WXO

Campfire 59: The Expectation Effect
2022-05-18 09:55 - 11:55 (Europe/London) | Zoom
Your last chance to catch award-winning science writer David Robson’s brilliant talk on The Startling Ways That Expectations Shape Experience, now at an APAC-friendly time.
It turns out, all sorts of expectations – what we think about ageing, what we think about the food we eat, if we think something will be easy or hard – have a significant impact on outcomes. Far more powerfully than most of us realise.
We think there’s many insights that experience designers can borrow from Robson’s research to craft customers’ / guests’ / visitors’ / employees’ / audience’s expectations and create better experiences.
Expect to hear radical, evidence-based discoveries on how expectation can have profound impacts on experience – and, together with the experience pioneers at the Campfire, figure out how to apply these in the experiences you create.
*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*

Campfire 58: The "New You" Business
2022-05-11 17:55 - 19:55
Our very own Experience Economy Godfather, Joe Pine, returns to share his latest thinking on how to design for the next revolution in our economy: transformations.
Transformation is what happens when companies use experiences as the raw material to guide people to change.
Many businesses are naturally already in the transformation business. Think fitness or healthcare centres, where you transform your body.
Universities or coaching sessions, where you transform your mind.
Or management consultants of all stripes, who transform companies.
However, most other businesses – particularly b2b ones, and including experience designers – could greatly benefit by thinking how they could elevate their offerings to the transformation level.
Enter Pine, and his revolutionary thinking on how to consider transformative experiences, design for aspirational jobs to be done, and stride into the “New You” business with confidence.
*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*

Campfire 57: Trojan Horses And Finding Meaning In Unlikely Places
2022-05-04 17:55 - 19:55
Frankfurt-based attractions designer Michael Badelt believes that there’s a huge amount of untapped potential to infuse attractions with an underlying narrative or meaning for the audience to discover – if they dare…
And whether you’re designing haunted houses, theme parks, or something entirely different, the ability to deliver meaningful thoughts that will *haunt* audiences long beyond your experience itself is a *frighteningly* relevant one.
This is the second of two daily sessions, at an Americas-friendly time. For APAC, see Campfire 56.
*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*

Campfire 56: Trojan Horses And Finding Meaning In Unlikely Places
2022-05-04 09:55 - 11:55
Frankfurt-based attractions designer Michael Badelt believes that there’s a huge amount of untapped potential to infuse attractions with an underlying narrative or meaning for the audience to discover – if they dare…
And whether you’re designing haunted houses, theme parks, or something entirely different, the ability to deliver meaningful thoughts that will *haunt* audiences long beyond your experience itself is a *frighteningly* relevant one.
This is the first of two daily sessions, at an APAC-friendly time. For the Americas, see Campfire 57.
*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*

Bonfire 1: The ERY Method (Part Two)
2022-04-26 16:55 - 18:30
Experience Economy expert Kevin Dulle gives 24 WXO members a guided tour through his ERY Method in the second of two exclusive, hands-on masterclasses.
For those who might have missed it, Dulle introduced the ERY Method back in Campfire 10 – the only one of our Campfires to date where every piece of feedback was a 10/10.
In this deep dive into Dulle’s self-styled “brilliantly stupid / stupidly brilliant” method, you’ll learn:

How the ERY Method liberates creative thinking for experience designers and non-designers alike.
How you can apply it to your own business ideas.
How to successfully present your evolved ideas to investors – with the chance to pitch to a surprise guest on the second session.

Places are limited to 24, for registered WXO members only, and allocated on a first-come, first-served basis. And for this first Bonfire, they’re totally free.
*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*

Women in Experience (WiX): Session 1
2022-04-21 17:30 - 18:30
Founded by WXO Co-Founders Nasya Kamrat and Sheena Patel and Founding Member Kevi Louise Johnson, WiX is open to all female-identifying practitioners in the experience sector.
This first virtual gathering will explore:

Current practices or constructs in the world of work that are not best serving women’s ability to contribute to the Experience Economy
Challenges or roadblocks to professional development and opportunities
How we effectively ‘work’ and how those attributes can contribute to and inform the Experience Economy

Click here to register your interest in attending.

Campfire 54: Pics That Produce Happiness
2022-04-20 17:55 - 19:25
Selfies and snaps are essential parts of the VALUE equation of EXPERIENCES.

They give people experiential currency and that all important status, and they give experience creators an essential marketing tool.

But taking photos can take us out of flow. And social media can be bad – really bad – for our wellbeing.

How on earth can we square this circle?

Mandy Seligman, psychologist, may have the answer.

An expert in positive psychology since she studied with the founder of positive psychology, Martin Seligman, Seligman will share her fascinating new project, and the ideas behind it, on how we can help people take pics that help, rather than hinder, their happiness.
*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*
