BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//WXO - ECPv6.16.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:WXO
X-ORIGINAL-URL:https://worldxo.org
X-WR-CALDESC:Events for WXO
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260701T095500
DTEND;TZID=Europe/London:20260701T113000
DTSTAMP:20260612T155808Z
CREATED:20260512T124127Z
LAST-MODIFIED:20260612T155808Z
UID:48689-1782899700-1782905400@worldxo.org
SUMMARY:Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Early)
DESCRIPTION:Why are immersive storytellers still using tools built for film and TV? \nDesigned by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom\, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear\, branching\, and open-world experiences. It is built to empower collaborators across disciplines\, writers and non-writers alike\, to shape the narrative design of an experience. \nThis Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling. \nKey takeaways: \n\nA new definition of “story” as not a linear plot and cast of characters\, but a collection of rules and why this shift changes how you approach narrative design.\nA practical introduction to the Story Codex method of developing stories as rule sets\, with ideas for how to adapt it to your own projects.\n\nAbout Abigail Taylor-Sansom: \nAbigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive\, inventive\, and above all\, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence\, showrunning murder mystery games for Hunt A Killer\, and crafting boundary-breaking XR experiences with UNSHUT. \nShe has also made magic as a Walt Disney Imagineer\, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does. \nToday\, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD)\, teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering\, Universal Creative\, HBO Max\, Amazon MGM\, Lucasfilm\, FX\, Tyler Perry Studios\, and beyond. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/the-story-codex-a-new-framework-for-narrative-in-experiences-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Abigail-Taylor-Sansom-early-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260701T175500
DTEND;TZID=Europe/London:20260701T193000
DTSTAMP:20260612T155717Z
CREATED:20260512T123842Z
LAST-MODIFIED:20260612T155717Z
UID:48687-1782928500-1782934200@worldxo.org
SUMMARY:Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Late)
DESCRIPTION:Why are immersive storytellers still using tools built for film and TV? \nDesigned by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom\, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear\, branching\, and open-world experiences. It is built to empower collaborators across disciplines\, writers and non-writers alike\, to shape the narrative design of an experience. \nThis Campfire will open your eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling. \nKey takeaways: \n\nA new definition of “story” as not a linear plot and cast of characters\, but a collection of rules and why this shift changes how you approach narrative design.\nA practical introduction to the Story Codex method of developing stories as rule sets\, with ideas for how to adapt it to your own projects.\n\nAbout Abigail Taylor-Sansom: \nAbigail is a Professor of Dramatic Writing at SCAD and a writer with a passion for work that is immersive\, inventive\, and above all\, entertaining. Her career spans an eclectic range of creative adventures – travelling cross-country by train as an Amtrak Writer in Residence\, showrunning murder mystery games for Hunt A Killer\, and crafting boundary-breaking XR experiences with UNSHUT. \nShe has also made magic as a Walt Disney Imagineer\, bringing the craft and storytelling standards of one of the world’s most celebrated creative institutions to everything she does. \nToday\, she channels that expertise into the next generation of storytellers at the Savannah College of Art and Design (SCAD)\, teaching writing for immersive and interactive media on the SCADnow virtual campus. Her students have gone on to roles at Walt Disney Imagineering\, Universal Creative\, HBO Max\, Amazon MGM\, Lucasfilm\, FX\, Tyler Perry Studios\, and beyond. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/the-story-codex-a-new-framework-for-narrative-in-experiences-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/05/Abigail-Taylor-Sansom-late-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260708T175500
DTEND;TZID=Europe/London:20260708T193000
DTSTAMP:20260612T112421Z
CREATED:20260612T112421Z
LAST-MODIFIED:20260612T112421Z
UID:49206-1783533300-1783539000@worldxo.org
SUMMARY:REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design
DESCRIPTION:The old playbook of evaluation metrics no longer applies. \nThe experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design\, to marketing and financing\, but are the current fixations with data\, automation\, and optimization getting in the way? ROX is ultimately a metric about emotional resonance. It requires human intelligence and interpretation; it is both process and product. \nIn this Campfire\, Laura expands on her work with the REMARKABLE™ framework and her latest experience report to unpack a multilayered approach for understanding ROX\, the tools it requires\, and how it applies to every stage of experience design. \nYou’ll learn what’s beyond KPIs and how REMARKABLE supports the ROX ecosystem to design impactful\, resonant experiences. \nKey takeaways: \n\nWhich elements inform ROX and how they work together\nHow to develop emotional fluency and build a shared language\nREMARKABLE’s role as both a diagnostic and evaluative tool\n\nDownload REMARKABLE and the 2026 update here: https://www.remarkable-experiences.com/ \nAbout Laura Hess: \nLaura is an award-winning strategist and ROX specialist (Return on Experience)\, helping brands\, agencies\, entertainment studios\, and cultural institutions transform their vision into impactful\, memorable moments for guests and audiences. \nAs the founder of Reuleaux\, an experiential consultancy in Los Angeles\, her interdisciplinary portfolio includes experiential marketing\, themed entertainment\, participatory theatre\, film\, VR\, and installation art across physical\, digital\, and hybrid environments. \nShe’s also the creator of the REMARKABLE™ framework\, a diagnostic and evaluative tool that offers deeper\, specific insight into event sentiment and emotional resonance. It quantifies ROX alongside traditional evaluation metrics and emergent biometric data. Now\, with two reports and an industry index of 800+ productions\, it has become an essential asset for all stages: ideation\, development\, testing\, and postmortem evaluation. \nLaura is a founding member of the WXO\, the former arts editor of No Proscenium\, and was named a “Power 10” in Blooloop’s 2025 Immersive Influencer List. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/remarkables-evolution-what-an-rox-framework-reveals-about-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Laura-Hess.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260722T095500
DTEND;TZID=Europe/London:20260722T110000
DTSTAMP:20260720T101046Z
CREATED:20260720T100814Z
LAST-MODIFIED:20260720T101046Z
UID:49838-1784714100-1784718000@worldxo.org
SUMMARY:Running On Magic: How To Build Responsive Interactive Experiences Without Heavy Engineering (Early)
DESCRIPTION:A practical Campfire on using responsive technology to create interactive experiences that are faster to build\, easier to update and more useful after launch.\nTechnology should support the experience you want to create – not force you to redesign the experience around its limitations. \nYet integrating responsive technology can interrupt the creative process\, introduce technical complexity\, slow down production and increase costs. It can also leave creative teams dependent on specialist engineers whenever they want to change or improve an interaction. \nIn this WXO Campfire\, IF Magic co-founders Lance Chantiles and Isaac Shelanski will share a practical framework for integrating responsive technology without heavy engineering. \nThe session will explore how experience teams can use technology to: \n\nPrototype and deploy interactive ideas more quickly\nKeep technology aligned with the creative concept\nBuild responsive interactions without extensive technical expertise\nCollect data on how audiences are using an experience\nMake informed creative and operational decisions\nUpdate and refine an experience after it has launched\nReduce the time and complexity involved in making changes\n\nLance and Isaac will share the technical detail while keeping it accessible to people from all technical backgrounds. They will demonstrate real examples and examine what happens when responsive technology is treated as a flexible creative tool rather than a fixed piece of infrastructure. \nExperiences already “running on magic” include a life-sized video game at the Museum of Ice Cream\, award-winning architectural installations in New York City\, classes and design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP and performances at The Getty in Los Angeles. \nLance and Isaac first joined the WXO at London Experience Week 2025\, where they activated the event’s welcome tunnel and demonstrated their technology to attendees. They returned in 2026 to lead a hands-on workshop on making interactive technology more accessible to experience creators. \nYou’ll leave with a clearer way to plan technology-supported experiences that can be built faster\, measured more effectively and continually improved. \nWho is it for?\n\nExperience designers and creative directors\nProducers and production teams\nInteractive and spatial designers\nInnovation and technology leads\nMuseum\, attraction and cultural experience teams\nBrand experience and experiential marketing agencies\nArtists and creative practitioners working with physical spaces\nAnyone who wants to create responsive experiences without becoming a specialist engineer\n\nAbout Lance Chantiles\nLance Chantiles is co-founder and CEO of Indistinguishable From Magic\, a venture-backed physical computing platform that enables artists\, designers\, engineers and educators to create interactive experiences quickly and efficiently. \nAbout Isaac Shelanski\nIsaac Shelanski is co-founder of Indistinguishable From Magic. \nHe works with artists\, designers\, engineers and educators to make physical computing and responsive technology more accessible\, helping creative teams develop interactive experiences without the cost and complexity traditionally associated with custom engineering. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/running-on-magic-how-to-build-responsive-interactive-experiences-without-heavy-engineering/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/IF-Magic-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260722T175500
DTEND;TZID=Europe/London:20260722T190000
DTSTAMP:20260720T101151Z
CREATED:20260720T101151Z
LAST-MODIFIED:20260720T101151Z
UID:49843-1784742900-1784746800@worldxo.org
SUMMARY:Running On Magic: How To Build Responsive Interactive Experiences Without Heavy Engineering (Late)
DESCRIPTION:A practical Campfire on using responsive technology to create interactive experiences that are faster to build\, easier to update and more useful after launch.\nTechnology should support the experience you want to create – not force you to redesign the experience around its limitations. \nYet integrating responsive technology can interrupt the creative process\, introduce technical complexity\, slow down production and increase costs. It can also leave creative teams dependent on specialist engineers whenever they want to change or improve an interaction. \nIn this WXO Campfire\, IF Magic co-founders Lance Chantiles and Isaac Shelanski will share a practical framework for integrating responsive technology without heavy engineering. \nThe session will explore how experience teams can use technology to: \n\nPrototype and deploy interactive ideas more quickly\nKeep technology aligned with the creative concept\nBuild responsive interactions without extensive technical expertise\nCollect data on how audiences are using an experience\nMake informed creative and operational decisions\nUpdate and refine an experience after it has launched\nReduce the time and complexity involved in making changes\n\nLance and Isaac will share the technical detail while keeping it accessible to people from all technical backgrounds. They will demonstrate real examples and examine what happens when responsive technology is treated as a flexible creative tool rather than a fixed piece of infrastructure. \nExperiences already “running on magic” include a life-sized video game at the Museum of Ice Cream\, award-winning architectural installations in New York City\, classes and design studios at Stanford University\, activations at SXSW and the Sundance Film Festival\, sculptures at the Whitney ISP and performances at The Getty in Los Angeles. \nLance and Isaac first joined the WXO at London Experience Week 2025\, where they activated the event’s welcome tunnel and demonstrated their technology to attendees. They returned in 2026 to lead a hands-on workshop on making interactive technology more accessible to experience creators. \nYou’ll leave with a clearer way to plan technology-supported experiences that can be built faster\, measured more effectively and continually improved. \nWho is it for?\n\nExperience designers and creative directors\nProducers and production teams\nInteractive and spatial designers\nInnovation and technology leads\nMuseum\, attraction and cultural experience teams\nBrand experience and experiential marketing agencies\nArtists and creative practitioners working with physical spaces\nAnyone who wants to create responsive experiences without becoming a specialist engineer\n\nAbout Lance Chantiles\nLance Chantiles is co-founder and CEO of Indistinguishable From Magic\, a venture-backed physical computing platform that enables artists\, designers\, engineers and educators to create interactive experiences quickly and efficiently. \nAbout Isaac Shelanski\nIsaac Shelanski is co-founder of Indistinguishable From Magic. \nHe works with artists\, designers\, engineers and educators to make physical computing and responsive technology more accessible\, helping creative teams develop interactive experiences without the cost and complexity traditionally associated with custom engineering. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/running-on-magic-how-to-build-responsive-interactive-experiences-without-heavy-engineering-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/IF-Magic-late.png
END:VEVENT
END:VCALENDAR