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DTSTART;TZID=Europe/London:20251001T095500
DTEND;TZID=Europe/London:20251001T113000
DTSTAMP:20260423T182537
CREATED:20250912T095824Z
LAST-MODIFIED:20250912T095824Z
UID:45548-1759312500-1759318200@worldxo.org
SUMMARY:Designing for Emotion: How Music & Sensory Storytelling Drives Subconscious Experience Design (Early)
DESCRIPTION:What if you could subconsciously elevate audience emotions and create brand stickiness\, seamlessly and beautifully?  \nArtist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer Jeena Earthiva shows us how to use music and sensory storytelling\, to make the audience feel like heroes in an immersive story. \nLearn why emotional elevation matters more than the “wow” factor. \nWho should attend\n1. Experience Designers & Event Producers (who want to touch people’s hearts) \n\nTo discover new tools and approaches for creating multisensory\, emotionally transformative experiences.\nTo turn their events into interactive story worlds – that evoke emotion and deepen audience engagement. Help audience feel that they stepped into a story – almost like in a game.\n\n2. Brand Leaders & Marketers \n\nTo co-create subconscious and conscious design that creates positive emotional associations to drive loyalty\, recall\, and deeper brand love. (using music and sensory cues)\n\n3. Innovators in Music\, Entertainment\, Wellness \n\nTo curate musical\, sensory experiences\, soundscapes blending high-energy electrifying moments with calm reflective ones.\n\n4. Innovators in Tech & Gamification \n\nTo gamify (or enhance game design) player and user journeys with neuroscience-based engagement tools.\nCreative direction that blends fun\, artistic elements\, music\, science\, mechanics and more.\n\nWhat you’ll learn\n1. Subconscious Design Blending Music & Sensory Storytelling: Creating Impact People Feel Without Realizing Why \nDiscover how to use soundscapes and sensory cues to positively influence people on a subconscious level – elevating emotions without them even realizing why. \n2. How to Make Your Audience Feel “I Stepped Into a Story Where I Was The Hero” \nTreat your events as an interactive story: make people the heroes. People remember experiences where they feel seen\, heard\, and actively involved. Learn the importance of designing events like immersive stories or games – where people feel like they can make autonomous choices\, engage with fun\, and leave feeling like the hero of the journey. \n3. Why We Need More Experiential Keynotes – Layering Sound\, Emotion\, Mental Journeys \nEver sat through a long keynote wishing you could escape for coffee? Experiential keynotes change that. Discover how combining soundscapes\, emotional cues\, and guided mental journeys can turn a typical keynote into an immersive experience that engages the mind\, heart\, and senses. Don’t just listen\, experience through your senses.  \n4. Emotional Elevation vs. The “Wow” Factor: Designing Moments That Last \nYou can create moments that make people go “Oh wow” – and yes\, that can be memorable. But will it make them do something\, feel something deeper? Or are they just impressed\, with the feeling fading the next day? \nExplore the impact of intentionally generating positive emotional associations with your brand/experience\, beautifully and seamlessly. \n5. Why Events Need Both Excitement and Calm: Adding Wellness Without Boring-ness!\nEver been at a high-energy event with no space to breathe\, connect\, or have a meaningful conversation? Now imagine the opposite: a beautifully slow-paced wellness event that drifts into abstract ideas\, leaving you restless. \nThe neuroscience is clear – we need the balance of both excitement and calm.  \nHow to create events that balance electric\, high-energy moments with calm\, reflective pauses. \nAbout Jeena\nJeena Earthiva is an artist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer who creates immersive\, multisensory experiences that elevate mental fitness and wellbeing. \nFounder of Conscious Music Code\, she blends music\, soundscapes\, storytelling\, and sensory design to craft experiences that inspire & energize audiences. She is also a co-founder of startups across gaming\, corporate wellbeing\, events and conferences\, working at the intersection of experience design\, neuroscience\, technology and mental wellbeing. \nAs an Indian-born\, Belgium based entrepreneur\, she works with diverse teams across the globe\, committed to make deep global impact through creative experiences that enrich minds. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/designing-for-emotion-how-music-sensory-storytelling-drives-subconscious-experience-design-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Jeena-Earthiva-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T175500
DTEND;TZID=Europe/London:20251001T193000
DTSTAMP:20260423T182537
CREATED:20250911T155855Z
LAST-MODIFIED:20250911T214353Z
UID:45515-1759341300-1759347000@worldxo.org
SUMMARY:Designing for Emotion: How Music & Sensory Storytelling Drives Subconscious Experience Design (Late)
DESCRIPTION:What if you could subconsciously elevate audience emotions and create brand stickiness\, seamlessly and beautifully?  \nArtist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer Jeena Earthiva shows us how to use music and sensory storytelling\, to make the audience feel like heroes in an immersive story. \nLearn why emotional elevation matters more than the “wow” factor. \nWho should attend\n1. Experience Designers & Event Producers (who want to touch people’s hearts) \n\nTo discover new tools and approaches for creating multisensory\, emotionally transformative experiences.\nTo turn their events into interactive story worlds – that evoke emotion and deepen audience engagement. Help audience feel that they stepped into a story – almost like in a game.\n\n2. Brand Leaders & Marketers \n\nTo co-create subconscious and conscious design that creates positive emotional associations to drive loyalty\, recall\, and deeper brand love. (using music and sensory cues)\n\n3. Innovators in Music\, Entertainment\, Wellness \n\nTo curate musical\, sensory experiences\, soundscapes blending high-energy electrifying moments with calm reflective ones.\n\n4. Innovators in Tech & Gamification \n\nTo gamify (or enhance game design) player and user journeys with neuroscience-based engagement tools.\nCreative direction that blends fun\, artistic elements\, music\, science\, mechanics and more.\n\nWhat you’ll learn\n1. Subconscious Design Blending Music & Sensory Storytelling: Creating Impact People Feel Without Realizing Why \nDiscover how to use soundscapes and sensory cues to positively influence people on a subconscious level – elevating emotions without them even realizing why. \n2. How to Make Your Audience Feel “I Stepped Into a Story Where I Was The Hero” \nTreat your events as an interactive story: make people the heroes. People remember experiences where they feel seen\, heard\, and actively involved. Learn the importance of designing events like immersive stories or games – where people feel like they can make autonomous choices\, engage with fun\, and leave feeling like the hero of the journey. \n3. Why We Need More Experiential Keynotes – Layering Sound\, Emotion\, Mental Journeys \nEver sat through a long keynote wishing you could escape for coffee? Experiential keynotes change that. Discover how combining soundscapes\, emotional cues\, and guided mental journeys can turn a typical keynote into an immersive experience that engages the mind\, heart\, and senses. Don’t just listen\, experience through your senses.  \n4. Emotional Elevation vs. The “Wow” Factor: Designing Moments That Last \nYou can create moments that make people go “Oh wow” – and yes\, that can be memorable. But will it make them do something\, feel something deeper? Or are they just impressed\, with the feeling fading the next day? \nExplore the impact of intentionally generating positive emotional associations with your brand/experience\, beautifully and seamlessly. \n5. Why Events Need Both Excitement and Calm: Adding Wellness Without Boring-ness!\nEver been at a high-energy event with no space to breathe\, connect\, or have a meaningful conversation? Now imagine the opposite: a beautifully slow-paced wellness event that drifts into abstract ideas\, leaving you restless. \nThe neuroscience is clear – we need the balance of both excitement and calm.  \nHow to create events that balance electric\, high-energy moments with calm\, reflective pauses. \nAbout Jeena\nJeena Earthiva is an artist\, wellbeing-tech entrepreneur\, TEDx speaker\, and experience designer who creates immersive\, multisensory experiences that elevate mental fitness and wellbeing. \nFounder of Conscious Music Code\, she blends music\, soundscapes\, storytelling\, and sensory design to craft experiences that inspire & energize audiences. She is also a co-founder of startups across gaming\, corporate wellbeing\, events and conferences\, working at the intersection of experience design\, neuroscience\, technology and mental wellbeing. \nAs an Indian-born\, Belgium based entrepreneur\, she works with diverse teams across the globe\, committed to make deep global impact through creative experiences that enrich minds. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/designing-for-emotion-how-music-sensory-storytelling-drives-subconscious-experience-design-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Jeena-Earthiva-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T095500
DTEND;TZID=Europe/London:20251022T113000
DTSTAMP:20260423T182537
CREATED:20250912T105344Z
LAST-MODIFIED:20251017T151452Z
UID:45561-1761126900-1761132600@worldxo.org
SUMMARY:Beyond Storytelling: The Power of Narrative in the Experience Economy (Early)
DESCRIPTION:In Beyond Storytelling: The Power of Narrative in the Experience Economy\, Theron Skees challenges experience creators\, designers\, and brand leaders to rethink the role of story—not as an artistic layer\, but as a strategic engine that builds meaning\, consistency\, and trust across every brand touchpoint. \nThrough his framework\, Narrative Experience Design – an experience-centric method that begins with purpose and integrates audience insight and business goals – Skees reveals how to connect brands and customers through emotionally resonant expressions across digital\, physical\, and human channels\, transforming them into engaged audiences. \nThe result is cohesion and clarity: one lived narrative that teams align behind and audiences return to\, again and again. \nBecause the future of our craft lies beyond storytelling—in designing narratives that don’t just entertain\, but transform. \nAbout Theron\nTheron\, a former senior creative executive at Walt Disney Imagineering\, has spent his career infusing brand stories and narrative into theme parks\, destination experiences\, and organizations worldwide. \nHaving directed global projects valued in the billions\, he now applies his 30+ years of expertise as the founder of The Designer’s Creative Studio applying Narrative Experience Design to transform customers into engaged audiences\, drive business growth\, and enhance brand equity. \nTheron partners with brands worldwide through consulting\, coaching\, and speaking. His work demonstrates that story and experience are foundational to an organization’s identity\, shaping how people connect wherever they live\, work\, eat\, shop\, or play. \nTo discover more about Theron and The Designer’s Creative Studio\, visit https://www.designerscreativestudio.com. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n \n  \nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/beyond-storytelling-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Theron-Skees-_-The-Designers-Creative-Studio-early-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251022T175500
DTEND;TZID=Europe/London:20251022T193000
DTSTAMP:20260423T182537
CREATED:20250912T105743Z
LAST-MODIFIED:20251017T151410Z
UID:45563-1761155700-1761161400@worldxo.org
SUMMARY:Beyond Storytelling: The Power of Narrative in the Experience Economy (Late)
DESCRIPTION:In Beyond Storytelling: The Power of Narrative in the Experience Economy\, Theron Skees challenges experience creators\, designers\, and brand leaders to rethink the role of story—not as an artistic layer\, but as a strategic engine that builds meaning\, consistency\, and trust across every brand touchpoint. \nThrough his framework\, Narrative Experience Design – an experience-centric method that begins with purpose and integrates audience insight and business goals – Skees reveals how to connect brands and customers through emotionally resonant expressions across digital\, physical\, and human channels\, transforming them into engaged audiences. \nThe result is cohesion and clarity: one lived narrative that teams align behind and audiences return to\, again and again. \nBecause the future of our craft lies beyond storytelling—in designing narratives that don’t just entertain\, but transform. \nAbout Theron\nTheron\, a former senior creative executive at Walt Disney Imagineering\, has spent his career infusing brand stories and narrative into theme parks\, destination experiences\, and organizations worldwide. \nHaving directed global projects valued in the billions\, he now applies his 30+ years of expertise as the founder of The Designer’s Creative Studio applying Narrative Experience Design to transform customers into engaged audiences\, drive business growth\, and enhance brand equity. \nTheron partners with brands worldwide through consulting\, coaching\, and speaking. His work demonstrates that story and experience are foundational to an organization’s identity\, shaping how people connect wherever they live\, work\, eat\, shop\, or play. \nTo discover more about Theron and The Designer’s Creative Studio\, visit https://www.designerscreativestudio.com. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n \n  \n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/beyond-storytelling-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Theron-Skees-_-The-Designers-Creative-Studio-late-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251029T175500
DTEND;TZID=Europe/London:20251029T193000
DTSTAMP:20260423T182537
CREATED:20250912T104809Z
LAST-MODIFIED:20251022T160015Z
UID:45556-1761760500-1761766200@worldxo.org
SUMMARY:Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Late)
DESCRIPTION:Grease\, as pretty much anyone out there will know\, is the word.  \nNo one knows this more than Secret Cinema‘s Matt Costain\, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. \nSchool’s now officially out – so time to look back on the experience and see what worked\, what didn’t and just what it was like to direct a 30-strong cast\, stage spectacular dance numbers and put on that iconic National Bandstand Day Carnival. \nIn this WXO Campfire\, Matt will take us on his journey\, exploring how he and his team brought the love story of Danny Zuko and Sandy Olsson to life – and exactly what made this format Secret Cinema’s most ambitious yet. \nIn times where audience expectations for a large-scale music experience are tough to match – especially one with a beloved IP at its core – Matt’s session is perfect for any Experience Economy professionals currently dealing with live music experiences\, narrative design\, large scale productions and\, of course\, the ability to do the hand jive. \nAbout Matt:\nMatt Costain is an Olivier-award winning actor\, aerialist and creative director. Matt’s credits for Secret Cinema include Dirty Dancing\, Bridgerton\, Diablo: The Gathering\, Stranger Things and Star Wars: The Empire Strikes Back. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/grease-the-immersive-movie-musical-behind-the-scenes-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Matt-Costain-late.png
END:VEVENT
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