BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//WXO - ECPv6.16.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://worldxo.org
X-WR-CALDESC:Events for WXO
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260909T175500
DTEND;TZID=Europe/London:20260909T190000
DTSTAMP:20260909T105639Z
CREATED:20260908T170657Z
LAST-MODIFIED:20260909T105639Z
UID:50634-1788976500-1788980400@worldxo.org
SUMMARY:How Specificity in Experience Design Builds Connection
DESCRIPTION:In life\, in work\, in entertainment\, people report an increased sense of fulfillment when they feel like they’re part of something bigger.\nAs our loneliness epidemic becomes increasingly untenable\, how can experience designers answer the call\, from both owners/operators and from humanity\, to bring people together and invite a sense of community and meaning? \nThis talk looks at the ways design can share a powerful\, immediate\, and relevant bigger story\, while giving people multiple ways to see themselves and their own experiences reflected in it\, through a simple three-part framework: \n\nSeeing yourself\nSeeing the bigger story\nSeeing them together\n\nWe’ll trace that framework across four case studies\, running from the smallest budget to the largest: a hand-folded DIY zine\, the Guinness Storehouse’s “Stoutie” (your face\, printed onto a pint of beer)\, the National Memorial for Peace and Justice’s county-coffin monuments\, and the AIDS Memorial Quilt\, still growing after nearly 40 years. \nDifferent scales\, different budgets\, same mechanism: each is expansive enough to hold personal engagement without it becoming extractive (you just gave up your data)\, exploitative (you just became an ad campaign)\, or exhibitionist (you just became very\, very visible). \nWe’ll look at concrete\, borrowed mechanics that build “on-ramps”: safe\, optional entry points that invite guests to engage at their chosen level\, without forcing participation. \nWe’ll even include the research that backs all this up to defend those design choices to a skeptical stakeholder or client\, and the well-documented effects of individualizing stories that otherwise feel abstract or too overwhelming to truly land. \nThis Experience Briefing for anyone designing experiences on any budget\, who wants to invite audiences into a meaningful sense of belonging. \n\nKey takeaways:\n• One framework\, any budget: there are as many ways to share someone’s personal experience as there are experiences themselves. The trick is finding the right container. \n• Belonging isn’t guaranteed\, but it can get a boost from design: making engagement feel safer by designing for participation with dignity. \n• “In the particular is contained the universal”: people connect with other people\, not abstract concepts or causes. \n\nWho should attend:\nThis Experience Briefing for anyone designing experiences in museums\, brands\, or community spaces\, on any budget\, who wants to invite\, not exploit\, audiences into a meaningful sense of belonging. \n\nAbout Lacy K Campbell (Creative Director\, Bough House Creative Workshop):\nLacy K. Campbell designs environments and installations that help people see themselves and each other as part of a bigger story. \nHer career stretches from MacArthur-funded outdoor spectacle and site-specific theater to international museums and location-based entertainment\, with credits spanning a Tony Award-winning season\, Thea Award-winning projects\, and work recognized with major arts fellowships and grants. \nAlso\, she isn’t a doctor\, but she has played one on TV. \nNamed a 2025 Blooloop 50 Museum Influencer\, Lacy brings 20 years of performance and story-driven design to the WXO community. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/how-specificity-in-experience-design-builds-connection/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Lacy-K-Campbell_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260916T175500
DTEND;TZID=Europe/London:20260916T190000
DTSTAMP:20260908T173118Z
CREATED:20260908T173118Z
LAST-MODIFIED:20260908T173118Z
UID:50645-1789581300-1789585200@worldxo.org
SUMMARY:Hospital of Emotions: A Behind-the-Scenes Case Study on the Immersive Art Phenomenon
DESCRIPTION:Hospital of Emotions is a site-specific pop-up exhibition in Los Angeles.\n70 artists from diverse creative fields take over a hospital\, transforming it into an immersive artworks exploring the full spectrum of human emotion. Each room is created by a different artist\, exploring a human emotion. \nA real hospital. \n70 artists. \n80 hospital rooms. \n4 floors. \n8 departments of emotions… \nIt is a self-described “place to heal your heART” and it is a phenomenon.  \nIn this exclusive Experience Briefing\, we go behind-the-scenes with the producer of Hospital of Emotions and one of its leading artists. \nFrom the producer\, Oshri Elmorich: \n• The concept \n• The inspiration \n• The real estate opportunity \n• The building\, logistics\, artist management\, visitor flow\, and all the production realities \nFrom one of the artists\, DAK (David A Knudsen): \n• How those systems\, constraints\, inspirations\, and opportunities translated into one room: ‘Prepper’s Paradise’ \nTogether\, they share unique perspectives and insights to this immensely popular Los-Angeles-based experience. \n\nYou’ll learn:\n• What inspired the project creatively and why a hospital became the right container for it \n• How the real estate/building opportunity came together \n• How so many artists were managed into one coherent experience \n• What challenges came with using the hospital \n• What surprises they discovered\, once guests started coming through! \n• What they’d repeat or change next time \n• What’s next for Hospital of Emotions \n\nAbout DAK (David A Knudsen)\nMultidisciplinary artist trained in architecture\, graphic design\, and photography — because apparently one discipline was never going to cut it. \nSeven years of print production at Deutsch\, then the launch of my fine art photography career\, still among my greatest passions today. \nAfter discovering immersive art in the early 2000s\, I created the Altervision 3D Blacklight Experience\, which toured across the country. I supplemented that business with wide-format printing and stage/lighting design for corporate events\, and have since added atmospheric lighting — temporary or permanent — to my repertoire\, elevating moods and altering perspectives on everyday surroundings. \nMy latest project\, “Prepper’s Paradise\,” is a visually detailed story of resilience taken to its ultimate form\, on view at Hospital of Emotions in Los Angeles. \nAbout Oshri Elmorich\nOshri Elmorich is a singer\, songwriter\, artrepreneur\, and founder of hospitality group ROYVA. \nHe was the inaugural winner of Trace Stars in South Africa and continues to write\, record\, and release music alongside his work in hospitality and real estate. \nHe specializes in transforming overlooked properties into experiential destinations\, most notably spearheading Hospital of Emotions – a former Los Angeles hospital converted into a large-scale immersive art installation featuring over 70 artists. \nOshri’s work bridges music\, fine art\, and physical spaces to create unforgettable experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/hospital-of-emotions-a-behind-the-scenes-case-study-on-the-immersive-art-phenomenon/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/David-A-Knudsen-DAK_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260930T175500
DTEND;TZID=Europe/London:20260930T190000
DTSTAMP:20260917T112450Z
CREATED:20260917T112450Z
LAST-MODIFIED:20260917T112450Z
UID:50677-1790790900-1790794800@worldxo.org
SUMMARY:Can Immersive Make Money?
DESCRIPTION:A practical session exploring the financial\, operating and structural choices behind immersive shows – and how producers and operators can build projects that capital can understand and price.\nImmersive and experiential shows promise outsized engagement – but they carry a financial and operating profile unlike traditional live entertainment\, and supply is flooding in faster than the industry can explain what actually drives value. \nThis Experience Briefing breaks down the sector challenges\, operating metrics and capital structure choices. \nThe goal: provide producers and operators a framework for building shows capital can actually price correctly. \nImmersive entertainment presents a particular challenge for producers\, operators and investors. \nThe creative proposition may be clear. The audience response may be strong. But understanding how an immersive show creates value – and translating that into a financial structure that producers\, operators and capital providers can all understand – is less straightforward. \nIn this session\, Neil Chakravarti\, Principal and Co-founder of EVOQ Ventures\, will examine the financial and structural considerations behind building immersive shows. \nDrawing on more than 25 years across media\, technology and investment banking\, alongside his current work financing and building immersive entertainment businesses\, Neil will explore how the sector can develop a clearer shared framework for assessing projects. \nThe session will explore:\n\nHow the financial and operating profile of immersive shows differs from traditional live entertainment\nThe wider sector challenges affecting how immersive projects are understood and financed\nThe role of operating metrics in explaining what actually drives value\nThe capital structure choices available when building immersive shows\nHow producers and operators can structure projects so that investors can better understand and price them\nHow creative\, operational and financial considerations interact when developing a viable immersive project\n\nAt London Experience Week 2026\, Neil took part in Tug Of War: The Dance Between Creative And Finance\, exploring the relationship between creative ambition\, guest experience\, commercial viability and financial risk. \nThis session takes that conversation into the specific financial and structural challenges facing immersive shows – giving producers and operators a clearer framework for understanding how their projects look through the lens of capital. \nWho is it for? \n\nProducers developing immersive and experiential shows\nOperators responsible for running immersive entertainment\nFounders and business leaders developing new experiential concepts\nInvestors and finance professionals evaluating immersive projects\nCreative and production leaders who want to better understand the commercial structures behind their work\nAnyone working on the financial or operational model for an immersive entertainment project\n\nAbout Neil Chakravarti\nNeil Chakravarti has worked across media\, technology and investment banking for more than 25 years. \nHe is currently Principal and Co-founder at EVOQ Ventures\, which focuses on financing immersive entertainment\, as well as Co-founder of immersive live entertainment company Shocap and film studio Branded To Film. \nNeil has founded\, built and exited two media businesses. Earlier in his career he worked in investment banking at JPMorgan across New York\, Toronto and London\, primarily covering technology\, media and telecoms. He is also an active angel investor\, advisor and board member across media and technology businesses. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/can-immersive-make-money/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Neil-Chakravarti.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261007T095500
DTEND;TZID=Europe/London:20261007T110000
DTSTAMP:20260921T100556Z
CREATED:20260921T100556Z
LAST-MODIFIED:20260921T100556Z
UID:50691-1791366900-1791370800@worldxo.org
SUMMARY:We ARE The Story (early)
DESCRIPTION:How experience designers can create moments that shift how people see themselves – and what they believe they’re capable of.\nMost of us are two steps away from a significant change in our lives through the story we tell about ourselves. \nAll it takes is a moment – an experience that makes us realise what we’re capable of\, and therefore who we actually are. \nExperiential designers have an unusual opportunity to create those moments. Experiences aren’t passive. They put people in situations where they have to choose. To act. To commit. \nAnd when someone walks out thinking\, “I can’t believe I did that”\, something has shifted that no campaign\, content or digital touchpoint could produce in quite the same way. \nIn this WXO Experience Briefing\, Raj Samuel\, founder of Malice Arts\, will explore what this means for experience design – and introduce a framework for deliberately designing the gap between the person who walks into an experience and the person who walks out. \nAfter ten years of building dark\, story-driven underground worlds – hidden rooms\, quests\, live performances and experiences involving thousands of participants – Raj didn’t set out to develop a theory of human transformation. \nHe simply noticed that something kept happening. \nPeople weren’t just escaping. They were rehearsing. \nTrying on versions of themselves they’d stopped believing in. Doing things they didn’t expect themselves to do. Walking out slightly different from how they walked in. \nRaj’s central argument is simple: every experience is rewriting the story someone tells about themselves. The question is whether you’re designing that rewrite deliberately or leaving it to chance. \nHis original London Experience Week session explored this through what he calls Main Character Moments – moments when somebody stops simply observing and begins acting as the protagonist of their own story – alongside ideas including Identity Editing\, the Permission Paradox and the Afterglow Effect. \nThis session will take that thinking further and turn it into a practical framework experience designers can apply to their own work. \nWhat you’ll leave with\n\nA new way of thinking about what experiences actually do at a psychological level – and why this matters when designing them\nThe Identity Editing framework: who arrives versus who leaves\, and how to design that gap deliberately\nPractical questions you can apply when designing experiences at any scale\nA clearer perspective on transformation: what it means in an experiential context\, and why a single moment rather than an entire programme may be where the real change happens\nA little audience participation along the way\n\nAfter seeing the original talk\, Joe Pine responded: “This is something I should have said in the book.” \nWXO’s Darren Kerr described the idea as creating: “Places to rehearse new selves\, reclaim imagination\, and step back into a main-character feeling that everyday life flattens.” \nWho is it for?\n\nExperience designers looking to create deeper participation and impact\nImmersive and theatrical creators building participatory worlds\nBrand experience and experiential marketing teams interested in changing more than awareness\nAttraction\, entertainment and cultural teams thinking about transformation and behaviour\nStrategists interested in the psychology behind memorable experiences\nAnyone asking what we really mean when we describe an experience as transformative\n\nAbout Raj Samuel\nRaj Samuel is the founder of Malice Arts. \nHe began his career in global advertising agencies including AMV/BBDO and Ogilvy\, working with brands including Cadbury\, BT and Mercedes\, before moving into immersive experiences. \nOver the past decade\, he has created underground\, story-driven participatory worlds through Malice Arts. His London Experience Week talk drew on ten immersive music events and thousands of participants to examine how experiences can influence the way people see themselves. \nToday his work combines brand strategy\, venture building and experiential worlds\, and he is writing We Are The Story\, exploring why experience can function as a business strategy. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/we-are-the-story-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Raj-Samuel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261007T175500
DTEND;TZID=Europe/London:20261007T190000
DTSTAMP:20260921T100907Z
CREATED:20260921T100907Z
LAST-MODIFIED:20260921T100907Z
UID:50694-1791395700-1791399600@worldxo.org
SUMMARY:We ARE The Story (Late)
DESCRIPTION:How experience designers can create moments that shift how people see themselves – and what they believe they’re capable of.\nMost of us are two steps away from a significant change in our lives through the story we tell about ourselves. \nAll it takes is a moment – an experience that makes us realise what we’re capable of\, and therefore who we actually are. \nExperiential designers have an unusual opportunity to create those moments. Experiences aren’t passive. They put people in situations where they have to choose. To act. To commit. \nAnd when someone walks out thinking\, “I can’t believe I did that”\, something has shifted that no campaign\, content or digital touchpoint could produce in quite the same way. \nIn this WXO Experience Briefing\, Raj Samuel\, founder of Malice Arts\, will explore what this means for experience design – and introduce a framework for deliberately designing the gap between the person who walks into an experience and the person who walks out. \nAfter ten years of building dark\, story-driven underground worlds – hidden rooms\, quests\, live performances and experiences involving thousands of participants – Raj didn’t set out to develop a theory of human transformation. \nHe simply noticed that something kept happening. \nPeople weren’t just escaping. They were rehearsing. \nTrying on versions of themselves they’d stopped believing in. Doing things they didn’t expect themselves to do. Walking out slightly different from how they walked in. \nRaj’s central argument is simple: every experience is rewriting the story someone tells about themselves. The question is whether you’re designing that rewrite deliberately or leaving it to chance. \nHis original London Experience Week session explored this through what he calls Main Character Moments – moments when somebody stops simply observing and begins acting as the protagonist of their own story – alongside ideas including Identity Editing\, the Permission Paradox and the Afterglow Effect. \nThis session will take that thinking further and turn it into a practical framework experience designers can apply to their own work. \nWhat you’ll leave with\n\nA new way of thinking about what experiences actually do at a psychological level – and why this matters when designing them\nThe Identity Editing framework: who arrives versus who leaves\, and how to design that gap deliberately\nPractical questions you can apply when designing experiences at any scale\nA clearer perspective on transformation: what it means in an experiential context\, and why a single moment rather than an entire programme may be where the real change happens\nA little audience participation along the way\n\nAfter seeing the original talk\, Joe Pine responded: “This is something I should have said in the book.” \nWXO’s Darren Kerr described the idea as creating: “Places to rehearse new selves\, reclaim imagination\, and step back into a main-character feeling that everyday life flattens.” \nWho is it for?\n\nExperience designers looking to create deeper participation and impact\nImmersive and theatrical creators building participatory worlds\nBrand experience and experiential marketing teams interested in changing more than awareness\nAttraction\, entertainment and cultural teams thinking about transformation and behaviour\nStrategists interested in the psychology behind memorable experiences\nAnyone asking what we really mean when we describe an experience as transformative\n\nAbout Raj Samuel\nRaj Samuel is the founder of Malice Arts. \nHe began his career in global advertising agencies including AMV/BBDO and Ogilvy\, working with brands including Cadbury\, BT and Mercedes\, before moving into immersive experiences. \nOver the past decade\, he has created underground\, story-driven participatory worlds through Malice Arts. His London Experience Week talk drew on ten immersive music events and thousands of participants to examine how experiences can influence the way people see themselves. \nToday his work combines brand strategy\, venture building and experiential worlds\, and he is writing We Are The Story\, exploring why experience can function as a business strategy. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/we-are-the-story-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Raj-Samuel.png
END:VEVENT
END:VCALENDAR