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DTSTART;TZID=Europe/London:20260715T175500
DTEND;TZID=Europe/London:20260715T190000
DTSTAMP:20260709T115619Z
CREATED:20260709T115619Z
LAST-MODIFIED:20260709T115619Z
UID:49673-1784138100-1784142000@worldxo.org
SUMMARY:After The Launch: How Competitive Socialising Venues Keep Guests Returning
DESCRIPTION:A practical Campfire on increasing repeat visits\, refreshing the guest experience and protecting revenue after launch excitement fades.\nThe problem. Competitive socialising and immersive venues often open strongly. The harder task is sustaining demand once the novelty wears off. Concepts can be difficult to retrofit\, menus can become overcomplicated\, and discounting can train guests to wait for offers rather than pay full price. \nIn this 60-minute WXO Campfire – TJ Schier\, CEO and founder of SmashSwing and a veteran of BigShots Golf and Chuck E. Cheese – will share practical lessons from his lived experience building and advising gamified entertainment venues. The Campfire session will focus on the operational choices that help venues keep guests returning in Year Two and beyond. \nThe session will cover how to: \n\nServe two types of guest\nIncrease repeat visits and visit frequency\nImprove perceived value without relying on discounts\nBuild concepts that can be refreshed rather than rebuilt\nChoose the right food-and-beverage mix\nAvoid common causes of the Year Two sales drop\nUse the team to deliver more consistent guest experiences\n\nYou’ll learn how to build a venue that can adapt\, give guests reasons to return and sustain sales beyond its first year. \nCompetitive socialising is one of the smartest\, agile sectors in the experience economy\, solving problems before they arise while staying true to the heart of the experience. Come and learn from one of the sector’s most experienced heads\, bringing TJ’s learnings into your business – whatever the sector. \nRead more about SmashSwing Golf: https://www.smashswing.golf \nRead a case study: https://sozolabs.com/smashswing \nAbout TJ Schier\nTJ Schier is CEO and founder of SmashSwing. He spent 18 years at Chuck E. Cheese\, part of CEC Entertainment. He has also spent two decades consulting in the competitive socialising sector\, and 2.5 years helping grow BigShots Golf before its sale. He now speaks\, consults and develops attractions for gamified golf and competitive-socialising concepts. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/after-the-launch-how-competitive-socialising-venues-keep-guests-returning/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/TJ-Schier-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260722T095500
DTEND;TZID=Europe/London:20260722T110000
DTSTAMP:20260720T101046Z
CREATED:20260720T100814Z
LAST-MODIFIED:20260720T101046Z
UID:49838-1784714100-1784718000@worldxo.org
SUMMARY:Running On Magic: How To Build Responsive Interactive Experiences Without Heavy Engineering (Early)
DESCRIPTION:A practical Campfire on using responsive technology to create interactive experiences that are faster to build\, easier to update and more useful after launch.\nTechnology should support the experience you want to create – not force you to redesign the experience around its limitations. \nYet integrating responsive technology can interrupt the creative process\, introduce technical complexity\, slow down production and increase costs. It can also leave creative teams dependent on specialist engineers whenever they want to change or improve an interaction. \nIn this WXO Campfire\, IF Magic co-founders Lance Chantiles and Isaac Shelanski will share a practical framework for integrating responsive technology without heavy engineering. \nThe session will explore how experience teams can use technology to: \n\nPrototype and deploy interactive ideas more quickly\nKeep technology aligned with the creative concept\nBuild responsive interactions without extensive technical expertise\nCollect data on how audiences are using an experience\nMake informed creative and operational decisions\nUpdate and refine an experience after it has launched\nReduce the time and complexity involved in making changes\n\nLance and Isaac will share the technical detail while keeping it accessible to people from all technical backgrounds. They will demonstrate real examples and examine what happens when responsive technology is treated as a flexible creative tool rather than a fixed piece of infrastructure. \nExperiences already “running on magic” include a life-sized video game at the Museum of Ice Cream\, award-winning architectural installations in New York City\, classes and design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP and performances at The Getty in Los Angeles. \nLance and Isaac first joined the WXO at London Experience Week 2025\, where they activated the event’s welcome tunnel and demonstrated their technology to attendees. They returned in 2026 to lead a hands-on workshop on making interactive technology more accessible to experience creators. \nYou’ll leave with a clearer way to plan technology-supported experiences that can be built faster\, measured more effectively and continually improved. \nWho is it for?\n\nExperience designers and creative directors\nProducers and production teams\nInteractive and spatial designers\nInnovation and technology leads\nMuseum\, attraction and cultural experience teams\nBrand experience and experiential marketing agencies\nArtists and creative practitioners working with physical spaces\nAnyone who wants to create responsive experiences without becoming a specialist engineer\n\nAbout Lance Chantiles\nLance Chantiles is co-founder and CEO of Indistinguishable From Magic\, a venture-backed physical computing platform that enables artists\, designers\, engineers and educators to create interactive experiences quickly and efficiently. \nAbout Isaac Shelanski\nIsaac Shelanski is co-founder of Indistinguishable From Magic. \nHe works with artists\, designers\, engineers and educators to make physical computing and responsive technology more accessible\, helping creative teams develop interactive experiences without the cost and complexity traditionally associated with custom engineering. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/running-on-magic-how-to-build-responsive-interactive-experiences-without-heavy-engineering/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/IF-Magic-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260722T175500
DTEND;TZID=Europe/London:20260722T190000
DTSTAMP:20260720T101151Z
CREATED:20260720T101151Z
LAST-MODIFIED:20260720T101151Z
UID:49843-1784742900-1784746800@worldxo.org
SUMMARY:Running On Magic: How To Build Responsive Interactive Experiences Without Heavy Engineering (Late)
DESCRIPTION:A practical Campfire on using responsive technology to create interactive experiences that are faster to build\, easier to update and more useful after launch.\nTechnology should support the experience you want to create – not force you to redesign the experience around its limitations. \nYet integrating responsive technology can interrupt the creative process\, introduce technical complexity\, slow down production and increase costs. It can also leave creative teams dependent on specialist engineers whenever they want to change or improve an interaction. \nIn this WXO Campfire\, IF Magic co-founders Lance Chantiles and Isaac Shelanski will share a practical framework for integrating responsive technology without heavy engineering. \nThe session will explore how experience teams can use technology to: \n\nPrototype and deploy interactive ideas more quickly\nKeep technology aligned with the creative concept\nBuild responsive interactions without extensive technical expertise\nCollect data on how audiences are using an experience\nMake informed creative and operational decisions\nUpdate and refine an experience after it has launched\nReduce the time and complexity involved in making changes\n\nLance and Isaac will share the technical detail while keeping it accessible to people from all technical backgrounds. They will demonstrate real examples and examine what happens when responsive technology is treated as a flexible creative tool rather than a fixed piece of infrastructure. \nExperiences already “running on magic” include a life-sized video game at the Museum of Ice Cream\, award-winning architectural installations in New York City\, classes and design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP and performances at The Getty in Los Angeles. \nLance and Isaac first joined the WXO at London Experience Week 2025\, where they activated the event’s welcome tunnel and demonstrated their technology to attendees. They returned in 2026 to lead a hands-on workshop on making interactive technology more accessible to experience creators. \nYou’ll leave with a clearer way to plan technology-supported experiences that can be built faster\, measured more effectively and continually improved. \nWho is it for?\n\nExperience designers and creative directors\nProducers and production teams\nInteractive and spatial designers\nInnovation and technology leads\nMuseum\, attraction and cultural experience teams\nBrand experience and experiential marketing agencies\nArtists and creative practitioners working with physical spaces\nAnyone who wants to create responsive experiences without becoming a specialist engineer\n\nAbout Lance Chantiles\nLance Chantiles is co-founder and CEO of Indistinguishable From Magic\, a venture-backed physical computing platform that enables artists\, designers\, engineers and educators to create interactive experiences quickly and efficiently. \nAbout Isaac Shelanski\nIsaac Shelanski is co-founder of Indistinguishable From Magic. \nHe works with artists\, designers\, engineers and educators to make physical computing and responsive technology more accessible\, helping creative teams develop interactive experiences without the cost and complexity traditionally associated with custom engineering. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/running-on-magic-how-to-build-responsive-interactive-experiences-without-heavy-engineering-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/IF-Magic-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260909T175500
DTEND;TZID=Europe/London:20260909T190000
DTSTAMP:20260923T152735Z
CREATED:20260908T170657Z
LAST-MODIFIED:20260923T152735Z
UID:50634-1788976500-1788980400@worldxo.org
SUMMARY:How Specificity in Experience Design Can Build Connection
DESCRIPTION:In life\, in work\, in entertainment\, people report an increased sense of fulfillment when they feel like they’re part of something bigger.\nAs our loneliness epidemic becomes increasingly untenable\, how can experience designers answer the call\, from both owners/operators and from humanity\, to bring people together and invite a sense of community and meaning? \nThis talk looks at the ways design can share a powerful\, immediate\, and relevant bigger story\, while giving people multiple ways to see themselves and their own experiences reflected in it\, through a simple three-part framework: \n\nSeeing yourself\nSeeing the bigger story\nSeeing them together\n\nWe’ll trace that framework across four case studies\, running from the smallest budget to the largest: a hand-folded DIY zine\, the Guinness Storehouse’s “Stoutie” (your face\, printed onto a pint of beer)\, the National Memorial for Peace and Justice’s county-coffin monuments\, and the AIDS Memorial Quilt\, still growing after nearly 40 years. \nDifferent scales\, different budgets\, same mechanism: each is expansive enough to hold personal engagement without it becoming extractive (you just gave up your data)\, exploitative (you just became an ad campaign)\, or exhibitionist (you just became very\, very visible). \nWe’ll look at concrete\, borrowed mechanics that build “on-ramps”: safe\, optional entry points that invite guests to engage at their chosen level\, without forcing participation. \nWe’ll even include the research that backs all this up to defend those design choices to a skeptical stakeholder or client\, and the well-documented effects of individualizing stories that otherwise feel abstract or too overwhelming to truly land. \nThis Experience Briefing for anyone designing experiences on any budget\, who wants to invite audiences into a meaningful sense of belonging. \n\nKey takeaways:\n• One framework\, any budget: there are as many ways to share someone’s personal experience as there are experiences themselves. The trick is finding the right container. \n• Belonging isn’t guaranteed\, but it can get a boost from design: making engagement feel safer by designing for participation with dignity. \n• “In the particular is contained the universal”: people connect with other people\, not abstract concepts or causes. \n\nWho should attend:\nThis Experience Briefing for anyone designing experiences in museums\, brands\, or community spaces\, on any budget\, who wants to invite\, not exploit\, audiences into a meaningful sense of belonging. \n\nAbout Lacy K Campbell (Creative Director\, Bough House Creative Workshop):\nLacy K. Campbell designs environments and installations that help people see themselves and each other as part of a bigger story. \nHer career stretches from MacArthur-funded outdoor spectacle and site-specific theater to international museums and location-based entertainment\, with credits spanning a Tony Award-winning season\, Thea Award-winning projects\, and work recognized with major arts fellowships and grants. \nAlso\, she isn’t a doctor\, but she has played one on TV. \nNamed a 2025 Blooloop 50 Museum Influencer\, Lacy brings 20 years of performance and story-driven design to the WXO community. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/how-specificity-in-experience-design-builds-connection/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Lacy-K-Campbell_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260916T175500
DTEND;TZID=Europe/London:20260916T190000
DTSTAMP:20260908T173118Z
CREATED:20260908T173118Z
LAST-MODIFIED:20260908T173118Z
UID:50645-1789581300-1789585200@worldxo.org
SUMMARY:Hospital of Emotions: A Behind-the-Scenes Case Study on the Immersive Art Phenomenon
DESCRIPTION:Hospital of Emotions is a site-specific pop-up exhibition in Los Angeles.\n70 artists from diverse creative fields take over a hospital\, transforming it into an immersive artworks exploring the full spectrum of human emotion. Each room is created by a different artist\, exploring a human emotion. \nA real hospital. \n70 artists. \n80 hospital rooms. \n4 floors. \n8 departments of emotions… \nIt is a self-described “place to heal your heART” and it is a phenomenon.  \nIn this exclusive Experience Briefing\, we go behind-the-scenes with the producer of Hospital of Emotions and one of its leading artists. \nFrom the producer\, Oshri Elmorich: \n• The concept \n• The inspiration \n• The real estate opportunity \n• The building\, logistics\, artist management\, visitor flow\, and all the production realities \nFrom one of the artists\, DAK (David A Knudsen): \n• How those systems\, constraints\, inspirations\, and opportunities translated into one room: ‘Prepper’s Paradise’ \nTogether\, they share unique perspectives and insights to this immensely popular Los-Angeles-based experience. \n\nYou’ll learn:\n• What inspired the project creatively and why a hospital became the right container for it \n• How the real estate/building opportunity came together \n• How so many artists were managed into one coherent experience \n• What challenges came with using the hospital \n• What surprises they discovered\, once guests started coming through! \n• What they’d repeat or change next time \n• What’s next for Hospital of Emotions \n\nAbout DAK (David A Knudsen)\nMultidisciplinary artist trained in architecture\, graphic design\, and photography — because apparently one discipline was never going to cut it. \nSeven years of print production at Deutsch\, then the launch of my fine art photography career\, still among my greatest passions today. \nAfter discovering immersive art in the early 2000s\, I created the Altervision 3D Blacklight Experience\, which toured across the country. I supplemented that business with wide-format printing and stage/lighting design for corporate events\, and have since added atmospheric lighting — temporary or permanent — to my repertoire\, elevating moods and altering perspectives on everyday surroundings. \nMy latest project\, “Prepper’s Paradise\,” is a visually detailed story of resilience taken to its ultimate form\, on view at Hospital of Emotions in Los Angeles. \nAbout Oshri Elmorich\nOshri Elmorich is a singer\, songwriter\, artrepreneur\, and founder of hospitality group ROYVA. \nHe was the inaugural winner of Trace Stars in South Africa and continues to write\, record\, and release music alongside his work in hospitality and real estate. \nHe specializes in transforming overlooked properties into experiential destinations\, most notably spearheading Hospital of Emotions – a former Los Angeles hospital converted into a large-scale immersive art installation featuring over 70 artists. \nOshri’s work bridges music\, fine art\, and physical spaces to create unforgettable experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/hospital-of-emotions-a-behind-the-scenes-case-study-on-the-immersive-art-phenomenon/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/David-A-Knudsen-DAK_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260923T095500
DTEND;TZID=Europe/London:20260923T110000
DTSTAMP:20260923T152702Z
CREATED:20260923T114208Z
LAST-MODIFIED:20260923T152702Z
UID:50703-1790157300-1790161200@worldxo.org
SUMMARY:How We Feel: How to Design Experiences For Emotions (early)
DESCRIPTION:How can experience designers deliberately shape how people feel – rather than simply hope for an emotional response?\nEvery experience works through the senses. \nWhat people see\, hear\, touch and move through affects not only what they notice\, but how they feel\, what they remember and how they respond. \nIn this WXO Campfire\, Josh Horowitz\, Co-Founder and CCO of PRESENT Studios\, will explore how experience designers can work more deliberately with emotion. \nBlending neuroaesthetic principles with full-stack experience design\, Josh will examine how sensory input\, space\, narrative and technology can influence physiological and emotional responses – and how these elements can be designed as part of one connected experience. \nThe aim is practical: to give experience professionals clearer ways to think about emotion as a design material\, rather than something that happens by accident. \nJosh will introduce frameworks and approaches that can help creators understand the relationship between emotion\, cognition and sensation\, design more intentionally across the full experience journey\, and begin measuring whether an experience is creating the impact it intended. \nWhat you’ll leave with\n\nA clearer understanding of the main emotional design levers – and how emotion\, cognition and sensation interact within an experience\nThe Recursive Experience Design framework – a way to think about how different elements of an experience influence and reinforce one another\nA practical approach to impact measurement – helping you consider how to assess emotional and experiential outcomes\nA stronger framework for thinking about how space\, story\, sensory design and technology work together\nQuestions and principles you can apply to your own projects when designing for emotional impact\n\nWho should attend?\n\nCultural institution and museum professionals designing visitor experiences\nLocation-based entertainment operators and creators\nBrand experience and experiential marketing directors\nExperience designers working across physical\, digital and immersive environments\nCreative directors and strategists interested in emotional response and audience behaviour\nAnyone looking for a more structured way to design and measure how an experience makes people feel\n\nAbout Josh Horowitz\nJosh Horowitz is an award-winning creative\, designer and academic exploring the intersection of art\, technology and human experience. \nAs Co-Founder and CCO of PRESENT Studios\, he leads experience architecture projects that combine neuroscience\, storytelling and emerging technology. \nPreviously\, Josh founded Fake Love\, which was acquired by The New York Times\, and served as Chief Creative Officer at Deeplocal\, part of WPP. His work has received recognition including Cannes Lions Grand Prix\, Clio and Fast Company Innovation Awards. \nJosh is also a Professor of Practice at Carnegie Mellon University’s School of Design\, where he teaches designers to create intelligent\, emotionally resonant experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/how-we-feel-designing-experiences-for-emotion-early/
LOCATION:Zoom
CATEGORIES:IRL Campfires
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Josh-Horowitz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260923T175500
DTEND;TZID=Europe/London:20260923T190000
DTSTAMP:20260923T114454Z
CREATED:20260923T114454Z
LAST-MODIFIED:20260923T114454Z
UID:50706-1790186100-1790190000@worldxo.org
SUMMARY:How We Feel: Designing Experiences For Emotion (late)
DESCRIPTION:How can experience designers deliberately shape how people feel – rather than simply hope for an emotional response?\nEvery experience works through the senses. \nWhat people see\, hear\, touch and move through affects not only what they notice\, but how they feel\, what they remember and how they respond. \nIn this WXO Campfire\, Josh Horowitz\, Co-Founder and CCO of PRESENT Studios\, will explore how experience designers can work more deliberately with emotion. \nBlending neuroaesthetic principles with full-stack experience design\, Josh will examine how sensory input\, space\, narrative and technology can influence physiological and emotional responses – and how these elements can be designed as part of one connected experience. \nThe aim is practical: to give experience professionals clearer ways to think about emotion as a design material\, rather than something that happens by accident. \nJosh will introduce frameworks and approaches that can help creators understand the relationship between emotion\, cognition and sensation\, design more intentionally across the full experience journey\, and begin measuring whether an experience is creating the impact it intended. \nWhat you’ll leave with\n\nA clearer understanding of the main emotional design levers – and how emotion\, cognition and sensation interact within an experience\nThe Recursive Experience Design framework – a way to think about how different elements of an experience influence and reinforce one another\nA practical approach to impact measurement – helping you consider how to assess emotional and experiential outcomes\nA stronger framework for thinking about how space\, story\, sensory design and technology work together\nQuestions and principles you can apply to your own projects when designing for emotional impact\n\nWho should attend?\n\nCultural institution and museum professionals designing visitor experiences\nLocation-based entertainment operators and creators\nBrand experience and experiential marketing directors\nExperience designers working across physical\, digital and immersive environments\nCreative directors and strategists interested in emotional response and audience behaviour\nAnyone looking for a more structured way to design and measure how an experience makes people feel\n\nAbout Josh Horowitz\nJosh Horowitz is an award-winning creative\, designer and academic exploring the intersection of art\, technology and human experience. \nAs Co-Founder and CCO of PRESENT Studios\, he leads experience architecture projects that combine neuroscience\, storytelling and emerging technology. \nPreviously\, Josh founded Fake Love\, which was acquired by The New York Times\, and served as Chief Creative Officer at Deeplocal\, part of WPP. His work has received recognition including Cannes Lions Grand Prix\, Clio and Fast Company Innovation Awards. \nJosh is also a Professor of Practice at Carnegie Mellon University’s School of Design\, where he teaches designers to create intelligent\, emotionally resonant experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/how-we-feel-designing-experiences-for-emotion-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Josh-Horowitz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260930T095500
DTEND;TZID=Europe/London:20260930T110000
DTSTAMP:20260923T152553Z
CREATED:20260923T124434Z
LAST-MODIFIED:20260923T152553Z
UID:50711-1790762100-1790766000@worldxo.org
SUMMARY:How to Design for Life’s Hardest Moments: An XR Case Study
DESCRIPTION:How gesture\, pacing\, worldbuilding and embodied interaction can turn sensitive psychological research into something participants live\, not simply watch.\nHow do you design participation around one of the most difficult experiences in human life? \nNana Lou is an award-winning interactive VR animation from in which the participant plays a spirit accompanying a grandmother through her final moments. Rather than simply watching the story unfold\, the participant has a role within it – using their presence and actions to accompany Nana Lou on her journey. \nThe experience draws on research and training around end-of-life care and grief psychology. But translating that research into an immersive experience creates a very different design challenge: how do you turn emotionally delicate material into actions\, interactions and moments a participant can actually live? \nIn this WXO Campfire\, Nana Lou writer and director Isabelle Andreani will take us inside the design process. \nThrough an exclusive case study\, Isabelle will explore how the team built gesture\, pacing and presence directly into the roleplay\, and how decisions around narrative\, interaction and technology helped create an emotional journey without turning the participant into a passive observer. \nThe result is not only a useful XR case study but also a wider exploration of how experience designers can give audiences meaningful agency when working with complex or sensitive subject matter. \nWhat you’ll leave with\n\nA practical approach to emotional pacing – including how performative pacing can work alongside narrative story beats\nWays to use worldbuilding to control narrative pacing\, rather than treating environment and story as separate elements\nPrinciples for interacting with animated characters while maintaining emotional and narrative coherence\nAn example of embodied\, diegetic interaction\, using head tracking and hand tracking rather than separating the interface from the experience\nA clearer understanding of designing participation around sensitive material\, through the specific challenge of end-of-life care\nA detailed XR case study showing how research\, narrative\, interaction and technology can be developed as one experience\n\nWho should attend?\n\nCreators\, producers and designers working with XR and immersive technology\nNarrative and interaction designers exploring more meaningful forms of participation\nWriters and directors translating linear stories into interactive environments\nCreative technologists working with hand tracking\, head tracking and embodied interfaces\nExperience designers interested in emotional pacing and participant agency\nAnyone exploring how immersive experiences can approach difficult or sensitive subjects responsibly\n\nAbout Isabelle Andreani\nIsabelle Andreani is a writer and director specialising in new media\, interactive storytelling and immersive technologies. \nShe has worked in interactive content and digital experiences for more than 25 years and wrote and directed Nana Lou\, an interactive animated VR experience produced by Small Creative\, Skill Lab and France Télévisions. The project has been presented internationally\, including as part of Venice Immersive. \nAlongside her creative work\, Isabelle supports creators\, producers\, agencies and institutions developing digital formats. \nOriginally trained as an engineer and researcher in physics\, she later completed a Master’s degree in New Technology Management at HEC – Télécom ParisTech. Her career has subsequently crossed software development\, marketing\, entrepreneurship and production\, and she also teaches new forms of narrative at university. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/designing-for-lifes-hardest-moments-inside-the-xr-storytelling-of-nana-lou/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Isabelle-Andreani.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260930T175500
DTEND;TZID=Europe/London:20260930T190000
DTSTAMP:20260923T152602Z
CREATED:20260917T112450Z
LAST-MODIFIED:20260923T152602Z
UID:50677-1790790900-1790794800@worldxo.org
SUMMARY:Can Immersive Make Money? How to Design for Audiences and Capital
DESCRIPTION:A practical session exploring the financial\, operating and structural choices behind immersive shows – and how producers and operators can build projects that capital can understand and price.\nImmersive and experiential shows promise outsized engagement – but they carry a financial and operating profile unlike traditional live entertainment\, and supply is flooding in faster than the industry can explain what actually drives value. \nThis Experience Briefing breaks down the sector challenges\, operating metrics and capital structure choices. \nThe goal: provide producers and operators a framework for building shows capital can actually price correctly. \nImmersive entertainment presents a particular challenge for producers\, operators and investors. \nThe creative proposition may be clear. The audience response may be strong. But understanding how an immersive show creates value – and translating that into a financial structure that producers\, operators and capital providers can all understand – is less straightforward. \nIn this session\, Neil Chakravarti\, Principal and Co-founder of EVOQ Ventures\, will examine the financial and structural considerations behind building immersive shows. \nDrawing on more than 25 years across media\, technology and investment banking\, alongside his current work financing and building immersive entertainment businesses\, Neil will explore how the sector can develop a clearer shared framework for assessing projects. \nThe session will explore:\n\nHow the financial and operating profile of immersive shows differs from traditional live entertainment\nThe wider sector challenges affecting how immersive projects are understood and financed\nThe role of operating metrics in explaining what actually drives value\nThe capital structure choices available when building immersive shows\nHow producers and operators can structure projects so that investors can better understand and price them\nHow creative\, operational and financial considerations interact when developing a viable immersive project\n\nAt London Experience Week 2026\, Neil took part in Tug Of War: The Dance Between Creative And Finance\, exploring the relationship between creative ambition\, guest experience\, commercial viability and financial risk. \nThis session takes that conversation into the specific financial and structural challenges facing immersive shows – giving producers and operators a clearer framework for understanding how their projects look through the lens of capital. \nWho is it for? \n\nProducers developing immersive and experiential shows\nOperators responsible for running immersive entertainment\nFounders and business leaders developing new experiential concepts\nInvestors and finance professionals evaluating immersive projects\nCreative and production leaders who want to better understand the commercial structures behind their work\nAnyone working on the financial or operational model for an immersive entertainment project\n\nAbout Neil Chakravarti\nNeil Chakravarti has worked across media\, technology and investment banking for more than 25 years. \nHe is currently Principal and Co-founder at EVOQ Ventures\, which focuses on financing immersive entertainment\, as well as Co-founder of immersive live entertainment company Shocap and film studio Branded To Film. \nNeil has founded\, built and exited two media businesses. Earlier in his career he worked in investment banking at JPMorgan across New York\, Toronto and London\, primarily covering technology\, media and telecoms. He is also an active angel investor\, advisor and board member across media and technology businesses. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/can-immersive-make-money/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Neil-Chakravarti.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261007T095500
DTEND;TZID=Europe/London:20261007T110000
DTSTAMP:20260923T152325Z
CREATED:20260921T100556Z
LAST-MODIFIED:20260923T152325Z
UID:50691-1791366900-1791370800@worldxo.org
SUMMARY:We ARE The Story: How to Design for Identity Change (early)
DESCRIPTION:How experience designers can create moments that shift how people see themselves – and what they believe they’re capable of.\nMost of us are two steps away from a significant change in our lives through the story we tell about ourselves. \nAll it takes is a moment – an experience that makes us realise what we’re capable of\, and therefore who we actually are. \nExperiential designers have an unusual opportunity to create those moments. Experiences aren’t passive. They put people in situations where they have to choose. To act. To commit. \nAnd when someone walks out thinking\, “I can’t believe I did that”\, something has shifted that no campaign\, content or digital touchpoint could produce in quite the same way. \nIn this WXO Experience Briefing\, Raj Samuel\, founder of Malice Arts\, will explore what this means for experience design – and introduce a framework for deliberately designing the gap between the person who walks into an experience and the person who walks out. \nAfter ten years of building dark\, story-driven underground worlds – hidden rooms\, quests\, live performances and experiences involving thousands of participants – Raj didn’t set out to develop a theory of human transformation. \nHe simply noticed that something kept happening. \nPeople weren’t just escaping. They were rehearsing. \nTrying on versions of themselves they’d stopped believing in. Doing things they didn’t expect themselves to do. Walking out slightly different from how they walked in. \nRaj’s central argument is simple: every experience is rewriting the story someone tells about themselves. The question is whether you’re designing that rewrite deliberately or leaving it to chance. \nHis original London Experience Week session explored this through what he calls Main Character Moments – moments when somebody stops simply observing and begins acting as the protagonist of their own story – alongside ideas including Identity Editing\, the Permission Paradox and the Afterglow Effect. \nThis session will take that thinking further and turn it into a practical framework experience designers can apply to their own work. \nWhat you’ll leave with\n\nA new way of thinking about what experiences actually do at a psychological level – and why this matters when designing them\nThe Identity Editing framework: who arrives versus who leaves\, and how to design that gap deliberately\nPractical questions you can apply when designing experiences at any scale\nA clearer perspective on transformation: what it means in an experiential context\, and why a single moment rather than an entire programme may be where the real change happens\nA little audience participation along the way\n\nAfter seeing the original talk\, Joe Pine responded: “This is something I should have said in the book.” \nWXO’s Darren Kerr described the idea as creating: “Places to rehearse new selves\, reclaim imagination\, and step back into a main-character feeling that everyday life flattens.” \nWho is it for?\n\nExperience designers looking to create deeper participation and impact\nImmersive and theatrical creators building participatory worlds\nBrand experience and experiential marketing teams interested in changing more than awareness\nAttraction\, entertainment and cultural teams thinking about transformation and behaviour\nStrategists interested in the psychology behind memorable experiences\nAnyone asking what we really mean when we describe an experience as transformative\n\nAbout Raj Samuel\nRaj Samuel is the founder of Malice Arts. \nHe began his career in global advertising agencies including AMV/BBDO and Ogilvy\, working with brands including Cadbury\, BT and Mercedes\, before moving into immersive experiences. \nOver the past decade\, he has created underground\, story-driven participatory worlds through Malice Arts. His London Experience Week talk drew on ten immersive music events and thousands of participants to examine how experiences can influence the way people see themselves. \nToday his work combines brand strategy\, venture building and experiential worlds\, and he is writing We Are The Story\, exploring why experience can function as a business strategy. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/we-are-the-story-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Raj-Samuel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261007T175500
DTEND;TZID=Europe/London:20261007T190000
DTSTAMP:20260923T152311Z
CREATED:20260921T100907Z
LAST-MODIFIED:20260923T152311Z
UID:50694-1791395700-1791399600@worldxo.org
SUMMARY:We ARE The Story: How to Design for Identity Change (Late)
DESCRIPTION:How experience designers can create moments that shift how people see themselves – and what they believe they’re capable of.\nMost of us are two steps away from a significant change in our lives through the story we tell about ourselves. \nAll it takes is a moment – an experience that makes us realise what we’re capable of\, and therefore who we actually are. \nExperiential designers have an unusual opportunity to create those moments. Experiences aren’t passive. They put people in situations where they have to choose. To act. To commit. \nAnd when someone walks out thinking\, “I can’t believe I did that”\, something has shifted that no campaign\, content or digital touchpoint could produce in quite the same way. \nIn this WXO Experience Briefing\, Raj Samuel\, founder of Malice Arts\, will explore what this means for experience design – and introduce a framework for deliberately designing the gap between the person who walks into an experience and the person who walks out. \nAfter ten years of building dark\, story-driven underground worlds – hidden rooms\, quests\, live performances and experiences involving thousands of participants – Raj didn’t set out to develop a theory of human transformation. \nHe simply noticed that something kept happening. \nPeople weren’t just escaping. They were rehearsing. \nTrying on versions of themselves they’d stopped believing in. Doing things they didn’t expect themselves to do. Walking out slightly different from how they walked in. \nRaj’s central argument is simple: every experience is rewriting the story someone tells about themselves. The question is whether you’re designing that rewrite deliberately or leaving it to chance. \nHis original London Experience Week session explored this through what he calls Main Character Moments – moments when somebody stops simply observing and begins acting as the protagonist of their own story – alongside ideas including Identity Editing\, the Permission Paradox and the Afterglow Effect. \nThis session will take that thinking further and turn it into a practical framework experience designers can apply to their own work. \nWhat you’ll leave with\n\nA new way of thinking about what experiences actually do at a psychological level – and why this matters when designing them\nThe Identity Editing framework: who arrives versus who leaves\, and how to design that gap deliberately\nPractical questions you can apply when designing experiences at any scale\nA clearer perspective on transformation: what it means in an experiential context\, and why a single moment rather than an entire programme may be where the real change happens\nA little audience participation along the way\n\nAfter seeing the original talk\, Joe Pine responded: “This is something I should have said in the book.” \nWXO’s Darren Kerr described the idea as creating: “Places to rehearse new selves\, reclaim imagination\, and step back into a main-character feeling that everyday life flattens.” \nWho is it for?\n\nExperience designers looking to create deeper participation and impact\nImmersive and theatrical creators building participatory worlds\nBrand experience and experiential marketing teams interested in changing more than awareness\nAttraction\, entertainment and cultural teams thinking about transformation and behaviour\nStrategists interested in the psychology behind memorable experiences\nAnyone asking what we really mean when we describe an experience as transformative\n\nAbout Raj Samuel\nRaj Samuel is the founder of Malice Arts. \nHe began his career in global advertising agencies including AMV/BBDO and Ogilvy\, working with brands including Cadbury\, BT and Mercedes\, before moving into immersive experiences. \nOver the past decade\, he has created underground\, story-driven participatory worlds through Malice Arts. His London Experience Week talk drew on ten immersive music events and thousands of participants to examine how experiences can influence the way people see themselves. \nToday his work combines brand strategy\, venture building and experiential worlds\, and he is writing We Are The Story\, exploring why experience can function as a business strategy. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/we-are-the-story-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Raj-Samuel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261014T095500
DTEND;TZID=Europe/London:20261014T110000
DTSTAMP:20261012T104049Z
CREATED:20261002T113200Z
LAST-MODIFIED:20261012T104049Z
UID:50751-1791971700-1791975600@worldxo.org
SUMMARY:Follow the Money: How the global ticketing market works and where the money is
DESCRIPTION:A strategic briefing on how the live entertainment and ticketing technology market works – where value is created\, and where the opportunities lie.\nLive is now the product. Around 50% of global music revenue comes from live events\, and that share is still growing. \nAt the same time\, ticketing has moved from queues and box offices to data\, marketing and the fan relationship – and the market is consolidating fast. \nThis Experience Briefing breaks down how the market is structured\, who the major players are\, and the trends reshaping it. \nThe goal: give investors\, founders and operators a clear view of where value is created in ticketing and where the white spaces are. \nTicketing is no longer about tickets. The real product is the relationship with the fan\, and the data that comes with it. \nThe demand may be clear. The growth may be structural. But understanding who captures the value – and where a new player or investor can still win – is less straightforward. \nEurope alone is a €25B+ market with more than 500M event attendances a year\, spread across 44 countries that each have their own ecosystem. No single platform dominates\, and that fragmentation is the opportunity. \nIn this session\, Henk Schuit\, strategic consultant and former Managing Director of CTS Eventim Netherlands\, will examine how the global ticketing industry works – and where it’s heading. \nDrawing on more than 35 years in live entertainment\, including 20 years leading CTS Eventim Netherlands\, Henk will explain why the market is consolidating\, how the business model has moved beyond the ticket\, and where the gaps are. \n  \nWhat you’ll leave with\n\nWhy live entertainment is structural rather than cyclical growth – and the three drivers behind it\nHow the European market is structured\, and why its fragmentation creates opportunity\nThe major players – Live Nation/Ticketmaster\, CTS Eventim\, Fever/DICE and AXS – and what their consolidation means\nHow the business model has shifted beyond the ticket\, to data\, dynamic pricing\, upsell and the fan relationship\nThe five trends shaping the industry now – AI\, fan data\, new formats\, revenue beyond the ticket and regulation\nWhere the value and white spaces are – and the risks that need experienced navigation\n\nWho is it for?\n\nInvestors and finance professionals evaluating live entertainment and live tech\nFounders and business leaders building ticketing\, marketing or fan-data technology\nPromoters\, venues and festival operators choosing or reviewing a ticketing partner\nProducers of immersive and location-based experiences\nMarketing and commercial leaders who want to get more value from fan data\nAnyone who wants to understand how the ticketing industry works today\, and where it’s heading\n\nAbout Henk Schuit\nHenk Schuit is a strategic consultant with more than 35 years in live entertainment\, covering concerts\, festivals\, sports and theatre. \nFor 20 years he was Managing Director of CTS Eventim Netherlands. He now sits on the advisory boards of Pieter Smit Group\, Tickets for Good and Ticketkeeper\, and is Vice-Chair of VVEM\, the Dutch live entertainment association. \nHe is a regular speaker at ESNS (Eurosonic Noorderslag) and CPFE (Congres :Podia Festivals Events). In his words: “Live entertainment is the best business in the world to be working in.” \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/follow-the-money/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Henk-XXXXX.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261014T175500
DTEND;TZID=Europe/London:20261014T190000
DTSTAMP:20261006T152859Z
CREATED:20261006T093412Z
LAST-MODIFIED:20261006T152859Z
UID:50790-1792000500-1792004400@worldxo.org
SUMMARY:Behind Radiohead KID A MNESIA: the Film & Video Game
DESCRIPTION:A behind-the-scenes look at how Radiohead’s KID A MNESIA moved from artwork to video game\, film and physical installation.\nMore and more creative projects are expected to live in several forms at once: music\, art\, game\, film and in-person experience. But each move into a new medium means new tools\, new constraints and new decisions about what to keep and what to change. \nThis Experience Briefing breaks down how the project came to life\, why the different forms were created\, and the processes behind each step of the journey. \nThe goal: give experience designers\, producers and creative teams a firsthand look at how to translate a creative world across mediums. \nThe source material may be strong. The audience may already be there. But carrying the same creative world from one medium to the next – without losing what made it work – is less straightforward. \nKID A MNESIA began with artwork created during the recording sessions for Kid A and Amnesiac. Decades later\, that artwork became the KID A MNESIA Exhibition video game\, then a film\, and finally Motion Picture House\, a travelling physical installation. \nIn this session\, Matthew Davis\, Founder of interactive media studio [namethemachine]\, will take us behind the scenes of the project’s creation and evolution. \nDrawing on his work producing Radiohead’s KID A MNESIA Virtual Exhibition and film\, alongside years building show control systems for live performance\, Matthew will show the decisions behind each transformation\, what was learned along the way\, and the challenges of keeping one creative world intact across multiple mediums. \nHe’ll use original artwork\, early layouts\, renderings\, reference material and work-in-progress content to tell the story. \nThe session will explore:\n\nThe story behind KID A MNESIA and Motion Picture House\, from the original recording-session artwork to today\nHow the original physical art was translated into a digital environment using Unreal Engine\nHow the world and imagery created for the game were taken into film\nHow the team worked out the best way to experience that film in a physical space\nWhy each form was created\, and the decisions behind each transformation\nWhat was learned along the way\, and the challenges of carrying one creative world across music\, art\, game\, film and in-person experience\n\nWho is it for?\n\nExperience designers and creative directors\nCreative producers and production teams\nArtists and teams working across music\, film\, digital and physical experiences\nImmersive\, exhibition and cultural experience teams\nAnyone adapting an existing creative world or IP for a new format\nFans of Radiohead\n\nAbout Matthew Davis\nMatthew Davis is an audio-visual producer\, programmer and musician\, whose passion for music leads him to discover new ways of interacting with art and technology. \nHe runs interactive media studio [namethemachine]\, where he produced Radiohead’s KID A MNESIA Virtual Exhibition and film. He has spent years inventing show control systems for live performance and building adaptive platforms for experiential and real-time environments. He also plays electronics for the LA Philharmonic\, and has programmed Drake’s live show for the last fifteen years. \nA musician since childhood\, Matthew graduated from the University of Virginia with a BA in Economics\, then studied Music Production & Programming at Berklee College of Music. Superposition\, his ambient music project with longtime collaborator Justin Boreta (The Glitch Mob)\, was nominated for Best New Age Album at the 2020 Grammy Awards. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00\n\n 
URL:https://worldxo.org/event/behind-radiohead-kid-a-mnesia-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Henk-XXXXX-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261021T095500
DTEND;TZID=Europe/London:20261021T110000
DTSTAMP:20261008T161825Z
CREATED:20261008T161825Z
LAST-MODIFIED:20261008T161825Z
UID:50843-1792576500-1792580400@worldxo.org
SUMMARY:A Toolkit for Immersive
DESCRIPTION:A practical session on designing immersive experiences around the visitor – with a free toolkit any team can use.\n  \nImmersive design know-how often sits with large studios and big budgets. Emerging creatives\, cultural organisations and smaller teams have the ambition\, but rarely the frameworks or specialist expertise to match. \nThis Experience Briefing introduces Immerse Up\, Gary Moynihan’s free\, practical toolkit for designing more meaningful\, visitor-centred experiences. \nThe goal: give producers and creative teams practical frameworks for turning ambitious ideas into experiences that work for the people walking through them. \nThe idea may be bold. The technology may be impressive. But designing an experience that works for visitors – within real budgets and real-world constraints – is less straightforward. \nIn this session\, Gary Moynihan\, creative director\, consultant and former Head of Creative at Grande Experiences and THE LUME\, will explore why great immersive design starts with the visitor. \nDrawing on lessons from large-scale immersive exhibitions experienced by millions of visitors worldwide\, and from teaching immersive media at Swinburne University\, Gary will share practical frameworks for thinking about audiences\, participation\, immersion and inclusive design. \nThe session will explore:\n\nWhy great immersive design starts with the visitor\, not the technology\nUsing the Experience Vision framework to define tone\, dramatic arc and memorable hero moments\nCreating purposeful interaction and participation with Moment Mapping\, Interaction Purpose and Levels of Participation\nApplying Inclusive Design principles to balance creativity with accessibility\, resources and real-world constraints\nHow to help clients turn ambitious ideas into achievable experiences\nHow the industry can share its knowledge and tools more openly – and help the next generation create better experiences\n\nWho is it for?\n\nProducers and project leads who need practical frameworks for turning an immersive idea into a viable\, visitor-centred experience\nEmerging practitioners and smaller creative teams without large budgets or specialist design expertise – but with all the ambition in the world\nCreatives from other design disciplines developing immersive\, interactive and location-based experiences\nCultural organisations developing visitor experiences\nNon-traditional teams taking their first steps into immersive design\nAnyone who wants to design experiences that put the visitor first\n\nAbout Gary Moynihan\nGary Moynihan is a creative director\, consultant\, educator and advocate focused on creating more meaningful experiences for audiences. \nAs Head of Creative at Grande Experiences and THE LUME\, he shaped large-scale immersive exhibitions experienced by millions of visitors worldwide. Today\, he works independently on immersive projects\, consulting with creative teams\, cultural organisations and experience-makers from concept through to delivery. \nHe also teaches immersive media at Swinburne University\, and created Immerse Up\, a free practical toolkit making visitor-centred immersive design more accessible to emerging creatives and teams worldwide. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/a-toolkit-for-immersive/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Gary-Moynihan-1.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261028T095500
DTEND;TZID=Europe/London:20261028T110000
DTSTAMP:20261019T121355Z
CREATED:20261019T121303Z
LAST-MODIFIED:20261019T121355Z
UID:50864-1793181300-1793185200@worldxo.org
SUMMARY:GTA 6: A New Model for Tourism (Early)
DESCRIPTION:A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it.\nFilm tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities\, players are starting to visit the locations behind them – a new kind of “set-jetting”. \nThis Experience Briefing breaks down current video game partnership trends\, the ethics of game-based partnerships\, and how destinations and attractions can organise around them. \nThe goal: give attractions\, destinations and experience-makers practical ways to turn game releases into real-world engagement. \nThe audience may be huge. The hype may be unprecedented. But knowing how to turn a game’s popularity into real-world visits – responsibly\, and with the local community on board – is less straightforward. \nGTA 6 is a case in point. Set in a world inspired by Miami and Florida\, its release could be the moment this shift goes mainstream. \nIn this session\, Kaliq Ray\, a Miami-based UX designer and Event Producer at Signify Creative\, will share his observations from the intersection of travel\, hospitality\, film\, open-source technology and culture. \nDrawing on more than 15 years in creative direction and experience design – across entertainment\, film\, hospitality\, game development\, government and nonprofits – Kaliq will explore how video game IPs drive awareness and engagement\, and how destinations can use this trend to benefit their attractions and city event ecosystems. \nThe session will explore:\n\nHow video game IPs are shaping future travel trends – and why set-jetting is moving from film to games\nWhat the release of GTA 6 could mean for tourism\nCurrent industry trends in video game partnerships\nThe ethics to consider when engaging in game-based partnerships\nHow to organise with your community around video game IP partnerships\nPractical ways to start leveraging game releases in your promotions\n\nWho is it for?\n\nTourism organisations and destination marketers\nLocation-based attractions and city event teams\nHospitality professionals\nExperience designers\, creative directors and producers\nMarketers looking for new ways to drive awareness and engagement\nCultural experience teams and technologists\n\nAbout Kaliq Ray\nKaliq Ray is a design professional with more than 15 years of experience\, specialising in creative direction and experience design. \nBased in Miami\, he is a UX designer and Event Producer at Signify Creative. His work spans entertainment\, film\, hospitality\, game development\, government\, nonprofits and software design. \nKaliq’s passion is bringing people together through immersive storytelling. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/gta-6-a-new-model-for-tourism/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Kaliq-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261028T175500
DTEND;TZID=Europe/London:20261028T190000
DTSTAMP:20261019T121805Z
CREATED:20261019T121805Z
LAST-MODIFIED:20261019T121805Z
UID:50869-1793210100-1793214000@worldxo.org
SUMMARY:GTA 6: A New Model for Tourism (Late)
DESCRIPTION:A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it.\nFilm tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities\, players are starting to visit the locations behind them – a new kind of “set-jetting”. \nThis Experience Briefing breaks down current video game partnership trends\, the ethics of game-based partnerships\, and how destinations and attractions can organise around them. \nThe goal: give attractions\, destinations and experience-makers practical ways to turn game releases into real-world engagement. \nThe audience may be huge. The hype may be unprecedented. But knowing how to turn a game’s popularity into real-world visits – responsibly\, and with the local community on board – is less straightforward. \nGTA 6 is a case in point. Set in a world inspired by Miami and Florida\, its release could be the moment this shift goes mainstream. \nIn this session\, Kaliq Ray\, a Miami-based UX designer and Event Producer at Signify Creative\, will share his observations from the intersection of travel\, hospitality\, film\, open-source technology and culture. \nDrawing on more than 15 years in creative direction and experience design – across entertainment\, film\, hospitality\, game development\, government and nonprofits – Kaliq will explore how video game IPs drive awareness and engagement\, and how destinations can use this trend to benefit their attractions and city event ecosystems. \nThe session will explore:\n\nHow video game IPs are shaping future travel trends – and why set-jetting is moving from film to games\nWhat the release of GTA 6 could mean for tourism\nCurrent industry trends in video game partnerships\nThe ethics to consider when engaging in game-based partnerships\nHow to organise with your community around video game IP partnerships\nPractical ways to start leveraging game releases in your promotions\n\nWho is it for?\n\nTourism organisations and destination marketers\nLocation-based attractions and city event teams\nHospitality professionals\nExperience designers\, creative directors and producers\nMarketers looking for new ways to drive awareness and engagement\nCultural experience teams and technologists\n\nAbout Kaliq Ray\nKaliq Ray is a design professional with more than 15 years of experience\, specialising in creative direction and experience design. \nBased in Miami\, he is a UX designer and Event Producer at Signify Creative. His work spans entertainment\, film\, hospitality\, game development\, government\, nonprofits and software design. \nKaliq’s passion is bringing people together through immersive storytelling. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/gta-6-a-new-model-for-tourism-late/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Kaliq-1.png
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END:VCALENDAR