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DTSTART;TZID=Europe/London:20260708T175500
DTEND;TZID=Europe/London:20260708T193000
DTSTAMP:20260612T112421Z
CREATED:20260612T112421Z
LAST-MODIFIED:20260612T112421Z
UID:49206-1783533300-1783539000@worldxo.org
SUMMARY:REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design
DESCRIPTION:The old playbook of evaluation metrics no longer applies. \nThe experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design\, to marketing and financing\, but are the current fixations with data\, automation\, and optimization getting in the way? ROX is ultimately a metric about emotional resonance. It requires human intelligence and interpretation; it is both process and product. \nIn this Campfire\, Laura expands on her work with the REMARKABLE™ framework and her latest experience report to unpack a multilayered approach for understanding ROX\, the tools it requires\, and how it applies to every stage of experience design. \nYou’ll learn what’s beyond KPIs and how REMARKABLE supports the ROX ecosystem to design impactful\, resonant experiences. \nKey takeaways: \n\nWhich elements inform ROX and how they work together\nHow to develop emotional fluency and build a shared language\nREMARKABLE’s role as both a diagnostic and evaluative tool\n\nDownload REMARKABLE and the 2026 update here: https://www.remarkable-experiences.com/ \nAbout Laura Hess: \nLaura is an award-winning strategist and ROX specialist (Return on Experience)\, helping brands\, agencies\, entertainment studios\, and cultural institutions transform their vision into impactful\, memorable moments for guests and audiences. \nAs the founder of Reuleaux\, an experiential consultancy in Los Angeles\, her interdisciplinary portfolio includes experiential marketing\, themed entertainment\, participatory theatre\, film\, VR\, and installation art across physical\, digital\, and hybrid environments. \nShe’s also the creator of the REMARKABLE™ framework\, a diagnostic and evaluative tool that offers deeper\, specific insight into event sentiment and emotional resonance. It quantifies ROX alongside traditional evaluation metrics and emergent biometric data. Now\, with two reports and an industry index of 800+ productions\, it has become an essential asset for all stages: ideation\, development\, testing\, and postmortem evaluation. \nLaura is a founding member of the WXO\, the former arts editor of No Proscenium\, and was named a “Power 10” in Blooloop’s 2025 Immersive Influencer List. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/remarkables-evolution-what-an-rox-framework-reveals-about-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Laura-Hess.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260715T095500
DTEND;TZID=Europe/London:20260715T110000
DTSTAMP:20260713T162338Z
CREATED:20260713T162338Z
LAST-MODIFIED:20260713T162338Z
UID:49699-1784109300-1784113200@worldxo.org
SUMMARY:Functional Experiences: The Next Growth Opportunity for the Experience Economy
DESCRIPTION:What changes when an experience promises a result?\nMost experiences are sold around enjoyment\, memory\, identity or status. But another category is emerging: experiences designed to produce a specific benefit that people can feel\, observe or measure. \nFunctional food has already made this idea familiar. Products now promise better energy\, sleep\, digestion\, focus or physical performance alongside taste and convenience. Similar thinking is spreading into travel\, leisure\, socialising\, education\, healthcare and the home. \nSleep retreats\, longevity tourism\, circadian lighting\, social fitness\, AI tutors and sensory experiences designed to support mental wellbeing all point towards the same shift. The experience is not simply enjoyable. It is expected to do something. \nAt this Campfire\, WXO Chief Content Officer Mike Goldsmith will explore the rise of functional experiences and why they could become a major growth area for the Experience Economy. \nMike will introduce a simple way to assess emerging concepts through two lenses: \nThe seed — the experience itself \nIs it better than the alternative\, easy to try\, compatible with existing behaviour\, observable and simple to explain? \nThe soil — the world around it \nAre cultural\, technological\, economic\, scientific\, demographic and regulatory conditions helping the idea move towards the mainstream? \nUsing examples including functional food\, Chromasonic\, Submersive\, Dreamachine\, Time Echoes and Room to Breathe\, the session will examine how outcome-led experiences are developing across different sectors — and where creators\, operators and brands might find new opportunities. \nAttendees will explore: \n\nWhat makes an experience genuinely functional\nHow functional experiences differ from ordinary leisure or wellness\nWhy measurable outcomes are becoming part of the value proposition\nHow to judge whether an emerging idea is ready to grow\nWhere functional models could appear within their own sector\nHow to apply the seed-and-soil framework to an existing concept\n\nThe Campfire will conclude with a collaborative discussion: what could your next experience help people do\, feel or become? \nWho is it for?\nExperience designers\, strategists\, operators\, venue owners\, brand leaders and anyone developing new experience formats or looking for future areas of growth. \nAbout Mike Goldsmith\nMike Goldsmith is Head of Content at the World Experience Organization\, where he leads content for its global community and curates London Experience Week. \nHe has a background in publishing strategy\, content creation and live events across music\, film\, videogames and other creative sectors\, alongside agency experience with brands including O2\, PlayStation\, Sky and the BBC. His work brings the rigour of publishing together with the creativity and cross-sector thinking of the Experience Economy. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/functional-experiences-the-next-growth-opportunity-for-the-experience-economy/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/Mike-Goldsmith-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260715T175500
DTEND;TZID=Europe/London:20260715T190000
DTSTAMP:20260709T115619Z
CREATED:20260709T115619Z
LAST-MODIFIED:20260709T115619Z
UID:49673-1784138100-1784142000@worldxo.org
SUMMARY:After The Launch: How Competitive Socialising Venues Keep Guests Returning
DESCRIPTION:A practical Campfire on increasing repeat visits\, refreshing the guest experience and protecting revenue after launch excitement fades.\nThe problem. Competitive socialising and immersive venues often open strongly. The harder task is sustaining demand once the novelty wears off. Concepts can be difficult to retrofit\, menus can become overcomplicated\, and discounting can train guests to wait for offers rather than pay full price. \nIn this 60-minute WXO Campfire – TJ Schier\, CEO and founder of SmashSwing and a veteran of BigShots Golf and Chuck E. Cheese – will share practical lessons from his lived experience building and advising gamified entertainment venues. The Campfire session will focus on the operational choices that help venues keep guests returning in Year Two and beyond. \nThe session will cover how to: \n\nServe two types of guest\nIncrease repeat visits and visit frequency\nImprove perceived value without relying on discounts\nBuild concepts that can be refreshed rather than rebuilt\nChoose the right food-and-beverage mix\nAvoid common causes of the Year Two sales drop\nUse the team to deliver more consistent guest experiences\n\nYou’ll learn how to build a venue that can adapt\, give guests reasons to return and sustain sales beyond its first year. \nCompetitive socialising is one of the smartest\, agile sectors in the experience economy\, solving problems before they arise while staying true to the heart of the experience. Come and learn from one of the sector’s most experienced heads\, bringing TJ’s learnings into your business – whatever the sector. \nRead more about SmashSwing Golf: https://www.smashswing.golf \nRead a case study: https://sozolabs.com/smashswing \nAbout TJ Schier\nTJ Schier is CEO and founder of SmashSwing. He spent 18 years at Chuck E. Cheese\, part of CEC Entertainment. He has also spent two decades consulting in the competitive socialising sector\, and 2.5 years helping grow BigShots Golf before its sale. He now speaks\, consults and develops attractions for gamified golf and competitive-socialising concepts. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/after-the-launch-how-competitive-socialising-venues-keep-guests-returning/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/TJ-Schier-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260722T095500
DTEND;TZID=Europe/London:20260722T110000
DTSTAMP:20260720T101046Z
CREATED:20260720T100814Z
LAST-MODIFIED:20260720T101046Z
UID:49838-1784714100-1784718000@worldxo.org
SUMMARY:Running On Magic: How To Build Responsive Interactive Experiences Without Heavy Engineering (Early)
DESCRIPTION:A practical Campfire on using responsive technology to create interactive experiences that are faster to build\, easier to update and more useful after launch.\nTechnology should support the experience you want to create – not force you to redesign the experience around its limitations. \nYet integrating responsive technology can interrupt the creative process\, introduce technical complexity\, slow down production and increase costs. It can also leave creative teams dependent on specialist engineers whenever they want to change or improve an interaction. \nIn this WXO Campfire\, IF Magic co-founders Lance Chantiles and Isaac Shelanski will share a practical framework for integrating responsive technology without heavy engineering. \nThe session will explore how experience teams can use technology to: \n\nPrototype and deploy interactive ideas more quickly\nKeep technology aligned with the creative concept\nBuild responsive interactions without extensive technical expertise\nCollect data on how audiences are using an experience\nMake informed creative and operational decisions\nUpdate and refine an experience after it has launched\nReduce the time and complexity involved in making changes\n\nLance and Isaac will share the technical detail while keeping it accessible to people from all technical backgrounds. They will demonstrate real examples and examine what happens when responsive technology is treated as a flexible creative tool rather than a fixed piece of infrastructure. \nExperiences already “running on magic” include a life-sized video game at the Museum of Ice Cream\, award-winning architectural installations in New York City\, classes and design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP and performances at The Getty in Los Angeles. \nLance and Isaac first joined the WXO at London Experience Week 2025\, where they activated the event’s welcome tunnel and demonstrated their technology to attendees. They returned in 2026 to lead a hands-on workshop on making interactive technology more accessible to experience creators. \nYou’ll leave with a clearer way to plan technology-supported experiences that can be built faster\, measured more effectively and continually improved. \nWho is it for?\n\nExperience designers and creative directors\nProducers and production teams\nInteractive and spatial designers\nInnovation and technology leads\nMuseum\, attraction and cultural experience teams\nBrand experience and experiential marketing agencies\nArtists and creative practitioners working with physical spaces\nAnyone who wants to create responsive experiences without becoming a specialist engineer\n\nAbout Lance Chantiles\nLance Chantiles is co-founder and CEO of Indistinguishable From Magic\, a venture-backed physical computing platform that enables artists\, designers\, engineers and educators to create interactive experiences quickly and efficiently. \nAbout Isaac Shelanski\nIsaac Shelanski is co-founder of Indistinguishable From Magic. \nHe works with artists\, designers\, engineers and educators to make physical computing and responsive technology more accessible\, helping creative teams develop interactive experiences without the cost and complexity traditionally associated with custom engineering. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/running-on-magic-how-to-build-responsive-interactive-experiences-without-heavy-engineering/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/IF-Magic-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260722T175500
DTEND;TZID=Europe/London:20260722T190000
DTSTAMP:20260720T101151Z
CREATED:20260720T101151Z
LAST-MODIFIED:20260720T101151Z
UID:49843-1784742900-1784746800@worldxo.org
SUMMARY:Running On Magic: How To Build Responsive Interactive Experiences Without Heavy Engineering (Late)
DESCRIPTION:A practical Campfire on using responsive technology to create interactive experiences that are faster to build\, easier to update and more useful after launch.\nTechnology should support the experience you want to create – not force you to redesign the experience around its limitations. \nYet integrating responsive technology can interrupt the creative process\, introduce technical complexity\, slow down production and increase costs. It can also leave creative teams dependent on specialist engineers whenever they want to change or improve an interaction. \nIn this WXO Campfire\, IF Magic co-founders Lance Chantiles and Isaac Shelanski will share a practical framework for integrating responsive technology without heavy engineering. \nThe session will explore how experience teams can use technology to: \n\nPrototype and deploy interactive ideas more quickly\nKeep technology aligned with the creative concept\nBuild responsive interactions without extensive technical expertise\nCollect data on how audiences are using an experience\nMake informed creative and operational decisions\nUpdate and refine an experience after it has launched\nReduce the time and complexity involved in making changes\n\nLance and Isaac will share the technical detail while keeping it accessible to people from all technical backgrounds. They will demonstrate real examples and examine what happens when responsive technology is treated as a flexible creative tool rather than a fixed piece of infrastructure. \nExperiences already “running on magic” include a life-sized video game at the Museum of Ice Cream\, award-winning architectural installations in New York City\, classes and design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP and performances at The Getty in Los Angeles. \nLance and Isaac first joined the WXO at London Experience Week 2025\, where they activated the event’s welcome tunnel and demonstrated their technology to attendees. They returned in 2026 to lead a hands-on workshop on making interactive technology more accessible to experience creators. \nYou’ll leave with a clearer way to plan technology-supported experiences that can be built faster\, measured more effectively and continually improved. \nWho is it for?\n\nExperience designers and creative directors\nProducers and production teams\nInteractive and spatial designers\nInnovation and technology leads\nMuseum\, attraction and cultural experience teams\nBrand experience and experiential marketing agencies\nArtists and creative practitioners working with physical spaces\nAnyone who wants to create responsive experiences without becoming a specialist engineer\n\nAbout Lance Chantiles\nLance Chantiles is co-founder and CEO of Indistinguishable From Magic\, a venture-backed physical computing platform that enables artists\, designers\, engineers and educators to create interactive experiences quickly and efficiently. \nAbout Isaac Shelanski\nIsaac Shelanski is co-founder of Indistinguishable From Magic. \nHe works with artists\, designers\, engineers and educators to make physical computing and responsive technology more accessible\, helping creative teams develop interactive experiences without the cost and complexity traditionally associated with custom engineering. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/running-on-magic-how-to-build-responsive-interactive-experiences-without-heavy-engineering-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/IF-Magic-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260909T175500
DTEND;TZID=Europe/London:20260909T190000
DTSTAMP:20260909T105639Z
CREATED:20260908T170657Z
LAST-MODIFIED:20260909T105639Z
UID:50634-1788976500-1788980400@worldxo.org
SUMMARY:How Specificity in Experience Design Builds Connection
DESCRIPTION:In life\, in work\, in entertainment\, people report an increased sense of fulfillment when they feel like they’re part of something bigger.\nAs our loneliness epidemic becomes increasingly untenable\, how can experience designers answer the call\, from both owners/operators and from humanity\, to bring people together and invite a sense of community and meaning? \nThis talk looks at the ways design can share a powerful\, immediate\, and relevant bigger story\, while giving people multiple ways to see themselves and their own experiences reflected in it\, through a simple three-part framework: \n\nSeeing yourself\nSeeing the bigger story\nSeeing them together\n\nWe’ll trace that framework across four case studies\, running from the smallest budget to the largest: a hand-folded DIY zine\, the Guinness Storehouse’s “Stoutie” (your face\, printed onto a pint of beer)\, the National Memorial for Peace and Justice’s county-coffin monuments\, and the AIDS Memorial Quilt\, still growing after nearly 40 years. \nDifferent scales\, different budgets\, same mechanism: each is expansive enough to hold personal engagement without it becoming extractive (you just gave up your data)\, exploitative (you just became an ad campaign)\, or exhibitionist (you just became very\, very visible). \nWe’ll look at concrete\, borrowed mechanics that build “on-ramps”: safe\, optional entry points that invite guests to engage at their chosen level\, without forcing participation. \nWe’ll even include the research that backs all this up to defend those design choices to a skeptical stakeholder or client\, and the well-documented effects of individualizing stories that otherwise feel abstract or too overwhelming to truly land. \nThis Experience Briefing for anyone designing experiences on any budget\, who wants to invite audiences into a meaningful sense of belonging. \n\nKey takeaways:\n• One framework\, any budget: there are as many ways to share someone’s personal experience as there are experiences themselves. The trick is finding the right container. \n• Belonging isn’t guaranteed\, but it can get a boost from design: making engagement feel safer by designing for participation with dignity. \n• “In the particular is contained the universal”: people connect with other people\, not abstract concepts or causes. \n\nWho should attend:\nThis Experience Briefing for anyone designing experiences in museums\, brands\, or community spaces\, on any budget\, who wants to invite\, not exploit\, audiences into a meaningful sense of belonging. \n\nAbout Lacy K Campbell (Creative Director\, Bough House Creative Workshop):\nLacy K. Campbell designs environments and installations that help people see themselves and each other as part of a bigger story. \nHer career stretches from MacArthur-funded outdoor spectacle and site-specific theater to international museums and location-based entertainment\, with credits spanning a Tony Award-winning season\, Thea Award-winning projects\, and work recognized with major arts fellowships and grants. \nAlso\, she isn’t a doctor\, but she has played one on TV. \nNamed a 2025 Blooloop 50 Museum Influencer\, Lacy brings 20 years of performance and story-driven design to the WXO community. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/how-specificity-in-experience-design-builds-connection/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Lacy-K-Campbell_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260916T175500
DTEND;TZID=Europe/London:20260916T190000
DTSTAMP:20260908T173118Z
CREATED:20260908T173118Z
LAST-MODIFIED:20260908T173118Z
UID:50645-1789581300-1789585200@worldxo.org
SUMMARY:Hospital of Emotions: A Behind-the-Scenes Case Study on the Immersive Art Phenomenon
DESCRIPTION:Hospital of Emotions is a site-specific pop-up exhibition in Los Angeles.\n70 artists from diverse creative fields take over a hospital\, transforming it into an immersive artworks exploring the full spectrum of human emotion. Each room is created by a different artist\, exploring a human emotion. \nA real hospital. \n70 artists. \n80 hospital rooms. \n4 floors. \n8 departments of emotions… \nIt is a self-described “place to heal your heART” and it is a phenomenon.  \nIn this exclusive Experience Briefing\, we go behind-the-scenes with the producer of Hospital of Emotions and one of its leading artists. \nFrom the producer\, Oshri Elmorich: \n• The concept \n• The inspiration \n• The real estate opportunity \n• The building\, logistics\, artist management\, visitor flow\, and all the production realities \nFrom one of the artists\, DAK (David A Knudsen): \n• How those systems\, constraints\, inspirations\, and opportunities translated into one room: ‘Prepper’s Paradise’ \nTogether\, they share unique perspectives and insights to this immensely popular Los-Angeles-based experience. \n\nYou’ll learn:\n• What inspired the project creatively and why a hospital became the right container for it \n• How the real estate/building opportunity came together \n• How so many artists were managed into one coherent experience \n• What challenges came with using the hospital \n• What surprises they discovered\, once guests started coming through! \n• What they’d repeat or change next time \n• What’s next for Hospital of Emotions \n\nAbout DAK (David A Knudsen)\nMultidisciplinary artist trained in architecture\, graphic design\, and photography — because apparently one discipline was never going to cut it. \nSeven years of print production at Deutsch\, then the launch of my fine art photography career\, still among my greatest passions today. \nAfter discovering immersive art in the early 2000s\, I created the Altervision 3D Blacklight Experience\, which toured across the country. I supplemented that business with wide-format printing and stage/lighting design for corporate events\, and have since added atmospheric lighting — temporary or permanent — to my repertoire\, elevating moods and altering perspectives on everyday surroundings. \nMy latest project\, “Prepper’s Paradise\,” is a visually detailed story of resilience taken to its ultimate form\, on view at Hospital of Emotions in Los Angeles. \nAbout Oshri Elmorich\nOshri Elmorich is a singer\, songwriter\, artrepreneur\, and founder of hospitality group ROYVA. \nHe was the inaugural winner of Trace Stars in South Africa and continues to write\, record\, and release music alongside his work in hospitality and real estate. \nHe specializes in transforming overlooked properties into experiential destinations\, most notably spearheading Hospital of Emotions – a former Los Angeles hospital converted into a large-scale immersive art installation featuring over 70 artists. \nOshri’s work bridges music\, fine art\, and physical spaces to create unforgettable experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/hospital-of-emotions-a-behind-the-scenes-case-study-on-the-immersive-art-phenomenon/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/David-A-Knudsen-DAK_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260930T175500
DTEND;TZID=Europe/London:20260930T190000
DTSTAMP:20260917T112450Z
CREATED:20260917T112450Z
LAST-MODIFIED:20260917T112450Z
UID:50677-1790790900-1790794800@worldxo.org
SUMMARY:Can Immersive Make Money?
DESCRIPTION:A practical session exploring the financial\, operating and structural choices behind immersive shows – and how producers and operators can build projects that capital can understand and price.\nImmersive and experiential shows promise outsized engagement – but they carry a financial and operating profile unlike traditional live entertainment\, and supply is flooding in faster than the industry can explain what actually drives value. \nThis Experience Briefing breaks down the sector challenges\, operating metrics and capital structure choices. \nThe goal: provide producers and operators a framework for building shows capital can actually price correctly. \nImmersive entertainment presents a particular challenge for producers\, operators and investors. \nThe creative proposition may be clear. The audience response may be strong. But understanding how an immersive show creates value – and translating that into a financial structure that producers\, operators and capital providers can all understand – is less straightforward. \nIn this session\, Neil Chakravarti\, Principal and Co-founder of EVOQ Ventures\, will examine the financial and structural considerations behind building immersive shows. \nDrawing on more than 25 years across media\, technology and investment banking\, alongside his current work financing and building immersive entertainment businesses\, Neil will explore how the sector can develop a clearer shared framework for assessing projects. \nThe session will explore:\n\nHow the financial and operating profile of immersive shows differs from traditional live entertainment\nThe wider sector challenges affecting how immersive projects are understood and financed\nThe role of operating metrics in explaining what actually drives value\nThe capital structure choices available when building immersive shows\nHow producers and operators can structure projects so that investors can better understand and price them\nHow creative\, operational and financial considerations interact when developing a viable immersive project\n\nAt London Experience Week 2026\, Neil took part in Tug Of War: The Dance Between Creative And Finance\, exploring the relationship between creative ambition\, guest experience\, commercial viability and financial risk. \nThis session takes that conversation into the specific financial and structural challenges facing immersive shows – giving producers and operators a clearer framework for understanding how their projects look through the lens of capital. \nWho is it for? \n\nProducers developing immersive and experiential shows\nOperators responsible for running immersive entertainment\nFounders and business leaders developing new experiential concepts\nInvestors and finance professionals evaluating immersive projects\nCreative and production leaders who want to better understand the commercial structures behind their work\nAnyone working on the financial or operational model for an immersive entertainment project\n\nAbout Neil Chakravarti\nNeil Chakravarti has worked across media\, technology and investment banking for more than 25 years. \nHe is currently Principal and Co-founder at EVOQ Ventures\, which focuses on financing immersive entertainment\, as well as Co-founder of immersive live entertainment company Shocap and film studio Branded To Film. \nNeil has founded\, built and exited two media businesses. Earlier in his career he worked in investment banking at JPMorgan across New York\, Toronto and London\, primarily covering technology\, media and telecoms. He is also an active angel investor\, advisor and board member across media and technology businesses. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/can-immersive-make-money/
LOCATION:Zoom
CATEGORIES:WXO Campfire
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