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DTSTART;TZID=Europe/London:20261028T095500
DTEND;TZID=Europe/London:20261028T110000
DTSTAMP:20261019T121355Z
CREATED:20261019T121303Z
LAST-MODIFIED:20261019T121355Z
UID:50864-1793181300-1793185200@worldxo.org
SUMMARY:GTA 6: A New Model for Tourism (Early)
DESCRIPTION:A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it.\nFilm tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities\, players are starting to visit the locations behind them – a new kind of “set-jetting”. \nThis Experience Briefing breaks down current video game partnership trends\, the ethics of game-based partnerships\, and how destinations and attractions can organise around them. \nThe goal: give attractions\, destinations and experience-makers practical ways to turn game releases into real-world engagement. \nThe audience may be huge. The hype may be unprecedented. But knowing how to turn a game’s popularity into real-world visits – responsibly\, and with the local community on board – is less straightforward. \nGTA 6 is a case in point. Set in a world inspired by Miami and Florida\, its release could be the moment this shift goes mainstream. \nIn this session\, Kaliq Ray\, a Miami-based UX designer and Event Producer at Signify Creative\, will share his observations from the intersection of travel\, hospitality\, film\, open-source technology and culture. \nDrawing on more than 15 years in creative direction and experience design – across entertainment\, film\, hospitality\, game development\, government and nonprofits – Kaliq will explore how video game IPs drive awareness and engagement\, and how destinations can use this trend to benefit their attractions and city event ecosystems. \nThe session will explore:\n\nHow video game IPs are shaping future travel trends – and why set-jetting is moving from film to games\nWhat the release of GTA 6 could mean for tourism\nCurrent industry trends in video game partnerships\nThe ethics to consider when engaging in game-based partnerships\nHow to organise with your community around video game IP partnerships\nPractical ways to start leveraging game releases in your promotions\n\nWho is it for?\n\nTourism organisations and destination marketers\nLocation-based attractions and city event teams\nHospitality professionals\nExperience designers\, creative directors and producers\nMarketers looking for new ways to drive awareness and engagement\nCultural experience teams and technologists\n\nAbout Kaliq Ray\nKaliq Ray is a design professional with more than 15 years of experience\, specialising in creative direction and experience design. \nBased in Miami\, he is a UX designer and Event Producer at Signify Creative. His work spans entertainment\, film\, hospitality\, game development\, government\, nonprofits and software design. \nKaliq’s passion is bringing people together through immersive storytelling. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/gta-6-a-new-model-for-tourism/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Kaliq-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261028T175500
DTEND;TZID=Europe/London:20261028T190000
DTSTAMP:20261019T121805Z
CREATED:20261019T121805Z
LAST-MODIFIED:20261019T121805Z
UID:50869-1793210100-1793214000@worldxo.org
SUMMARY:GTA 6: A New Model for Tourism (Late)
DESCRIPTION:A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it.\nFilm tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities\, players are starting to visit the locations behind them – a new kind of “set-jetting”. \nThis Experience Briefing breaks down current video game partnership trends\, the ethics of game-based partnerships\, and how destinations and attractions can organise around them. \nThe goal: give attractions\, destinations and experience-makers practical ways to turn game releases into real-world engagement. \nThe audience may be huge. The hype may be unprecedented. But knowing how to turn a game’s popularity into real-world visits – responsibly\, and with the local community on board – is less straightforward. \nGTA 6 is a case in point. Set in a world inspired by Miami and Florida\, its release could be the moment this shift goes mainstream. \nIn this session\, Kaliq Ray\, a Miami-based UX designer and Event Producer at Signify Creative\, will share his observations from the intersection of travel\, hospitality\, film\, open-source technology and culture. \nDrawing on more than 15 years in creative direction and experience design – across entertainment\, film\, hospitality\, game development\, government and nonprofits – Kaliq will explore how video game IPs drive awareness and engagement\, and how destinations can use this trend to benefit their attractions and city event ecosystems. \nThe session will explore:\n\nHow video game IPs are shaping future travel trends – and why set-jetting is moving from film to games\nWhat the release of GTA 6 could mean for tourism\nCurrent industry trends in video game partnerships\nThe ethics to consider when engaging in game-based partnerships\nHow to organise with your community around video game IP partnerships\nPractical ways to start leveraging game releases in your promotions\n\nWho is it for?\n\nTourism organisations and destination marketers\nLocation-based attractions and city event teams\nHospitality professionals\nExperience designers\, creative directors and producers\nMarketers looking for new ways to drive awareness and engagement\nCultural experience teams and technologists\n\nAbout Kaliq Ray\nKaliq Ray is a design professional with more than 15 years of experience\, specialising in creative direction and experience design. \nBased in Miami\, he is a UX designer and Event Producer at Signify Creative. His work spans entertainment\, film\, hospitality\, game development\, government\, nonprofits and software design. \nKaliq’s passion is bringing people together through immersive storytelling. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/gta-6-a-new-model-for-tourism-late/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Kaliq-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261104T095500
DTEND;TZID=Europe/London:20261104T110000
DTSTAMP:20261027T104533Z
CREATED:20261027T104533Z
LAST-MODIFIED:20261027T104533Z
UID:50921-1793786100-1793790000@worldxo.org
SUMMARY:Something Isn’t Right: SXSWestworld\, Eight Years Later (Early)
DESCRIPTION:An inside look at SXSWestworld – HBO’s landmark immersive activation – eight years on.\nBranded live entertainment is everywhere now. But few activations have come close to SXSWestworld\, which is still cited as a benchmark eight years later. \nThis Experience Briefing goes behind the scenes of how it was actually built\, why it worked\, and what it means for immersive and branded experiences in 2026. \nThe goal: give creative directors and producers lessons they can apply to the worlds they build. \nThe brief may be big. The IP may be beloved. But building a world that stays true to a story – across dozens of creative partners and a live audience – is less straightforward. \nIn March 2018\, the team built the town of Sweetwater on a field outside Austin to promote HBO’s Westworld: 90\,000 square feet\, 66 actors and 444 pages of script. \nIn this session\, Jason Ferguson\, independent creative director and co-creative director of SXSWestworld\, will share how the project happened – and what it was like being brought in as “the theatre guy”. \nDrawing on a career spanning Broadway\, the West End\, Punchdrunk and immersive worlds for HBO\, FX and Prime Video\, Jason will reveal the easter eggs you might have missed\, his theories on why it was so successful\, and what he has learned from immersive theatre since. \nThe session will explore:\n\nHow SXSWestworld came together\, and what it took to build Sweetwater\nHow one narrative rule – “something isn’t right” – kept the world cohesive across many creative partners\nWhy immersive theatre was a natural fit for Westworld\, not a forced one\nWhy having the least central location at SXSW was the best thing that could have happened\nThe easter eggs you might have missed\nWhat SXSWestworld means for branded live entertainment in 2026\n\nWho is it for?\n\nCreative directors and producers\nImmersive theatre makers and companies\nBrand and entertainment marketers commissioning live activations\nAgencies building branded experiences\nExperience designers working with existing IP\nAnyone who wants to know what made SXSWestworld work\n\nAbout Jason Ferguson\nJason Ferguson is a creative director\, writer and director who builds worlds. He came up through stage management and creative producing\, including Broadway\, the West End\, and Punchdrunk’s Tunnel 228 in the tunnels beneath Waterloo. \nSince then he has built immersive worlds for HBO\, FX and Prime Video\, including SXSWestworld\, the immersive show built outside Austin\, where he was co-creative director. He has won every major industry award. \nHe works independently through his company\, I See What You Did There\, and stays active in traditional theatre as a director and producer\, with a decade on the board of Clubbed Thumb. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/something-isnt-right-late/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Jason-Ferguson-_-Late-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261104T175500
DTEND;TZID=Europe/London:20261104T190000
DTSTAMP:20261027T105023Z
CREATED:20261027T105023Z
LAST-MODIFIED:20261027T105023Z
UID:50924-1793814900-1793818800@worldxo.org
SUMMARY:Something Isn’t Right: SXSWestworld\, Eight Years Later (Late)
DESCRIPTION:An inside look at SXSWestworld – HBO’s landmark immersive activation – eight years on.\nBranded live entertainment is everywhere now. But few activations have come close to SXSWestworld\, which is still cited as a benchmark eight years later. \nThis Experience Briefing goes behind the scenes of how it was actually built\, why it worked\, and what it means for immersive and branded experiences in 2026. \nThe goal: give creative directors and producers lessons they can apply to the worlds they build. \nThe brief may be big. The IP may be beloved. But building a world that stays true to a story – across dozens of creative partners and a live audience – is less straightforward. \nIn March 2018\, the team built the town of Sweetwater on a field outside Austin to promote HBO’s Westworld: 90\,000 square feet\, 66 actors and 444 pages of script. \nIn this session\, Jason Ferguson\, independent creative director and co-creative director of SXSWestworld\, will share how the project happened – and what it was like being brought in as “the theatre guy”. \nDrawing on a career spanning Broadway\, the West End\, Punchdrunk and immersive worlds for HBO\, FX and Prime Video\, Jason will reveal the easter eggs you might have missed\, his theories on why it was so successful\, and what he has learned from immersive theatre since. \nThe session will explore:\n\nHow SXSWestworld came together\, and what it took to build Sweetwater\nHow one narrative rule – “something isn’t right” – kept the world cohesive across many creative partners\nWhy immersive theatre was a natural fit for Westworld\, not a forced one\nWhy having the least central location at SXSW was the best thing that could have happened\nThe easter eggs you might have missed\nWhat SXSWestworld means for branded live entertainment in 2026\n\nWho is it for?\n\nCreative directors and producers\nImmersive theatre makers and companies\nBrand and entertainment marketers commissioning live activations\nAgencies building branded experiences\nExperience designers working with existing IP\nAnyone who wants to know what made SXSWestworld work\n\nAbout Jason Ferguson\nJason Ferguson is a creative director\, writer and director who builds worlds. He came up through stage management and creative producing\, including Broadway\, the West End\, and Punchdrunk’s Tunnel 228 in the tunnels beneath Waterloo. \nSince then he has built immersive worlds for HBO\, FX and Prime Video\, including SXSWestworld\, the immersive show built outside Austin\, where he was co-creative director. He has won every major industry award. \nHe works independently through his company\, I See What You Did There\, and stays active in traditional theatre as a director and producer\, with a decade on the board of Clubbed Thumb. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/something-isnt-right-sxswestworld-eight-years-later-late/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Jason-Ferguson-_-Late-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T175500
DTEND;TZID=Europe/London:20261111T190000
DTSTAMP:20261105T105942Z
CREATED:20261105T105942Z
LAST-MODIFIED:20261105T105942Z
UID:50943-1794419700-1794423600@worldxo.org
SUMMARY:REAL-WORLD ROI: Proving what an Experience is worth
DESCRIPTION:A practical session on measuring the real-world value of experiences – so experience budgets are easier to defend.\nEvery digital channel reports to the decimal. Experiential still reports in headcounts\, photos and a sense that it went well. That gap is why experience budgets are the first to be questioned and the hardest to defend. \nThis Experience Briefing treats Real-World ROI as a measurement problem with a practical answer. \nThe goal: give experience-makers a way to show what an experience is worth\, in terms a budget review will accept. \nThe experience may be brilliant. The audience may love it. But proving its value in numbers a finance team trusts is less straightforward. \nIn this session\, James Chester\, co-founder and CEO\, and Katie Williams\, Chief Strategy Officer\, of WVN AI – a Fast Company Next Big Things in Tech 2026 honoree – will share how spatial intelligence turns dwell time\, movement and engagement inside a space into signals that hold up in a budget review. \nDrawing on years of building platforms that capture offline and online data for brands like Google\, Meta\, Samsung and Stripe\, James and Katie will explore where those signals correlate with commercial outcomes – and where the limits still sit. \nThe session will explore:\n\nA working definition of Real-World ROI – and the three signal types that feed it\nHow spatial intelligence turns dwell time\, movement and engagement into measurable signals\nWhere those signals correlate with commercial outcomes\, and where the limits still sit\nA method for making an activation in one market comparable to one in another\nWhat should never be reduced to a number and how to protect it\nHow to present experience results so they hold up in a budget review\n\nBring your own measurement war stories for the breakouts. \nWho is it for?\n\nExperience designers and creative directors\nInnovation and technology leads\nTeams running brand activations and events\nVenue\, space and retail teams\nBrand and marketing leaders who need to defend experience budgets\nAnyone who has been asked “but what did it actually deliver?”\n\nAbout James Chester\nJames Chester is co-founder and CEO of WVN\, a platform that measures in-person experience like every other channel in the media plan\, scoring each interaction by the attention it earned and reporting cost per engagement and ROI for every activation and location. \nBefore WVN\, he spent a decade at Publicis leading digital transformation in media\, measurement and product\, then co-founded Gumband\, an award-winning\, WPP-owned platform that powered experiential activations around the world. He also writes for Inc. and Fast Company about AI\, business and culture. \nAbout Katie Williams\nKatie Williams is Chief Strategy Officer at WVN\, with more than a decade of experience in growth strategy\, sales\, marketing and data-driven innovation. Her focus is building scalable systems and delivering insights that connect digital and physical environments. \nPreviously Head of Growth at Gumband\, she has driven go-to-market strategies\, built partnerships and launched platforms from concept to execution. She also advises startups on go-to-market\, business development and sales strategy. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/real-world-roi-proving-what-an-experience-is-worth/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/11/James-and-Kattie.png
END:VEVENT
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