BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//WXO - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://worldxo.org
X-WR-CALDESC:Events for WXO
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260225T095500
DTEND;TZID=Europe/London:20260225T113000
DTSTAMP:20260428T201725
CREATED:20260223T095907Z
LAST-MODIFIED:20260223T100106Z
UID:48147-1772013300-1772019000@worldxo.org
SUMMARY:How to Pitch (Almost) Anything: Worldbuilding\, Stakeholders\, Audiences – and Everything Between (Early)
DESCRIPTION:Your concept is solid. So why isn’t it landing? \nKendra Valentine is a Story Strategist whose work lives between business and story: development\, creative briefs\, and translating brand into story that connects. \nHer book How to Pitch (Almost) Anything (Pearson Business) introduces Strategic Story Design\, Kendra’s methodology for helping stakeholders find their story and tell it clearly\, whether you’re building a story world\, pitching it to stakeholders\, or reaching audiences. \nExperience creators and entrepreneurs pitch constantly: to clients\, to teams\, to guests\, even to yourself to test if an idea is solid. \nShe’ll share three tools: the brand one-pager uncovers what your world or brand authentically stands for\, the Pocket Pitch explains any concept clearly in any situation\, and the H.E.L.P. checklist works on everything from scripts and creative briefs to guest-facing content. \n  \nWho should attend: \n\n\nExperience creators\, designers\, and storytellers\nBrand and creative strategists\nEntrepreneurs and product or service businesses\nCreative and story development teams at studios\, agencies\, and entertainment companies\nCreators and teams working with established IP or original worlds\nInstitutions\, nonprofits\, and organizations with a story worth telling\nAnyone with something valuable to communicate\n\n\n  \nWhat you’ll learn: \n\n\nHow to distill any concept\, company\, product\, or service into two sentences stakeholders or audiences actually understand\nA one-page strategic tool that translates brand values into creative direction and aligns teams without lengthy back-and-forth\nA four-point quality check for any communication\, from scripts and creative briefs to guest-facing content\nWhy worldbuilding and pitching start in the same place\, and the tools that serve both\n\n  \nAbout Kendra Valentine  \nKendra Valentine is a Story Strategist who helps businesses\, brands\, and creative projects communicate their value clearly by translating complex ideas into authentic stories that resonate. \nHer book How to Pitch (Almost) Anything (Pearson Business\, 2025) introduces Strategic Story Design\, the methodology behind her work across film and TV production (Warner Bros.\, Universal\, Nickelodeon)\, theme park story development\, brand strategy\, and startup consulting. Clients have included Electrolux\, EU institutions\, and Techstars. \nAn American based in Berlin\, she works internationally across industries and cultures. When she’s not working\, she’s probably deep in research at the world’s latest immersive experience or food concept. Someone has to do it. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-to-pitch-almost-anything-worldbuilding-stakeholders-audiences-and-everything-between-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/02/Kendra-Valentine-Early.png
END:VEVENT
END:VCALENDAR