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DTSTART;TZID=Europe/London:20261028T095500
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DTSTAMP:20261019T121355Z
CREATED:20261019T121303Z
LAST-MODIFIED:20261019T121355Z
UID:50864-1793181300-1793185200@worldxo.org
SUMMARY:GTA 6: A New Model for Tourism (Early)
DESCRIPTION:A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it.\nFilm tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities\, players are starting to visit the locations behind them – a new kind of “set-jetting”. \nThis Experience Briefing breaks down current video game partnership trends\, the ethics of game-based partnerships\, and how destinations and attractions can organise around them. \nThe goal: give attractions\, destinations and experience-makers practical ways to turn game releases into real-world engagement. \nThe audience may be huge. The hype may be unprecedented. But knowing how to turn a game’s popularity into real-world visits – responsibly\, and with the local community on board – is less straightforward. \nGTA 6 is a case in point. Set in a world inspired by Miami and Florida\, its release could be the moment this shift goes mainstream. \nIn this session\, Kaliq Ray\, a Miami-based UX designer and Event Producer at Signify Creative\, will share his observations from the intersection of travel\, hospitality\, film\, open-source technology and culture. \nDrawing on more than 15 years in creative direction and experience design – across entertainment\, film\, hospitality\, game development\, government and nonprofits – Kaliq will explore how video game IPs drive awareness and engagement\, and how destinations can use this trend to benefit their attractions and city event ecosystems. \nThe session will explore:\n\nHow video game IPs are shaping future travel trends – and why set-jetting is moving from film to games\nWhat the release of GTA 6 could mean for tourism\nCurrent industry trends in video game partnerships\nThe ethics to consider when engaging in game-based partnerships\nHow to organise with your community around video game IP partnerships\nPractical ways to start leveraging game releases in your promotions\n\nWho is it for?\n\nTourism organisations and destination marketers\nLocation-based attractions and city event teams\nHospitality professionals\nExperience designers\, creative directors and producers\nMarketers looking for new ways to drive awareness and engagement\nCultural experience teams and technologists\n\nAbout Kaliq Ray\nKaliq Ray is a design professional with more than 15 years of experience\, specialising in creative direction and experience design. \nBased in Miami\, he is a UX designer and Event Producer at Signify Creative. His work spans entertainment\, film\, hospitality\, game development\, government\, nonprofits and software design. \nKaliq’s passion is bringing people together through immersive storytelling. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/gta-6-a-new-model-for-tourism/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Kaliq-1.png
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