and open-world experiences. It is built to empower collaborators across disciplines\, writers and non-writers alike\, to shape the narrative design of an experience. \nThis Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling. \nKey takeaways: \n\nA new definition of “story” as not a linear plot and cast of characters\, but a collection of rules and why this shift changes how you approach narrative design.\nA practical introduction to the Story Codex method of developing stories as rule sets\, with ideas for how to adapt it to your own projects.\n\nAbout Abigail Taylor-Sansom: \nAbigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive\, inventive\, and above all\, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence\, showrunning murder mystery games for Hunt A Killer\, and crafting boundary-breaking XR experiences with UNSHUT. \nShe has also made magic as a Walt Disney Imagineer\, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does. \nToday\, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD)\, teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering\, Universal Creative\, HBO Max\, Amazon MGM\, Lucasfilm\, FX\, Tyler Perry Studios\, and beyond. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-story-codex-a-new-framework-for-narrative-in-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/ABIGAIL-TAYLOR-SANSOM-late.png
END:VEVENT
END:VCALENDAR