How to Pitch (Almost) Anything: Worldbuilding, Stakeholders, Audiences – and Everything Between (Early)
2026-02-25 09:55 - 11:30 (Europe/London) | Zoom
Your concept is solid. So why isn’t it landing?
Kendra Valentine is a Story Strategist whose work lives between business and story: development, creative briefs, and translating brand into story that connects.
Her book How to Pitch (Almost) Anything (Pearson Business) introduces Strategic Story Design, Kendra’s methodology for helping stakeholders find their story and tell it clearly, whether you’re building a story world, pitching it to stakeholders, or reaching audiences.
Experience creators and entrepreneurs pitch constantly: to clients, to teams, to guests, even to yourself to test if an idea is solid.
She’ll share three tools: the brand one-pager uncovers what your world or brand authentically stands for, the Pocket Pitch explains any concept clearly in any situation, and the H.E.L.P. checklist works on everything from scripts and creative briefs to guest-facing content.

Who should attend:

Experience creators, designers, and storytellers
Brand and creative strategists
Entrepreneurs and product or service businesses
Creative and story development teams at studios, agencies, and entertainment companies
Creators and teams working with established IP or original worlds
Institutions, nonprofits, and organizations with a story worth telling
Anyone with something valuable to communicate

What you’ll learn:

How to distill any concept, company, product, or service into two sentences stakeholders or audiences actually understand
A one-page strategic tool that translates brand values into creative direction and aligns teams without lengthy back-and-forth
A four-point quality check for any communication, from scripts and creative briefs to guest-facing content
Why worldbuilding and pitching start in the same place, and the tools that serve both

About Kendra Valentine
Kendra Valentine is a Story Strategist who helps businesses, brands, and creative projects communicate their value clearly by translating complex ideas into authentic stories that resonate.
Her book How to Pitch (Almost) Anything (Pearson Business, 2025) introduces Strategic Story Design, the methodology behind her work across film and TV production (Warner Bros., Universal, Nickelodeon), theme park story development, brand strategy, and startup consulting. Clients have included Electrolux, EU institutions, and Techstars.
An American based in Berlin, she works internationally across industries and cultures. When she’s not working, she’s probably deep in research at the world’s latest immersive experience or food concept. Someone has to do it.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

How to Pitch (Almost) Anything: Worldbuilding, Stakeholders, Audiences – and Everything Between (Late)
2026-02-25 17:55 - 19:30 | Zoom
Your concept is solid. So why isn’t it landing?
Kendra Valentine is a Story Strategist whose work lives between business and story: development, creative briefs, and translating brand into story that connects.
Her book How to Pitch (Almost) Anything (Pearson Business) introduces Strategic Story Design, Kendra’s methodology for helping stakeholders find their story and tell it clearly, whether you’re building a story world, pitching it to stakeholders, or reaching audiences.
Experience creators and entrepreneurs pitch constantly: to clients, to teams, to guests, even to yourself to test if an idea is solid.
She’ll share three tools: the brand one-pager uncovers what your world or brand authentically stands for, the Pocket Pitch explains any concept clearly in any situation, and the H.E.L.P. checklist works on everything from scripts and creative briefs to guest-facing content.

Who should attend:

Experience creators, designers, and storytellers
Brand and creative strategists
Entrepreneurs and product or service businesses
Creative and story development teams at studios, agencies, and entertainment companies
Creators and teams working with established IP or original worlds
Institutions, nonprofits, and organizations with a story worth telling
Anyone with something valuable to communicate

What you’ll learn:

How to distill any concept, company, product, or service into two sentences stakeholders or audiences actually understand
A one-page strategic tool that translates brand values into creative direction and aligns teams without lengthy back-and-forth
A four-point quality check for any communication, from scripts and creative briefs to guest-facing content
Why worldbuilding and pitching start in the same place, and the tools that serve both

About Kendra Valentine
Kendra Valentine is a Story Strategist who helps businesses, brands, and creative projects communicate their value clearly by translating complex ideas into authentic stories that resonate.
Her book How to Pitch (Almost) Anything (Pearson Business, 2025) introduces Strategic Story Design, the methodology behind her work across film and TV production (Warner Bros., Universal, Nickelodeon), theme park story development, brand strategy, and startup consulting. Clients have included Electrolux, EU institutions, and Techstars.
An American based in Berlin, she works internationally across industries and cultures. When she’s not working, she’s probably deep in research at the world’s latest immersive experience or food concept. Someone has to do it.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Making Memorable Measurable: A Practical Toolkit for Understanding Emotional Moments (Early)
2026-03-04 09:55 - 11:30 | Zoom
In the Experience Economy, we talk about creating…
🧠 “Memorable moments”
🤯 “Unforgettable experiences”
😍 “Making people feel something”
We know that the emotions we make people feel can drive memory. And memory drives future behaviour.
And that translates into repeat visits, recommendations, secondary spend, brand loyalty… Right?
Not necessarily so.
Simplified metrics and scoring systems can often flatten rich experiences into headline numbers, ultimately having a negative impact on what we design.
Enter Joe Timson, founder of CAVEA. After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data, Joe founded Cavea to address a clear problem:
😩 Live experiences are really hard to measure.
This week’s Campfire sessions take on that challenge. Joe will explore how human memory evolved… around emotion, narrative and a sense of place… and why that matters commercially.
He will then introduce Cavea’s approach to making memorable truly measurable: a practical toolkit for understanding emotional moments, arcs and spaces without reducing experience to a single score.
You’ll leave with an understanding of what actually drives value, helping you unforgettable experiences for your attendees and unstoppable growth for your business.

Who should attend:

Experience creators
Designers
Producers
Strategists

What you’ll learn:

How simplified scoring systems abstract reality and make us do the wrong thing
How human memory has evolved and the role of emotion, narrative and a sense of place
Cavea’s approach to Making Memorable Measureable

About Joe Timson
After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data, Joe founded Cavea to address a clear problem:
Live experiences are really hard to measure.
As media fragments and the experience economy becomes increasingly central to people’s lives, that lack of measurability throttles investment and encourages short-term thinking—often resulting in a worse experience for guests.
Cavea helps experience creators measure what actually drives value, so they can deliver unforgettable experiences for guests and unstoppable growth for their business.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

Making Memorable Measurable: A Practical Toolkit for Understanding Emotional Moments (Late)
2026-03-04 17:55 - 19:30 | Zoom
In the Experience Economy, we talk about creating…
🧠 “Memorable moments”
🤯 “Unforgettable experiences”
😍 “Making people feel something”
We know that the emotions we make people feel can drive memory. And memory drives future behaviour.
And that translates into repeat visits, recommendations, secondary spend, brand loyalty… Right?
Not necessarily so.
Simplified metrics and scoring systems can often flatten rich experiences into headline numbers, ultimately having a negative impact on what we design.
Enter Joe Timson, founder of CAVEA. After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data, Joe founded Cavea to address a clear problem:
😩 Live experiences are really hard to measure.
This week’s Campfire sessions take on that challenge. Joe will explore how human memory evolved… around emotion, narrative and a sense of place… and why that matters commercially.
He will then introduce Cavea’s approach to making memorable truly measurable: a practical toolkit for understanding emotional moments, arcs and spaces without reducing experience to a single score.
You’ll leave with an understanding of what actually drives value, helping you unforgettable experiences for your attendees and unstoppable growth for your business.

Who should attend:

Experience creators
Designers
Producers
Strategists

What you’ll learn:

How simplified scoring systems abstract reality and make us do the wrong thing
How human memory has evolved and the role of emotion, narrative and a sense of place
Cavea’s approach to Making Memorable Measureable

About Joe Timson
After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data, Joe founded Cavea to address a clear problem:
Live experiences are really hard to measure.
As media fragments and the experience economy becomes increasingly central to people’s lives, that lack of measurability throttles investment and encourages short-term thinking—often resulting in a worse experience for guests.
Cavea helps experience creators measure what actually drives value, so they can deliver unforgettable experiences for guests and unstoppable growth for their business.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Inside Shiva Immersive: How the First Immersive Show on Indian Mythology Came to Life
2026-03-11 09:55 - 11:30 | Zoom
What makes an experience linger in memory long after the lights fade?

At this WXO Campfire, we unpack SHIVA – a 20,000 sq ft multisensory, 360-degree immersive environment that blends projection architecture, spatial sound, atmospheric effects and VR into a spiritually charged narrative journey.More than spectacle, it was designed as scalable cultural infrastructure – commercially operational, modular and export-ready.

This session explores how myth, technology and audience psychology converge to create strong emotional impact, and why the future of immersive storytelling lies not in scale alone, but in what stays with you once you step outside the door.

And above all, this is a story of collaboration, belief, and courage – of how conviction and faith can transcend international boundaries, unite diverse minds, and bring people together to create something that may not be culturally central to both, yet profoundly meaningful to one.

What you’ll learn:

How to design immersive experiences that create lasting emotional residue
How to merge cultural depth with cutting-edge technology seamlessly
How to structure scalable, commercially viable immersive IP
Practical frameworks to elevate your own large-format experience design

Who should attend:

Immersive creators & experience designers
Festival programmers & venue operators
Brand leaders building large-format experiential IP
Producers seeking location-based entertainment projects
Cultural and Heritage Enthusiasts
Production Partners for Global Expansion
Anyone shaping experiences that aim to move people, not just impress them

About Samit Garg:
Samit Garg is the Managing Director & Co-Founder of E-Factor Experiences Ltd, a global experiential firm known for crafting transformative, large-scale environments.
A pioneer in organizing India’s luxury events sector, he has helped shape it into a structured creative industry.He is the creator of distinctive IPs including Shiva Immersive, The Bridal Retreat, ICWF (International Congress For Wedding Futures), and I AM GAME, each reimagining culture, celebration, and sport through immersive design.
As President of EEMA and a member of the World Experience Organization, Samit champions sustainable heritage tourism and living cultural ecosystems that transform static spaces into dynamic experiential marketplaces.

About Ludovica Arci:
Ludovica Arci is the Co-Founder of SARAVÁ Immersive Content Studio, an award-winning creative and production studio developing cinematic heritage immersive exhibitions and large-scale cultural experiences presented internationally.
With a career at the forefront of global experiences, she has led landmark projects for Milan Design Week, Fashion Week, Art Basel, NFT Paris, Asia Now, and the 36th America’s Cup, where she directed Branding and Experiential Marketing.
She previously led the Strategy & Experiential division for the leading Luxury agency Karla Otto and collaborates with CEOs and Creative Directors of leading global brands including Bottega Veneta, Moncler, BMW, Maserati, Sky, Belmond, shaping culture-defining experiences at the intersection of storytelling, technology, and cultural events.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

Designing Anticipation: The Hidden Half of Experience Design
2026-03-11 17:55 - 19:30 | Zoom
Most experience designers focus on what happens during the experience itself. But neuroscience and tourism research suggest that the emotional journey actually begins long before arrival.
In this Campfire, Joseph Franklyn McElroy (Galileo Tech Media) will explore how anticipation shapes memory, meaning, and loyalty – and how experience creators can intentionally design the before phase of an experience.
Drawing from research on Memorable Tourism Experiences (MTEs), destination marketing frameworks, and real-world experiments from my hospitality and tourism work, he will look at how storytelling, sensory cues, and digital discovery influence how guests imagine an experience before it happens.
Jospeh will also discuss how emerging AI-enabled operational systems — what he’s been experimenting with as a Sovereign Operational System — can help organizations listen to anticipation signals and adapt experiences in more responsive ways, while keeping the human story at the center.
Participants will leave with practical ideas for designing pre-arrival touchpoints that deepen engagement, strengthen loyalty, and make experiences more memorable.

——–
About Joseph Franklyn McElroy:
Joseph is a hospitality innovator, marketer, and storyteller whose career bridges data, tech, psychology, and art. As founder of Galileo Tech Media and owner of the Meadowlark Motel in the Great Smoky Mountains, he studies how anticipation shapes memorable experiences and deepens brand loyalty.
Joseph’s “Experience Architecture” framework combines SEO strategy, behavioral insight, and narrative design to help organizations craft journeys people revisit, re-buy, and retell. He speaks on how marketing, done consciously, can make memory itself the ultimate ROI.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Inspiration to Innovation: How China's Immersive Entertainment is Finding Its Own Voice
2026-03-18 09:55 - 11:30 | Zoom
Ever wondered how the world’s largest consumer market is reinventing immersive entertainment?
Starting her career in LA and working across Disney, AI companies, and her own studio in China, Changting Lu has witnessed an evolution few international creators understand.
From martial arts theme parks drawing millions visitors to AI companies building theatrical experiences, China isn’t following Western models – it’s writing entirely new rules.
Join us for insights on three game-changing trends, cautionary tales of cross-cultural collaborations, and why “foreign monks chant better” no longer holds true in China’s maturing immersive landscape.

Who should attend:

Anyone interested in Immersive Entertainment in China
Creative directors & producers seeking international collaboration opportunities
Immersive experience creators looking to understand or enter the Chinese market

What you’ll learn:

How China’s immersive market evolved from copying the Sleep No More model to creating entirely new formats — and what this means for international creators
Three breakthrough trends: heritage-at-scale, virtual-to-physical IPs, and bold tech adoption reshaping the industry
Why some international collaborations thrive while others spectacularly fail — through real case studies including a $100M+ project that closed in 6 months
The new rules for cross-cultural creative partnerships

About Changting Lu
As creative director and producer, Changting creates immersive worlds across media.
She was the creative director for Three Body Problem: Beyond Gravity, an experience that brings guests into the world of Three Body Problem with performance, interactive media and AI.
Her career began at Walt Disney Imagineering, where she was a bilingual show writer on Zootopia at Shanghai Disneyland.
Changting holds a B.Mgmt from Tsinghua University and an MFA in Creative Producing from California Institute of the Arts. In 2025 she founded Get Dreams Done Co., a Shanghai-based multidisciplinary design and production company that imagines transcendent worlds and build them into reality.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

How to Make Your Event More Accessible
2026-03-18 17:55 - 19:30 | Zoom
Are you designing experiences that truly include everyone or unintentionally leaving audiences behind?
Join Christopher Morrison for a powerful online session that redefines what accessibility can (and should) look like in live and digital events. From the most accessible metaverse musical ever built to a paradigm-shifting new way of thinking about storytelling, this session will equip you with both practical tools and big-picture perspective.
You’ll discover:
✅ The bare minimum every event should offer for accessibility + how to go far beyond it
✅ A case study of Vita Nova: building the most inclusive digital experience on the web
✅ A rundown of tools to make live and digital events truly accessible
Who should attend?
🎟️ Experience designers & producers
🎟️ Marketers & brand leads
🎟️ Accessibility advocates
🎟️ Anyone committed to designing work that reaches everyone it should
Featuring:
🎤 Christopher Morrison – award-winning narrative designer (Cirque du Soleil, AAA games, Vita Nova), digital storytelling advocate, and recent UK Parliament speaker
Don’t miss this chance to expand your understanding of what access really means, and how to design for it with intention and imagination.
Note: This is an updated repeat of the July 2025 session that Christopher unfortunately was not able to make. Come along for new insights on this essential topic!
This later Campfire is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Kinetic Power: Turning Motion Into Storytelling
2026-03-25 09:55 - 11:30 | Zoom
How do kinetic installations and immersive experiences create such lasting impressions?
Matteo Mosca, Leva’s CEO, explores how kinetic movement goes beyond decoration to become a powerful storytelling tool.
Drawing from projects ranging from exclusive Experience Briefing Centers to spectacular theme parks, he shows how physical motion can appeal to both reason and emotion.
The real impact?
Genuine participation: these installations invite people to explore and engage, disrupting passive observation and awakening curiosity. Join us for a journey inside what truly makes experiences memorable, in a world of constant distraction.
What you’ll learn:

What Matteo learned from 10+ years of creative engineering
All about kinetic technology as a language
Why you should stop selling and start storytelling
Takeaways for making spaces & experiences memorable

Who should attend?

Experience Briefing Center Managers & Program Leaders
Experience Designers
Strategy & Creative directors
Anyone shaping experiences that move people

About Matteo Mosca (he/him):
Matteo is a founder and media engineer obsessed with creative technologies, design and communication – and how they all work together to foster human connections.
As CEO of Leva, he leads an extraordinary team of explorers crafting kinetic and immersive experiences that blend mechanical movement, motion content and spatial storytelling – designed in Italy and deployed worldwide.
This unique blend of creativity, engineering and storytelling has earned the trust of global brands such as Aramco, Cartier, Puy du Fou, Seat and more.
Matteo’s focus is on building solid company foundations while leading business development, financial strategy, team growth, and marketing.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

How to Diagnose What Your Experience Is Actually Built to Produce
2026-03-25 17:55 - 19:30
“Transformational” has become the most overused word in experience design.
Immersive art walks use it. Brand activations use it. Festival websites use it. Certification courses use it. And almost none of them mean the same thing by it, because almost none of them have a structural definition for what transformation actually requires.
After fifteen years producing TEDxNaperville, testing, observing, and rebuilding what actually changes people versus what simply impresses them, Arthur Zards (Lab Z) developed a diagnostic framework that helps experience designers see exactly where their architecture has gaps, and what to do about it.
In this Campfire, you’ll walk away with a tool you can apply to your current work immediately: to name what your experience is actually built to produce, spot where the design falls short of your claims, and identify the structural changes that close that gap.

Three Questions:

Think about an experience you’ve designed that you called transformational. Using the two axes, where does it actually land? What was the real success condition you were designing for?
What is one element of your current or upcoming project you could redesign to transfer meaning-authorship from the system to the participant?
When a client asks you to “create a transformational experience,” what are they actually asking for? And how does your answer change after today?

About Arthur Zards:
Arthur is an original Internet entrepreneur founding an Internet company before the web browser even existed. He wasn’t learning about digital marketing, branding, innovation, and development; he was creating it. He is a self-described TED fanatic and is the founder and executive director of TEDxNaperville.
Arthur founded Lab Z, an Innovation Experience Agency that focuses on a new approach to speaking and conference production. His speaker clients get standing ovations and his clients conferences transform into memorable and engaging experiences.
In his spare time he carves Tiki Moai, jumps off cliffs in his paraglider and grills a mean Picanha on his home-built 850 lb wood-fired grill.
His mantra is to “create an idea, get people excited, do it, repeat.”

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

The Transformation Code: 7 Years of Research Into What Makes Change Happen (Early)
2026-04-01 09:55 - 11:30 | Zoom
Transformation is strange: We naturally transform every day, yet when we plan it, it falls apart. Especially in organisations where change is mandated from the top, and quietly rejected by the people doing the job.
In this Campfire, Alain Thys introduces The Transformation Code: 𝚫 = S x R x F.
A formula shaped by 7 years of deep-dive research into what makes change actually happen. For customers, for organisations, and even for leaders themselves.
Story reframes what’s true. Resonance creates wanting. Flow removes friction.
It’s a session for anyone who wants to guide transformation for organisations or customers (as an economic offering). Once you see the code, you can even apply it to yourself.

What you’ll learn:
✅ Why transformation stalls even when the plan is “right”
✅ How to use Δ = S × R × F as a simple diagnostic for stuck change
✅ What shifts when you treat customer transformation as the real value you sell

About Alain Thys:
Alain Thys is an Experience & Transformation Architect who helps leaders build momentum: differentiate for premium profit and make transformation stick.
Over three decades he has worked internationally with organisations including Lexus, Grant Thornton and Generali, shaping experiences for 500+ million customers and enabling change across complex teams.
He developed The Transformation Code to diagnose why strategies stall and to design the conditions that create pull—with customers and internal teams.
As founder of The Transformation Architects, he joined forces with Joe Pine, Pigalle Tavakkoli, Katherine Templar-Lewis, Sheena Patel and others to help organisations profit from The Transformation Economy.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

The Transformation Code: 7 Years of Research Into What Makes Change Happen (Late)
2026-04-01 17:55 - 19:30 | Zoom
Transformation is strange: We naturally transform every day, yet when we plan it, it falls apart. Especially in organisations where change is mandated from the top, and quietly rejected by the people doing the job.
In this Campfire, Alain Thys introduces The Transformation Code: 𝚫 = S x R x F.
A formula shaped by 7 years of deep-dive research into what makes change actually happen. For customers, for organisations, and even for leaders themselves.
Story reframes what’s true. Resonance creates wanting. Flow removes friction.
It’s a session for anyone who wants to guide transformation for organisations or customers (as an economic offering). Once you see the code, you can even apply it to yourself.

What you’ll learn:
✅ Why transformation stalls even when the plan is “right”
✅ How to use Δ = S × R × F as a simple diagnostic for stuck change
✅ What shifts when you treat customer transformation as the real value you sell

About Alain Thys:
Alain Thys is an Experience & Transformation Architect who helps leaders build momentum: differentiate for premium profit and make transformation stick.
Over three decades he has worked internationally with organisations including Lexus, Grant Thornton and Generali, shaping experiences for 500+ million customers and enabling change across complex teams.
He developed The Transformation Code to diagnose why strategies stall and to design the conditions that create pull—with customers and internal teams.
As founder of The Transformation Architects, he joined forces with Joe Pine, Pigalle Tavakkoli, Katherine Templar-Lewis, Sheena Patel and others to help organisations profit from The Transformation Economy.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Beyond the Individual Experience: Mapping Experience Ecosystems (Early)
2026-05-06 09:55 - 11:25 | Zoom
From high streets to cultural districts, experiences are rarely created in isolation, yet the ecosystems that enable them are fragmented and invisible.
While micro high-street businesses are good at creating meaningful experiences, they often struggle to translate these strengths into growth, innovation or long-term resilience. Limited resources, time and funds are common challenges.
In this Campfire, Ilze introduces network analysis as a practical tool for mapping relationships among businesses and other actors, like place managers, funders. Ecosystem mapping reveals gaps and opportunities for collaborations.
Through a participatory mapping exercise, participants leave with a tool to apply ecosystem thinking in their own contexts.
What you’ll learn:

A simple ecosystem mapping approach to visualise relationships between businesses, support organisations and other stakeholders.
A practical way to identify gaps, under-used support and non-monetary value flows such as knowledge exchange within an experience ecosystem, supporting resilience and collaboration.
A clear entry point for applying ecosystem thinking when supporting experience-led businesses working in resource-constrained contexts.

About Ilze Mertena:
Ilze Mertena is a Senior Lecturer and researcher at Manchester Metropolitan University, specialising in experience design and customer experience.
Her work focuses on how meaningful experiences are created in everyday contexts, particularly by small and micro independent businesses on high streets. Through in-depth, place-based research across multiple UK locations, she explores how creativity, local networks and resource constraints shape the experiences these businesses deliver.
Her work bridges research and practice, offering new ways to understand and design experiences in complex, place-based environments.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

Beyond the Individual Experience: Mapping Experience Ecosystems (Late)
2026-05-06 17:55 - 19:25 | Zoom
From high streets to cultural districts, experiences are rarely created in isolation, yet the ecosystems that enable them are fragmented and invisible.
While micro high-street businesses are good at creating meaningful experiences, they often struggle to translate these strengths into growth, innovation or long-term resilience. Limited resources, time and funds are common challenges.
In this Campfire, Ilze introduces network analysis as a practical tool for mapping relationships among businesses and other actors, like place managers, funders. Ecosystem mapping reveals gaps and opportunities for collaborations.
Through a participatory mapping exercise, participants leave with a tool to apply ecosystem thinking in their own contexts.
What you’ll learn:

A simple ecosystem mapping approach to visualise relationships between businesses, support organisations and other stakeholders.
A practical way to identify gaps, under-used support and non-monetary value flows such as knowledge exchange within an experience ecosystem, supporting resilience and collaboration.
A clear entry point for applying ecosystem thinking when supporting experience-led businesses working in resource-constrained contexts.

About Ilze Mertena:
Ilze Mertena is a Senior Lecturer and researcher at Manchester Metropolitan University, specialising in experience design and customer experience.
Her work focuses on how meaningful experiences are created in everyday contexts, particularly by small and micro independent businesses on high streets. Through in-depth, place-based research across multiple UK locations, she explores how creativity, local networks and resource constraints shape the experiences these businesses deliver.
Her work bridges research and practice, offering new ways to understand and design experiences in complex, place-based environments.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

763 Artworks: How Google Empowered Its Community to Co-Create at Scale (Early)
2026-05-13 09:55 - 11:30 | Zoom
How do you prove a smartphone has the most powerful AI on the market?

You hand it to the public and ask them to remix history. To showcase the Google Pixel 10’s Nano Banana and Veo 3 engines, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition.
They challenged digital creators on Instagram and X to reimagine classical masterpieces using the Pixel’s on-device AI.
The incentive? The ultimate exposure: a one-night exhibition at the Rijksmuseum itself, and a national showcase across 3,000 digital billboards.
By targeting the right creator communities and leveraging top-tier curation, the campaign exploded – generating 763 new artworks from over 300 diverse artists. Artcrush.com didn’t just tell consumers what the Pixel 10 could do; we let them plaster its capabilities across the entire country.
What you’ll learn:

How Artcrush turned an open call into a nationwide art campaign
What it takes to scale AI-generated art across 3,000 digital billboards
How Google, KPN, and the Rijksmuseum collaborated on a public cultural activation
The playbook behind reaching 7 million people through participatory art

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

763 Artworks: How Google Empowered Its Community to Co-Create at Scale (Late)
2026-05-13 17:55 - 19:30 | Zoom
How do you prove a smartphone has the most powerful AI on the market?

You hand it to the public and ask them to remix history. To showcase the Google Pixel 10’s Nano Banana and Veo 3 engines, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition.
They challenged digital creators on Instagram and X to reimagine classical masterpieces using the Pixel’s on-device AI.
The incentive? The ultimate exposure: a one-night exhibition at the Rijksmuseum itself, and a national showcase across 3,000 digital billboards.
By targeting the right creator communities and leveraging top-tier curation, the campaign exploded – generating 763 new artworks from over 300 diverse artists. Artcrush.com didn’t just tell consumers what the Pixel 10 could do; we let them plaster its capabilities across the entire country.
What you’ll learn:

How Artcrush turned an open call into a nationwide art campaign
What it takes to scale AI-generated art across 3,000 digital billboards
How Google, KPN, and the Rijksmuseum collaborated on a public cultural activation
The playbook behind reaching 7 million people through participatory art

About Mathieu France:
Mathieu France is the Founder & CEO of Artcrush.com, a platform working at the intersection of art, brands, and digital public space. After two decades creating visibility for global brands, he shifted his focus toward a larger mission: bringing art into everyday life through large-scale cultural activations. Through partnerships with institutions, cities, and technology platforms, Mathieu explores how digital billboards, AI, and public participation can turn urban spaces into accessible galleries reaching millions.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Using Audience Insight for Impact: A Barbican Immersive Case Study (Early)
2026-05-20 09:55 - 11:30 | Zoom
What if you could use audience insight to make better creative decisions, and see the results in visitor numbers, ticket sales, and funding?
This session draws on frameworks and research methods from Barbican Immersive, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions.
What you’ll learn:

Ideas for how to use audience insight to create better experiences.
Confidence that insight delivers results: visitor numbers, ticket revenue, audience reach, funding and touring income.
Inspiration from seeing your work through the audiences eyes.

About Sonia Joao:
Sonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products, brands, content and experiences. Her clients come from Media & Entertainment, FMCG, Arts & Culture and range from Paramount and General Mills, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy, to content and production development, to advertising and comms.
In this Campfire, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years, delivering research to inform audience strategy, brand positioning, comms, and show development.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

Using Audience Insight for Impact: A Barbican Immersive Case Study (Late)
2026-05-20 17:55 - 19:30 | Zoom
What if you could use audience insight to make better creative decisions, and see the results in visitor numbers, ticket sales, and funding?
This session draws on frameworks and research methods from Barbican Immersive, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions.
What you’ll learn:

Ideas for how to use audience insight to create better experiences.
Confidence that insight delivers results: visitor numbers, ticket revenue, audience reach, funding and touring income.
Inspiration from seeing your work through the audiences eyes.

About Sonia Joao:
Sonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products, brands, content and experiences. Her clients come from Media & Entertainment, FMCG, Arts & Culture and range from Paramount and General Mills, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy, to content and production development, to advertising and comms.
In this Campfire, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years, delivering research to inform audience strategy, brand positioning, comms, and show development.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

High Tech, Low Tech, No Tech: Lessons Learned From 900+ Immersive Experiences (Early)
2026-05-27 09:55 - 11:30 | Zoom
When we talk about immersive experiences, technology can sometimes dominate the conversation.
But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality.
In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work, AURA offers a shared vocabulary for reflecting on agency, world-building, resonance, and craft.
Whether built with cutting-edge tech or almost none at all, this session offers an experience-first perspective on designing work that holds together and connects with audiences.
Key takeaways:

The AURA Framework (Agency, Universe, Resonance, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices, regardless of scale, budget, or technology.
A clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.
Patterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.
Language to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter, especially when navigating stakeholder pressure around technology.

About Katrina Lat:
Katrina is a Toronto-based Experience Designer, producer, and client strategist operating at the intersection of creativity + commerce across events, immersive experiences, and cultural programming. She holds an HBA from Ivey Business School.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

High Tech, Low Tech, No Tech: Lessons Learned From 900+ Immersive Experiences (Late)
2026-05-27 17:55 - 19:30 | Zoom
When we talk about immersive experiences, technology can sometimes dominate the conversation.
But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality.
In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work, AURA offers a shared vocabulary for reflecting on agency, world-building, resonance, and craft.
Whether built with cutting-edge tech or almost none at all, this session offers an experience-first perspective on designing work that holds together and connects with audiences.
Key takeaways:

The AURA Framework (Agency, Universe, Resonance, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices, regardless of scale, budget, or technology.
A clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.
Patterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.
Language to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter, especially when navigating stakeholder pressure around technology.

About Katrina Lat:
Katrina is a Toronto-based Experience Designer, producer, and client strategist operating at the intersection of creativity + commerce across events, immersive experiences, and cultural programming. She holds an HBA from Ivey Business School.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM
2026-06-03 09:55 - 11:30 | Zoom
What do moments of crisis reveal about how people really connect, and how can experience designers learn from it?
On 3 December 2024, South Korea lived through a surreal night: martial law declared, then overturned within hours. What emerged in the streets wasn’t violence – it was K-pop lightsticks, hand-drawn meme flags, and prepaid cups of warm coffee left for strangers.
Drawing on decades of experience research and his own witness of Korea’s recent political upheaval, Jooseok explores these fragile, powerful “human technologies” and what they teach us about designing experiences that make room for people to become the protagonists.
Key takeaways:

A backstage context-mapping method for any audience.
A reusable way to map the “hidden layers” behind behaviour – from 1980–90s democracy movements to 2002 World Cup streets, 2016 candlelight protests and the 2024–25 “revolution of light”. You’ll leave with questions you can use to surface your own city’s historical layers before you design.
A lens for reading symbols as human tech, not props.
How to treat K-pop lightsticks, meme flags, and prepaid cups of warm coffee as serious interfaces for emotion, identity and care – and how to run the same analysis on the objects, memes, and habits your audiences already bring from home.
Design prompts for when people refuse to follow the script.
Concrete prompts to redesign one current project so it anticipates where people will really move: from staying home to coming out, from standing still to studying under streetlights, from consuming to organising heated buses and late-night snacks for strangers.
A pattern library for bottom-up solidarity hacks.
Transferable patterns from Korea’s winter nights – from foil-blanket “Kisses” cheering squads to anonymous donors sending heated buses – that you can adapt to festivals, museums, cities and brands without copying the politics.
A sharper definition of “human tech” for experience makers.
A way to distinguish between digital tools and the human technologies of time, risk and shared belief – plus a closing question set you can use with your team: “Where will we let people become the protagonists here?”

About Jooseok Oh:
Jooseok Oh is a Seoul-based Experience Orchestrator, self-described Neo Polymath, and founder of BARAM Experience. With thirty years across branding and organisational consulting, he has built his practice around a single conviction: that connecting Brand Experience, Customer Experience, and Employee Experience requires not just strategy, but orchestration.
He holds two doctoral degrees but stays firmly in the field, working as a Fractional CXO partner across tech, luxury, content, education, and public sectors – using data to set direction and humanities to move people. His work helps leaders translate brand purpose into designed encounters that last.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets
2026-06-03 17:55 - 19:30 | Zoom
Events are always at risk when marketing budgets are under scrutiny.
In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events.
You’ll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling event reports.
Key takeaways:
• Clear insight on the metrics that matter most
• How to work with stakeholders to establish measurable objective
• Actionable strategies for collecting credible data
• Approaches to build compelling event reports
Who should attend:
• Marketers
• Strategists
About Dax Callner:
Dax Callner is an event and experiential marketing strategist with over 25 years experience, supporting clients like Amazon, TikTok, Vodafone, Google, Toyota, HSBC, Meta, KPMG, Bayer, P&G and many others.
He is also the founder and president of the Event Marketing Measurement Association, a nonprofit focused on helping our industry thrive through measurement standards and education.
In his spare time, Dax also makes music.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets (Early)
2026-06-10 09:55 - 11:30 | Zoom
Events are always at risk when marketing budgets are under scrutiny.
In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events.
You’ll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling event reports.
Key takeaways:
• Clear insight on the metrics that matter most
• How to work with stakeholders to establish measurable objective
• Actionable strategies for collecting credible data
• Approaches to build compelling event reports
Who should attend:
• Marketers
• Strategists
About Dax Callner:
Dax Callner is an event and experiential marketing strategist with over 25 years experience, supporting clients like Amazon, TikTok, Vodafone, Google, Toyota, HSBC, Meta, KPMG, Bayer, P&G and many others.
He is also the founder and president of the Event Marketing Measurement Association, a nonprofit focused on helping our industry thrive through measurement standards and education.
In his spare time, Dax also makes music.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

Backrooms: From Creepypasta To Box Office #1 | How the Hit Horror Film Turned Internet Mythology Into Experiential Marketing Gold
2026-06-10 17:55 - 19:00 | Zoom
What happens when a piece of community-created internet folklore becomes the number one film in America?
Backrooms began life as a single unsettling image posted online.
From there it evolved into a collaborative creepypasta or unfiction phenomenon, inspired millions of fan theories, videos and discussions, spawned a hugely successful YouTube series, and has now become a major Hollywood release that opened at #1 at the US box office.
But the success of Backrooms isn’t simply a film story. It’s a masterclass in modern audience-building.
In this Campfire, WXO member and ARGnet (Alternative Reality Gaming Network) senior editor Michael Andersen explores how the film’s viral marketing campaign embraced the film’s online origins rather than replacing them with traditional studio promotion.
By leaning into mystery, community participation, fan speculation, analogue horror aesthetics and the immersive world-building that only ARGs can bring, the campaign has transformed cinema audiences from passive consumers into active collaborators.
Whether you’re an experience designer, a marketer or a storyteller, Michael deep dives into the Backrooms campaign offering an invaluable case study in how participatory culture, online mythology and experiential thinking can combine to create cultural momentum on a massive scale.
You’ll never look at a furniture store the same way again…
Key Takeaways:
• How a single piece of user-generated content evolved into a global entertainment franchise.
• Why creepypasta communities are among the earliest examples of participatory storytelling at scale.
• The role of mystery, ambiguity and audience speculation in driving engagement.
• How the Backrooms campaign blurred the line between marketing, world-building and fan culture.
• What experiential marketers can learn from alternate reality games, analogue horror and internet folklore.
• Why modern audiences increasingly want to participate in stories rather than simply consume them.
• How community ownership can become a competitive advantage rather than a threat to IP.
• Lessons for creating “viral by design” experiences that encourage sharing, discussion and collective discovery.
Who Should Attend?
• Experience designers and creative directors
• Brand marketers looking to build communities rather than campaigns
• Immersive and interactive experience creators
• Entertainment, media and franchise owners
• Audience development and engagement professionals
• ARG, gaming and transmedia storytellers
• Cultural strategists and trend forecasters
• Anyone interested in how internet culture is reshaping marketing, storytelling and audience behaviour.
About the host:
Michael Andersen is a writer, researcher and long-time observer of alternate reality games, immersive storytelling and participatory media. Michael is a Director of Cultural Intelligence at Simon & Schuster, and previously worked in Strategy & Analytics at Digitas Health.
He previously served as an adjunct professor at Villanova University, on the editorial board for the Health Matrix: Journal of Law-Medicine, as a senior editor of the Journal of Law, Technology & the Internet, and has published a number of articles exploring the intersection between business, communications, and the law.
After serving as a staff writer at ARGNet for three years, Michael took over as owner and senior editor in 2009.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:00
Paris: 18:55 – 20:00
Los Angeles: 09:55 – 11:00
Santa Fe: 10:55 – 12:00
Chicago: 11:55 – 13:00
New York: 12:55 – 14:00
São Paulo, Santiago & Buenos Aires: 13:55 – 15:00

We Are All Curators Now
2026-06-17 09:55 - 11:30 | Zoom
At the STRAAT Museum in the Netherlands, Geoff Thatcher and his wife came across a story about Johanna van Polanen, who became a countess at the age of 11.
The museum gave them the outline. But it left out the question they immediately wanted answered: how old was the count she married?
So they did what more and more audiences now do. They took out their phones, asked AI, checked the answer, and filled in the missing context themselves.
That small moment is the heart of this Campfire.
Thatcher’s argument is that AI is changing the balance of power inside museums, attractions, cultural spaces and live experiences. Audiences are no longer just receiving the story chosen for them. They can question it, extend it, challenge it, compare it, and in some cases re-curate it in real time.
In other words: we are all curators now.
This raises useful questions for anyone designing experiences.

What do professional curators, storytellers and institutions still uniquely provide when the audience has a research assistant in its pocket?
Does AI deepen curiosity, or fragment shared meaning?
How do we design for people who can go off-script at any moment?
And where is the line between audience interpretation and the hijacking of a story?

The piece also draws a provocative comparison with journalism: a profession reshaped by technology, declining trust and the loss of control over distribution. Thatcher asks whether museums and experience designers are about to face a similar disruption.
There is a further layer to this Campfire.
The article this Campfire is based on was originally written as a TEDx Savannah talk. You can read it here » https://geoffthatcher.substack.com/p/canceled-by-tedx-savannah
Thatcher says the talk did not go ahead after he declined to remove a line that an editor considered “provocative and offensive.” This isn’t the reason for running this Campfire, but it does make for an interesting case study: a talk about audiences taking control ran into the content-control process of the platform that was due to host it.
Read the piece before the Campfire and bring your questions, your pushback and your own examples.
We are all curators now. What should we do with that power?

About Geoff Thatcher:
From Abu Dhabi’s Yas Island to the Coastal Heritage Society in his hometown of Savannah, Georgia. Geoff Thatcher’s work transcends borders.
His career spans brand experiences at FM’s Science & Technology Center, theme parks like Doha’s Quest and museums like the Ozark Mill. Most recently he and his firm led the design of The Humanitarian Center Tour in Salt Lake City.
Other recent projects include the AI experiences at the College Football Hall of Fame, renovation of the Indianapolis Motor Speedway Museum and the JEA H2.O Purification Center.
He got his start in the experience industry as a teenage “clean-up boy” at Utah’s Lagoon Amusement Park and after a brief stint as a journalist later worked on the CNN Studio Tour for Jack Rouse Associates, the Rio 2007 Opening Ceremonies for Five Currents and the Lockheed Martin Space Experience Center for The Brand Experience.
He founded Creative Principals in 2017. Geoff is author of The CEO’s Time Machine, creator of Ask.Buzz, writer on hot topics, podcast guest and a regular speaker at industry conferences.
After leading the groundbreaking work that turned guests into football players, coaches and cheerleaders, he can often be heard online talking and writing about how AI will transform experiences.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

Creating Impactful Experiences: How Story, Technology and Place Can Turn Moments into Memories
2026-06-17 17:55 - 19:30 | Zoom
What do we value more as a society: moments or memories?
Experiences define our lives. They shape how we connect across cultures and communities, how we grow, and how we remember the people, places and ideas that move us. Today, as technology and consumer expectations evolve, experiences can be more diverse, integrated and convergent than ever before.
Amid this convergence, designers have the opportunity to orchestrate full ecosystems through live engagement, digital access and physical environments — evoking curiosity and emotion while shaping indelible, unforgettable memories.
In this Campfire, Barbara Bouza, FAIA, NOMA, IIDA — CannonDesign’s Executive Director of Market Strategies & Growth – Live, Work, Play and former President of Walt Disney Imagineering — will share insights from her global journey through discovery, impossibilities and storytelling. Her career has consistently fused story, technology and design to create memorable, immersive destinations across the globe, including her work leading the team behind Disney’s theme parks, resorts, cruise ships and immersive entertainment experiences.
Drawing on her experience at Disney and with some of the world’s leading architecture and design firms, Barbara will explore how designers can reimagine their approach to experience design — creating connected experiences that bring people together, respond to changing expectations, and leave space for joy, surprise and wonder to unfold.
Key takeaways

Insights from a global journey of discovery, impossibilities and storytelling
How connected experiences bring people together across cultures and communities
Why consumer expectations are reshaping the future of experience design
How story, technology and physical environments can create lasting memories

About Barbara Bouza
Barbara Bouza is CannonDesign’s Executive Director of Market Strategies & Growth – Live, Work, Play and the former President of Walt Disney Imagineering. An architect celebrated for shaping inspiring spaces that bring people together across cultures and communities, she focuses on people-centred markets where life, work and play increasingly intersect.
Her career stands out through her ability to fuse storytelling with technology and design, creating some of the most memorable and immersive destinations across the globe. She is a Fellow of the American Institute of Architects, a member of Fast Company’s Impact Council, and serves on the SCI-Arc Board of Trustees.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Functional Experiences: The Multi-Billion-Dollar Opportunity for the Experience Economy
2026-06-18 18:00 - 21:00
What if the most powerful experiences don’t just entertain us but change how we feel, think, and act?
​Join WXO and Pixel Artworks for a special IRL Campfire exploring Functional Experiences: an emerging shift in the Experience Economy where immersive design, technology, sound, space, and storytelling are used not just for spectacle, but for lasting human impact.
​Hosted at the The Lighthouse, this intimate industry gathering will bring together experience professionals to explore how brands and creators can design experiences that outlast the moment – from spatial audio and sensory environments to transformative, wellbeing-led and behaviour-shifting encounters.
​Expect a thought-provoking discussion, examples from the cutting edge of experiential design, and plenty of time to connect with the WXO community inside Pixel Artworks’ immersive studio.
​Read more about the ‘The Unstoppable Rise Of Brain-Boosting “Functional Experiences‘.
​Speakers:

​James Wallman, Founder, WXO
​Miranda Pincott, Managing Partner, Pixel Artworks
​Tom Middleton, Founder, Senzomi

Want to come along?
It’s free to attend. Head to https://luma.com/n1yf0zv4 to RSVP
Priority access to WXO members.

—————–
Details:

When: Thursday, June 18, 2026 | 18:00-21:00 BST
Where: Address will be sent out once your registration is approved.

Beyond Attention: Can Experiences Improve Quality of Life? (Early)
2026-06-24 09:55 - 10:30 | Zoom
The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments.
But what if the next frontier isn’t attention, immersion or even transformation?
What if it is quality of life?
Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider safety, accessibility and sustainability, far less attention is paid to the lasting impact experiences have on human health, wellbeing, performance and flourishing.
As advances in neuroscience, psychology, sensory design and immersive technology deepen our understanding of human experience, a new category is emerging: Functional Experiences – experiences intentionally designed not only to entertain or engage, but to create meaningful outcomes for individuals, communities and society.
This isn’t a talk about wellness. It’s a conversation about what happens when the Experience Economy meets the Wellness Economy – and the opportunities and responsibilities that emerge as a result.
As organisations increasingly seek to support engagement, performance, recovery, connection and overall quality of life, experience design is becoming a powerful bridge between memorable moments and meaningful outcomes.
In this Campfire, Tom Middleton, Founder of Senzomi, will explore how brands, destinations, workplaces, cultural institutions and experience creators can move beyond designing for attention towards designing for positive human outcomes.
Drawing on examples from hospitality, entertainment, immersive environments, healthcare, education and sensory design, the session will explore whether quality of life could become one of the most important measures of success for the next generation of experiences.
If experiences shape people, what responsibility do we have for the outcomes they create?
Key Takeaways
• Why Functional Experiences may represent the next evolution of the Experience Economy
• What happens when the Experience Economy converges with the Wellness Economy
• How experiences influence human states, behaviours and quality of life
• Why quality of life may become a new measure of experience success
• The opportunities and responsibilities of designing experiences that leave people better than they found them
About Tom Middleton
Tom Middleton is Founder of Senzomi, an award-winning composer, sensory designer and creative director working at the intersection of science, technology, design and human experience.
His work spans hospitality, mobility, wellness, entertainment and immersive environments, helping organisations create experiences that support health, wellbeing, performance and human connection. He serves on the board of the Global Wellness Institute’s Music for Health & Wellbeing Initiative and is recognised for pioneering approaches that combine sound, sensory design, technology and immersive experiences to improve quality of life.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)

Beyond Attention: Can Experiences Improve Quality of Life? (Late)
2026-06-24 17:55 - 19:30 | Zoom
The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments.
But what if the next frontier isn’t attention, immersion or even transformation?
What if it is quality of life?
Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider safety, accessibility and sustainability, far less attention is paid to the lasting impact experiences have on human health, wellbeing, performance and flourishing.
As advances in neuroscience, psychology, sensory design and immersive technology deepen our understanding of human experience, a new category is emerging: Functional Experiences – experiences intentionally designed not only to entertain or engage, but to create meaningful outcomes for individuals, communities and society.
This isn’t a talk about wellness. It’s a conversation about what happens when the Experience Economy meets the Wellness Economy – and the opportunities and responsibilities that emerge as a result.
As organisations increasingly seek to support engagement, performance, recovery, connection and overall quality of life, experience design is becoming a powerful bridge between memorable moments and meaningful outcomes.
In this Campfire, Tom Middleton, Founder of Senzomi, will explore how brands, destinations, workplaces, cultural institutions and experience creators can move beyond designing for attention towards designing for positive human outcomes.
Drawing on examples from hospitality, entertainment, immersive environments, healthcare, education and sensory design, the session will explore whether quality of life could become one of the most important measures of success for the next generation of experiences.
If experiences shape people, what responsibility do we have for the outcomes they create?
Key Takeaways
• Why Functional Experiences may represent the next evolution of the Experience Economy
• What happens when the Experience Economy converges with the Wellness Economy
• How experiences influence human states, behaviours and quality of life
• Why quality of life may become a new measure of experience success
• The opportunities and responsibilities of designing experiences that leave people better than they found them
About Tom Middleton
Tom Middleton is Founder of Senzomi, an award-winning composer, sensory designer and creative director working at the intersection of science, technology, design and human experience.
His work spans hospitality, mobility, wellness, entertainment and immersive environments, helping organisations create experiences that support health, wellbeing, performance and human connection. He serves on the board of the Global Wellness Institute’s Music for Health & Wellbeing Initiative and is recognised for pioneering approaches that combine sound, sensory design, technology and immersive experiences to improve quality of life.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Early)
2026-07-01 09:55 - 11:30 | Zoom
Why are immersive storytellers still using tools built for film and TV?
Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower collaborators across disciplines, writers and non-writers alike, to shape the narrative design of an experience.
This Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling.
Key takeaways:

A new definition of “story” as not a linear plot and cast of characters, but a collection of rules and why this shift changes how you approach narrative design.
A practical introduction to the Story Codex method of developing stories as rule sets, with ideas for how to adapt it to your own projects.

About Abigail Taylor-Sansom:
Abigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive, inventive, and above all, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence, showrunning murder mystery games for Hunt A Killer, and crafting boundary-breaking XR experiences with UNSHUT.
She has also made magic as a Walt Disney Imagineer, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does.
Today, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD), teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering, Universal Creative, HBO Max, Amazon MGM, Lucasfilm, FX, Tyler Perry Studios, and beyond.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)
