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DTSTART;TZID=Europe/London:20260513T095500
DTEND;TZID=Europe/London:20260513T113000
DTSTAMP:20260509T144114
CREATED:20260508T141259Z
LAST-MODIFIED:20260508T141259Z
UID:48652-1778666100-1778671800@worldxo.org
SUMMARY:763 Artworks: How Google Empowered Its Community to Co-Create at Scale (Early)
DESCRIPTION:How do you prove a smartphone has the most powerful AI on the market?\n\nYou hand it to the public and ask them to remix history. To showcase the Google Pixel 10’s Nano Banana and Veo 3 engines\, we partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. \nWe challenged digital creators on Instagram and X to reimagine classical masterpieces using the Pixel’s on-device AI. \nThe incentive? The ultimate exposure: a one-night exhibition at the Rijksmuseum itself\, and a national showcase across 3\,000 digital billboards. \nBy targeting the right creator communities and leveraging top-tier curation\, the campaign exploded – generating 763 new artworks from over 300 diverse artists. We didn’t just tell consumers what the Pixel 10 could do; we let them plaster its capabilities across the entire country. \nWhat you’ll learn: \n\nHow Artcrush turned an open call into a nationwide art campaign\nWhat it takes to scale AI-generated art across 3\,000 digital billboards\nHow Google\, KPN\, and the Rijksmuseum collaborated on a public cultural activation\nThe playbook behind reaching 7 million people through participatory art\n\nAbout Mathieu France: \nMathieu France is the Founder & CEO of Artcrush.com\, a platform working at the intersection of art\, brands\, and digital public space. After two decades creating visibility for global brands\, he shifted his focus toward a larger mission: bringing art into everyday life through large-scale cultural activations. Through partnerships with institutions\, cities\, and technology platforms\, Mathieu explores how digital billboards\, AI\, and public participation can turn urban spaces into accessible galleries reaching millions. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/763-artworks-how-google-empowered-its-community-to-co-create-at-scale-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Mathieu-France-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260513T175500
DTEND;TZID=Europe/London:20260513T193000
DTSTAMP:20260509T144114
CREATED:20260508T141602Z
LAST-MODIFIED:20260508T141708Z
UID:48655-1778694900-1778700600@worldxo.org
SUMMARY:763 Artworks: How Google Empowered Its Community to Co-Create at Scale (Late)
DESCRIPTION:How do you prove a smartphone has the most powerful AI on the market?\n\nYou hand it to the public and ask them to remix history. To showcase the Google Pixel 10’s Nano Banana and Veo 3 engines\, we partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. \nWe challenged digital creators on Instagram and X to reimagine classical masterpieces using the Pixel’s on-device AI. \nThe incentive? The ultimate exposure: a one-night exhibition at the Rijksmuseum itself\, and a national showcase across 3\,000 digital billboards. \nBy targeting the right creator communities and leveraging top-tier curation\, the campaign exploded – generating 763 new artworks from over 300 diverse artists. We didn’t just tell consumers what the Pixel 10 could do; we let them plaster its capabilities across the entire country. \nWhat you’ll learn: \n\nHow Artcrush turned an open call into a nationwide art campaign\nWhat it takes to scale AI-generated art across 3\,000 digital billboards\nHow Google\, KPN\, and the Rijksmuseum collaborated on a public cultural activation\nThe playbook behind reaching 7 million people through participatory art\n\nAbout Mathieu France: \nMathieu France is the Founder & CEO of Artcrush.com\, a platform working at the intersection of art\, brands\, and digital public space. After two decades creating visibility for global brands\, he shifted his focus toward a larger mission: bringing art into everyday life through large-scale cultural activations. Through partnerships with institutions\, cities\, and technology platforms\, Mathieu explores how digital billboards\, AI\, and public participation can turn urban spaces into accessible galleries reaching millions. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/763-artworks-how-google-empowered-its-community-to-co-create-at-scale-late/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Mathieu-France-late.png
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