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SUMMARY:Follow the Money: How the global ticketing market works and where the money is (early)
DESCRIPTION:A strategic briefing on how the live entertainment and ticketing technology market works – where value is created\, and where the opportunities lie.\nLive is now the product. Around 50% of global music revenue comes from live events\, and that share is still growing. \nAt the same time\, ticketing has moved from queues and box offices to data\, marketing and the fan relationship – and the market is consolidating fast. \nThis Experience Briefing breaks down how the market is structured\, who the major players are\, and the trends reshaping it. \nThe goal: give investors\, founders and operators a clear view of where value is created in ticketing and where the white spaces are. \nTicketing is no longer about tickets. The real product is the relationship with the fan\, and the data that comes with it. \nThe demand may be clear. The growth may be structural. But understanding who captures the value – and where a new player or investor can still win – is less straightforward. \nEurope alone is a €25B+ market with more than 500M event attendances a year\, spread across 44 countries that each have their own ecosystem. No single platform dominates\, and that fragmentation is the opportunity. \nIn this session\, Henk Schuit\, strategic consultant and former Managing Director of CTS Eventim Netherlands\, will examine how the global ticketing industry works – and where it’s heading. \nDrawing on more than 35 years in live entertainment\, including 20 years leading CTS Eventim Netherlands\, Henk will explain why the market is consolidating\, how the business model has moved beyond the ticket\, and where the gaps are. \n  \nWhat you’ll leave with\n\nWhy live entertainment is structural rather than cyclical growth – and the three drivers behind it\nHow the European market is structured\, and why its fragmentation creates opportunity\nThe major players – Live Nation/Ticketmaster\, CTS Eventim\, Fever/DICE and AXS – and what their consolidation means\nHow the business model has shifted beyond the ticket\, to data\, dynamic pricing\, upsell and the fan relationship\nThe five trends shaping the industry now – AI\, fan data\, new formats\, revenue beyond the ticket and regulation\nWhere the value and white spaces are – and the risks that need experienced navigation\n\nWho is it for?\n\nInvestors and finance professionals evaluating live entertainment and live tech\nFounders and business leaders building ticketing\, marketing or fan-data technology\nPromoters\, venues and festival operators choosing or reviewing a ticketing partner\nProducers of immersive and location-based experiences\nMarketing and commercial leaders who want to get more value from fan data\nAnyone who wants to understand how the ticketing industry works today\, and where it’s heading\n\nAbout Henk Schuit\nHenk Schuit is a strategic consultant with more than 35 years in live entertainment\, covering concerts\, festivals\, sports and theatre. \nFor 20 years he was Managing Director of CTS Eventim Netherlands. He now sits on the advisory boards of Pieter Smit Group\, Tickets for Good and Ticketkeeper\, and is Vice-Chair of VVEM\, the Dutch live entertainment association. \nHe is a regular speaker at ESNS (Eurosonic Noorderslag) and CPFE (Congres :Podia Festivals Events). In his words: “Live entertainment is the best business in the world to be working in.” \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/follow-the-money/
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/10/Henk-XXXXX.png
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