BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//WXO - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:WXO
X-ORIGINAL-URL:https://worldxo.org
X-WR-CALDESC:Events for WXO
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260204T175500
DTEND;TZID=Europe/London:20260204T193000
DTSTAMP:20260523T034626
CREATED:20260130T142418Z
LAST-MODIFIED:20260202T121804Z
UID:47646-1770227700-1770233400@worldxo.org
SUMMARY:The Future of Storytelling: How Immersive Experiences Are Transforming Our World
DESCRIPTION:Storytelling is currently undergoing a radical revolution\, from narratives that are passively consumed to stories that you live.\nIt’s a shift that is already revolutionizing entertainment\, communication\, marketing\, and more. \nHow can creators adapt to this change? Join Charles Melcher\, founder of The Future of Storytelling and author of a new book with the same title\, as he explores the key qualities of these “living stories” and explains how they can be used create more immersive\, memorable\, and transformative experiences.\n\n \n\n\n\nWho should attend: \n• Storytellers of all stripes\n• Creative directors\n• Producers\n• Experience designers\n• Marketers & communicators across industries \nIn this session\, you’ll learn:\n• How “the people formerly known as the audience” are evolving into an “actience” of co-creators\, and why it matters\n• A framework for understanding the six qualities that elevate an experience to a “living story”\n• Practical pointers on how to tap into these qualities in your work\, derived from the most successful examples to date\n• How creating living stories has the potential to change the actience’s lives – and our world – for the better” \n  \n\n\n \n  \n\n  \nHow to watch this Campfire:\n  \n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\n\n\n\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-future-of-storytelling-how-immersive-experiences-are-transforming-our-world/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/01/4-Feb-Charles-Melcher-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260211T095500
DTEND;TZID=Europe/London:20260211T113000
DTSTAMP:20260523T034626
CREATED:20260130T144721Z
LAST-MODIFIED:20260130T144721Z
UID:47657-1770803700-1770809400@worldxo.org
SUMMARY:The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Early)
DESCRIPTION:Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? \nDrawing upon her experience pioneering narrative for global teams and experiences\, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. \nDesigned for use across themed entertainment\, live experiences\, museums\, and branded environments\, her guide helps identify gaps between what an experience promises and delivers\, arming creative stakeholders with narrative systems to close these gaps and create experiences not only immersive\, but emotionally resonant\, aligned\, and repeatable. \nWho should attend: \n\nCreative Directors\nProducers\nExperience Designers\nMarketing Strategists\nInvestors\n\nWhat you’ll learn:  \n\n\nA diagnostic tool to identify story gaps undermining guest impact\nExample narrative systems to help strengthen guest emotional engagement\nPractical guidance for using story as a cost-effective design lever\n\n  \n\n  \nAbout Emma Oliver:\nEmma Oliver is a writer and director working at the intersection of story\, space\, and human experience. She creates narrative-driven entertainment designed to spark emotion\, meaning\, and memory—experiences that stay with audiences long after the lights go down. \nWith deep roots in themed entertainment and live experiences\, Emma knows narrative is the system that makes moments unforgettable. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-story-gap-why-brilliant-experiences-fall-short-and-how-to-fix-them-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/01/11-Feb-Emma-Oliver-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260211T175500
DTEND;TZID=Europe/London:20260211T193000
DTSTAMP:20260523T034626
CREATED:20260130T145230Z
LAST-MODIFIED:20260130T145230Z
UID:47664-1770832500-1770838200@worldxo.org
SUMMARY:The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Late)
DESCRIPTION:Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? \nDrawing upon her experience pioneering narrative for global teams and experiences\, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. \nDesigned for use across themed entertainment\, live experiences\, museums\, and branded environments\, her guide helps identify gaps between what an experience promises and delivers\, arming creative stakeholders with narrative systems to close these gaps and create experiences not only immersive\, but emotionally resonant\, aligned\, and repeatable. \nWho should attend: \n\nCreative Directors\nProducers\nExperience Designers\nMarketing Strategists\nInvestors\n\n\nWhat you’ll learn: \n\n\nA diagnostic tool to identify story gaps undermining guest impact\nExample narrative systems to help strengthen guest emotional engagement\nPractical guidance for using story as a cost-effective design lever\n\n  \n\n  \nAbout Emma Oliver:\nEmma Oliver is a writer and director working at the intersection of story\, space\, and human experience. She creates narrative-driven entertainment designed to spark emotion\, meaning\, and memory—experiences that stay with audiences long after the lights go down. \nWith deep roots in themed entertainment and live experiences\, Emma knows narrative is the system that makes moments unforgettable. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-story-gap-why-brilliant-experiences-fall-short-and-how-to-fix-them-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/01/11-Feb-Emma-Oliver-late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260218T095500
DTEND;TZID=Europe/London:20260218T113000
DTSTAMP:20260523T034626
CREATED:20260217T094900Z
LAST-MODIFIED:20260217T102145Z
UID:47927-1771408500-1771414200@worldxo.org
SUMMARY:Behind the Mask: The Experience Strategy Behind a €260M Exit (Early)
DESCRIPTION:What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? \nEvents designer\, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum\, building and leading the brand’s global events vision\, turning its ‘Sugarlandia’ platform into a living\, breathing universe. \nFrom the create-your-own Mask Parties in 20+ markets to Dinner of the Dons and Paths to Sugarlandia\, Patrick’s concepts became must attend moments on the global drinks calendar\, helping transform a niche Filipino rum into a €260 million success story and a benchmark for how powerful experiential work can be when it’s done with story\, daring and consistency. \nWho should attend: \n\n\nExperiential and events leads/designers\nBrand and creative strategists\nStorytellers\nAnyone designing drinks experiences\n\n\nWhat you’ll learn: \n\n\nHow bold experiential bets can pay off\nThe childhood creativity that inspired a global hit\nUnlocking the magic of a singular brand platform\nUntapped opportunities in the global drinks industry\n\n  \nAbout Patrick McAleenan \nPatrick is an events designer\, PR consultant and freelance journalist. He has spent more than 20 years helping brands and founders find their voice and claim space in the cultural and media conversation. \nThrough his consultancy\, Jaw Dropping Ltd\, Patrick blends events\, PR and storytelling for drinks\, luxury\, fashion and culture brands while contributing regularly to national publications including The Times and The Telegraph. \nPatrick is also Head of PR for the World Experience Organization. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/behind-the-mask-the-experience-strategy-behind-a-e260m-exit-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/02/Patrick-McAleenan-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260218T175500
DTEND;TZID=Europe/London:20260218T193000
DTSTAMP:20260523T034626
CREATED:20260217T095121Z
LAST-MODIFIED:20260217T095336Z
UID:47940-1771437300-1771443000@worldxo.org
SUMMARY:Behind the Mask: The Experience Strategy Behind a €260M Exit (Late)
DESCRIPTION:What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? \nEvents designer\, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum\, building and leading the brand’s global events vision\, turning its ‘Sugarlandia’ platform into a living\, breathing universe. \nFrom the create-your-own Mask Parties in 20+ markets to Dinner of the Dons and Paths to Sugarlandia\, Patrick’s concepts became must attend moments on the global drinks calendar\, helping transform a niche Filipino rum into a €260 million success story and a benchmark for how powerful experiential work can be when it’s done with story\, daring and consistency. \nWho should attend: \n\n\nExperiential and events leads/designers\nBrand and creative strategists\nStorytellers\nAnyone designing drinks experiences\n\nWhat you’ll learn:\n\nHow bold experiential bets can pay off\nThe childhood creativity that inspired a global hit\nUnlocking the magic of a singular brand platform\nUntapped opportunities in the global drinks industry\n\n\nAbout Patrick McAleenan \nPatrick is an events designer\, PR consultant and freelance journalist. He has spent more than 20 years helping brands and founders find their voice and claim space in the cultural and media conversation. \nThrough his consultancy\, Jaw Dropping Ltd\, Patrick blends events\, PR and storytelling for drinks\, luxury\, fashion and culture brands while contributing regularly to national publications including The Times and The Telegraph. \nPatrick is also Head of PR for the World Experience Organization. \n\n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/behind-the-mask-the-experience-strategy-behind-a-e260m-exit-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/02/Patrick-McAleenan-Late.png
END:VEVENT
END:VCALENDAR