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DTSTART;TZID=Europe/London:20260708T095500
DTEND;TZID=Europe/London:20260708T113000
DTSTAMP:20260612T123314Z
CREATED:20260612T123314Z
LAST-MODIFIED:20260612T123314Z
UID:49209-1783504500-1783510200@worldxo.org
SUMMARY:Why PR Stunts Matter: How Forming a Roman Legion for the Launch of The Last Days of Pompeii Delivers Feelings and Tickets
DESCRIPTION:In a world of endless online campaigns and “Fever-style” messaging\, how can cultural projects and live experiences still stand out? \nStage Magic’s Peter Monbailleu explores why PR stunts matter – not as gimmicks\, but as strategic moments that create attention\, emotion\, conversation and sales. \nUsing such experience launches such as The Last Days of Pompeii as a starting point\, he will unpack how bold real-world ideas are built: the relationships\, permissions\, logistics\, timing\, trust and last-minute decisions that turn a simple concept into something audiences and media want to share. \nFrom Romans on the Brussels Grand Place to recreating Christmas in Summer\, this session looks at how to compete for attention without simply adding more noise. \nSometimes the answer is not more “360”\, more channels or another promise of immersion. Sometimes it is a clearer idea\, a stronger network and the courage to make something real. \nRead Peter’s deep dive into the launch event for the Last Days of Pompeii:\nhttps://www.shakalaka.be/stories/the-substances-i-inhale \nWhat you’ll take away \n\nHow PR stunts can help cultural projects compete for attention in a crowded market\nWhy strong relationships are often the hidden engine behind successful marketing and PR\nHow to turn a live idea into a moment that media\, audiences and partners can understand quickly\nWhat it takes practically to work with cities\, public spaces\, officials\, suppliers and creative teams\nWhy “real-life” experiences can be more powerful than over-designed “immersive” promises\nHow to think beyond virality and build moments that create feeling\, sharing and ticket sales\nWhy respect – for audiences\, partners\, places and collaborators – is central to making bold ideas work\n\n  \nAbout Peter Monbailleu: \n“I have been running and promoting events as long as I can remember. My mother was the one who put me (quite to my disliking) on stage at a very early age. I travelled the world with Up With People when I was 18 and that is something I can recommend to anyone. I still benefit from that one year every single day. In everything I do I want to blow minds. Time and time again. I listen. I respect. I take a different look. I share and I give it all I’ve got to create events and campaigns that rock.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/why-pr-stunts-matter-how-forming-a-roman-legion-for-the-launch-of-the-last-days-of-pompeii-delivers-feelings-and-tickets/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Peter-Monbailleu-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260708T175500
DTEND;TZID=Europe/London:20260708T193000
DTSTAMP:20260612T112421Z
CREATED:20260612T112421Z
LAST-MODIFIED:20260612T112421Z
UID:49206-1783533300-1783539000@worldxo.org
SUMMARY:REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design
DESCRIPTION:The old playbook of evaluation metrics no longer applies. \nThe experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design\, to marketing and financing\, but are the current fixations with data\, automation\, and optimization getting in the way? ROX is ultimately a metric about emotional resonance. It requires human intelligence and interpretation; it is both process and product. \nIn this Campfire\, Laura expands on her work with the REMARKABLE™ framework and her latest experience report to unpack a multilayered approach for understanding ROX\, the tools it requires\, and how it applies to every stage of experience design. \nYou’ll learn what’s beyond KPIs and how REMARKABLE supports the ROX ecosystem to design impactful\, resonant experiences. \nKey takeaways: \n\nWhich elements inform ROX and how they work together\nHow to develop emotional fluency and build a shared language\nREMARKABLE’s role as both a diagnostic and evaluative tool\n\nDownload REMARKABLE and the 2026 update here: https://www.remarkable-experiences.com/ \nAbout Laura Hess: \nLaura is an award-winning strategist and ROX specialist (Return on Experience)\, helping brands\, agencies\, entertainment studios\, and cultural institutions transform their vision into impactful\, memorable moments for guests and audiences. \nAs the founder of Reuleaux\, an experiential consultancy in Los Angeles\, her interdisciplinary portfolio includes experiential marketing\, themed entertainment\, participatory theatre\, film\, VR\, and installation art across physical\, digital\, and hybrid environments. \nShe’s also the creator of the REMARKABLE™ framework\, a diagnostic and evaluative tool that offers deeper\, specific insight into event sentiment and emotional resonance. It quantifies ROX alongside traditional evaluation metrics and emergent biometric data. Now\, with two reports and an industry index of 800+ productions\, it has become an essential asset for all stages: ideation\, development\, testing\, and postmortem evaluation. \nLaura is a founding member of the WXO\, the former arts editor of No Proscenium\, and was named a “Power 10” in Blooloop’s 2025 Immersive Influencer List. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/remarkables-evolution-what-an-rox-framework-reveals-about-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Laura-Hess.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260715T095500
DTEND;TZID=Europe/London:20260715T110000
DTSTAMP:20260713T162338Z
CREATED:20260713T162338Z
LAST-MODIFIED:20260713T162338Z
UID:49699-1784109300-1784113200@worldxo.org
SUMMARY:Functional Experiences: The Next Growth Opportunity for the Experience Economy
DESCRIPTION:What changes when an experience promises a result?\nMost experiences are sold around enjoyment\, memory\, identity or status. But another category is emerging: experiences designed to produce a specific benefit that people can feel\, observe or measure. \nFunctional food has already made this idea familiar. Products now promise better energy\, sleep\, digestion\, focus or physical performance alongside taste and convenience. Similar thinking is spreading into travel\, leisure\, socialising\, education\, healthcare and the home. \nSleep retreats\, longevity tourism\, circadian lighting\, social fitness\, AI tutors and sensory experiences designed to support mental wellbeing all point towards the same shift. The experience is not simply enjoyable. It is expected to do something. \nAt this Campfire\, WXO Chief Content Officer Mike Goldsmith will explore the rise of functional experiences and why they could become a major growth area for the Experience Economy. \nMike will introduce a simple way to assess emerging concepts through two lenses: \nThe seed — the experience itself \nIs it better than the alternative\, easy to try\, compatible with existing behaviour\, observable and simple to explain? \nThe soil — the world around it \nAre cultural\, technological\, economic\, scientific\, demographic and regulatory conditions helping the idea move towards the mainstream? \nUsing examples including functional food\, Chromasonic\, Submersive\, Dreamachine\, Time Echoes and Room to Breathe\, the session will examine how outcome-led experiences are developing across different sectors — and where creators\, operators and brands might find new opportunities. \nAttendees will explore: \n\nWhat makes an experience genuinely functional\nHow functional experiences differ from ordinary leisure or wellness\nWhy measurable outcomes are becoming part of the value proposition\nHow to judge whether an emerging idea is ready to grow\nWhere functional models could appear within their own sector\nHow to apply the seed-and-soil framework to an existing concept\n\nThe Campfire will conclude with a collaborative discussion: what could your next experience help people do\, feel or become? \nWho is it for?\nExperience designers\, strategists\, operators\, venue owners\, brand leaders and anyone developing new experience formats or looking for future areas of growth. \nAbout Mike Goldsmith\nMike Goldsmith is Head of Content at the World Experience Organization\, where he leads content for its global community and curates London Experience Week. \nHe has a background in publishing strategy\, content creation and live events across music\, film\, videogames and other creative sectors\, alongside agency experience with brands including O2\, PlayStation\, Sky and the BBC. His work brings the rigour of publishing together with the creativity and cross-sector thinking of the Experience Economy. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/functional-experiences-the-next-growth-opportunity-for-the-experience-economy/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/Mike-Goldsmith-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260715T175500
DTEND;TZID=Europe/London:20260715T190000
DTSTAMP:20260709T115619Z
CREATED:20260709T115619Z
LAST-MODIFIED:20260709T115619Z
UID:49673-1784138100-1784142000@worldxo.org
SUMMARY:After The Launch: How Competitive Socialising Venues Keep Guests Returning
DESCRIPTION:A practical Campfire on increasing repeat visits\, refreshing the guest experience and protecting revenue after launch excitement fades.\nThe problem. Competitive socialising and immersive venues often open strongly. The harder task is sustaining demand once the novelty wears off. Concepts can be difficult to retrofit\, menus can become overcomplicated\, and discounting can train guests to wait for offers rather than pay full price. \nIn this 60-minute WXO Campfire – TJ Schier\, CEO and founder of SmashSwing and a veteran of BigShots Golf and Chuck E. Cheese – will share practical lessons from his lived experience building and advising gamified entertainment venues. The Campfire session will focus on the operational choices that help venues keep guests returning in Year Two and beyond. \nThe session will cover how to: \n\nServe two types of guest\nIncrease repeat visits and visit frequency\nImprove perceived value without relying on discounts\nBuild concepts that can be refreshed rather than rebuilt\nChoose the right food-and-beverage mix\nAvoid common causes of the Year Two sales drop\nUse the team to deliver more consistent guest experiences\n\nYou’ll learn how to build a venue that can adapt\, give guests reasons to return and sustain sales beyond its first year. \nCompetitive socialising is one of the smartest\, agile sectors in the experience economy\, solving problems before they arise while staying true to the heart of the experience. Come and learn from one of the sector’s most experienced heads\, bringing TJ’s learnings into your business – whatever the sector. \nRead more about SmashSwing Golf: https://www.smashswing.golf \nRead a case study: https://sozolabs.com/smashswing \nAbout TJ Schier\nTJ Schier is CEO and founder of SmashSwing. He spent 18 years at Chuck E. Cheese\, part of CEC Entertainment. He has also spent two decades consulting in the competitive socialising sector\, and 2.5 years helping grow BigShots Golf before its sale. He now speaks\, consults and develops attractions for gamified golf and competitive-socialising concepts. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/after-the-launch-how-competitive-socialising-venues-keep-guests-returning/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/TJ-Schier-late.png
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