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DTSTART;TZID=Europe/London:20260506T095500
DTEND;TZID=Europe/London:20260506T112500
DTSTAMP:20260624T022927
CREATED:20260505T132344Z
LAST-MODIFIED:20260512T121654Z
UID:48611-1778061300-1778066700@worldxo.org
SUMMARY:Beyond the Individual Experience: Mapping Experience Ecosystems (Early)
DESCRIPTION:From high streets to cultural districts\, experiences are rarely created in isolation\, yet the ecosystems that enable them are fragmented and invisible. \nWhile micro high-street businesses are good at creating meaningful experiences\, they often struggle to translate these strengths into growth\, innovation or long-term resilience. Limited resources\, time and funds are common challenges. \nIn this Campfire\, Ilze introduces network analysis as a practical tool for mapping relationships among businesses and other actors\, like place managers\, funders. Ecosystem mapping reveals gaps and opportunities for collaborations. \nThrough a participatory mapping exercise\, participants leave with a tool to apply ecosystem thinking in their own contexts. \nWhat you’ll learn: \n\nA simple ecosystem mapping approach to visualise relationships between businesses\, support organisations and other stakeholders.\nA practical way to identify gaps\, under-used support and non-monetary value flows such as knowledge exchange within an experience ecosystem\, supporting resilience and collaboration.\nA clear entry point for applying ecosystem thinking when supporting experience-led businesses working in resource-constrained contexts.\n\n  \nAbout Ilze Mertena: \nIlze Mertena is a Senior Lecturer and researcher at Manchester Metropolitan University\, specialising in experience design and customer experience. \nHer work focuses on how meaningful experiences are created in everyday contexts\, particularly by small and micro independent businesses on high streets. Through in-depth\, place-based research across multiple UK locations\, she explores how creativity\, local networks and resource constraints shape the experiences these businesses deliver. \nHer work bridges research and practice\, offering new ways to understand and design experiences in complex\, place-based environments. \n\n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/beyond-the-individual-experience-mapping-experience-ecosystems-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Ilze-Mertena-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260506T175500
DTEND;TZID=Europe/London:20260506T192500
DTSTAMP:20260624T022927
CREATED:20260505T132824Z
LAST-MODIFIED:20260512T121640Z
UID:48614-1778090100-1778095500@worldxo.org
SUMMARY:Beyond the Individual Experience: Mapping Experience Ecosystems (Late)
DESCRIPTION:From high streets to cultural districts\, experiences are rarely created in isolation\, yet the ecosystems that enable them are fragmented and invisible. \nWhile micro high-street businesses are good at creating meaningful experiences\, they often struggle to translate these strengths into growth\, innovation or long-term resilience. Limited resources\, time and funds are common challenges. \nIn this Campfire\, Ilze introduces network analysis as a practical tool for mapping relationships among businesses and other actors\, like place managers\, funders. Ecosystem mapping reveals gaps and opportunities for collaborations. \nThrough a participatory mapping exercise\, participants leave with a tool to apply ecosystem thinking in their own contexts. \nWhat you’ll learn: \n\nA simple ecosystem mapping approach to visualise relationships between businesses\, support organisations and other stakeholders.\nA practical way to identify gaps\, under-used support and non-monetary value flows such as knowledge exchange within an experience ecosystem\, supporting resilience and collaboration.\nA clear entry point for applying ecosystem thinking when supporting experience-led businesses working in resource-constrained contexts.\n\n  \nAbout Ilze Mertena: \nIlze Mertena is a Senior Lecturer and researcher at Manchester Metropolitan University\, specialising in experience design and customer experience. \nHer work focuses on how meaningful experiences are created in everyday contexts\, particularly by small and micro independent businesses on high streets. Through in-depth\, place-based research across multiple UK locations\, she explores how creativity\, local networks and resource constraints shape the experiences these businesses deliver. \nHer work bridges research and practice\, offering new ways to understand and design experiences in complex\, place-based environments. \n\n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/beyond-the-individual-experience-mapping-experience-ecosystems-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Ilze-Mertena-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260513T095500
DTEND;TZID=Europe/London:20260513T113000
DTSTAMP:20260624T022927
CREATED:20260508T141259Z
LAST-MODIFIED:20260512T121538Z
UID:48652-1778666100-1778671800@worldxo.org
SUMMARY:763 Artworks: How Google Empowered Its Community to Co-Create at Scale (Early)
DESCRIPTION:How do you prove a smartphone has the most powerful AI on the market?\n\nYou hand it to the public and ask them to remix history. To showcase the Google Pixel 10’s Nano Banana and Veo 3 engines\, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. \nThey challenged digital creators on Instagram and X to reimagine classical masterpieces using the Pixel’s on-device AI. \nThe incentive? The ultimate exposure: a one-night exhibition at the Rijksmuseum itself\, and a national showcase across 3\,000 digital billboards. \nBy targeting the right creator communities and leveraging top-tier curation\, the campaign exploded – generating 763 new artworks from over 300 diverse artists. Artcrush.com didn’t just tell consumers what the Pixel 10 could do; we let them plaster its capabilities across the entire country. \nWhat you’ll learn: \n\nHow Artcrush turned an open call into a nationwide art campaign\nWhat it takes to scale AI-generated art across 3\,000 digital billboards\nHow Google\, KPN\, and the Rijksmuseum collaborated on a public cultural activation\nThe playbook behind reaching 7 million people through participatory art\n\n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/763-artworks-how-google-empowered-its-community-to-co-create-at-scale-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Mathieu-France-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260513T175500
DTEND;TZID=Europe/London:20260513T193000
DTSTAMP:20260624T022927
CREATED:20260508T141602Z
LAST-MODIFIED:20260512T121543Z
UID:48655-1778694900-1778700600@worldxo.org
SUMMARY:763 Artworks: How Google Empowered Its Community to Co-Create at Scale (Late)
DESCRIPTION:How do you prove a smartphone has the most powerful AI on the market?\n\nYou hand it to the public and ask them to remix history. To showcase the Google Pixel 10’s Nano Banana and Veo 3 engines\, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. \nThey challenged digital creators on Instagram and X to reimagine classical masterpieces using the Pixel’s on-device AI. \nThe incentive? The ultimate exposure: a one-night exhibition at the Rijksmuseum itself\, and a national showcase across 3\,000 digital billboards. \nBy targeting the right creator communities and leveraging top-tier curation\, the campaign exploded – generating 763 new artworks from over 300 diverse artists. Artcrush.com didn’t just tell consumers what the Pixel 10 could do; we let them plaster its capabilities across the entire country. \nWhat you’ll learn: \n\nHow Artcrush turned an open call into a nationwide art campaign\nWhat it takes to scale AI-generated art across 3\,000 digital billboards\nHow Google\, KPN\, and the Rijksmuseum collaborated on a public cultural activation\nThe playbook behind reaching 7 million people through participatory art\n\nAbout Mathieu France: \nMathieu France is the Founder & CEO of Artcrush.com\, a platform working at the intersection of art\, brands\, and digital public space. After two decades creating visibility for global brands\, he shifted his focus toward a larger mission: bringing art into everyday life through large-scale cultural activations. Through partnerships with institutions\, cities\, and technology platforms\, Mathieu explores how digital billboards\, AI\, and public participation can turn urban spaces into accessible galleries reaching millions. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/763-artworks-how-google-empowered-its-community-to-co-create-at-scale-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Mathieu-France-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T095500
DTEND;TZID=Europe/London:20260520T113000
DTSTAMP:20260624T022927
CREATED:20260512T122030Z
LAST-MODIFIED:20260512T123130Z
UID:48668-1779270900-1779276600@worldxo.org
SUMMARY:Using Audience Insight for Impact: A Barbican Immersive Case Study (Early)
DESCRIPTION:What if you could use audience insight to make better creative decisions\, and see the results in visitor numbers\, ticket sales\, and funding? \nThis session draws on frameworks and research methods from Barbican Immersive\, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions. \nWhat you’ll learn: \n\nIdeas for how to use audience insight to create better experiences.\nConfidence that insight delivers results: visitor numbers\, ticket revenue\, audience reach\, funding and touring income.\nInspiration from seeing your work through the audiences eyes.\n\nAbout Sonia Joao: \nSonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products\, brands\, content and experiences. Her clients come from Media & Entertainment\, FMCG\, Arts & Culture and range from Paramount and General Mills\, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy\, to content and production development\, to advertising and comms. \nIn this Campfire\, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years\, delivering research to inform audience strategy\, brand positioning\, comms\, and show development. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/using-audience-insight-for-impact-a-barbican-immersive-case-study-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/SONIA-JOAO-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260520T175500
DTEND;TZID=Europe/London:20260520T193000
DTSTAMP:20260624T022927
CREATED:20260512T122530Z
LAST-MODIFIED:20260512T123135Z
UID:48677-1779299700-1779305400@worldxo.org
SUMMARY:Using Audience Insight for Impact: A Barbican Immersive Case Study (Late)
DESCRIPTION:What if you could use audience insight to make better creative decisions\, and see the results in visitor numbers\, ticket sales\, and funding? \nThis session draws on frameworks and research methods from Barbican Immersive\, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions. \nWhat you’ll learn: \n\nIdeas for how to use audience insight to create better experiences.\nConfidence that insight delivers results: visitor numbers\, ticket revenue\, audience reach\, funding and touring income.\nInspiration from seeing your work through the audiences eyes.\n\nAbout Sonia Joao: \nSonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products\, brands\, content and experiences. Her clients come from Media & Entertainment\, FMCG\, Arts & Culture and range from Paramount and General Mills\, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy\, to content and production development\, to advertising and comms. \nIn this Campfire\, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years\, delivering research to inform audience strategy\, brand positioning\, comms\, and show development. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/using-audience-insight-for-impact-a-barbican-immersive-case-study-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/SONIA-JOAO-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260527T095500
DTEND;TZID=Europe/London:20260527T113000
DTSTAMP:20260624T022927
CREATED:20260512T122905Z
LAST-MODIFIED:20260512T122905Z
UID:48681-1779875700-1779881400@worldxo.org
SUMMARY:High Tech\, Low Tech\, No Tech: Lessons Learned From 900+ Immersive Experiences (Early)
DESCRIPTION:When we talk about immersive experiences\, technology can sometimes dominate the conversation.  \nBut after encountering 900+ immersive works across three continents in three years\, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. \nIn this Campfire\, she introduces her AURA Framework (Agency\, Universe\, Resonance\, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work\, AURA offers a shared vocabulary for reflecting on agency\, world-building\, resonance\, and craft. \nWhether built with cutting-edge tech or almost none at all\, this session offers an experience-first perspective on designing work that holds together and connects with audiences. \nKey takeaways: \n\nThe AURA Framework (Agency\, Universe\, Resonance\, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices\, regardless of scale\, budget\, or technology.\nA clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.\nPatterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.\nLanguage to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter\, especially when navigating stakeholder pressure around technology.\n\n\nAbout Katrina Lat: \nKatrina is a Toronto-based Experience Designer\, producer\, and client strategist operating at the intersection of creativity + commerce across events\, immersive experiences\, and cultural programming. She holds an HBA from Ivey Business School. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/high-tech-low-tech-no-tech-lessons-learned-from-900-immersive-experiences-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Katrina-Lat-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260527T175500
DTEND;TZID=Europe/London:20260527T193000
DTSTAMP:20260624T022927
CREATED:20260512T123122Z
LAST-MODIFIED:20260512T123122Z
UID:48683-1779904500-1779910200@worldxo.org
SUMMARY:High Tech\, Low Tech\, No Tech: Lessons Learned From 900+ Immersive Experiences (Late)
DESCRIPTION:When we talk about immersive experiences\, technology can sometimes dominate the conversation.  \nBut after encountering 900+ immersive works across three continents in three years\, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. \nIn this Campfire\, she introduces her AURA Framework (Agency\, Universe\, Resonance\, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work\, AURA offers a shared vocabulary for reflecting on agency\, world-building\, resonance\, and craft. \nWhether built with cutting-edge tech or almost none at all\, this session offers an experience-first perspective on designing work that holds together and connects with audiences. \nKey takeaways: \n\nThe AURA Framework (Agency\, Universe\, Resonance\, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices\, regardless of scale\, budget\, or technology.\nA clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.\nPatterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.\nLanguage to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter\, especially when navigating stakeholder pressure around technology.\n\n\nAbout Katrina Lat: \nKatrina is a Toronto-based Experience Designer\, producer\, and client strategist operating at the intersection of creativity + commerce across events\, immersive experiences\, and cultural programming. She holds an HBA from Ivey Business School. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/high-tech-low-tech-no-tech-lessons-learned-from-900-immersive-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Katrina-Lat-late.png
END:VEVENT
END:VCALENDAR