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SUMMARY:Impactful Experiences: The Unexpected and the Memorable
DESCRIPTION:What do we value more as a society: moments or memories? \nExperiences define our lives and when we come together across cultures and communities\, we’re able to grow in numerous ways. Today\, with rapidly evolving technology and consumer expectations\, experiences can be more diverse\, integrated and convergent than ever before. \nAmidst this convergence\, designers are able to orchestrate full ecosystems through live engagement\, digital access and physical environments to evoke curiosity and emotion while shaping indelible and unforgettable lifelong memories. \nIn this session\, Barbara Bouza will share insights from her global journey of discovery\, impossibilities and storytelling – from Disney to the world’s leading architecture firms – to help designers reimagine their approaches to experience design as they bring joy\, surprise and memory to society. \nKey takeaways: \n\nInsights from a global journey of discovery\, impossibilities and storytelling\nWhy connected experiences bring people together\nConsumer expectations and design\n\nAbout Barbara Bouza: \nBarbara Bouza is CannonDesign’s Executive Director – LIVE\, WORK\, PLAY and the former President of Walt Disney Imagineering. \nHer career stands out through her consistent ability to fuse storytelling with technology and design\, creating some of the most memorable and immersive destinations across the globe. \nBarbara is a Fellow of the American Institute of Architects and serves on the SCI-Arc Board of Trustees and Fast Company’s Impact Council. \nBarbara holds a Bachelor of Architecture degree from California State Polytechnic University\, Pomona and studied in the Graduate Design Program at the Architectural Association\, London with Ron Herron\, Archigram and Jan Kaplicky\, Future Systems. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/impactful-experiences-the-unexpected-and-the-memorable/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/BARBARA-BOUZA.png
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