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DTSTART;TZID=Europe/London:20261007T095500
DTEND;TZID=Europe/London:20261007T110000
DTSTAMP:20260923T152325Z
CREATED:20260921T100556Z
LAST-MODIFIED:20260923T152325Z
UID:50691-1791366900-1791370800@worldxo.org
SUMMARY:We ARE The Story: How to Design for Identity Change (early)
DESCRIPTION:How experience designers can create moments that shift how people see themselves – and what they believe they’re capable of.\nMost of us are two steps away from a significant change in our lives through the story we tell about ourselves. \nAll it takes is a moment – an experience that makes us realise what we’re capable of\, and therefore who we actually are. \nExperiential designers have an unusual opportunity to create those moments. Experiences aren’t passive. They put people in situations where they have to choose. To act. To commit. \nAnd when someone walks out thinking\, “I can’t believe I did that”\, something has shifted that no campaign\, content or digital touchpoint could produce in quite the same way. \nIn this WXO Experience Briefing\, Raj Samuel\, founder of Malice Arts\, will explore what this means for experience design – and introduce a framework for deliberately designing the gap between the person who walks into an experience and the person who walks out. \nAfter ten years of building dark\, story-driven underground worlds – hidden rooms\, quests\, live performances and experiences involving thousands of participants – Raj didn’t set out to develop a theory of human transformation. \nHe simply noticed that something kept happening. \nPeople weren’t just escaping. They were rehearsing. \nTrying on versions of themselves they’d stopped believing in. Doing things they didn’t expect themselves to do. Walking out slightly different from how they walked in. \nRaj’s central argument is simple: every experience is rewriting the story someone tells about themselves. The question is whether you’re designing that rewrite deliberately or leaving it to chance. \nHis original London Experience Week session explored this through what he calls Main Character Moments – moments when somebody stops simply observing and begins acting as the protagonist of their own story – alongside ideas including Identity Editing\, the Permission Paradox and the Afterglow Effect. \nThis session will take that thinking further and turn it into a practical framework experience designers can apply to their own work. \nWhat you’ll leave with\n\nA new way of thinking about what experiences actually do at a psychological level – and why this matters when designing them\nThe Identity Editing framework: who arrives versus who leaves\, and how to design that gap deliberately\nPractical questions you can apply when designing experiences at any scale\nA clearer perspective on transformation: what it means in an experiential context\, and why a single moment rather than an entire programme may be where the real change happens\nA little audience participation along the way\n\nAfter seeing the original talk\, Joe Pine responded: “This is something I should have said in the book.” \nWXO’s Darren Kerr described the idea as creating: “Places to rehearse new selves\, reclaim imagination\, and step back into a main-character feeling that everyday life flattens.” \nWho is it for?\n\nExperience designers looking to create deeper participation and impact\nImmersive and theatrical creators building participatory worlds\nBrand experience and experiential marketing teams interested in changing more than awareness\nAttraction\, entertainment and cultural teams thinking about transformation and behaviour\nStrategists interested in the psychology behind memorable experiences\nAnyone asking what we really mean when we describe an experience as transformative\n\nAbout Raj Samuel\nRaj Samuel is the founder of Malice Arts. \nHe began his career in global advertising agencies including AMV/BBDO and Ogilvy\, working with brands including Cadbury\, BT and Mercedes\, before moving into immersive experiences. \nOver the past decade\, he has created underground\, story-driven participatory worlds through Malice Arts. His London Experience Week talk drew on ten immersive music events and thousands of participants to examine how experiences can influence the way people see themselves. \nToday his work combines brand strategy\, venture building and experiential worlds\, and he is writing We Are The Story\, exploring why experience can function as a business strategy. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/we-are-the-story-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Raj-Samuel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261007T175500
DTEND;TZID=Europe/London:20261007T190000
DTSTAMP:20260923T152311Z
CREATED:20260921T100907Z
LAST-MODIFIED:20260923T152311Z
UID:50694-1791395700-1791399600@worldxo.org
SUMMARY:We ARE The Story: How to Design for Identity Change (Late)
DESCRIPTION:How experience designers can create moments that shift how people see themselves – and what they believe they’re capable of.\nMost of us are two steps away from a significant change in our lives through the story we tell about ourselves. \nAll it takes is a moment – an experience that makes us realise what we’re capable of\, and therefore who we actually are. \nExperiential designers have an unusual opportunity to create those moments. Experiences aren’t passive. They put people in situations where they have to choose. To act. To commit. \nAnd when someone walks out thinking\, “I can’t believe I did that”\, something has shifted that no campaign\, content or digital touchpoint could produce in quite the same way. \nIn this WXO Experience Briefing\, Raj Samuel\, founder of Malice Arts\, will explore what this means for experience design – and introduce a framework for deliberately designing the gap between the person who walks into an experience and the person who walks out. \nAfter ten years of building dark\, story-driven underground worlds – hidden rooms\, quests\, live performances and experiences involving thousands of participants – Raj didn’t set out to develop a theory of human transformation. \nHe simply noticed that something kept happening. \nPeople weren’t just escaping. They were rehearsing. \nTrying on versions of themselves they’d stopped believing in. Doing things they didn’t expect themselves to do. Walking out slightly different from how they walked in. \nRaj’s central argument is simple: every experience is rewriting the story someone tells about themselves. The question is whether you’re designing that rewrite deliberately or leaving it to chance. \nHis original London Experience Week session explored this through what he calls Main Character Moments – moments when somebody stops simply observing and begins acting as the protagonist of their own story – alongside ideas including Identity Editing\, the Permission Paradox and the Afterglow Effect. \nThis session will take that thinking further and turn it into a practical framework experience designers can apply to their own work. \nWhat you’ll leave with\n\nA new way of thinking about what experiences actually do at a psychological level – and why this matters when designing them\nThe Identity Editing framework: who arrives versus who leaves\, and how to design that gap deliberately\nPractical questions you can apply when designing experiences at any scale\nA clearer perspective on transformation: what it means in an experiential context\, and why a single moment rather than an entire programme may be where the real change happens\nA little audience participation along the way\n\nAfter seeing the original talk\, Joe Pine responded: “This is something I should have said in the book.” \nWXO’s Darren Kerr described the idea as creating: “Places to rehearse new selves\, reclaim imagination\, and step back into a main-character feeling that everyday life flattens.” \nWho is it for?\n\nExperience designers looking to create deeper participation and impact\nImmersive and theatrical creators building participatory worlds\nBrand experience and experiential marketing teams interested in changing more than awareness\nAttraction\, entertainment and cultural teams thinking about transformation and behaviour\nStrategists interested in the psychology behind memorable experiences\nAnyone asking what we really mean when we describe an experience as transformative\n\nAbout Raj Samuel\nRaj Samuel is the founder of Malice Arts. \nHe began his career in global advertising agencies including AMV/BBDO and Ogilvy\, working with brands including Cadbury\, BT and Mercedes\, before moving into immersive experiences. \nOver the past decade\, he has created underground\, story-driven participatory worlds through Malice Arts. His London Experience Week talk drew on ten immersive music events and thousands of participants to examine how experiences can influence the way people see themselves. \nToday his work combines brand strategy\, venture building and experiential worlds\, and he is writing We Are The Story\, exploring why experience can function as a business strategy. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/we-are-the-story-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Raj-Samuel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261014T095500
DTEND;TZID=Europe/London:20261014T110000
DTSTAMP:20261012T104049Z
CREATED:20261002T113200Z
LAST-MODIFIED:20261012T104049Z
UID:50751-1791971700-1791975600@worldxo.org
SUMMARY:Follow the Money: How the global ticketing market works and where the money is
DESCRIPTION:A strategic briefing on how the live entertainment and ticketing technology market works – where value is created\, and where the opportunities lie.\nLive is now the product. Around 50% of global music revenue comes from live events\, and that share is still growing. \nAt the same time\, ticketing has moved from queues and box offices to data\, marketing and the fan relationship – and the market is consolidating fast. \nThis Experience Briefing breaks down how the market is structured\, who the major players are\, and the trends reshaping it. \nThe goal: give investors\, founders and operators a clear view of where value is created in ticketing and where the white spaces are. \nTicketing is no longer about tickets. The real product is the relationship with the fan\, and the data that comes with it. \nThe demand may be clear. The growth may be structural. But understanding who captures the value – and where a new player or investor can still win – is less straightforward. \nEurope alone is a €25B+ market with more than 500M event attendances a year\, spread across 44 countries that each have their own ecosystem. No single platform dominates\, and that fragmentation is the opportunity. \nIn this session\, Henk Schuit\, strategic consultant and former Managing Director of CTS Eventim Netherlands\, will examine how the global ticketing industry works – and where it’s heading. \nDrawing on more than 35 years in live entertainment\, including 20 years leading CTS Eventim Netherlands\, Henk will explain why the market is consolidating\, how the business model has moved beyond the ticket\, and where the gaps are. \n  \nWhat you’ll leave with\n\nWhy live entertainment is structural rather than cyclical growth – and the three drivers behind it\nHow the European market is structured\, and why its fragmentation creates opportunity\nThe major players – Live Nation/Ticketmaster\, CTS Eventim\, Fever/DICE and AXS – and what their consolidation means\nHow the business model has shifted beyond the ticket\, to data\, dynamic pricing\, upsell and the fan relationship\nThe five trends shaping the industry now – AI\, fan data\, new formats\, revenue beyond the ticket and regulation\nWhere the value and white spaces are – and the risks that need experienced navigation\n\nWho is it for?\n\nInvestors and finance professionals evaluating live entertainment and live tech\nFounders and business leaders building ticketing\, marketing or fan-data technology\nPromoters\, venues and festival operators choosing or reviewing a ticketing partner\nProducers of immersive and location-based experiences\nMarketing and commercial leaders who want to get more value from fan data\nAnyone who wants to understand how the ticketing industry works today\, and where it’s heading\n\nAbout Henk Schuit\nHenk Schuit is a strategic consultant with more than 35 years in live entertainment\, covering concerts\, festivals\, sports and theatre. \nFor 20 years he was Managing Director of CTS Eventim Netherlands. He now sits on the advisory boards of Pieter Smit Group\, Tickets for Good and Ticketkeeper\, and is Vice-Chair of VVEM\, the Dutch live entertainment association. \nHe is a regular speaker at ESNS (Eurosonic Noorderslag) and CPFE (Congres :Podia Festivals Events). In his words: “Live entertainment is the best business in the world to be working in.” \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/follow-the-money/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Henk-XXXXX.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261014T175500
DTEND;TZID=Europe/London:20261014T190000
DTSTAMP:20261006T152859Z
CREATED:20261006T093412Z
LAST-MODIFIED:20261006T152859Z
UID:50790-1792000500-1792004400@worldxo.org
SUMMARY:Behind Radiohead KID A MNESIA: the Film & Video Game
DESCRIPTION:A behind-the-scenes look at how Radiohead’s KID A MNESIA moved from artwork to video game\, film and physical installation.\nMore and more creative projects are expected to live in several forms at once: music\, art\, game\, film and in-person experience. But each move into a new medium means new tools\, new constraints and new decisions about what to keep and what to change. \nThis Experience Briefing breaks down how the project came to life\, why the different forms were created\, and the processes behind each step of the journey. \nThe goal: give experience designers\, producers and creative teams a firsthand look at how to translate a creative world across mediums. \nThe source material may be strong. The audience may already be there. But carrying the same creative world from one medium to the next – without losing what made it work – is less straightforward. \nKID A MNESIA began with artwork created during the recording sessions for Kid A and Amnesiac. Decades later\, that artwork became the KID A MNESIA Exhibition video game\, then a film\, and finally Motion Picture House\, a travelling physical installation. \nIn this session\, Matthew Davis\, Founder of interactive media studio [namethemachine]\, will take us behind the scenes of the project’s creation and evolution. \nDrawing on his work producing Radiohead’s KID A MNESIA Virtual Exhibition and film\, alongside years building show control systems for live performance\, Matthew will show the decisions behind each transformation\, what was learned along the way\, and the challenges of keeping one creative world intact across multiple mediums. \nHe’ll use original artwork\, early layouts\, renderings\, reference material and work-in-progress content to tell the story. \nThe session will explore:\n\nThe story behind KID A MNESIA and Motion Picture House\, from the original recording-session artwork to today\nHow the original physical art was translated into a digital environment using Unreal Engine\nHow the world and imagery created for the game were taken into film\nHow the team worked out the best way to experience that film in a physical space\nWhy each form was created\, and the decisions behind each transformation\nWhat was learned along the way\, and the challenges of carrying one creative world across music\, art\, game\, film and in-person experience\n\nWho is it for?\n\nExperience designers and creative directors\nCreative producers and production teams\nArtists and teams working across music\, film\, digital and physical experiences\nImmersive\, exhibition and cultural experience teams\nAnyone adapting an existing creative world or IP for a new format\nFans of Radiohead\n\nAbout Matthew Davis\nMatthew Davis is an audio-visual producer\, programmer and musician\, whose passion for music leads him to discover new ways of interacting with art and technology. \nHe runs interactive media studio [namethemachine]\, where he produced Radiohead’s KID A MNESIA Virtual Exhibition and film. He has spent years inventing show control systems for live performance and building adaptive platforms for experiential and real-time environments. He also plays electronics for the LA Philharmonic\, and has programmed Drake’s live show for the last fifteen years. \nA musician since childhood\, Matthew graduated from the University of Virginia with a BA in Economics\, then studied Music Production & Programming at Berklee College of Music. Superposition\, his ambient music project with longtime collaborator Justin Boreta (The Glitch Mob)\, was nominated for Best New Age Album at the 2020 Grammy Awards. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00\n\n 
URL:https://worldxo.org/event/behind-radiohead-kid-a-mnesia-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Henk-XXXXX-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261021T095500
DTEND;TZID=Europe/London:20261021T110000
DTSTAMP:20261008T161825Z
CREATED:20261008T161825Z
LAST-MODIFIED:20261008T161825Z
UID:50843-1792576500-1792580400@worldxo.org
SUMMARY:A Toolkit for Immersive
DESCRIPTION:A practical session on designing immersive experiences around the visitor – with a free toolkit any team can use.\n  \nImmersive design know-how often sits with large studios and big budgets. Emerging creatives\, cultural organisations and smaller teams have the ambition\, but rarely the frameworks or specialist expertise to match. \nThis Experience Briefing introduces Immerse Up\, Gary Moynihan’s free\, practical toolkit for designing more meaningful\, visitor-centred experiences. \nThe goal: give producers and creative teams practical frameworks for turning ambitious ideas into experiences that work for the people walking through them. \nThe idea may be bold. The technology may be impressive. But designing an experience that works for visitors – within real budgets and real-world constraints – is less straightforward. \nIn this session\, Gary Moynihan\, creative director\, consultant and former Head of Creative at Grande Experiences and THE LUME\, will explore why great immersive design starts with the visitor. \nDrawing on lessons from large-scale immersive exhibitions experienced by millions of visitors worldwide\, and from teaching immersive media at Swinburne University\, Gary will share practical frameworks for thinking about audiences\, participation\, immersion and inclusive design. \nThe session will explore:\n\nWhy great immersive design starts with the visitor\, not the technology\nUsing the Experience Vision framework to define tone\, dramatic arc and memorable hero moments\nCreating purposeful interaction and participation with Moment Mapping\, Interaction Purpose and Levels of Participation\nApplying Inclusive Design principles to balance creativity with accessibility\, resources and real-world constraints\nHow to help clients turn ambitious ideas into achievable experiences\nHow the industry can share its knowledge and tools more openly – and help the next generation create better experiences\n\nWho is it for?\n\nProducers and project leads who need practical frameworks for turning an immersive idea into a viable\, visitor-centred experience\nEmerging practitioners and smaller creative teams without large budgets or specialist design expertise – but with all the ambition in the world\nCreatives from other design disciplines developing immersive\, interactive and location-based experiences\nCultural organisations developing visitor experiences\nNon-traditional teams taking their first steps into immersive design\nAnyone who wants to design experiences that put the visitor first\n\nAbout Gary Moynihan\nGary Moynihan is a creative director\, consultant\, educator and advocate focused on creating more meaningful experiences for audiences. \nAs Head of Creative at Grande Experiences and THE LUME\, he shaped large-scale immersive exhibitions experienced by millions of visitors worldwide. Today\, he works independently on immersive projects\, consulting with creative teams\, cultural organisations and experience-makers from concept through to delivery. \nHe also teaches immersive media at Swinburne University\, and created Immerse Up\, a free practical toolkit making visitor-centred immersive design more accessible to emerging creatives and teams worldwide. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/a-toolkit-for-immersive/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Gary-Moynihan-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261028T095500
DTEND;TZID=Europe/London:20261028T110000
DTSTAMP:20261019T121355Z
CREATED:20261019T121303Z
LAST-MODIFIED:20261019T121355Z
UID:50864-1793181300-1793185200@worldxo.org
SUMMARY:GTA 6: A New Model for Tourism (Early)
DESCRIPTION:A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it.\nFilm tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities\, players are starting to visit the locations behind them – a new kind of “set-jetting”. \nThis Experience Briefing breaks down current video game partnership trends\, the ethics of game-based partnerships\, and how destinations and attractions can organise around them. \nThe goal: give attractions\, destinations and experience-makers practical ways to turn game releases into real-world engagement. \nThe audience may be huge. The hype may be unprecedented. But knowing how to turn a game’s popularity into real-world visits – responsibly\, and with the local community on board – is less straightforward. \nGTA 6 is a case in point. Set in a world inspired by Miami and Florida\, its release could be the moment this shift goes mainstream. \nIn this session\, Kaliq Ray\, a Miami-based UX designer and Event Producer at Signify Creative\, will share his observations from the intersection of travel\, hospitality\, film\, open-source technology and culture. \nDrawing on more than 15 years in creative direction and experience design – across entertainment\, film\, hospitality\, game development\, government and nonprofits – Kaliq will explore how video game IPs drive awareness and engagement\, and how destinations can use this trend to benefit their attractions and city event ecosystems. \nThe session will explore:\n\nHow video game IPs are shaping future travel trends – and why set-jetting is moving from film to games\nWhat the release of GTA 6 could mean for tourism\nCurrent industry trends in video game partnerships\nThe ethics to consider when engaging in game-based partnerships\nHow to organise with your community around video game IP partnerships\nPractical ways to start leveraging game releases in your promotions\n\nWho is it for?\n\nTourism organisations and destination marketers\nLocation-based attractions and city event teams\nHospitality professionals\nExperience designers\, creative directors and producers\nMarketers looking for new ways to drive awareness and engagement\nCultural experience teams and technologists\n\nAbout Kaliq Ray\nKaliq Ray is a design professional with more than 15 years of experience\, specialising in creative direction and experience design. \nBased in Miami\, he is a UX designer and Event Producer at Signify Creative. His work spans entertainment\, film\, hospitality\, game development\, government\, nonprofits and software design. \nKaliq’s passion is bringing people together through immersive storytelling. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/gta-6-a-new-model-for-tourism/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Kaliq-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261028T175500
DTEND;TZID=Europe/London:20261028T190000
DTSTAMP:20261019T121805Z
CREATED:20261019T121805Z
LAST-MODIFIED:20261019T121805Z
UID:50869-1793210100-1793214000@worldxo.org
SUMMARY:GTA 6: A New Model for Tourism (Late)
DESCRIPTION:A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it.\nFilm tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities\, players are starting to visit the locations behind them – a new kind of “set-jetting”. \nThis Experience Briefing breaks down current video game partnership trends\, the ethics of game-based partnerships\, and how destinations and attractions can organise around them. \nThe goal: give attractions\, destinations and experience-makers practical ways to turn game releases into real-world engagement. \nThe audience may be huge. The hype may be unprecedented. But knowing how to turn a game’s popularity into real-world visits – responsibly\, and with the local community on board – is less straightforward. \nGTA 6 is a case in point. Set in a world inspired by Miami and Florida\, its release could be the moment this shift goes mainstream. \nIn this session\, Kaliq Ray\, a Miami-based UX designer and Event Producer at Signify Creative\, will share his observations from the intersection of travel\, hospitality\, film\, open-source technology and culture. \nDrawing on more than 15 years in creative direction and experience design – across entertainment\, film\, hospitality\, game development\, government and nonprofits – Kaliq will explore how video game IPs drive awareness and engagement\, and how destinations can use this trend to benefit their attractions and city event ecosystems. \nThe session will explore:\n\nHow video game IPs are shaping future travel trends – and why set-jetting is moving from film to games\nWhat the release of GTA 6 could mean for tourism\nCurrent industry trends in video game partnerships\nThe ethics to consider when engaging in game-based partnerships\nHow to organise with your community around video game IP partnerships\nPractical ways to start leveraging game releases in your promotions\n\nWho is it for?\n\nTourism organisations and destination marketers\nLocation-based attractions and city event teams\nHospitality professionals\nExperience designers\, creative directors and producers\nMarketers looking for new ways to drive awareness and engagement\nCultural experience teams and technologists\n\nAbout Kaliq Ray\nKaliq Ray is a design professional with more than 15 years of experience\, specialising in creative direction and experience design. \nBased in Miami\, he is a UX designer and Event Producer at Signify Creative. His work spans entertainment\, film\, hospitality\, game development\, government\, nonprofits and software design. \nKaliq’s passion is bringing people together through immersive storytelling. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/gta-6-a-new-model-for-tourism-late/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Kaliq-1.png
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